S3 Buzz
For Startups

#S3

©

Copyright Society3 Group Inc 2013
80% of purchase decisions

are based on mentions
and recommendations

Society3 Group – http://Society3.com - http://XeeMe....
How is
your startup
cutting through
the noise?
©

Copyright Society3 - 2012

3

#Society3
Success Stories
#S3

©

Copyright Society3 Group Inc 2013
Since we started in February 2013

350+ Buzz Campaigns
Over ½ Million Mentions
Over 5,000 Buzz supporter
Over 5 Million ta...
S3-Buzz™ Success Stories
OpenStack Conference
3,000+ mentions per day
Resulting in media coverage
Outbuzzing everybody

An...
Buzz Marketing Success

Making Twitter Top News
Getting Media Coverage
Outbuzzing the competition

©

Copyright Society3 -...
350+ Buzz Stories

©

Copyright Society3 - 2012

8

#Society3
The Problem Society3 is solving

Your early users, friends,
connections are all happy to talk
about you.
Now YOU must help...
How Buzz works
#S3

©

Copyright Society3 Group Inc 2013
Cutting out slow and inefficient
conventional mass marketing
Email?
87% of all emails never make it to an inbox
Most of th...
S3-Buzz
Technology:
1) Create a simple story
2) Make it easy to share
on networks you prefer
with just a few clicks!

The ...
Society3 Group – http://Society3.com - http://XeeMe.com/Society3

©

Copyright Society3 - 2012

13

San Francisco, CA + 1 ...
How Buzz creates the Buzz
You create little stories and Buzz makes it
available – every day
You ask your friends, beta use...
Grow awareness by
stimulating others to
talk about you

©

Copyright Society3 - 2012

15

#Society3
Superior economics
Even on small Buzz campaigns

3,477 Click Through
From 1,173 Mentions
In one week

Society3 Group – htt...
Sustainable success!
Take advantage from new dynamics:

What’s posted on the web,
Stays on the web
Conventional advertisin...
Get more
buzz for your
Startup
Society3 Group – http://Society3.com - http://XeeMe.com/Society3

©

Copyright Society3 - 2...
Pr

We help you
on every step
of the way…
BuzzMixer@Society3.com

Society3 Group – http://Society3.com - http://XeeMe.com/...
Thank You
1) See it for yourself

Current Buzz Campaigns
2) Get in touch

BuzzMixer@Society3.com
+1 (650) 384.0057
+1 (650...
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S3 Buzz Marketing For Startups

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S3 Buzz, the fastest way to more mentions and reach.
With the majority of purchase decisions and general awareness are based on public mentions and recommendations, smart marketer will want to capture the 'customer voice' and help others to make a well educated purchase decision.

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S3 Buzz Marketing For Startups

  1. 1. S3 Buzz For Startups #S3 © Copyright Society3 Group Inc 2013
  2. 2. 80% of purchase decisions are based on mentions and recommendations Society3 Group – http://Society3.com - http://XeeMe.com/Society3 © Copyright Society3 - 2012 2 San Francisco, CA + 1 (650) 384-0057 Cannes, France + 49 (30) 2023-8748
  3. 3. How is your startup cutting through the noise? © Copyright Society3 - 2012 3 #Society3
  4. 4. Success Stories #S3 © Copyright Society3 Group Inc 2013
  5. 5. Since we started in February 2013 350+ Buzz Campaigns Over ½ Million Mentions Over 5,000 Buzz supporter Over 5 Million target URL visits © Copyright Society3 - 2012 5 #Society3
  6. 6. S3-Buzz™ Success Stories OpenStack Conference 3,000+ mentions per day Resulting in media coverage Outbuzzing everybody Annual DA Conference European Commission 90+ Million in reach (data by EC) “Trending” on Twitter in several countries Cloud War – 7,000+ mentions/day Making the “Top News” on Twitter Outbuzzing the 800 pound gorilla Society3 Group – http://Society3.com - http://XeeMe.com/Society3 © Copyright Society3 - 2012 6 San Francisco, CA + 1 (650) 384-0057 Cannes, France + 49 (30) 2023-8748
  7. 7. Buzz Marketing Success Making Twitter Top News Getting Media Coverage Outbuzzing the competition © Copyright Society3 - 2012 7 #Society3
  8. 8. 350+ Buzz Stories © Copyright Society3 - 2012 8 #Society3
  9. 9. The Problem Society3 is solving Your early users, friends, connections are all happy to talk about you. Now YOU must help them with a story and a place to share! © Copyright Society3 - 2012 9 #Society3
  10. 10. How Buzz works #S3 © Copyright Society3 Group Inc 2013
  11. 11. Cutting out slow and inefficient conventional mass marketing Email? 87% of all emails never make it to an inbox Most of the rest is still ignored Instead – use what many read: Twitter, Facebook, LinkedIn timelines And those who are less engaged, still listen to the active networker at the water cooler (Influential Talkatives) Bring in fast and fun viral buzz marketing Go direct to those who are talkative By using Buzz - even more people recognize your efforts © Copyright Society3 - 2012 11 #Society3
  12. 12. S3-Buzz Technology: 1) Create a simple story 2) Make it easy to share on networks you prefer with just a few clicks! The fastest way to increase mentions and reach Society3 Group – http://Society3.com - http://XeeMe.com/Society3 © Copyright Society3 - 2012 12 San Francisco, CA + 1 (650) 384-0057 Cannes, France + 49 (30) 2023-8748
  13. 13. Society3 Group – http://Society3.com - http://XeeMe.com/Society3 © Copyright Society3 - 2012 13 San Francisco, CA + 1 (650) 384-0057 Cannes, France + 49 (30) 2023-8748
  14. 14. How Buzz creates the Buzz You create little stories and Buzz makes it available – every day You ask your friends, beta users, contacts, investors… to help spread the word online. You and your team will most likely have more than 500 connections all together. Each of those connections will have on average more than 500 connections as well. That makes a staggering: 250,000 connections! The S3 Buzz team is bringing another 1 Million connections to the party When they all talk to their connections… it is buzzing  © Copyright Society3 - 2012 14 #Society3
  15. 15. Grow awareness by stimulating others to talk about you © Copyright Society3 - 2012 15 #Society3
  16. 16. Superior economics Even on small Buzz campaigns 3,477 Click Through From 1,173 Mentions In one week Society3 Group – http://Society3.com - http://XeeMe.com/Society3 © Copyright Society3 - 2012 16 San Francisco, CA + 1 (650) 384-0057 Cannes, France + 49 (30) 2023-8748
  17. 17. Sustainable success! Take advantage from new dynamics: What’s posted on the web, Stays on the web Conventional advertising just evaporates Society3 Group – http://Society3.com - http://XeeMe.com/Society3 © Copyright Society3 - 2012 17 San Francisco, CA + 1 (650) 384-0057 Cannes, France + 49 (30) 2023-8748
  18. 18. Get more buzz for your Startup Society3 Group – http://Society3.com - http://XeeMe.com/Society3 © Copyright Society3 - 2012 18 San Francisco, CA + 1 (650) 384-0057 Cannes, France + 49 (30) 2023-8748
  19. 19. Pr We help you on every step of the way… BuzzMixer@Society3.com Society3 Group – http://Society3.com - http://XeeMe.com/Society3 © Copyright Society3 - 2012 19 San Francisco, CA + 1 (650) 384-0057 Cannes, France + 49 (30) 2023-8748
  20. 20. Thank You 1) See it for yourself Current Buzz Campaigns 2) Get in touch BuzzMixer@Society3.com +1 (650) 384.0057 +1 (650) 384 0057 info@society3.com http://Society3.com http://xeeme.com/society3 © 2012 Society3 Group Inc. Society3 and Society3 Academy are trademarks of Society3 Group Inc. All rights reserved. This content is protected under the copyright law of the United States. It is prohibited to make full or partial copies or extractions of this documentation without the explicit written approval from Society3 Group Inc. USA Society3 Group Inc. | 201 Mission St # 1200 | San Francisco, CA 94105 | (650) 384-0057 © Copyright Society3 - 2012 20

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