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Why Demographics Matter in Email


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Crystal Gouldey's talk on why you should consider your audience's demographics when creating your emails.

Published in: Technology, Business
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Why Demographics Matter in Email

  1. 1. Why Demographics Matter in Email
  2. 2. What You Will Learn <ul>Why you should consider demographics when creating emails How to find your audience's demographics How to send emails to a specific group </ul>
  3. 3. Why Change Your Emails? <ul>Build Relationships Create more engaged subscribers Improve deliverability </ul>
  4. 4. Your Goal <ul>Cater to your audience's demographics as much as possible, while avoiding turning others off. </ul>
  5. 6. Meet the Subscribers <ul>Amanda: 20, Philadelphia, female <ul>Nick: 36, San Francisco, male <ul><ul><li>Justin: 67, New York, male </li></ul></ul></ul></ul>
  6. 7. How Age Influences Email <ul>Wording References Font Size: 14pt+ Helvetica </ul>
  7. 8. Example: Game Stop
  8. 9. Web Forms
  9. 14. Why Location Matters <ul>Events at your place of business Local interest Shipping </ul>
  10. 15. Example: Adventure Aquarium
  11. 16. Data Based on IP
  12. 17. Gender: Research from PEW <ul>Men tend to look for straightforward information Women tend to look for connections to their personal life </ul>
  13. 18. Example: Food Network
  14. 19. Example: Food Network
  15. 20. Analytics
  16. 21. Questions and Discussion