Nissan Motor Co., Ltd. Is a Japanese
Nissan is the sixth largest automaker in the world.
Nissan Motors was founded in 1934.
Nissan used to built trucks, airplanes, and engines
for the Japanese military.
It’s latest CEO is Carlos Ghosn.
The name 'Nissan' originated during the 1930s as
an abbreviation for Nippon Sangyo.
Nissan Motor India Private Limited (NMIPL) started
its operations in India in 2005.
It first launched the Nissan X-Trail (T30).
NMIPL's manufacturing plant is in Chennai
It manufacture 2,00,000 vehicles per annum.
The Chennai Plant has an additional 2,00,000
vehicles per annum capacity exclusively for French
car maker Renault.
It has an investment of 45 billion and covers an
area of 650 acres (2.6 km2).
Nissan Micra S.A.L.E.S
In March 2013 : NISSAN
Decrease percent in year-on-year growth
sold 30,975 units
Micra sold 604 units
In August 2012 :
growth marks 185.6 per cent
Sold 3953 units
Dealership count to more than 73
Bitter side of Nissan Micra Sales
Past 6 months low performance
No sale of more than 3000 units a month
Its Rivals- Ford Figo, Hyundai i20 crosses 5000 units a month
Maruti Swift crosses 10000 units a month
On the other hand Nissan produces more Micras than many hatchback
automakers in India.
But most of the Micra’s output is exported to 100 markets across Europe
Nissan produces three lakh cars a year at the Renault-Nissan global
alliance joint venture plant in Chennai.
About 85% of the produce is exported.
How to Overcome the failure
In the next one year, Nissan plans to focus on
expanding its distribution network and improving brand
visibility besides launching new models.
Another focus area will be beefing up its portfolio of
luxury cars in the country.
They have introduced a new version of its flagship
Micra hatchback in the Indian auto market.
With its new launch, the company is relying on its
efficiency and value for money to trump the market
conditions and achieve success by generating a good
response from buyers
And now some good news For Nissan
Nissan planning to increase market share to
3.6 per cent by 2014
Nissan India eyes 10 per cent market share by
Nissan launches refreshed pre-facelift Micra
at Rs 3.50 lakh; calls it Micra Active
Projections for coming year
Nissan Motor India's President and Chief Executive Officer believes that,
New Nissan Micra is the right product at the right time that
will offer the customers ideal urban mobility with a complete
package of premium design, performance, features, safety
and comfort and expect New Micra, as well as Micra Active
with its excellent value proposition and its unique features,
to serve wider range of customers in India. They will reach
out to different segments, where they have no presence so
far and will launch products in the more competitive entry
level segment too.
Nissan Dealers/Showrooms in India
Nissan sells cars through 60 dealerships in 54 cities
Performance 3 out of 5 stars Fine, but no ball of fire
Ride & Handling 2 out of 5 stars Not great on either front
Refinement 2 out of 5 stars Makes a bit of a racket
Buying & Owning 3 out of 5 stars A Nissan Micra is cheap to run
Quality & Reliability 3 out of 5 stars Dependable, but far from posh
Safety & Security 4 out of 5 stars Stability control and six airbags
Behind The Wheel 3 out of 5 stars Good visibility; comfort could be an
Space & Practicality 3 out of 5 stars Uses its space well
Equipment 3 out of 5 stars Visia is very sparse, Tekna is tooled-up
Do you consider Micra as an
option during your purchase?
Have you seen Ranbir Kapoor is
Why Nissan Micra is lagging
Which Car do Consumer
0% 5% 10% 15% 20% 25% 30% 35% 40%
Promotion is not up to the mark. Brand Ambassador
Ranbir Kapoor is not able to drag consumers towards
Price proves to be a factor as Market leaders like
Swift, i20 and Polo are in the same price range. So
consumers don’t prefer Micra with lesser features.
Micra is not Popular among the customers.
Features are same as provided by others, nothing
new or better.
Focus of effective Promotion.
Change Brand Ambassador if possible.
Decrease the price, still not compromising with the
Penetrate more in rural and semi-urban areas.
Innovate new features.
Increase the size of the car.
Vrit Vaibhav Shah