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Technology and business innovation v5

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Technology and business innovation v5

  1. 1. Peter Drucker
  2. 2. Innovation: Who comes to mind? Apple Google 3M GE Microsoft IBM Samsung P&G Toyota Facebook Source: Booz & Company
  3. 3. What has India been innovating? Patents originating out of India (recent 5 year period) Worldwide rank #27 BRIC rank #4
  4. 4. Meanwhile, the rest of the world has been innovating at a rapid pace Industries with more than 5% CAGR in patenting over a 20 year period
  5. 5. Where are we on those “hot” areas?Nanotechnology: 10 out of about 10,000 patentsIT related: 150 out of about 100,000 patentsDigital communication: 300 out of about 265,000 patents
  6. 6. So, is India not innovating?
  7. 7. Or, just not protecting its innovation to create asustainable advantage?
  8. 8. Let’s take a look at some of the innovation from India
  9. 9. Startup StageTechnology Business Increase ad response with missed calls Toll-free dialling Build customer loyalty with on-demand mobile updates 1 Patent
  10. 10. Media Demography ResearchMeasurement Play Book Cricket Movie Promotion
  11. 11. Growth StageTechnology Business HTML 5 Worlds largest independent mobile advertising network 0 Patent
  12. 12. Reaches 1 bn Aiming for 3 customers bn consumers already across 30 countries
  13. 13. India is InnovatingBut is the innovation sustainable?
  14. 14. Three areas to ponder on Move beyond Jugaad 1 2 3Focus on Process and Business Ecosystem and Innovation also IP Protection
  15. 15. Three areas to ponder on Move beyond Jugaad 1 2 3Focus on Process and Business Ecosystem and Innovation also IP Protection
  16. 16. Innovation need not be just Product Innovation Business Model Changed the basis of competition Service Created a new & Distinct market
  17. 17. Take a view of innovation
  18. 18. Three areas to ponder on Move beyond Jugaad 1 2 3Focus on Process and Business Ecosystem and Innovation also IP Protection
  19. 19. Moving beyond JugaadJugaad (creative improvisation) – satisfy & not optimize“Sir that’s a networking technology you wont find anywhere else in the world. It’s called “Jugaad” For systemic innovation, constraints and compromises of Jugaad pose a fundamental problem
  20. 20. TATA Swach – Thinking beyond Jugaad Maturity Stage Technology Business Water purified using rice husk coated with nano-Natural materials and sliver cutting edge nanotechnology The coated design surpassed all quality standards 14 Patents
  21. 21. “Claiming Jugaad as the Indianinnovation paradigm takes attention away from the multi-faceted challenge”
  22. 22. Three Areas to Ponder On Move beyond Jugaad 1 2 3Focus on Process and Business Ecosystem and Innovation also IP Protection
  23. 23. Creating a Sustainable Innovation Joint Industry- The Ecosystem Government Market Planning Planning Assistance Strategic Market Production Value Added Economic, Social and Environmental conditions Planning DevelopmentInterface standardsdeveloped byprofessional Entrepreneurialsocieties Risk Reduction Activity & Licensing Acceptance Technology Transfer Standards, IP Rights National Applied Infratechnologies: Test Tax Technologies Measurement and Facilities Incentives Test Methods, Process Incubators Control National Generic Techniques, Interface Labs, Univer National Technologies Protocols sities Labs Science and Engineering Knowledge Pool
  24. 24. Here’s hoping for a sustainable technology led business innovation from India!

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