Admin Track Presenters
Insights & Advice for Dreamforce ’17
Blaze Your #AwesomeAdmin Trail
The DF17 Admin Track is By Admins, For Admins
Average Salesforce Experience
Combined Salesforce Experience
Say “Admin Job found me”
vs. 4% who pursued the role
Describe Admins in One WordSalesforce Experience
Diverse Work Experience Adds Depth
Attorney Oﬃce Depot furniture sales
Babysitter Parcel Courier
Babysitter Process Engineer
Bellman Programmer Analyst
Bilingual Customer Service Quality Engineer - Manufacturing
Bus Girl Research Lab Technician
Cafeteria Worker Restaurant Cook
Circuit City Warehouse Salesforce Administrator
Composting Facility Intern SAP Basis Administrator
Cookie Factory Shop Assistant
Corn Detasseler Shop Assistant
Editorial Assistant Siebel Developer
Editorial Assistant Software Developer
Engraver (Tombstones) Software Engineering
Fast Food Summer Custodian
Frozen Custard Dessert Artist Supermarket Checkout Operator
Gas Station Attendant T-shirt Silkscreener
Gutter Cleaner Technical Architect
Hebrew School Teacher The Gap
Kitchen Porter Typesetter
Lifegaurd Used Car Sales Assistant
Marketing Assistant Waiter
Marketing Information Analyst Wegmans Cashier
What was your first paid job?
ABAP developer Platoon Leader - US Army Signal
CorpsAdministrative Assistant Product Manager
Applications Specialist Product Marketing
Business Analyst Professional Services Manager
Business Analyst Program Manager
Business Analyst Project Engineer
Business Intelligence Analyst Project Manager
Contracts Manager Project Manager
Customer Service Rep 3 Support
Customer Support Rep Sales Engineer
Customer Support Representative Sales Operations Manager
Director of Enrollment Systems Sales Representative
Director of Operations Senior Business Analist
Director of Support Senior Product Manager
Educational Technology Specialist Software Architect
Field Training Specialist System Analyst
Head of Publishing Support Services Systems Analyst
Head of Publishing Support Services Technial Support Engineer
IT Manager Technology Project Manager
Marketing Administrator Technology Specialist
Marketing Director Value Center Relationship Manager
Marketing Director Wealth Management Advisor
What did you do before you became and Admin?
Admins Work Salesforce Magic Across the Business
CEO Managing Implementation
CEO Practice Lead
Chief Revenue Oﬃcer Practice Lead
Chief Sales Oﬃcer President
Chief Value Oﬃcer President
CRM Leader R&D Support Manager
Digital Products Team Lead Salesforce Admin, Team Leader
Director IT Salesforce Administrator
Director of Investment Advisory Self
Director of Online Learning Senior Product Support Engineer
Director of Sales and Business Specialist Lead
Director Solution Engineering Sr. Systems Manager
Director, Product Delivery SVP
Global VP, Customer Journey SVP of Sales
I'm my own boss SVP Product Management
I'm the boss :) Team Manager
I'm the Boss :) Vice President of Client Services
IT & Systems Director Vice President of Technology
IT & Systems Director Vice President, Global Customer
Manager of Solution Engineering VP Business Solutions
Manager, Solution Engineering VP of Sales
Managing Director VP of Services
Managing Director (West Coast)
What is your boss’ title? Do you report to Business or IT?
Admin Track Speakers’ Advice: Plan
Write out your goal. This may sound
basic, but doing this first and foremost
is the foundation stone for making the
most of Dreamforce. It will shape how
you attend the event and plan what
you do day to day hour by hour. You
will stay focussed and discover a lot
Accept that with +1000 sessions and
opportunities for learning, that you
simply can't do it all. Focus on what's
most important for you. Attend at
least one roadmap course and don't
forget to have fun!
Be selective with what you see and
participate in - give yourself the time
to really take in a few topics in depth.
Take time in between sessions to
digest what you're learning. If you
spread yourself too thin, you'll feel
frantic and you're less likely to have
any key learnings really "stick"!
Focus on the feature or Cloud that
excites you, then inhale knowledge,
stories, ideas and solutions in that area
on your path to becoming a Subject
Matter Expert (SME) in that discipline
or product. Find your passion and
grow it into a career.
Register for the presentations that
aren't filmed such as the Road Map
Sessions, you can catch others online
afterwards. Then when you need a
break, grab a spot by the Admin
Theater and take in the great content
(also not filmed).
What’s your best advice for Admin attendees?
Admin Track Speakers’ Advice: Connect
Connect with presenters on social and
in the Community. Don't be afraid to
ask follow up questions days/weeks/
months after Dreamforce.
Be open and introduce yourself to
someone you don't know. Ask them
about their journey and learn from
their experience. Sounds simple, but
those interactions helped me learn the
Be open to moments. Whether
connecting with a stranger or
someone you have only known
online, be open to the connections
that happen at Dreamforce.
Make connections before & during
Dreamforce. The most valuable thing
for me has been the people in the
Salesforce ecosystem. I now have a
support system and friends from all
over the world, in various industries,
with different backgrounds. I can't say
enough good things about the
Never just sit down in an empty row
and look at your phone before a
session. Show up 5 minutes early and
find someone to sit by that isn't
looking at their phone. Some of the
best connections you will make
happen right before and after.
Take time to stop and ask questions of
your fellow Admins! Regardless of
industry or number of users managed,
you'll find tips and tricks in every
corner of Dreamforce.
What’s your best advice for Admin attendees?
For Fun: #AwesomeAdmin Job Descriptions
Creative problem-solver who loves
working with all types of people and
finding solutions for their biggest work
Magical creature that can "JUST" make
all things happen.
Business process interpreters who
recognize and translate business needs
(known and unknown) to provide
automated cloud based solutions built
A Salesforce Admin wears a utility belt,
can walk through fire, takes on any
challenge, and serves as an
ambassador to bring the company
together. Comfortable in any situation,
they will seek out opportunities and
develop solutions, despite every
opposition. A Salesforce Admin finds
purpose in enabling everyone around
them to have a greater impact.
As a Salesforce admin, you will have to
tame managers, feed sellers, enchant
end-users among other amazing things.
I am a Salesforce Administrator
because freakin' miracle worker is
not an official job title.
Open-minded, smart and Salesforce
You'll be up late, in early, and often
asked to do the impossible. But,
you'll love every minute of it.
Observe. Collaborate. Learn. Think.
Build. Improve. Repeat.
If you could write the official #AwesomeAdmin job description, what would it be?
Do all the #AwesomeAdmin Things at DF17!
Get all the latest info
Bookmark and register
Track Breakouts &
Get the cheat sheet:
Visit the Admin
See you there!