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  • It’s happening all around us --- most importantly, your customers are increasingly using these technologies to learn about home design issues and to interact directly with others: like-minded consumers, as well as suppliers of products and services. The growth in these social media platforms is coming from the same demographics as your target affluent customers.
  • It’s happening all around us --- most importantly, your customers are increasingly using these technologies to learn about home design issues and to interact directly with others: like-minded consumers, as well as suppliers of products and services. The growth in these social media platforms is coming from the same demographics as your target affluent customers.
  • We established an Apartment Finder blog with interesting articles and industry-related information; we created an Apartment Finder Twitter account into which we stream much of this information and; and we encourage our employees to participate in their own individual and market Facebook pages and Twitter conversations.
  • A Custom……….Turnkey……..Internet marekting tool
  • What Design Sherpa is……….at it’s essence, is a simple and powerful way for your company to take advantage of social medial tools to build your business.
    To do this right takes a lot of time: to prepare content, to learn tools, to administer…………Design Sherpa gives you a shortcut and saves your time
  • Walk through this diagram carefully…..especially noting the role of the Design Sherpa account manager……..stress FRESH, FREQUENT flow of content…something very time consuming and difficult for most companies to contemplate. It is what is required for results. CONTENT IS CUSTOMIZED BASED ON OUR INTERVIEW OF YOU….re: relevant content, etc.
    We believe in content marketing, and house all the content at the blog level. We share from there. The blog can also share stuff from their website and drive traffic from there. We are always measuring engagement levels and tweaking content approach for each sherpa client to drive maximum engagement.
    Also, the sherpa coordinator will help in selecting functionality and design for the blog, and will lead the set up and lead the recruitment process for FB, Twitter, and Blog. They will answer all your questions about URLs, ecommerce, publishing schedules, any involvement you want, etc.
    We recommend some involvement to insure that your personality comes through but making sure the program is not heavily reliant on your time commitment.
  • The core product……..through which all content flows --- is a blog that you can customize to communicate the feel of your business. These are prototype samples
    Content can be soley done by us or the customer can blog away also. We provide full access. Totally customized categories and content. We rely on the client for feeding us some photos and post elements and we do the rest. We recommend they engage around comments and responses to inject their personalities.
  • GOOD TO WALK THROUGH THIS…………especially the box on Content Management (Design Sherpa Blog Site is YOUR Blog Site…….customized to your business.
    And the Box on Google Page rank. This flow of posts etc. creates ACIVITY AND INTERACTION……..that is what increases your page rank.
  • DesignSherpa

    1. 1. The Hidden Power of Social Media: Increase Google Rank Grow Web Traffic Build Community and Engagement Drive Leads and Referrals Adam Japko President Network Communications, Inc Founder and Editor WineZag
    2. 2. There Are Two Legitimate Social Media Marketing Paths for Home Improvement Professionals People You Already Know: Social Networking  Known prospect and past client engagement  Social network (FB) focused  Blog as a networking tool  Features engagement in community  Primary focus: Networking with known prospect base People You Want to Know But Don’t Yet Know: Content Marketing  Active home improvement prospects search lots of stuff, lots of opportunities to be found  Content marketing allows active prospects to find the information they want… and you….simultaneously  Social networks (FB) primarily used to distribute content that live on web  Blog content marketing builds own audience of new prospects through keyword build up  Blog content drives website results through increased keywords and organic search results  Primary focus: New prospects
    3. 3. Social Media explosion “The fastest growing segment of social media users is people between the ages of 35 and 55 years old.”
    4. 4. Pingdom Study Reflects Change in Social Network Demographics Average Facebook user: 44 Years-old
    5. 5. Social Content Sharing Radically Changes Consumer Web Habits
    6. 6. Web site Web site FacebookFacebook TwitterTwitter Other Soc. Id’s Other Soc. Id’s BlogBlog
    7. 7. Evidence That Content Marketing Works to Drive Web Traffic
    8. 8.  traffic increases from 1.3M to 2.0M visits per month during the year following our blog launch and social content marketing campaign  Our social marketing activities drove a 54% total increase in monthly visitors without additional SEM investment
    9. 9.  Keyword traffic increases by 40% from 570K to 800K monthly visitors following social campaign launch  258K different searches drive 6.7M visits…..increased content and keyword creation works to drive organic traffic
    10. 10. Found in large search stream…..
    11. 11. •Benefits from long tail searches •Trusted site/blog •Consistent topics •Keywords and language matter
    12. 12. My Social Media Experiment Validates Content Marketing System
    13. 13. Content Marketed Across Social Platforms
    14. 14. Bainbridge Social Media Footprint
    15. 15. “Now that the blogs have been live for some time, we are seeing stronger organic placement and overall web traffic monthly. The growth is building each month.” - Jared Miller, VP of Marketing  Since launching in late 2009, every property has experienced an increase in organic, non-paid traffic to their web sites  10 properties have realized an increase in organic traffic of more than 70%, and four of these have seen more than 100%  As a result, Bainbridge has been able to eliminate over $100,000 of annual online marketing spend in paid search advertising
    16. 16. Cliff and Canyon: Mountain Luxury furnishings launches social media campaign January 2010 Blog Visits from Search Engines (Non-Paid) 0 5 10 15 20 25 30 35 40 45 50 Jan-10 Feb-10 Mar-10 Apr-10 May-10 Jun-10 Jul-10 •Average time on site from organic traffic has increased by 18% •Average page views per visitor from organic traffic have increased by 8% •Bounce rate (users who leave the site after only viewing 1 page) from organic traffic has decreased by 9%
    17. 17. Custom, turnkey internet marketing services
    18. 18. For a low monthly fee, Design Sherpa will develop and execute a complete social media program for a new kind of Internet marketing presence. We eliminate the risk, time expenditure, and complexity of using these tools. DesignSherpa is a system It saves you time, and gets results •Success requires a full system / multiple tools •Regular content sharing is essential
    19. 19. How does it work?
    20. 20. Customized Blog Look and Feel •Two posts a week: Participate as much as you like •Product and Project Galleries •E-commerce functionality •Customized categories and posts •Email list building and lead capture
    21. 21. Thank You Today’s goal was to advance everyone’s grasp of Social Media as a business tool Facebook adam japko Twitter adamjapko Site: Company Blog Email