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Les éléments essentiels du seo technique - Tuniseo

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Les éléments essentiels du SEO technique. Slides de mon intervention au Tuni'seo avril 2016 - Tunis.

- L’importance de la composante technique dans une stratégie SEO.

- Les éléments essentiels du SEO technique

- Outils, et workflow pour détecter et corriger des problèmes sur votre site

Published in: Marketing
  • DOWNLOAD THAT BOOKS INTO AVAILABLE FORMAT (2019 Update) ......................................................................................................................... ......................................................................................................................... Download Full PDF EBOOK here { https://urlzs.com/UABbn } ......................................................................................................................... Download Full EPUB Ebook here { https://urlzs.com/UABbn } ......................................................................................................................... Download Full doc Ebook here { https://urlzs.com/UABbn } ......................................................................................................................... Download PDF EBOOK here { https://urlzs.com/UABbn } ......................................................................................................................... Download EPUB Ebook here { https://urlzs.com/UABbn } ......................................................................................................................... Download doc Ebook here { https://urlzs.com/UABbn } ......................................................................................................................... ......................................................................................................................... ................................................................................................................................... eBook is an electronic version of a traditional print book that can be read by using a personal computer or by using an eBook reader. (An eBook reader can be a software application for use on a computer such as Microsoft's free Reader application, or a book-sized computer that is used solely as a reading device such as Nuvomedia's Rocket eBook.) Users can purchase an eBook on diskette or CD, but the most popular method of getting an eBook is to purchase a downloadable file of the eBook (or other reading material) from a Web site (such as Barnes and Noble) to be read from the user's computer or reading device. Generally, an eBook can be downloaded in five minutes or less ......................................................................................................................... .............. Browse by Genre Available eBooks .............................................................................................................................. Art, Biography, Business, Chick Lit, Children's, Christian, Classics, Comics, Contemporary, Cookbooks, Manga, Memoir, Music, Mystery, Non Fiction, Paranormal, Philosophy, Poetry, Psychology, Religion, Romance, Science, Science Fiction, Self Help, Suspense, Spirituality, Sports, Thriller, Travel, Young Adult, Crime, Ebooks, Fantasy, Fiction, Graphic Novels, Historical Fiction, History, Horror, Humor And Comedy, ......................................................................................................................... ......................................................................................................................... .....BEST SELLER FOR EBOOK RECOMMEND............................................................. ......................................................................................................................... Blowout: Corrupted Democracy, Rogue State Russia, and the Richest, Most Destructive Industry on Earth,-- The Ride of a Lifetime: Lessons Learned from 15 Years as CEO of the Walt Disney Company,-- Call Sign Chaos: Learning to Lead,-- StrengthsFinder 2.0,-- Stillness Is the Key,-- She Said: Breaking the Sexual Harassment Story That Helped Ignite a Movement,-- Atomic Habits: An Easy & Proven Way to Build Good Habits & Break Bad Ones,-- Everything Is Figureoutable,-- What It Takes: Lessons in the Pursuit of Excellence,-- Rich Dad Poor Dad: What the Rich Teach Their Kids About Money That the Poor and Middle Class Do Not!,-- The Total Money Makeover: Classic Edition: A Proven Plan for Financial Fitness,-- Shut Up and Listen!: Hard Business Truths that Will Help You Succeed, ......................................................................................................................... .........................................................................................................................
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  • DOWNLOAD THAT BOOKS INTO AVAILABLE FORMAT (2019 Update) ......................................................................................................................... ......................................................................................................................... Download Full PDF EBOOK here { https://urlzs.com/UABbn } ......................................................................................................................... Download Full EPUB Ebook here { https://urlzs.com/UABbn } ......................................................................................................................... Download Full doc Ebook here { https://urlzs.com/UABbn } ......................................................................................................................... Download PDF EBOOK here { https://urlzs.com/UABbn } ......................................................................................................................... Download EPUB Ebook here { https://urlzs.com/UABbn } ......................................................................................................................... Download doc Ebook here { https://urlzs.com/UABbn } ......................................................................................................................... ......................................................................................................................... ................................................................................................................................... eBook is an electronic version of a traditional print book that can be read by using a personal computer or by using an eBook reader. (An eBook reader can be a software application for use on a computer such as Microsoft's free Reader application, or a book-sized computer that is used solely as a reading device such as Nuvomedia's Rocket eBook.) Users can purchase an eBook on diskette or CD, but the most popular method of getting an eBook is to purchase a downloadable file of the eBook (or other reading material) from a Web site (such as Barnes and Noble) to be read from the user's computer or reading device. Generally, an eBook can be downloaded in five minutes or less ......................................................................................................................... .............. Browse by Genre Available eBooks .............................................................................................................................. Art, Biography, Business, Chick Lit, Children's, Christian, Classics, Comics, Contemporary, Cookbooks, Manga, Memoir, Music, Mystery, Non Fiction, Paranormal, Philosophy, Poetry, Psychology, Religion, Romance, Science, Science Fiction, Self Help, Suspense, Spirituality, Sports, Thriller, Travel, Young Adult, Crime, Ebooks, Fantasy, Fiction, Graphic Novels, Historical Fiction, History, Horror, Humor And Comedy, ......................................................................................................................... ......................................................................................................................... .....BEST SELLER FOR EBOOK RECOMMEND............................................................. ......................................................................................................................... Blowout: Corrupted Democracy, Rogue State Russia, and the Richest, Most Destructive Industry on Earth,-- The Ride of a Lifetime: Lessons Learned from 15 Years as CEO of the Walt Disney Company,-- Call Sign Chaos: Learning to Lead,-- StrengthsFinder 2.0,-- Stillness Is the Key,-- She Said: Breaking the Sexual Harassment Story That Helped Ignite a Movement,-- Atomic Habits: An Easy & Proven Way to Build Good Habits & Break Bad Ones,-- Everything Is Figureoutable,-- What It Takes: Lessons in the Pursuit of Excellence,-- Rich Dad Poor Dad: What the Rich Teach Their Kids About Money That the Poor and Middle Class Do Not!,-- The Total Money Makeover: Classic Edition: A Proven Plan for Financial Fitness,-- Shut Up and Listen!: Hard Business Truths that Will Help You Succeed, ......................................................................................................................... .........................................................................................................................
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  • Great slides! I'd like add some great tools that work for us: 1- FollowUp.co (Paid) and ReplyUp.com (Free) - Send follow-ups emails; 2- WhoIsVisiting.com (Paid) - Identify unknown B2B website visitors; 3- Found.ly/#free-invite (Paid) - Sales prospecting tool on LinkedIn; 4- Attach.io (Paid) - Viewer engagement analytics for presentations.
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  • @Afef Ben Youssef, Glad to hear that
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  • INTÉRESSANT!
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Les éléments essentiels du seo technique - Tuniseo

  1. 1. 1 @LoukilAymen Aymen Loukil Les éléments essentiels du SEO technique Tunis – Avril 2016
  2. 2. 2 @LoukilAymen Mais t’es qui ? Reputation VIP Aymen Loukil • Ingénieur web • 15 ans dans le web / SEO • Technical Product-Owner à @ReputationVIP Contact • Twitter : @LoukilAymen
  3. 3. 3 @LoukilAymen Agenda Reputation VIP Composante technique du SEO Les éléments indispensables Outils et bonnes pratiques
  4. 4. 4 @LoukilAymen Pour commencer, Reputation VIP Comment ranker en 2016 ?
  5. 5. 5 @LoukilAymen Comment ranker en 2016 ? Reputation VIP
  6. 6. 6 @LoukilAymen Hmm.. Reputation VIP
  7. 7. 7 @LoukilAymen Reputation VIP
  8. 8. 8 @LoukilAymen La composante technique Reputation VIP - Le SEO devient plus technique - Nécessite des connaissances techniques - Permet d’aller plus loin - Route pour recevoir du trafic
  9. 9. 9 @LoukilAymen Périmètre SEO Reputation VIP Créatif Stratégique Technique Plus de dette Moins de dette
  10. 10. 10 @LoukilAymen 1- Architecture de l’information Reputation VIP - Architecture simple - Siloing du contenu - Profondeur ? - Pas de duplicate content
  11. 11. 11 @LoukilAymen 1- Architecture de l’information Reputation VIP - Pages orphelines - Maillage interne Accueil Catégorie1 Catégorie2 Page orpheline
  12. 12. 12 @LoukilAymen 2- URLs et redirections Reputation VIP - www ou Sans, pas les deux - URLs parlantes, concises - Suivre l’architecture de l’information - Eviter les paramètres dynamiques www.site.tn/recettes/couscous-aux-legumes www.site.tn/pub/xhjs/YhdjuHG?id=589954
  13. 13. 13 @LoukilAymen 2- URLs et redirections Reputation VIP - Canoniser les pages similaires - Boucles, chaines de redirections
  14. 14. 14 @LoukilAymen 3- Plateforme Reputation VIP - Disponibilité - Sécurité - Localisation - Fiabilité DNS - Https ?
  15. 15. 15 @LoukilAymen 4- Accessibilité au crawl Reputation VIP - Aider le bot avec un plan de site (xml, html) - Accompagner le bot durant un downtime / migration - Utiliser les bons codes HTTP (3xx, 4xx, 5xx)
  16. 16. 16 @LoukilAymen 4- Accessibilité au crawl Reputation VIP - Indiquer à Google ce qu’il peut voir et indexer - Bloquer les pages à ne pas indexer.. - Eviter le post rendering (Ajax, JS)
  17. 17. 17 @LoukilAymen 5- Temps de chargement Reputation VIP
  18. 18. 18 @LoukilAymen 5- Temps de chargement Reputation VIP - Personne n’aime attendre - Améliorer l’expérience utilisateur - Optimiser le budget de crawl
  19. 19. 19 @LoukilAymen 5- Temps de chargement Reputation VIP
  20. 20. 20 @LoukilAymen 5- Temps de chargement Reputation VIP Une seconde en moins, +2% CTR
  21. 21. 21 @LoukilAymen 6- Compatibilité avec le mobile Reputation VIP
  22. 22. 22 @LoukilAymen 6- Compatibilité avec le mobile Reputation VIP 2011 : Mobile = 0% Desktop = 100% 2016 : Mobile = 79% Desktop = 21%
  23. 23. 23 @LoukilAymen Par où commencer ? Reputation VIP
  24. 24. 24 @LoukilAymen Regarder la SERP Reputation VIP - Ce que Google affiche de son index - D’autres versions dupliquées - Des liens avec des paramètres de tracking (ids, etc) - Des surprises..
  25. 25. 25 @LoukilAymen Search console Reputation VIP
  26. 26. 26 @LoukilAymen Search console Reputation VIP
  27. 27. 27 @LoukilAymen Search console Reputation VIP
  28. 28. 28 @LoukilAymen Search console Reputation VIP
  29. 29. 29 @LoukilAymen Détecter des anomalies Reputation VIP “…running a separate crawl to help identify and resolve technical issues that could be causing problems and delays when Google tries to crawl your site. We get kind of lost crawling all of these unnecessary URLs and we might not be able to crawl your new updated content.”
  30. 30. 30 @LoukilAymen Un crawler ? Reputation VIP « Un crawler ou spider est un robot logiciel en charge de l’exploration des sites Internet… Les crawlers indexent et analysent les contenus explorés »
  31. 31. 31 @LoukilAymen Un crawler ? Reputation VIP Combien de pages contient votre site ?
  32. 32. 32 @LoukilAymen Un crawler ? Reputation VIP Combien de pages sont de qualité ?
  33. 33. 33 @LoukilAymen Un crawler ? Reputation VIP Votre site épuise-t-il son budget de Crawl ?
  34. 34. 34 @LoukilAymen Hmm. Reputation VIP
  35. 35. 35 @LoukilAymen Eh oui.. Reputation VIP
  36. 36. 36 @LoukilAymen Eh oui.. Reputation VIP
  37. 37. 37 @LoukilAymen Crawlers Reputation VIP
  38. 38. 38 @LoukilAymen Collectez de la data.. Reputation VIP
  39. 39. 39 @LoukilAymen Encore de la data Reputation VIP
  40. 40. 40 @LoukilAymen Et de la data Reputation VIP
  41. 41. 41 @LoukilAymen Encore.. Reputation VIP
  42. 42. 42 @LoukilAymen Synthétiser Reputation VIP
  43. 43. 43 @LoukilAymen Synthétiser Reputation VIP
  44. 44. 44 @LoukilAymen Corrigez Reputation VIP - Nettoyer le sitemap.xml - Supprimer les broken links et les non 200 - Créer plusieurs sitemap pour identifier la perte de crawl
  45. 45. 45 @LoukilAymen Corrigez Reputation VIP - Plus d’items sur une pagination - rel=prev/next pour la pagination - Bloquer les filtres et les sorters - Bloquer les pages de résultats de recherche interne - Supprimer les redirections internes - Optimiser le temps de chargement
  46. 46. 46 @LoukilAymen Outils Reputation VIP Google Speed Insight : https://goo.gl/5qOQE9
  47. 47. 47 @LoukilAymen Trouvez les différences Reputation VIP Trouvez une différence et gagnez un MUG TUNISEO
  48. 48. 48 @LoukilAymen Corrigez Reputation VIP - Compresser les images (svp) - Compression Gzip (.htaccess) - Réduire les requêtes http - Mise en cache navigateur (.htacess) http://compressjpeg.com
  49. 49. 49 @LoukilAymen Pour récapituler Reputation VIP 1. Pensez au crawler 2. Collectez plein de data 3. Analyser la data 4. Corrigez 5. Répétez 2, 3 et 4
  50. 50. 50 @LoukilAymen Pour récapituler Reputation VIP 6. Aimez vos développeurs !
  51. 51. 51 @LoukilAymen Merci ! Questions ? @LoukilAymen Aymenloukil aymen.loukil@reputationvip.com

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