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How Smartphones are driving customers to offline stores

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Mobile-Marketing:
How Smartphones are driving customers to offline stores

The new customer shops mobile
Smartphones & digital Services at the Point of Sale

Webchance Academy Frankfurt - 10. Januar 2014

Published in: Marketing, Business, Technology

How Smartphones are driving customers to offline stores

  1. Mobile-Marketing: How Smartphones are driving customers to offline stores The new customer shops mobile Smartphones & digital Services at the Point of Sale Webchance Academy Frankfurt - 10.Januar 2014 Axel Hoehnke GF / Managing Partner sembassy Executive Board / MobileMonday Germany axelhoehnke | axel@axelhoehnke.com | hozpoz.com | +49.173.952.8000
  2. *Smartphones at the Point of Sale – Trends 1 *How offline retailers should use Smartphones & Tablets as marketing / advertsing tool 2 3 *How to start - plan for today - this week and the next month
  3. Mobile Revolution http://sembassy.com/en/mobile-is-eating-the-world/ axelhoehnke | axel@axelhoehnke.com | hozpoz.com | +49.173.952.8000
  4. Full Value of Mobile axelhoehnke | axel@axelhoehnke.com | hozpoz.com | +49.173.952.8000
  5. *Smartphones at the Point of Sale – Trends 1 *How offline retailers should use Smartphones & Tablets as marketing / advertsing tool 2 3 *How to start - plan for today - this week and the next month
  6. The Mobile Opportunity • Mobile is fundamentally reshaping how we as consumers spend from housing and healthcare to entertainment and travel, from food and drinks to communication and transportation. • Mobile not only influences purchase behavior but also post purchase opinions - this provides easy ways to: ● Acquire new mobile customers ● Welcome your mobile customers ● Increase mobile engagement and conversions ● Retain your customers on mobile axelhoehnke | axel@axelhoehnke.com | hozpoz.com | +49.173.952.8000
  7. Mobile Web Platform Independent Native App Accessible on each platform Separate application for each platform Rich Experience Good Perfect ! Brand Extensible Great Perfect Easily Publishable Updating in minutes Require a lengthy approval process for each release is made for: Acquisition Retention impulse - spontaneous usage familiar with the brand - recurring usage axelhoehnke | axel@axelhoehnke.com | hozpoz.com | +49.173.952.8000
  8. The Mobile Web is the backbone of your Mobile Strategy Advertising QR-CODES Mobile Web Mobile Apps axelhoehnke | axel@axelhoehnke.com | hozpoz.com | +49.173.952.8000 SMS Marketing
  9. The Mobile Web is the backbone of your Mobile Strategy Advertising QR-CODES NFC Tags iBeacon Mobile Web Mobile Apps axelhoehnke | axel@axelhoehnke.com | hozpoz.com | +49.173.952.8000 SMS Marketing
  10. Your Mobile Website is the backbone of any Mobile Marketing activity Mobile Web Apps QR Codes Mobile Location Analytics Text Message Marketing Social Media Management Mobile SEO & Mobile Advertising axelhoehnke | axel@axelhoehnke.com | hozpoz.com | +49.173.952.8000
  11. 7 Steps & a ton of apps 1. Give your staff the answer to every question (iPad) 2. Showrooming as opportunity to engage customers (ipad) 3. Better serve customers by gathering hard data what they want 4. Eliminate lines and let your customers check out instantly 5. Give customers a speedy home delivery option 6. Mobilize & share by using Mobile PoS Tools / QR Codes... 7. Embrace the potential of Mobile Media / LBS Marketing ... + a ton of apps for that axelhoehnke | axel@axelhoehnke.com | hozpoz.com | +49.173.952.8000
  12. axelhoehnke | axel@axelhoehnke.com | hozpoz.com | +49.173.952.8000
  13. 4 building blocks of location intelligence axelhoehnke | axel@axelhoehnke.com | hozpoz.com | +49.173.952.8000
  14. What Retailers can do to prepare Develop a mobile strategy 1. Analyze your mobile market 2. Create mobile friendly sites 3. Understand your mobile customers Connect with mobile users 1. promote in-store mobile commerce 2. encourage mobile social sharing 3. use QR Codes on products to mobilize & share
  15. User Centric Shopping | hointer axelhoehnke | axel@axelhoehnke.com | hozpoz.com | +49.173.952.8000
  16. axelhoehnke | axel@axelhoehnke.com | hozpoz.com | +49.173.952.8000
  17. *Smartphones at the Point of Sale – Trends 1 *How offline retailers should use Smartphones & Tablets as marketing / advertsing tool 2 3 *How to start - plan for today - this week and the next month
  18. Guidelines & Checklist handout in Frankfurt Mobile-Marketing: How Smartphones are driving customers to offline stores The new customer shops mobile Smartphones & digital Services at the Point of Sale Webchance Academy Frankfurt - 10.Januar 2014 Axel Hoehnke GF / Managing Partner sembassy Executive Board / MobileMonday Germany
  19. #mobile #brands #retail #bizdev #adtech #consulting #sales #gotomarket axelhoehnke | +49.173.952.8000 |axelhoehnke.com

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