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Using Extended Enterprise for membership Organisations

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Using your LMS to empower members and drive revenue - Memberwise Annual Conference, London 2019

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Using Extended Enterprise for membership Organisations

  1. 1. © Hitachi Vantara Corporation 2019. All Rights Reserved.© Hitachi Vantara Corporation 2019. All Rights Reserved.© Hitachi Vantara Corporation 2019. All Rights Reserved.© Hitachi Vantara Corporation 2019. All Rights Reserved. Delivering Training that Empowers your Members and Drives Revenue Streams Hitachi Vantara Global Learning Andy Wooler Strategist, Hitachi Vantara Global Learning Strategic Solutions 31st October 2019
  2. 2. © Hitachi Vantara Corporation 2019. All Rights Reserved.© Hitachi Vantara Corporation 2019. All Rights Reserved. CSOD Extended Enterprise
  3. 3. © Hitachi Vantara Corporation 2019. All Rights Reserved.© Hitachi Vantara Corporation 2019. All Rights Reserved. • Revenue opportunities: ‒ Training Units ‒ Subscriptions ‒ Paypal integration ‒ PCI Compliance sits with Paypal, not with your organisation ‒ Subscriptions WHY EXTENDED ENTERPRISE?
  4. 4. © Hitachi Vantara Corporation 2019. All Rights Reserved.© Hitachi Vantara Corporation 2019. All Rights Reserved. • Helping your Partners/Members maximise their investment in the product or service they have purchased ‒ Reduced Support costs ‒ Increased sales both of our products and additional Educational sales WHY EXTENDED ENTERPRISE?
  5. 5. © Hitachi Vantara Corporation 2019. All Rights Reserved.© Hitachi Vantara Corporation 2019. All Rights Reserved. • Helping your Partners/Members achieve and maintain their status level in the program ‒ We have approx. 8000 internal users but in excess of 80,000 external Customer & Partner users ‒ Our Channel Partners are required to meet certain standards to gain and maintain their status within the Partner program ‒ A mixture of Hitachi Professional Certifications/Accreditations and Hitachi Vantara specific courses are required to be compliant ‒ Self registration for CSOD WHY EXTENDED ENTERPRISE?
  6. 6. © Hitachi Vantara Corporation 2019. All Rights Reserved.© Hitachi Vantara Corporation 2019. All Rights Reserved. • Reduced licence cost ‒ EXE uses a transaction based licence cost ‒ No fixed user cost for users who do not undertake training in a given year ‒ Many of our courses are taken as support for our Certification program and are required only every 2 years WHY EXTENDED ENTERPRISE?
  7. 7. © Hitachi Vantara Corporation 2019. All Rights Reserved.© Hitachi Vantara Corporation 2019. All Rights Reserved. • Strong correlation between course completions and the number of opportunities per rep A. 45% of sales reps (349) completed 0 courses for this product 2 years. ‒ 72% of this group has zero opportunities. B. 2% of sales reps (19) completed 4 courses in 2 years ‒ 3X more opps per rep. ‒ The ability to close deals shows a 4X improvement SALES OPPORTUNITIES – AN EXAMPLE
  8. 8. © Hitachi Vantara Corporation 2019. All Rights Reserved.© Hitachi Vantara Corporation 2019. All Rights Reserved. DRINKING OUR OWN CHAMPAGNE!
  9. 9. © Hitachi Vantara Corporation 2019. All Rights Reserved.© Hitachi Vantara Corporation 2019. All Rights Reserved. • Extended Enterprise enables us to deliver web based training or Instructor led course registration to individuals, targeted groups or for public consumption • Access to the content can be perpetual or time limited – ideal for 1 year subscriptions for example • Web based content created in-house using video or tools such as “Articulate Rise” • Online Instructor led courses delivered using tools such as “Webex”, “Adobe Connect” or “Zoom” How do we do this?
  10. 10. © Hitachi Vantara Corporation 2019. All Rights Reserved.© Hitachi Vantara Corporation 2019. All Rights Reserved. • Users can be directly provisioned via your existing Customer/Partner/Member applications • Users can also self-register • Notifications to users can be automated via triggered email notifications • Marketing emails can also be sent on an ad-hoc basis to all or subests of the user population. How do we do this?
  11. 11. © Hitachi Vantara Corporation 2019. All Rights Reserved.© Hitachi Vantara Corporation 2019. All Rights Reserved.© Hitachi Vantara Corporation 2019. All Rights Reserved. Questions
  12. 12. © Hitachi Vantara Corporation 2019. All Rights Reserved.© Hitachi Vantara Corporation 2019. All Rights Reserved.© Hitachi Vantara Corporation 2019. All Rights Reserved. Thank You
  13. 13. © Hitachi Vantara Corporation 2019. All Rights Reserved.© Hitachi Vantara Corporation 2019. All Rights Reserved.

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