Casting a wider netvia the social Web. / case study
the goalCast a wider net with potential customers and have a conversation with them.
“I see SlideShare as a virtualbookshelf, or a library in the cloud, where we can make our best content more discoverable to a diverse audience.” Jennifer Burnham director, social strategy and content marketing at salesforce.com
the problem With hundreds of presentation decks, tutorials, eBooks, infographics and white papers,salesforce.com needed a coordinated brand presence. i
the solution They created a customized, branded salesforce.com network on SlideShare to enhance visibility for itsproduct channels, drive more traffic to the main channel and create brand consistency. i
“I love how simple it is to upload the content, embed it on our blogs and salesforce.com website. I recently launched a resource page on salesforce.com with embeddedpresentations hosted on SlideShare...” - Scott Holden Sr. Director of Product
“... Also, SlideShare is easily shareable andviewable in mobile, which is important for us.” - Jennifer Burnham
Salesforce.com’s social media strategy is centered on three areas:content engagement measurement
content All content is logged into the internal content calendar built on Force.com. If the team has its own channel in theSlideShare network, they upload the content directly. If not, the social media team can post it for them.
engagementSaleforce.com’s social media command center coordinateswith internal teams to promote new SlideShare content and regularly engage with prospects and customers.
measurementSlideShare Analytics and Salesforce Radian6 track social media engagement for content posted to the SlideShare Network.
Private sharing hasenhanced salesforce.com’s internal collaboration. The private content can be scheduled to go public to coincide with an email campaign.
“The greatest benefit salesforce.com has seen with SlideShare is the interaction and discoverability of content with prospects, partners and customers.” - Jennifer Burnham “With SlideShare, we’re able to expand the reach of our best content to peoplewho may not necessarily be familiar with our brand. In essence, by posting a deckto SlideShare, we are extending the reach and lifetime value of that content.” - Jennifer Burnham
SlideShare’s lead generation features helped salesforce.comgenerate and assess the quality of hundreds of sales leads. The Sales Cloud team posted the “Social Sales Revolution: 7 Steps to Get Ahead” eBook on SlideShare. 16,900 300 views sales leads
Slideshare has become part of salesforce.com’scontent distribution for its biggest cloud computing event of the year, Dreamforce. Speakers upload slides after their presentations, “Our Dreamforce session decks tagged with our event hash tag. get thousands of views far after the conference has ended.”
what’s next? Salesforce.com is building out its channels across itsproduct set and international regions, and exploring how to integrate SlideShare with its live events strategy. “I consider SlideShare one of our top channels and an integral part of our social content strategy.” - Jennifer Burnham
Want a SlideShare network for your organization? Contact the SlideShare enterprise sales team.