Mobile Innovation is changing Media and Offline Industries

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How mobile media will influence purchase behavior and purchase opinions.

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Mobile Innovation is changing Media and Offline Industries

  1. 1. Mobile  Innova,on  is  changing     Media  and  Offline  Industries    The  Mobile  Show  -­‐  Asia  2012  |  Singapore  April  25.th   Smaato, Axel Hoehnke, VP Strategy axel@smaato.com | @axelhoehnke © 2005-2012 Smaato Inc. ▪ All Rights Reserved ▪ Smaato® is a registered trademark of Smaato Inc. SOMA™ is a trademark of Smaato Inc.
  2. 2. @smaato  automated  media  mone,za,on  in  the  mobile  space  |  ...  We  help  publishers   earn  money  from  mobile  adver,sing  
  3. 3. BRINGING  THE  RIGHT  AD  TO  THE  RIGHT  PLACE  We monetize mobile applicationsand websites for mobile publishersand developers.•  80+ Ad Networks•  230+ Countries•  Higher eCPM & Fill RateSDKs available for: © 2005-2012 Smaato Inc. ▪ All Rights Reserved ▪ Smaato® is a registered trademark of Smaato Inc. SOMA™ is a trademark of Smaato Inc.
  4. 4. PUBLISHER  /   BRAND   AD  NETWORK   SMAATO  MOBILE  AD  CLOUD   USER   DEVELOPER   In-­‐App  &  Mobile  Web   Device,  Country     35,000+  Pub.  &  Dev.   &  more  meta  data  Creates  and  Buys   Adds  ad  space  into   Sends  enriched  ad  request  to  ad  networks.   Requests  ad  banner   Sees  ad  banner  ad  space   its  network   Sends  publisher/developers  the  the  most  relevant  ad.   MORE MONEY FULL TRANSPARENCY Through optimized eCPMs and higher Dashboards provide full transparency with Fill Rates in 220+ countries analytics & performance reports CONVENIENCE NO SIGN UP FEE Smaato’s Optimization Engine is your Start earning more money right away outsourced ad operations service © 2005-2012 Smaato Inc. ▪ All Rights Reserved ▪ Smaato® is a registered trademark of Smaato Inc. SOMA™ is a trademark of Smaato Inc.
  5. 5. Inventory   N. Asia: 7% Europe: 13% M. East: 4%N. America: 34% SE. Asia: 14% S. Asia: 15% Africa: 9% S. America: 2% Australia: 2% © 2005-2012 Smaato Inc. ▪ All Rights Reserved ▪ Smaato® is a registered trademark of Smaato Inc. SOMA™ is a trademark of Smaato Inc.
  6. 6. @objec,ve  of  this  presenta,on   Share  thinking  about  how  mobile   media  will  influence  purchase   behavior  and  purchase  opinions  
  7. 7. Mobile  is everywhere© 2005-2012 Smaato Inc. ▪ All Rights Reserved ▪ Smaato® is a registered trademark of Smaato Inc. SOMA™ is a trademark of Smaato Inc.
  8. 8. Mobile impacts everything•  Mobile  is  fundamentally  reshaping  how  we  as   consumers  spend  from  housing  and   healthcare  to  entertainment  and  travel,  from   food  and  drinks  to  communica,on  and   transporta,on.    •  Mobile  not  only  influences  purchase  behavior   but  also  post  purchase  opinions.    
  9. 9. AUTO/TRAVEL ADVERTISINGSHOPPING MOBILE MEDIA FASHION MUSIC LIFESTYLE
  10. 10. Mobile Naturals
  11. 11. MOBILE IS THEREMOTECONTROLFOR OUR LIVES
  12. 12. HOW WILLMOBILECHANGE OURFUTURE?
  13. 13. exactly – whenyou saw:“what´s next...”
  14. 14. A BLACK SWAN
  15. 15. “The change in technology in the next 12-18 months is exceeding the change happening in 1999.” - IPG Interpublic Group “Mobile First!” - Mark Read, CEO, WPP Digital - Eric Schmidt, Chairman, Google
  16. 16. MOBILEIS THE KEY TO MEDIA
  17. 17. MOBILE ISDIFFERENT
  18. 18. Unique  benefits   Mobile  is  first  personal  mass  media  channel   Mobile  is  permanently  carried   Mobile  is  always  on   Mobile  has  built-­‐in  payment  channel  Mobile  is  available  at  point  of  crea,ve  impulse   Mobile  has  most  accurate  audience  data  Mobile  captures  social  context  of  consump,on  Mobile  enables  digital  interface  to  real  world   Mobile  enables  Augmented  Reality  
  19. 19. Mobile  is    User  Centric  
  20. 20. User  Data                                User  Ac,ons   Demographics Sources Interests Browsing Sensor data – Optical inputs Watching, Previewing User Intent Purchasing, Payments Location Communications Presence ... Search User Experience Advertising Pricing AuthorizationUSER  &   Location Change...USER  Ac>on  
  21. 21. Mobile  is    Instant  Ac>on  
  22. 22. A_er  Click   Before  Click   Click  to  App  Store   A_er  Click   Before  Click  iTunes  Click  to   A_er  Click   Before  Click   Map  Click  to   A_er  Click   Before  Click   Click-­‐Through  Ac,ons   Call  Click  to   A_er  Click   Before  Click   Web  Click  to   A_er  Click   Before  Click   Video  Click  to  
  23. 23. How  Does  it  Work   Manual  Op,miza,on    -­‐   Mul,ple  Sign-­‐Ups  and  Dashboards  -­‐   Complicated  -­‐   Infinite  Combina,ons  -­‐   Loss  of  Time  -­‐   Loss  of  Resources  -­‐   Loss  of  Money  
  24. 24. How  Does  it  Work  SOMA™  Plaborm  Like  a  simple  ON/OFF  buHon!  -­‐  Single  Sign-­‐Up  &  Dashboard  -­‐  80+  Leading  Ad  Networks  -­‐   230+  Countries  -­‐   Higher  eCPM  &  Fill  Rate  -­‐   Strong  Analy,cs  &  Reports  -­‐   Real  Time  Bidding  RTB  -­‐   Parallel  Ad  Requests  -­‐   Mul,-­‐Plaborm    
  25. 25. Average AN Smaato OptimizedeCPM 20%  -­‐  40%  LiO   The  Smaato  Benefit   AN4 Smaato eCPM AN3 AN2 Usual eCPM AN1 Days
  26. 26. SOMA™  Self-­‐Service  Portal   Developers and publishers register at the Self Service Portal to sign up their mobile apps to receive mobile advertising services and access: •  Easy Sign-Up •  Fully Automated Process •  Easy Onboarding •  Self-Testing Procedures •  All SDKs & API in 1 place •  App Store Statistics
  27. 27. Revenue  Repor,ng   Our dashboard provides data requests such as: ▪ Revenue ▪ Ad Requests ▪ Served Ads ▪ Fill Rate ▪ Impressions ▪ Clicks ▪ CTR ▪ eCPC ▪ eCPM ▪ Unique Users ▪ Devices ▪ Age & Gender ▪ Details per Day, Week & Month (up to 6 months) ▪ Details per Region & Country ▪ Details per Ad Space (All or selected Ad Spaces) Data  Comparison   AND  Country  breakdown  AND   Ad  Network  breakdown  / Country  
  28. 28. Featured  Publishers   In-App Ads on In-App Ads on In-App Ads on In-App Ads on In-App Ads on iPhone Android Windows Phone Palm SymbianFurther featured Smaato publishers and developers:
  29. 29. Mobile  Video   User  starts  app   Video  ad  starts  automa,cally  (pre-­‐roll)   Landing  page  You  can  launch  your  video  ad  as:   Tech  Specs:  •   Pre-­‐Roll:  before  start  of  app)   •   MP4  format  with  streaming-­‐flag  •   Mid-­‐Roll:  during  use  of  app)   •   Dura,on:  30  seconds  (recommended)  •   Post-­‐Roll:  a_er  close  of  app)   •   Available  for:  Android  2.2+  &  iOS  3.2+  
  30. 30. Rich  Media   Channel  selec,on   Loca,on  targeted  (Pre-­‐Roll)  Inters,,al   Landing  page  Featured  Channels  on  SPB  TV:  
  31. 31. axelhoehnkeVP Strategyaxel@smaato.com | +49.173.952.8000Smaato Inc.San Francisco, CA Hamburg, Germany Singapore, SGT: + 1 (650) 286-1198 T: + 49 (40) 3480 9490 T: +65 3157 1444americas@smaato.com emea@smaato.com apac@smaato.comtwitter.com/smaato metrics.smaato.com info@smaato.comfacebook.com/smaato smaato.com/blog sales@smaato.com

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