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Web Services: Introduction and Vision


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Slides from the Web Services, Introduction and Vision, session at the University of Bath - 27th March 2008.

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Web Services: Introduction and Vision

  1. 1. Web Services: Introductions and Vision
  2. 2. The Merger Corporate Communications Services (Department of Policy and Planning) Web Services Corporate Communications Imaging, Design and Print Web Applications Team BUCS Web Team Marketing and Communications Web Services Marketing and Communications August 07 March 08 <ul><li>BUCS and Marketing teams merged to </li></ul><ul><li>form single unit </li></ul><ul><li>Head of Web Services role created </li></ul>
  3. 3. The Team <ul><li>Alison Wildish, Head of Web Services </li></ul><ul><li>Andrew Male, Web Development Manager </li></ul><ul><li>Software Development: </li></ul><ul><li>Andy Savin </li></ul><ul><li>Kelvin Gan </li></ul><ul><li>Tom Natt </li></ul><ul><li>Phil Wilson </li></ul><ul><li>Structure, design, css, usability: </li></ul><ul><li>Anil Herat </li></ul><ul><li>Yvonne Aburrow </li></ul><ul><li>Tom Trentham </li></ul><ul><li>Jacki Hargreaves </li></ul>
  4. 4. What we’ve done… LMF (Learning Materials Filestore) Wiki PiP (Personal Information Portal) Person Finder OPuS (Online Publications Store) CMS Web Training (Writing for the web, CMS, CSS) Podcasts Group Manager
  5. 5. What we do… <ul><li>Develop applications </li></ul><ul><li>Advise on content, structure, layout </li></ul><ul><li>Support </li></ul><ul><li>Train: writing for the web, CSS, dreamweaver, CMS </li></ul>
  6. 6. “ ensure the University's use of web technologies bears comparison with the best and the website is structured as a customer-focused , market-facing , corporate resource ”
  7. 7. What we do… <ul><li>Develop applications </li></ul><ul><li>Advise on content, structure, layout, marketing </li></ul><ul><li>Support </li></ul><ul><li>Train: writing for the web, CSS, dreamweaver, CMS, managing your professional identity, utilising the web as an effective marketing tool, understanding your audience </li></ul><ul><li>Manage the web presence (policy, strategy, direction…) </li></ul><ul><li>Design </li></ul>
  8. 8. Key changes <ul><li>Look and feel </li></ul><ul><li>Web Designer post created </li></ul><ul><li>Identifying the University of Bath brand </li></ul><ul><li>Work on visual identity (for both web and print) </li></ul><ul><li>Content </li></ul><ul><li>Manage the website structure </li></ul><ul><li>Move from university-focussed to user-focussed </li></ul>
  9. 9. What’s the problem? <ul><li>80,000 + website </li></ul><ul><li>Duplication of content </li></ul><ul><li>Inconsistent: style, tone, language… </li></ul><ul><li>Everything to everybody </li></ul>
  10. 10. Why? Website reflects University structure rather than routes and channels to information
  11. 11. A few facts… Our most popular page is Prospective students go straight to Study 3/4 of our site never gets looked at! So…
  12. 12. Our Vision …
  13. 13. University of Bath website… <ul><li>Provides a seamless end-user experience </li></ul><ul><li>Is clear about our intended audience(s) </li></ul><ul><li>Gives a consistent message and experience </li></ul><ul><li>Is user-focussed </li></ul>
  14. 14. How? <ul><li>Provides a seamless end-user experience Managed architecture </li></ul><ul><li>Is clear about our intended audience(s) Move staff and students to own space </li></ul><ul><li>Gives a consistent message and experience Encapsulates the Bath ‘brand’, uses same tone, and style as print media </li></ul><ul><li>Is user-focussed Reflects how the user looks for information </li></ul>
  15. 15. A word about the CMS Work on Information Architecture will precede migration to the CMS (With the exception of Academic departmental websites)
  16. 16. We will… <ul><li>Work with you to develop a user-focussed website structure </li></ul><ul><li>As the website progresses move all the information into the CMS </li></ul><ul><li>Provide appropriate training (CMS, writing for the web, marketing) </li></ul><ul><li>Avoid need for duplication (eProspectus, OPuS) </li></ul>
  17. 17. We will… <ul><li>Support you </li></ul><ul><li>Train you </li></ul><ul><li>Advise you </li></ul>
  18. 18. (We hope!) You will… <ul><li>Work with us to create a user-focussed site </li></ul><ul><li>Let us know what you need from us </li></ul>
  19. 19. Questions?