JAWS-UG 사례에서 배우는 AWS 유저그룹 성장 방안


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연사 : Ojima Hideki (Head of Japan Marketing, AWS)

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JAWS-UG 사례에서 배우는 AWS 유저그룹 성장 방안

  1. 1. How to grow the community -- from case of #JAWSUG -- Hideki Ojima hidekio@amazon.co.jp Head of Japan Marketing Amazon Data Services Japan K.K.
  2. 2. Who am I ? Hideki Ojima / / 오지마 히데키 Head of Japan Marketing, Amazon Data Services Japan K.K. AWS 일본 마케팅 총괄로 2009년부터 일본 시장에서의 모든 마케팅 활동들을 관장하고 있습니다. 2010년 처음으로 JAWS-UG (Japan AWS User Group)을 조직하기 시작해 일본 유저 그룹의 성장을 지원해왔으며, 현재 덕분에 JAWS-UG는 일본 전역에 걸쳐 40여개의 조직으로 확대되었습니다.
  3. 3. JAWS-UG = Japan AWS User Group Since 2010 from Tokyo
  4. 4. 宮崎 札幌 仙台 名古屋大阪 金沢 京都 山口 佐賀 福岡 鹿児島沖縄 熊本 浜松 静岡 長崎 神戸 大分 湘南 岩手 福井 徳島 広島 つくば 横浜 さいたま 長岡 函館 青森 山形 秋田 中央線 島根 岡山 北九州 会津 千葉 東京 高知 愛媛 うどん県 … and now there are 43 subsidiaries in Japan. (as of 2014/3/15)
  5. 5. March 15th 2014
  6. 6. The Annual Conference of JAWS-UG
  7. 7. © 2013 Amazon.com, Inc. and its affiliates. All rights reserved. May not be copied, modified or distributed in whole or in part without the express consent of Amazon.com, Inc. JAWS Road Trip (Bus tour) 2014, March 14th (Fri) Participants: 80 +
  8. 8. JAWS DAYS CONFERENCE 2014 March 15th (Sat) ・7 Tracks, 50+ Sessions ・Registration: 1,300 + ・Attendees: 1,000 + ・Party & Lightning Talks Session
  9. 9. JAWS Community Leaders Meeting 2014, March 16th (Sun)
  10. 10. Why Community?
  11. 11. Peer talks work well for Listening Learning Respecting …. and having Fun!
  12. 12. Community is … Knowledge Generator Knowledge Exchanger Knowledge Archives about specific topics
  13. 13. JAWS-UG is … Knowledge Generator Knowledge Exchanger Knowledge Archives about AWS!
  14. 14. How to build & grow Community?
  15. 15. #1 Need key leaders who are willing to… know new things teach and encourage others listen to others … and know the community
  16. 16. How AWS Japan built the community Contributors in groups are key: Finding Key contributors by AWS from multiple other communities and customers. Then, recruiting the contributes as leaders of the community. <Key Criteria>  Know the community’s activities  Good Skills in tech and human communications  Passion for knowing / teaching new technologies / business models <For Example: JAWS-UG Tokyo> AWS Book Authors Java Community Web Developers Community Customers Bloggers on Cloud Computing
  17. 17. #2 Finding the first followers from.. Meetups (including other communities) Social Networking Drinking! (<- Important!)
  18. 18. http://www.ted.com/talks/derek_sivers_how_to_start_a_movement
  19. 19. #3 Keep running communities continuously by… Study Group/ Hands on (1:N) Drinking (N:N) SNS / Web (anytime, anywhere, anybody)
  20. 20. Of course, AWS Japan is always supporting JAWS-UG growth. 2011 2010 2012 2009 2013 2014
  21. 21. Key Triangle for community growth [Study Group] => Information Exchange & Generation [Drinking] => Know each other in person [SNS/Web] => Keep and strengthen the engagement Beginners for AWS Join! Information feed Encouraging & Mentoring Feedbacks Connect!!
  22. 22. Connecting each community triangle… Creating stronge communities
  23. 23. Some key Items for community growth…. Icon Images (on Stickers, T-Shirts, Web…etc) Hashtag (for Twitter, facebook, Blog, Youtube..) Recognition #jawsug #jawsdays
  24. 24. Next Challenge : E-JAWS (Enterprise JAWS-UG) “CIO talks CIOs” Community
  25. 25. You can start Today!