Advantages Of Facebook And Twitter For Business


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Recent Free Webinar: Advantages of using Facebook and Twitter for Business

In the past, it used to be that you had to have a website in order to compete with your competition. These days, you not only need a website, but you also have to be accessible on various social websites. If you're confused about using sites like Facebook and Twitter for your business, you're not alone.

On August 4th 2009, at 7:00pm, Axsys Technology Group and the Miramar-Pembroke Pines Chamber of Commerce hosted their recent online Webinar. This webinar will teach you how to use the power of FaceBook and Twitter for business purposes.

Learn how to use and manage Facebook in 5 minutes per day. Build a business page and attrack other Facebook users to your business page. Turn then into fans, and use your fans list to send them notices, information, and events. Share your Facebook page and profile with others right from your email signature, each time you email someone.

Twitter is growing in popularity, now supporting millions of accounts. Learn to leverage Twitter in your favor. Gain an instant test group for your products or services. Bounce ideas against a large group to determine if it will work. Gain input and learn what changes you should make before you introduce your new products or services to the masses. Share information, and lead your customers right to your doorstep.

Learn how to connect Twitter and Facebook to your current blog or website. Feed your blog posts or new website pages to Facebook and Twitter automatically. Become familiar with many of the outstanding support software currently available on the market to make your experience with Facebook and Twitter easier and faster.

Don't spend hours trying to learn all of this. Join us for this FREE webinar and learn it from the experts. You'll be using Facebook and Twitter for business in no time, and you'll actually be doing it successfully and confidently.

Whether you have a simple one page website or an e-commerce website selling hundreds of products, you can't afford to miss this event. If you have questions about this event and wish to find out more, please contact us at 954-499-5594.

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Advantages Of Facebook And Twitter For Business

  1. 1. Advantages of using <br />Facebook and Twitter for Business<br />To participate in any of our FREE webinars, subscribe to:<br /><br />
  2. 2. About Us<br />Provides:<br /><ul><li>Website Design and Development Services
  3. 3. Premium Website Hosting
  4. 4. E-Marketing Services including:
  5. 5. Search Engine Optimization
  6. 6. Social Media Marketing</li></li></ul><li>About Our Partners<br />Provides:<br /><ul><li>Many services to local businesses and organizations, including:
  7. 7. Business Education
  8. 8. Community Involvement
  9. 9. Committees and Member Assistance
  10. 10. Local Government Representation</li></ul>Provides:<br /><ul><li>Free online meeting place
  11. 11. Sharing of PPTs, PDFs, Screens, and video, over the web
  12. 12. Open Source Platform
  13. 13. Can be extended</li></li></ul><li>Anyone looking for alternative ways to market their business, products, or services<br />Targeted Audience Includes:<br />Business Owners, CEOs, Sole Proprietors‘<br />Entrepreneurs, Sales Managers and Sales People<br />Marketers, Advertising and Marketing Personnel<br />Anyone looking for work or a new job<br />PLEASE SEND QUESTIONS VIA CHAT WINDOW<br />Who This Webinar Is For<br />
  14. 14. Turns you into a resource for others<br />Your uploaded content provides an ongoing view of your company online<br />Continuous online buzz of your products or services<br />Social aspects bring out emotional connectivity between you and your audience<br />Referrals and recommendation of your services/products is much more natural<br />Provides branding and identity for your business<br />Global market is much more accessible<br />Clients and potential clients meet you and your employees before your business<br />Easier to partner with other businesses and to watch your competition<br />Helps you to understand who your customers are and builds trust between you and your customer<br />Advantages To Using Social Sites<br />
  15. 15. Facebook and Twitter<br />We’ll look at<br />How to get started<br />Why you should be tweeting<br />How to use both sites for business<br />The role these tools plays in business<br />Advantages and disadvantages<br />The Do’s and Don’ts of using them<br />And Much more<br />What Will We Cover?<br />
  16. 16. Twitter<br />Build business opportunities in 140characters or less<br />
  17. 17. What Is Twitter?<br />From inception: Allows you to answer the question:<br />“What Are You Doing?” in 140 characters<br />Today: Used to share information, comments, micro-blog, chat, and so much more<br />Is It Micro-blogging or Micro-Stalking?<br />Allows you to follow anyone you find interesting<br />Allows others to follow you<br />Very much like an in-person social gathering with no time or space boundaries<br />
  18. 18. Look for a new job<br />Instant Study Groups<br />Instant Feed Back<br />Instant Q & A<br />Instant Recommendations<br />Instant Referrals<br />Instant Marketing<br />Find Conversations<br />Find Like-Minded People<br />See what others are saying about your company<br />See what your competitors are doing and selling<br />Possible Business Uses<br />
  19. 19. Here’s Some Examples<br />Jobs<br />Sharing News<br />Suggestions<br />Customer<br />Support &<br />Praise<br />Education<br />
  20. 20. Good names include: KenRamirez, KRamirez, AxsysKen, HostingKen<br />Bad names include: DragonLady, Jane123, PR_Man<br />Setting Up To Tweet<br />
  21. 21. Says everything about you in 160 characters<br />Place for your website or blog<br />Use it wisely<br />Make use of a background, colors, fonts<br />If time permits, use 2 profiles (one for business and one for you…each team member should have one too, and they should stay active on it<br />ALWAYS USE YOUR OWN ICON or PHOTO – can even use animated GIF in the icon<br />Make The Most Of Your Profile<br />
  22. 22. 140 characters to per message<br />Hashtags(#) to track messages<br />Use @ symbol for replies<br />Use D or DM in first character, followed by account name to send direct message to someone<br />Use “RT @accountname: ” followed by quote to retweet someone’s tweet<br />Use Follow Accountname to follow someone<br />How To Use Twitter<br />Must be following you back<br />
  23. 23. Daily occurrences (things your working on)<br />Your clients (projects your working on or their websites)<br />Links to things you find interesting<br />Things your listening to<br />Things on (both yours and others)<br />Things in your Facebook newsfeed<br />Things from your blog or your blogroll<br />Places or meetings you are currently attending<br />Post jobs or ask for potential positions<br />What Should You Tweet About?<br />
  24. 24. Tools exist to shrink long URLs:<br /><br /><br />Can also be tracked using:<br /><br /><br />Handling URLs<br />
  25. 25. If using Twitter for business, beware of the following:<br />Can be very addictive<br />Can cause black-outs!!! You’ll find yourself asking:<br />Where Did All The Time Go Today? Answer: Twitter<br />Can cause you to leak out more than you care to<br />Once it’s on the Internet…it stays on the Internet<br />Can destroy your reputation if used incorrectly<br />Beware Of<br />
  26. 26. Do:<br />What would come naturally at a social gathering<br />Communicate with others as you would in person<br />Respond to others random and make new connections<br />Ask questions (about work, jobs, services, likes and dislikes)<br />Provide help and assistance as much as possible<br />Share news, information, gratitude, stories<br />Be as much a human as you can be<br />Suggest friends and followers to Mr.Tweet<br />Here Are Some Do’s<br />
  27. 27. Don’t:<br />Just talk about yourself or your services<br />Tweet about your products or services all the time. Use an 80/20 rule<br />Be unsocial/introverted/non-spoken<br />Send DMs to people that look like an advertisement (unless they ask a question about your products or services)<br />Be rude, unless someone had it coming<br />Here Are Some Don’ts<br />
  28. 28. Follow us: @AxsysTechGroup<br />Follow me: @KenRamirez<br />Follow @Hashtags to get stats on your hashes<br />Follow @MrTweet and use their website (<br />Follow @GuestBook and send them DMs<br />Use,, and to find compatible people or companies to follow<br />Matches between Twitter and your Contacts list<br />Who Should You Initially Follow<br />
  29. 29. Follow People Being Followed by Those Your Following<br />Follow Thought Leaders and Bloggers<br />Follow People You’ve Seen At Events<br />Don’t Follow Too Many At Once<br />Don’t Start Removing Immediately If They Don’t Follow You Back<br />More Thoughts On Who To Follow<br />
  30. 30. Drive traffic to your site or blog<br />Monitor your brand using<br />“Favorite” company testimonials on Twitter<br />Promote events and add a Hashtag<br />Put AddThis or TwitThis to your site or blog<br />Create “Top” lists and tweet them<br />Become the thought leader in your industry<br />Twitter For Marketing <br />
  31. 31. Seek out reporters, bloggers, media personnel<br />Watch for promotional opportunities<br />Send a DM instead of email<br />Feel out the PR person’s mood before contact<br />Build Your Public Relations<br />
  32. 32. Respond to concerns<br />Update customers with downtime or problems<br />Follow whoever follows customer support<br />Provide Customer Support<br />
  33. 33. TweetDeck – desktop version of Twitter<br /> for you<br /> for your blog or website visitors<br /> or for managing multiple accounts<br />TwitterBerry (on for Blackberry users<br /> for iPhone users<br /> – find people with similar interest<br /> – tools for busy tweeples (includes digests)<br /> for auto-unfollow and auto-initial-dm to new followers (also includes digests)<br /> to track hashtag statistics<br />Twitter Tools<br />
  34. 34. List each employee with a Twitter account on your Website<br />Create A Twitter Page<br />
  35. 35. Don’t Forget To Add Twitter<br />To Your Blog<br />
  36. 36. Create a personal Twitter account<br />Create a business Twitter account <br />Setup Twitter bios <br />Create backgrounds and color schemes <br />Create photo/icon and upload to accounts<br />Setup TweetLater account and setup auto-follow responses <br />Setup Twollo in order to find Tweeple with similar interests<br />Connect blog to TwitterFeed for new posts<br />Follow Mr.Tweet to get relevant followers and become recommended <br />Create Twitter badge for website/blog<br />Provide Twitter Training <br />Our Twitter Setup Process<br />Learn to Track and Analyze Your Campaigns<br />
  37. 37. Using Facebook for Business<br />
  38. 38. Allows you to put your best face forward<br />Provides a way for your potential clients to get to know your company through you and the people that work for you<br />Facebook allows you to show your:<br />Family, friends, associates, photos, links, events, blog posts, and much more<br />Within top 5% of all Google searches<br />More than 250M active users<br />What Is FaceBook?<br />
  39. 39. Be discovered by people looking for products and services similar to yours<br />Socialize with current and future customers<br />Wrap a social community around your company<br />Show off your content, webinars, blog posts, and event photos/videos<br />Shared content is shown on your wall and the news feeds (both yours and your friends)<br />Why Use Facebook for Business?<br />
  40. 40. Profiles are for people and Pages are for businesses<br />You MUST create a Profile before you can create a Page<br />You can have multiple pages to one profile<br />About Facebook Profiles<br />
  41. 41. Can have an associated username, like:<br />Personal profiles should NOT be used for a business<br />Require acceptance before others can see private parts of your profile<br />Personal Profiles<br />
  42. 42. Can have multiple administrators<br />Are public by default and receive ranking<br />Are categorized by type (business, brand, etc)<br />Anyone can become a fan<br />Business Pages<br />
  43. 43. Get To Know Your Home Page<br />
  44. 44. The Newsfeed Is Your Life Line<br />Appears on your friends’ feeds<br />
  45. 45. Ask people you know to suggest you to others<br />Compare against your contacts or leads list<br />Export/Import from other social sites (like Plaxo)<br />Join networks<br />How To Connect With Others<br />
  46. 46. Create A Business FaceBook Page<br />1.<br />2.<br />3.<br />“Only have one chance to create your name, so make it a good one”<br />4.<br />As an example, view ours at:<br /><br />
  47. 47. Immediately tell your friends, family, and employees to become fans<br />Whenever you connect with someone new, send them to your page and ask them to become a fan<br />Make your pages interactive and allow your fans to interact with each other<br />Tell Friends About Your Page<br />
  48. 48. Take Advantages of Facebook<br />Send updates to your fans<br />Invite friends and fans to your events<br />Ask friends and fans to participate in your conversations<br />Ask friends and fans to join your groups<br />Create multiple pages<br />Advertise your pages and events using ads<br />Feed your blog/rssfeeds to your profile and/or page<br />Post your images, videos, slides, podcasts, etc.<br />Use FBML to post links back to your site!!!<br />
  49. 49. Enhanced Wall – acts like a news feed now<br />Now supports a Tabbed layout – easy navigation for users<br />Landing pages with unique URLs for tabs – promote different tabs from ads<br />Statistic data was improved – track video views, comments posted, news feeds views, and metric information<br />Recent Changes to Business Pages<br />
  50. 50. Groups versus Pages<br /><ul><li>Group is for a community of people with common interest
  51. 51. Page represents a brand or entity, for which there are fans
  52. 52. Examples:
  53. 53. Global Social Marketing
  54. 54. Business & Social Networks
  55. 55. PHP User Group
  56. 56. Website Designers
  57. 57. Twitter Group</li></ul>Groups also allow participation<br />Groups are less interactive, but provide better way to categorize specific types of users<br />Some companies or marketers support both<br />
  58. 58. Take Advantage of Apps<br />
  59. 59. Control What Others Can See<br />
  60. 60. Create a facebook badge for either your profile, your page, or both<br />Include your facebook URLs in your email and support group signatures<br />Place your facebook badges on your website and your blog<br />Add your other social badges to your facebookprofile<br />Must-Haves In FaceBook<br />
  61. 61. Tips provided by Mari Smith (<br />Update Your Status<br />Review News Feed and Provide Comments<br />Acknowledge Birthdays<br />Review Requests (friend, app and group invites)<br />Review Notifications<br />Review Your Profile<br />Check/answer private messages<br />You can also take time to do other things, but those are up to you<br />Facebook In Five Minutes<br />
  62. 62. Personal Account Setup with Username<br />Business Page Setup<br />Setup Privacy Settings<br />Add important Facebook apps to profile/pages<br />Setup default tab and other tab related tasks<br />Add blog feed to Facebook<br />Add twitter feed to Facebook<br />Add relevant social badges to Facebook<br />Provide Facebook Training <br />Our Facebook Setup Process<br />
  63. 63. Did you enjoy this webinar?<br />If you feel you got something from this webinar, here’s your homework:<br />Join Twitter and Facebook<br />Follow us on Twitter:<br /><br /><br />Connect with us on Facebook<br />Add me to your friend list:<br />Become a fan of Axsys:<br />Add both your Business Page and your Twitter profiles to our Facebook business page in Discussion tab<br />Follow the story for this webinar on Search for #ftw01<br />
  64. 64. Chat With Us Live At:<br /><br />Read Our Blog At:<br /><br />Follow Us On Twitter:<br /><br />Become A Fan On Facebook:<br /><br />Digg With Us At:<br /><br />Still Have Questions?<br />