Expanding Your Business To The Internet

1,576 views

Published on

This webinar is for those individuals or companies that are looking to expand their new or existing business to the Internet.

Do you:

* Already have a store-front business in a commercial building or strip-mall?
* Trying to start a new online business to sell products or services?
* Would like to sell products 24 hours, 7 days per week, 365 days per year?

In this webinar, we've covered:

* Building an e-commerce website (where do you begin).
* Using prebuilt e-commerce engines (who are the major players).
* Modifying the look and feel of the e-commerce engine to suite your style and branding.
* Adding products, prices, descriptions, attributes, and discount coupons in your online store.
* Processing orders, shipping, and reporting.
* Securing your website with Secure Socket Layer (SSL) certificate.
* Credit card processing, merchant accounts, gateways, and getting paid.
* Securing your online transactions and the storage of credit cards.
* Fraud protection.
* Preparing your website for the search engines (Search Engine Optimization - SEO).
* Online stores and e-marketing.
* Starting a Pay-Per-Click campaign.
* Other means of advertising and how to tie them in.
* Using vanity pages to track campaigns and customers.
* Taking advantage of E-Bay and other bidding sites to grow your online business.
* Leaking onto discount websites.

If you need more information after you have viewed this webinar, please contact us at: http://www.AxsysTechGroup.com or to participate at our next FREE webinar, please visit us at http://webinar.AxsysTechGroup.com.

Published in: Technology
0 Comments
4 Likes
Statistics
Notes
  • Be the first to comment

No Downloads
Views
Total views
1,576
On SlideShare
0
From Embeds
0
Number of Embeds
8
Actions
Shares
0
Downloads
0
Comments
0
Likes
4
Embeds 0
No embeds

No notes for slide

Expanding Your Business To The Internet

  1. 1. Expand Your Business To The Internet
  2. 2. Provides: Provides: •Many services to local •Website Design and businesses and organizations, Development Services including: •Premium Website Hosting •Business Education •E-Marketing Services •Community Involvement (includes both SEO and SMM) •Committees and Member Assistance •Local Government Representation Call Us at 954-499-5594 or Visit Us at AxsysTechGroup.com
  3. 3. Already have a store-front business in a  commercial building or strip-mall? Trying to start a new online business to sell  products or services? Would like to sell products 24 hours, 7 days  per week, 365 days per year? PLEASE SEND QUESTIONS VIA CHAT  WINDOW Call Us at 954-499-5594 or Visit Us at AxsysTechGroup.com
  4. 4. Building an e-commerce website (where do you begin).  Using prebuilt e-commerce engines (who are the major players).  Modifying the look and feel of the e-commerce engine to suite your style and branding.  Adding products, prices, descriptions, attributes, and discount coupons in your online store.  Processing orders, shipping, and reporting.  Securing your website with Secure Socket Layer (SSL) certificate.  Credit card processing, merchant accounts, gateways, and getting paid.  Securing your online transactions and the storage of credit cards. Avoiding fraud.  Preparing your website for the search engines (Search Engine Optimization - SEO).  Online stores and e-marketing.  Starting a Pay-Per-Click campaign.  Other means of advertising and how to tie them in.  Using vanity pages to track campaigns and customers.  Taking advantage of E-Bay and other bidding sites to grow your online business.  Leaking onto discount websites.  Call Us at 954-499-5594 or Visit Us at AxsysTechGroup.com
  5. 5. I purchased my domain name, now what?  Call Us at 954-499-5594 or Visit Us at AxsysTechGroup.com
  6. 6. Online Stores – Where Do You •Will you be using someone Begin to do it for you or will you do it yourself? •If doing it yourself, some hosts offer easy-to-use programs like SohoLaunch or Templates •If using someone, most development companies use osCommerce or a bridged software. This is known as an Engine. Call Us at 954-499-5594 or Visit Us at AxsysTechGroup.com
  7. 7. SohoLaunch is popular for  allowing non-tech people to create their own websites They also support creation of  online stores Using a Template  Call Us at 954-499-5594 or Visit Us at AxsysTechGroup.com
  8. 8. You can start with a Webstore by  Amazon 1-click Webstore – Free for 30  days Enterprise Solutions also available  Other money making programs  exist as well Call Us at 954-499-5594 or Visit Us at AxsysTechGroup.com
  9. 9. Includes Marketing Features  Stock and inventory  Listing management  Reporting  Free customer support  Free for 30 days  Three levels (depending on your  needs) Call Us at 954-499-5594 or Visit Us at AxsysTechGroup.com
  10. 10. Google also has support for  selling your products online As a seller, you can submit  your products to Google Product Search, allowing shoppers to quickly and easily find your site Inclusion of products is free  Call Us at 954-499-5594 or Visit Us at AxsysTechGroup.com
  11. 11. E-Commerce Engine
  12. 12. Basic functionality is  common Some include  extensions such as coupons, discounts, shipping, credit card, and newsletters Some have Web 2.0  Features Call Us at 954-499-5594 or Visit Us at AxsysTechGroup.com
  13. 13. Modifying Look and Feel of site  Products, Prices, Descriptions, Attributes, and  Discounts Processing Orders, Shipping, Reporting  Call Us at 954-499-5594 or Visit Us at AxsysTechGroup.com
  14. 14. Call Us at 954-499-5594 or Visit Us at AxsysTechGroup.com
  15. 15. Call Us at 954-499-5594 or Visit Us at AxsysTechGroup.com
  16. 16. Before You Set Up Shop
  17. 17. Catalog/Storefront  Web Server  Database Server  Merchant Accounts  Gateways/PSP  Call Us at 954-499-5594 or Visit Us at AxsysTechGroup.com
  18. 18. Credit Card Fraud Detection  Authorization vs. Transaction Processing  Batched Transactions  Getting Paid  Fees  Major Players: CDGCommerce, Authorize.Net  Call Us at 954-499-5594 or Visit Us at AxsysTechGroup.com
  19. 19. SSL Certificates  Different Levels of SSL  Bits and Encryption  What to look for  Insurance  Who We Carry and  Why: COMODO Call Us at 954-499-5594 or Visit Us at AxsysTechGroup.com
  20. 20. Get Listed On All Major SEs and Directories
  21. 21. Local searches are more organic  All three major search engines support local  searches, including: ◦ Google Local – local.google.com ◦ Yahoo Local – local.yahoo.com ◦ MSN Local – local.msn.com You will need to either create an account on  each SE or hire someone to include you Call Us at 954-499-5594 or Visit Us at AxsysTechGroup.com
  22. 22. Call Us at 954-499-5594 or Visit Us at AxsysTechGroup.com
  23. 23. Make sure Keyword Analysis and Search  Engine Analysis has been completed first Ensure that your pages are properly  optimized Create SiteMaps in XML format  Submit SiteMaps to all major Search Engines  Promote your site on the Internet*  Call Us at 954-499-5594 or Visit Us at AxsysTechGroup.com
  24. 24. If you sell products or services outside the  U.S., you will want international exposure Most major search engines have equivalent  search engines outside the U.S. There are many international directories as  well Call Us at 954-499-5594 or Visit Us at AxsysTechGroup.com
  25. 25. Should be listed in any local business  directories, such as FloridaDirectory.biz or BizToBizNetworking.com Try to find all major industry specific  directories and get listed there too The most popular and most important  directory is Open Directory Project (DMOZ.org) Call Us at 954-499-5594 or Visit Us at AxsysTechGroup.com
  26. 26. Find industry sites or complementing sites  that provide cross-site links You may have to host their banner on your  site and they will host yours on their site Some sites provide specific Links page that  can be used to list your site on theirs Exchange banners and links wherever  possible Call Us at 954-499-5594 or Visit Us at AxsysTechGroup.com
  27. 27. Google Lycos   Yahoo Netscape Search   Ask Open Directory   AllTheWeb  AOL Search For More Information Visit:  http://searchenginewatch.com/showPage.html? HotBot  page=2156221 AltaVista  Gigablast  Live Search  LookSmart  Call Us at 954-499-5594 or Visit Us at AxsysTechGroup.com
  28. 28. Press releases are very important  Try to release them through well-known  sources or sites Some are costly  Some print in both paper and electronically  Provide releases at least once per month  Call Us at 954-499-5594 or Visit Us at AxsysTechGroup.com
  29. 29. Why is it important to your website?
  30. 30. Internet based journaling  Why is it important to your website?  Where do you create one?  ◦ Blogger.com or WordPress.com ◦ Your own website ◦ Industry specific website How often should you blog?  Call Us at 954-499-5594 or Visit Us at AxsysTechGroup.com
  31. 31. Include a link in your signature and forums  Promote other bloggers on your blog and  hopefully they’ll return the favor Add empowerment promotion buttons to  your blog Provide a way for others to subscribe to your  blog Call Us at 954-499-5594 or Visit Us at AxsysTechGroup.com
  32. 32. Paying For Leads
  33. 33. Keywords are what people  organically search for on Google Your ad appears beside relevant  search results Who Offers It?  ◦ Google AdWords ◦ Yahoo Search Marketing ◦ MSN adCenter Call Us at 954-499-5594 or Visit Us at AxsysTechGroup.com
  34. 34. You create an account on the relevant SE  Provide a means for SE to charge you  Set your daily balance  Select your keywords  You create your ad  Ad appears on SE site  Customers come to you  You make money!!!  Call Us at 954-499-5594 or Visit Us at AxsysTechGroup.com
  35. 35. Use these PPC campaigns to drive visitors to your  website The idea is to show them something that will turn  them into customers You can create multiple ads based on different  searches Provide vanity links or landing pages to show  specific items and track campaigns AND MORE OF ALL: Leak your discounts onto  discount sites: Slick Deals, Coupons, Deal News Call Us at 954-499-5594 or Visit Us at AxsysTechGroup.com
  36. 36. Marketing Is Just As Important As Building The Site
  37. 37. Call Me At:  ◦ 1-954-499-5594 E-Mail Us At:  ◦ Info@AxsysTechGroup.com Chat With Me Live At:  ◦ www.AxsysTechGroup.com Read Our Blog At:  ◦ Blog.AxsysTechGroup.com Follow Us On Twitter:  ◦ Twitter.com/AxsysTechGroup Become A Fan On Facebook:  ◦ Facebook.AxsysTechGroup.com Call Us at 954-499-5594 or Visit Us at AxsysTechGroup.com

×