Social Media and Women - Dubai Business Women Council - Dubai Chamber of Commerce


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Women are a powerful force for change, social development, improving communication, and boosting the economy. Social Media’s core is about sharing and connecting, and as such, women dominate Social Networks in terms of both numbers and quality content.
The presentation discusses particular information related to women in the Arab World with Case Studies from United Arab Emirates (UAE). The topics of discussion during the presentation focused on enabling women to: identify the Social Network that is most suitable for their needs, learn advanced tips on managing their Social Media activity, get insight from case studies, and build their own digital persona.

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Social Media and Women - Dubai Business Women Council - Dubai Chamber of Commerce

  1. 1. Ayman has engaged in projects with global organizations that deal with women empowerment UN
  2. 2. Every powerful women I meet, triggers thoughts about the factors in her upbringing leading her to be independent, self- driven, and ambitious. Follow Lea on Twitter: @leaitani How can I play a constructive role in Lea’s life to instil in her ambition and independence ?
  3. 3. “The economic empowerment of women that has been growing over the past decade is at the 'inflection point' with this global recession. Women are, we believe, the solution for their families in their ability to go out and increase household income.” - Andrea Jung Canadian-American executive, fundraiser and prominent women's- issues supporter.
  4. 4. Women-owned entities represent approximately 37% of enterprises globally
  5. 5. The Global Entrepreneurship Monitor (GEM) report shows the number of self-employed women will rise, with 80 per cent of Emirati females inclined to start a business – March 2013
  6. 6. “52 per cent of females in the UAE intend to find a new employer in comparison to 42 per cent of men”– March 2013 (obstacles? lack of opportunity to progress within company + lack of trust in senior management)
  7. 7. •  “When women display leadership behaviours, we see them as unfeminine. When women act more feminine, we don’t see them as leaders.” •  “Women aren’t given as many high-profile, big budget, or international assignments as their male peers.” •  “Women aren’t sponsored by higher-ups to the same degree that men are.”
  8. 8. “We find that a lot of our women leaders have gone out, gotten corporate experience and then realized that not only could they do it on their own, but that they could do it better.” - Marsha Firestone (Women Presidents Association)
  9. 9. •  3 out of 4 women are unemployed in MENA region, according to World Bank •  Women’s share of the labour market in MENA is estimated at only 2.25%, and is largely attributed to social barriers and old cultures. – April 2013
  10. 10. Juggling family and career themselves, these women created products and services to ease the stress in our everyday lives. • – easy meal plans & end of What’s for Dinner? • –“What am I going to do with my kids today?” interactive art and science projects and a book
  11. 11. 71% of internet female users are active on one or more social media sites, compared to 62% of men – September 2013 (Thoughts on why ?)
  12. 12. •  Create a professional (and complete) profile •  Assimilate and contribute to the industry news and trends •  Build and nurture business relationships
  13. 13. •  Growing trend of expression via Image •  Mobile Social Network •  Popularity in Middle East continues to soar •  Bought by Facebook for $700 Million in April 2012
  14. 14. •  Research trends, design ideas for house, wedding, kids, clothing, interior design,…
  15. 15. •  Use its powerful reach for more than just friends and family •  Post articles of interest to you that you are reading •  Share work experiences •  Interact with others on common topics
  16. 16. •  Open platform •  Interact with community members who share your interests •  Know in real-time what is happening around you •  Build and nurture connections
  17. 17. •  Social Media Platforms (account creation, optimization, best practices, community building,…) •  Social Media and Family
  18. 18. Mothers are keen on keeping their kids safe online. Library of Mobile Apps that provide digital storybooks, narrated video books,…
  19. 19. Smart PJs are unique pyjamas for children that feature colourful polka-dot patterns as QR codes. Using a smartphone, parents can scan the dots, unlocking a story with pictures and words on the screen.
  20. 20. “Kids will have computing everywhere…Information and computation is coming to every field.”- Tynker by Krishna Vedati; it makes a web-based learning platform and a visual programming language for teachers and kids in K-12 classrooms.
  21. 21. “phone stack”game when out to dinner with friends, : Everyone places their phones in the middle of the table; whoever looks at their device before the check arrives picks up the tab.
  22. 22. Place phone in box and silent, in a remote location in the house as you walk- in. It remains there until after dinner. This applies to both dad and mom.
  23. 23. Goodnight Moon Goodnight iPad
  24. 24. Physical Barriers: No iPads at dinner table
  25. 25. Digital Curfews: No screens after 11 P.M.
  26. 26. Phone charge in the living room and not besides the bed
  27. 27. /aymanitani /aymanitani /aymanitani Search Ayman Itani