@ awirtanen
100 clients/year                   Photo credit: lamont_cranston (flickr)
20 hours/client                  Photo credit: Nati Devalle (flickr)
The client worksheet                       Atlanticbt.com
Prepare good questions                    Photo credit: Nicola Jones (flickr)
The client kickoff                     Photo credit: M.V. Jantzen (flickr)
Set up analytics!                    Photo credit: Ian Muttoo (flickr)
Where are your users       from?                       Google.com/Analytics
How did they find your        site?                         Google.com/Analytics
How are they looking at your           site?                         Google.com/Analytics
What are they clicking on?                        Google.com/Analytics
What are they looking at?      Attention vs. Scrolling                                Clicktale.com
Do they know the purpose of your             site?                        FiveSecondTest.com
Do they know where to click?                       NavFlow.com
Is there previous research?                       Photo credit: Mike Bonnet Jr. (flickr)
Look at Facebook                   Photo credit: Ian Muttoo (flickr)
Look at TwitterPhoto credit: Fumi Yamazki (flickr)
Look at Pinterest
Look at customer support emailsPhoto credit: Duane Hess (flickr)
Then build your                                     personas/profiles!Photo credit: Bearman2007 (flickr)                  ...
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One Step Removed: Using analytics, unmoderated tools, and client interviews to learn the most about your users.

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My slides from the UPA 2012 Ignite session: User Research on the Cheap with a Slidecast!

(If not listening to audio) Slide 11: If two links go to the same page, you can't tell which one the user clicked.

Published in: Design, Technology, Business
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One Step Removed: Using analytics, unmoderated tools, and client interviews to learn the most about your users.

  1. @ awirtanen
  2. 100 clients/year Photo credit: lamont_cranston (flickr)
  3. 20 hours/client Photo credit: Nati Devalle (flickr)
  4. The client worksheet Atlanticbt.com
  5. Prepare good questions Photo credit: Nicola Jones (flickr)
  6. The client kickoff Photo credit: M.V. Jantzen (flickr)
  7. Set up analytics! Photo credit: Ian Muttoo (flickr)
  8. Where are your users from? Google.com/Analytics
  9. How did they find your site? Google.com/Analytics
  10. How are they looking at your site? Google.com/Analytics
  11. What are they clicking on? Google.com/Analytics
  12. What are they looking at? Attention vs. Scrolling Clicktale.com
  13. Do they know the purpose of your site? FiveSecondTest.com
  14. Do they know where to click? NavFlow.com
  15. Is there previous research? Photo credit: Mike Bonnet Jr. (flickr)
  16. Look at Facebook Photo credit: Ian Muttoo (flickr)
  17. Look at TwitterPhoto credit: Fumi Yamazki (flickr)
  18. Look at Pinterest
  19. Look at customer support emailsPhoto credit: Duane Hess (flickr)
  20. Then build your personas/profiles!Photo credit: Bearman2007 (flickr) Thanks! - @awirtanen

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