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Description of new mobile dispatch venture for independent automotive trades.

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  1. 1. Decoupled Dispatch Model <ul><li>Technical Methods and Market Dynamics </li></ul>A Service Oriented Architecture for Enabling Subscriber-based Mobile Dispatch and Work-Order Management Between Casually Affiliated Partners Author: Alan D. Wilensky
  2. 2. <ul><li>Independent Servicers are always creating non-durable relationships in the course of filling their work slate. </li></ul><ul><li>Outside agencies are always churning though independents in spite of semi-durable relationships. </li></ul><ul><li>The automotive trade perpetually wrestles with owned capital equipment vs. marshaling independent resources. </li></ul><ul><li>High Tech and VC is removed from this sector - culturally and empathetically. It’s unfortunate; there are $$ on the table. </li></ul>Most independents towing, lock, and glass tradesmen would agree to a subscription fee of 19.95 - 25.00 /mo. My Survey = 1000 New England Operators ZERO REFUSALS
  3. 3. Who Are They?? Subscribers <ul><li>5M Self Employed Tow, Mobile Lock, Glass </li></ul><ul><li>Paying for the Equipment, Fin, Fuel, Maintenance </li></ul><ul><li>Itinerant, poor work flow management, high peak valley workload </li></ul><ul><li>Always on the prowl - opportunistic </li></ul><ul><li>99.99 % Self Dispatched on demand by external agencies (95%+ Voice PTT or cell) </li></ul><ul><li>It is a ‘legwork’ business, and it kills them to know a job might be right around the corner </li></ul>
  4. 4. Who Are They?? Submitters <ul><li>Municipal and State Agencies (Highway Road Foremen) </li></ul><ul><li>Dealerships - Body and Collision </li></ul><ul><li>Auctions </li></ul><ul><li>Asset Recovery (repo) - BIG Market </li></ul><ul><li>Parking Lots </li></ul><ul><li>Direct demand overflow and consumer mobile </li></ul><ul><li>Insurers </li></ul>
  5. 5. <ul><li>Indy Mobile for Automotive is a ‘Pure’ social network. It always has been, and always will be, in contrast to synthetic Web20 bubble. This has implications for other OEM licensing. ** </li></ul><ul><li>The primary mission of an autonomous, distributed dispatch system is to support, enable, and expand the existing model. </li></ul><ul><li>Subsequently, additional layers of value-added tools are provided. These tools allow submitters and subscribers to compose virtual fleets. </li></ul><ul><li>No current solution to connect Indy’s to Unaffiliated Submitters </li></ul><ul><li>** My job as an Analyst is to look at re-deployable computing assets in as broad a perspective as possible for re-monetization. </li></ul>The Model - Then and Now
  6. 6. Virtual Fleet Affiliations <ul><li>Open: Receiver may give any response, including refusal, to job – accrues a completion rating </li></ul><ul><li>Open-Affiliated: Belongs to one or more virtual fleets by agreement – not likely to refuse jobs – ratings are accrued for these jobs (Virtual fleet composed by submitters) </li></ul><ul><li>Cooperative: Member of a ‘trade pool’; at-will membership and availability – no ratings (in other words, virtual fleet composed by the mobile worker) </li></ul><ul><li>All Affiliations can overlap with open job flow </li></ul>
  7. 7. Application of Technology to Streamline Business <ul><li>Save Fuel </li></ul><ul><li>Create an alternative to owned equipment </li></ul><ul><li>Fill Slack Job Slates (even in busy indies) </li></ul><ul><li>Create Efficiencies by enabling collaboration through Virtual Fleets </li></ul><ul><li>Drastically Cut Agency Response Times </li></ul>
  8. 8. <ul><li>Portal: Submitter / Executor Enrollment </li></ul><ul><li>Account Management </li></ul><ul><li>Supervisory Interfaces </li></ul><ul><li>Admin Interfaces </li></ul><ul><li>Virtual Dispatcher: </li></ul><ul><li>Job Broker </li></ul><ul><li>Rationality Module (computationally expensive) </li></ul><ul><li>Web Applets: Ajax, Flash, Google Toolbar, MS Office Outlook and Excel add-ins </li></ul><ul><li>That will get you started, but more will be needed to distinguish the product </li></ul>Architectural Foundations: Fundamental
  9. 9. <ul><li>Upper Value Added Layers Increase Profit Beyond Subscription Fees: </li></ul><ul><ul><li>Multicast Bidding: Job is broadcast to eligibles for simple cost / time bid </li></ul></ul><ul><ul><li>Arbitrage: Contracts for Future Jobs are placed out for bids </li></ul></ul><ul><ul><li>Ratings: Submitter, Virtual D., and /or Fleet owner vote </li></ul></ul><ul><ul><li>Virtual Fleet Composer: Allows submitters and subscribers to create work groups to service extended territories </li></ul></ul>$ Architectural Foundations: Value Added Services $
  10. 12. Escalating Supervisory States Time Bound User Supervisory Escalation Not Progressing - Virt. Disp. Alternate Sub Distance Bound User
  11. 13. The Mercantile Exchange Model <ul><li>There is no existing service providing a job futures model - completely new. </li></ul><ul><li>The Carrying Margin can be self funded, sold off, or opened to on-line exchange trading </li></ul><ul><li>Auctions, police, asset recovery, and state / muni are all interested - has to be refined. </li></ul>
  12. 14. <ul><li>Ancillary Services: </li></ul><ul><ul><li>Card Billing </li></ul></ul><ul><ul><li>Small Accounting Integration </li></ul></ul><ul><ul><li>Dispatch Accessories & Equipment (Communications > small form printers) </li></ul></ul><ul><ul><li>Handset sales </li></ul></ul><ul><ul><li>Mobile Ads Subscriber to Submitter Client </li></ul></ul><ul><li>The Indies become “our fleet” - invaluable data accrued. </li></ul><ul><li>Therefore provide Web Services for External Aggregators </li></ul><ul><ul><li>Overflow Fulfillment for Auto Clubs </li></ul></ul><ul><ul><li>Fleet Demand Services for Muni, State Highway (Parking event enforcement, snow removal, maintenance of way) </li></ul></ul>Beyond Basic Dispatch
  13. 15. Driving Subscriptions <ul><li>Can’t ignore cost of fuel issues </li></ul><ul><li>Auctions as ‘hub’ Recruitment Facilities </li></ul><ul><li>Demonstration seminars / DVDs </li></ul><ul><li>Peer Marketing accrues temp job priority </li></ul><ul><li>Once Bounded Market Proven, Open Marketing via Local Cable </li></ul>
  14. 17. Organic, Self Sustaining Growth Model <ul><li>Submitters rotate through virgin servicers </li></ul><ul><li>Mobile subscribers always visit new potential submitters </li></ul><ul><li>Subscribers always schmooz each other, can be incentivized </li></ul><ul><li>Each independent represents an opportunity for Value added services (Card billing, small accounting integration) </li></ul><ul><li>Likewise, each submitter target for value added services </li></ul><ul><li>Submitter can be incentivized by work order subsidies </li></ul>
  15. 18. 12-24 Month Timeline Campaign Branding and Marketing Collateral Brings within striking distance of a full multi-city campaign 12 Months Specs & Design Campaign Setup Tech Product Steering (one marketing hub) Closed Test (Auctions as Hubs) Submitter Focus
  16. 19. Bottom Line <ul><li>A Virgin Market Unserved by Mobile Solutions due to Multi-Agency, Itinerant nature. </li></ul><ul><li>Untapped Growth by Value Added Services and Expansion into new trades (delivery, fuel, ind. repair, etc.) </li></ul><ul><li>Well Surveyed, Due Diligence Completed </li></ul>
  17. 20. Potential Total Nextel Indies Penetration 1% Costs Est. @ 33% 5M 50k [email_address] 100M / mo. 1M / mo. 670k CC Fees @ 2% @ 3jobs /week ($75) 90M 900k (12*75=900*2%) 600k Annual 2.2B 22M 14,740,000
  18. 21. Risk / Reward <ul><li>Corp Fleets are more efficient to recruit, but have a saturation limit, competition, and integration penalty </li></ul><ul><li>Indies will recruit slow at first, but have much lower market inertia once the system is accepted and popularized through good documentary style media campaigns and grass roots marketing </li></ul><ul><li>The prime risk for indies is not market pass / fail, but growth term in uptake and retention of submitters </li></ul><ul><li>The monetization opportunities for indies is better once established </li></ul>
  19. 22. My Part <ul><li>Establish Broad Technical and Architectural Parameters </li></ul><ul><li>Conduct Collaborative Design Meetings </li></ul><ul><li>Drive and Design Brand </li></ul><ul><li>Establish Market Anchor Points and Build Out </li></ul><ul><li>Document Successful Use Case </li></ul><ul><li>Lay Groundwork for Supported National Rollout </li></ul>