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Bruce Lee Guide to Strategic Content (Remix)


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This is a presentation from Pubcon 2013 about developing a more strategic approach to content but also how to actually do that.

Published in: Technology, Design
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Bruce Lee Guide to Strategic Content (Remix)

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  2. 2. Content Strategy For The Web Elements of Content Strategy Content Strategy at Work
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  5. 5. Use Client Profiles Organize all client insights, messaging, documentation in one place for the team working on it. Get client / stakeholders to sign off on all campaign goals and communication documents early on in the process. Content Analysis Tool Web Content Audit Tool Google Xpath Content Matrix LucidCharts Adwords Tool, Google Trends SEMRush, Open Site Explorer, Topsy, Facebook Ads, Social Crawlytics
  6. 6. Buyer Personas Usability Templates Content Templates Blasamiq Mockups SEOMoz Ahrefs MajesticSEO Search Metrics WordPress SEO CS Generator Tool Mindjet & Confluence WP Editorial Calendar Easy Content Templates, Kapost, Trello, DivvyHQ, R aventools, Contently, Com pendium
  7. 7. Google Analytics CrazyEgg KissMetrics ClickTale ClickHeat Concept Feedback SilverBack Fivesecondtest Open Hallway Optimizely Unbounce
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  9. 9. 1. 2. 3. 4. Slide #10 Graphic by Brain Traffic – Link Slide #11 From Caroline Kealey’s “Message Architecture Worksheet” – Link Slide # 13 Image From The White Paper – Why Securing Communications and Content is a Critical Best Practice by Proofpoint – Link Slide # 14 From – Worpress Editorial Calendar by Zack Grossbart – Link *All Photos of Bruce Lee Are Property of The Respective Copyright Holder
  10. 10. 1. 2. 3. 4. 5. 6. 7. 8. 9. 10. 11. 12. 13. 14. 15. 16. 17. Content Strategy For The Web by Kristina Halvorson – Link Elements of Content Strategy by Erin Kissane – Link Content Strategy at Work by Margot Bloomstein – Link Managing Enterprise Content: A Unified Content Strategy by Ann Rockley – Link The Epic List of Content Strategy Resources by Jonathon Colman – Link Metadata Workshop by Rachel Lovinger – Link Complete Beginner’s Guide to Content Strategy by Andrew Maier – Link Content Templates to the Rescue by Erin Kissane – Link Building Your Content Strategy with a Message Architecture by Margot Bloomstein – Link Difference Between Content Strategy & Content Marketing? by Colleen Jones – Link Psychographics Deconstructed: What We Look Like to… by Marty Weintraub – Link Social Media Can Generate Strong Story Ideas by Kylie Jane Wakefield – Link 11 Savvy Ways to Use Buyer Personas… by Rebecca Corliss – Link Fusing Content Strategy with Design by David Gillis – Link An Introduction to User Journeys by Jason Hobbs – Link Doing a Content Inventory by Jeffrey Veen – Link Super Awesome Content Strategy Worksheet By Steve Floyd – Link
  11. 11. For the last decade I have been creating digital marketing solutions for businesses large and small. In that time I’ve learned a few things about the governance and creation of web content and how that content ties into other marketing channels. Content is often swept aside as the last part of a project, when I believe it should be one of the very first things addressed (even before design). Steve Floyd Founder / Principle at AXZM twitter: @nawlready phone: (214) 272-9109