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Content Strategy For The Web
Elements of Content Strategy
Content Strategy at Work
axz.mx/wp-editorial
axz.mx/c-first
Use Client Profiles
Organize all client insights,
messaging, documentation
in one place for the team
working on it. Get client /
stakeholders to sign off on
all campaign goals and
communication documents
early on in the process.

Content Analysis Tool
Web Content Audit Tool
Google Xpath
Content Matrix
LucidCharts

Adwords Tool, Google Trends
SEMRush, Open Site
Explorer, Topsy, Facebook
Ads, Social Crawlytics
Buyer Personas
Usability Templates
Content Templates
Usertesting.com
Blasamiq Mockups
SEOMoz
Ahrefs
MajesticSEO
Search Metrics
WordPress SEO
CS Generator Tool

Mindjet & Confluence
WP Editorial Calendar
Easy Content Templates,
Kapost, Trello, DivvyHQ, R
aventools, Contently, Com
pendium
Google Analytics
CrazyEgg
KissMetrics
ClickTale
ClickHeat
Concept Feedback
SilverBack
Fivesecondtest
Open Hallway
Optimizely
Unbounce
axz.mx/cs-worksheet
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Slide #10 Graphic by Brain Traffic – Link
Slide #11 From Caroline Kealey’s “Message Architecture Worksheet” – Link
Slide # 13 Image From The White Paper – Why Securing Communications and Content is a Critical
Best Practice by Proofpoint – Link
Slide # 14 From – Worpress Editorial Calendar by Zack Grossbart – Link
*All Photos of Bruce Lee Are Property of The Respective Copyright Holder
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Content Strategy For The Web by Kristina Halvorson – Link
Elements of Content Strategy by Erin Kissane – Link
Content Strategy at Work by Margot Bloomstein – Link
Managing Enterprise Content: A Unified Content Strategy by Ann Rockley – Link
The Epic List of Content Strategy Resources by Jonathon Colman – Link
Metadata Workshop by Rachel Lovinger – Link
Complete Beginner’s Guide to Content Strategy by Andrew Maier – Link
Content Templates to the Rescue by Erin Kissane – Link
Building Your Content Strategy with a Message Architecture by Margot Bloomstein – Link
Difference Between Content Strategy & Content Marketing? by Colleen Jones – Link
Psychographics Deconstructed: What We Look Like to… by Marty Weintraub – Link
Social Media Can Generate Strong Story Ideas by Kylie Jane Wakefield – Link
11 Savvy Ways to Use Buyer Personas… by Rebecca Corliss – Link
Fusing Content Strategy with Design by David Gillis – Link
An Introduction to User Journeys by Jason Hobbs – Link
Doing a Content Inventory by Jeffrey Veen – Link
Super Awesome Content Strategy Worksheet By Steve Floyd – Link
For the last decade I have been
creating digital marketing solutions
for businesses large and small. In
that time I’ve learned a few things
about the governance and creation
of web content and how that
content ties into other marketing
channels. Content is often swept
aside as the last part of a
project, when I believe it should be
one of the very first things
addressed (even before design).

Steve Floyd
Founder / Principle at AXZM

twitter: @nawlready
phone: (214) 272-9109

www.axzm.com

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Bruce Lee Guide to Strategic Content (Remix)

  • 1.
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  • 10. Content Strategy For The Web Elements of Content Strategy Content Strategy at Work
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  • 21. Use Client Profiles Organize all client insights, messaging, documentation in one place for the team working on it. Get client / stakeholders to sign off on all campaign goals and communication documents early on in the process. Content Analysis Tool Web Content Audit Tool Google Xpath Content Matrix LucidCharts Adwords Tool, Google Trends SEMRush, Open Site Explorer, Topsy, Facebook Ads, Social Crawlytics
  • 22.
  • 23. Buyer Personas Usability Templates Content Templates Usertesting.com Blasamiq Mockups SEOMoz Ahrefs MajesticSEO Search Metrics WordPress SEO CS Generator Tool Mindjet & Confluence WP Editorial Calendar Easy Content Templates, Kapost, Trello, DivvyHQ, R aventools, Contently, Com pendium
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  • 29. 1. 2. 3. 4. Slide #10 Graphic by Brain Traffic – Link Slide #11 From Caroline Kealey’s “Message Architecture Worksheet” – Link Slide # 13 Image From The White Paper – Why Securing Communications and Content is a Critical Best Practice by Proofpoint – Link Slide # 14 From – Worpress Editorial Calendar by Zack Grossbart – Link *All Photos of Bruce Lee Are Property of The Respective Copyright Holder
  • 30. 1. 2. 3. 4. 5. 6. 7. 8. 9. 10. 11. 12. 13. 14. 15. 16. 17. Content Strategy For The Web by Kristina Halvorson – Link Elements of Content Strategy by Erin Kissane – Link Content Strategy at Work by Margot Bloomstein – Link Managing Enterprise Content: A Unified Content Strategy by Ann Rockley – Link The Epic List of Content Strategy Resources by Jonathon Colman – Link Metadata Workshop by Rachel Lovinger – Link Complete Beginner’s Guide to Content Strategy by Andrew Maier – Link Content Templates to the Rescue by Erin Kissane – Link Building Your Content Strategy with a Message Architecture by Margot Bloomstein – Link Difference Between Content Strategy & Content Marketing? by Colleen Jones – Link Psychographics Deconstructed: What We Look Like to… by Marty Weintraub – Link Social Media Can Generate Strong Story Ideas by Kylie Jane Wakefield – Link 11 Savvy Ways to Use Buyer Personas… by Rebecca Corliss – Link Fusing Content Strategy with Design by David Gillis – Link An Introduction to User Journeys by Jason Hobbs – Link Doing a Content Inventory by Jeffrey Veen – Link Super Awesome Content Strategy Worksheet By Steve Floyd – Link
  • 31. For the last decade I have been creating digital marketing solutions for businesses large and small. In that time I’ve learned a few things about the governance and creation of web content and how that content ties into other marketing channels. Content is often swept aside as the last part of a project, when I believe it should be one of the very first things addressed (even before design). Steve Floyd Founder / Principle at AXZM twitter: @nawlready phone: (214) 272-9109 www.axzm.com

Editor's Notes

  1. The Bruce Lee Guide to Strategic Content (Remix) Pubcon Las Vegas 2013 by Steve Floyd – CEO of AXZM – www.axzm.com/about/steve-floyd
  2. The Bruce Lee Guide to Strategic Content (Remix) Pubcon Las Vegas 2013 by Steve Floyd – CEO of AXZM – www.axzm.com/about/steve-floyd
  3. The Bruce Lee Guide to Strategic Content (Remix) Pubcon Las Vegas 2013 by Steve Floyd – CEO of AXZM – www.axzm.com/about/steve-floyd
  4. The Bruce Lee Guide to Strategic Content (Remix) Pubcon Las Vegas 2013 by Steve Floyd – CEO of AXZM – www.axzm.com/about/steve-floyd
  5. The Bruce Lee Guide to Strategic Content (Remix) Pubcon Las Vegas 2013 by Steve Floyd – CEO of AXZM – www.axzm.com/about/steve-floyd
  6. The Bruce Lee Guide to Strategic Content (Remix) Pubcon Las Vegas 2013 by Steve Floyd – CEO of AXZM – www.axzm.com/about/steve-floyd
  7. The Bruce Lee Guide to Strategic Content (Remix) Pubcon Las Vegas 2013 by Steve Floyd – CEO of AXZM – www.axzm.com/about/steve-floyd
  8. The Bruce Lee Guide to Strategic Content (Remix) Pubcon Las Vegas 2013 by Steve Floyd – CEO of AXZM – www.axzm.com/about/steve-floyd
  9. The Bruce Lee Guide to Strategic Content (Remix) Pubcon Las Vegas 2013 by Steve Floyd – CEO of AXZM – www.axzm.com/about/steve-floyd
  10. The Bruce Lee Guide to Strategic Content (Remix) Pubcon Las Vegas 2013 by Steve Floyd – CEO of AXZM – www.axzm.com/about/steve-floyd
  11. The Bruce Lee Guide to Strategic Content (Remix) Pubcon Las Vegas 2013 by Steve Floyd – CEO of AXZM – www.axzm.com/about/steve-floyd
  12. The Bruce Lee Guide to Strategic Content (Remix) Pubcon Las Vegas 2013 by Steve Floyd – CEO of AXZM – www.axzm.com/about/steve-floyd
  13. The Bruce Lee Guide to Strategic Content (Remix) Pubcon Las Vegas 2013 by Steve Floyd – CEO of AXZM – www.axzm.com/about/steve-floyd
  14. The Bruce Lee Guide to Strategic Content (Remix) Pubcon Las Vegas 2013 by Steve Floyd – CEO of AXZM – www.axzm.com/about/steve-floyd
  15. The Bruce Lee Guide to Strategic Content (Remix) Pubcon Las Vegas 2013 by Steve Floyd – CEO of AXZM – www.axzm.com/about/steve-floyd
  16. The Bruce Lee Guide to Strategic Content (Remix) Pubcon Las Vegas 2013 by Steve Floyd – CEO of AXZM – www.axzm.com/about/steve-floyd
  17. The Bruce Lee Guide to Strategic Content (Remix) Pubcon Las Vegas 2013 by Steve Floyd – CEO of AXZM – www.axzm.com/about/steve-floyd
  18. The Bruce Lee Guide to Strategic Content (Remix) Pubcon Las Vegas 2013 by Steve Floyd – CEO of AXZM – www.axzm.com/about/steve-floyd
  19. The Bruce Lee Guide to Strategic Content (Remix) Pubcon Las Vegas 2013 by Steve Floyd – CEO of AXZM – www.axzm.com/about/steve-floyd
  20. The Bruce Lee Guide to Strategic Content (Remix) Pubcon Las Vegas 2013 by Steve Floyd – CEO of AXZM – www.axzm.com/about/steve-floyd
  21. The Bruce Lee Guide to Strategic Content (Remix) Pubcon Las Vegas 2013 by Steve Floyd – CEO of AXZM – www.axzm.com/about/steve-floyd
  22. The Bruce Lee Guide to Strategic Content (Remix) Pubcon Las Vegas 2013 by Steve Floyd – CEO of AXZM – www.axzm.com/about/steve-floyd
  23. The Bruce Lee Guide to Strategic Content (Remix) Pubcon Las Vegas 2013 by Steve Floyd – CEO of AXZM – www.axzm.com/about/steve-floyd
  24. The Bruce Lee Guide to Strategic Content (Remix) Pubcon Las Vegas 2013 by Steve Floyd – CEO of AXZM – www.axzm.com/about/steve-floyd
  25. The Bruce Lee Guide to Strategic Content (Remix) Pubcon Las Vegas 2013 by Steve Floyd – CEO of AXZM – www.axzm.com/about/steve-floyd
  26. The Bruce Lee Guide to Strategic Content (Remix) Pubcon Las Vegas 2013 by Steve Floyd – CEO of AXZM – www.axzm.com/about/steve-floyd
  27. The Bruce Lee Guide to Strategic Content (Remix) Pubcon Las Vegas 2013 by Steve Floyd – CEO of AXZM – www.axzm.com/about/steve-floyd
  28. The Bruce Lee Guide to Strategic Content (Remix) Pubcon Las Vegas 2013 by Steve Floyd – CEO of AXZM – www.axzm.com/about/steve-floyd
  29. Credits:Client Profile Template By AXZM – LinkContent Strategy Generator Tool V2 by SEO Gadget –LinkThe Content Matrix Template by Kevin Nichols –LinkWebsite Content Template By Brody Dorland– LinkThe Epic List of Content Strategy Resources by JonathonColman–LinkSlide # 9 Graphic by Brain Traffic – LinkSlide #11 From Caroline Kealey’s “Message Architecture Worksheet” - LinkSlide # 13 Image From The White Paper – Why Securing Communications and Content is a Critical Best Practice by Proofpoint– Link*All Photos of Bruce Lee Are Property of The Respective Copyright Holder
  30. Resources:Content Strategy For The Web by Kristina HalvorsonElements of Content Strategy by Erin KissaneContent Strategy at Work by Margot BloomsteinManaging Enterprise Content: A Unified Content Strategy by Ann RockleyThe Epic List of Content Strategy Resources by JonathonColmanMetadata Workshop by Rachel LovingerComplete Beginner’s Guide to Content Strategy by Andrew MaierContent Templates to the Rescue by Erin KissaneBuilding Your Content Strategy with a Message Architecture by Margot BloomsteinDifference Between Content Strategy & Content Marketing? by Colleen JonesPsychographics Deconstructed: What We Look Like to… by Marty WeintraubSocial Media Can Generate Strong Story Ideas by Kylie Jane Wakefield11 Savvy Ways to Use Buyer Personas… by Rebecca CorlissFusing Content Strategy with Design by David GillisAn Introduction to User Journeys by Jason HobbsDoing a Content Inventory by Jeffrey VeenSuper Awesome Content Strategy Worksheet by Steve Floyd
  31. About MeFor the last decade I have been creating digital marketing solutions for businesses large and small. In that time I’ve learned a few things about the governance and creation of web content and how that content ties into other marketing channels. Content is often swept aside as the last part of a project, when I believe it should be one of the very first things addressed (even before design).