redux shamelessly subjective, out of
context & utterly biased As presented to the IxD Team Aynne Valencia, San Francisco

First, highly researched background* *
stuff I found on wikipedia

80 Percent of the world’s
population speaks languages other than English

42 percent of college graduates
never read another book after college. 1/3 of high school graduates never read another book for the rest of their lives.

In 2007 the United Nations
Population Division projected that the world's population will likely surpass 10 billion in 2055

By 2012 the majority of
the By 2020 the population of Asia United States will be over the will have a age of 65 more people retired than in the work force

That’s a lot of older
people

1/3 of the worlds population
has access to a mobile phone 1/3 of that third has internet access on a computer * Thats a lot of mobile stuff

75 Percent of the world
lives in poverty conditions.

17 million Africans are using
mobile airtime as currency John Thackera, Experiencing Sustainability

why am I telling you
this?

POLITICS ECONOMY ENVIRONMENT ARCHITECTURE FASHION
LITERACY URBAN DEVELOPMENT TECHNOLOGY SERVCE DESIGN PRODUCTS AND MATERIALS SCIENCE

influences design Stating the obvious
that we don’t always remember

we have the ability to
influence culture

our medium is behavior Mark
Rettig, How to Change Stuff in a Complicated World

because there is a global
trend shifting from “I” to “we” Mark Rettig, How to Change Stuff in a Complicated World

some SmARt* things we can
do, right now today *Speci fic, Actionable, Repeatable

?
what if...

A Marketing Plan became an
Engagement Plan? Manifest Digital, UX Designers: Business Leaders Needed

a Creative/Project Brief became an
Experience Brief? My Addition

SEO became an Social Engagement
Marketing? Manifest Digital, UX Designers: Business Leaders Needed

we start by asking what
we want the experience to be? My Addition

a little secret: no one
gets excited about a wireframe Dan Saffer, Carpe Diem

“what cannot be overcome by
reason can be subverted by glamour” Dan Saffer, Carpe Diem

emotion causes the wow Dan
Saffer, Carpe Diem

for big projects Journeys of
Motion Video or stills to create a narrative Step by step narrative of the user journey write a script use sound or voice over to express the emotion + Chloe Gottleib & Jill Nussbaum, RGA

for all projects Parti Diagram
Show the conceptual architecture of the site, service or product Concept Statement Y! Example: “The Dashboard for what you love on the web” Design Principles Statement Driving characteristics of the design Y! Example: Enhance the Core Check in behavior Immediate engagement Luke W. Parti and the Design Sandwich

for design for play Game
Design Document Genre/Platform Audience Aesthetics Who will play it What are the entities (avatar/no avatar) Verbs for desired controls What is the reward system? How does one progress? What are the customization options What is the tutorial, help or learning curve Nadya Direkova, Razorfish

“the best way to predict
the future is to invent it” Alan Kay By way of Dan Saffer : Carpe Diem

believe you belong

To Read: “101 Things I
Learned in Architecture School” - Matthew Fredrick Sea Change Design Process - Lauralee Alben To see: “Carpe Diem” - Dan Saffer’s closing keynote http://www.kickerstudio.com/blog/ Manuel Lima www.visualcomplexity.com Gestalt of Interface Design www.michaelsalamon.com/ixd09 Doors of Perception http://www.doorsofperception.com/

thank you
Aynne Valencia
www.avalen.com