How to Use Email Marketing to Drive Traffic and Sales

653 views

Published on

Want to build a community of fans who will return to your blog, read your content, share it with friends, and buy products from you?

This presentation from Type-A Conference Philly will teach you:

* Why an email newsletter is worth your time - even if you're already getting RSS subscribers.
* Key strategies for growing your blog's email list quickly and reliably.
* How to get the right content to the right readers.
* Simple but overlooked ways to get more mileage out of your existing content.
* 3 things to split test to give you the best-performing email campaigns.
* How to make subscribers love you.

For more email marketing advice...

* Subscribe to the AWeber blog here: http://bit.ly/11uBebE
* Follow me on Twitter @justinpremick

Learn more about AWeber - trusted by 120,000+ bloggers and small businesses for reliable email newsletter services - at http://aweber.com

Published in: Business
0 Comments
2 Likes
Statistics
Notes
  • Be the first to comment

No Downloads
Views
Total views
653
On SlideShare
0
From Embeds
0
Number of Embeds
3
Actions
Shares
0
Downloads
0
Comments
0
Likes
2
Embeds 0
No embeds

No notes for slide

How to Use Email Marketing to Drive Traffic and Sales

  1. 1. aweber.comHow to Use Email Marketing toDrive Traffic and SalesJustin Premick@justinpremick#TypeAEmail
  2. 2. aweber.comAbout me:•Director of Education Marketing, AWeber•I help businesses create better emailmarketing campaigns
  3. 3. aweber.comIn less than an hour,you’ll know how to...
  4. 4. aweber.comGrow your email list fastand reliably
  5. 5. aweber.comDiscover what contentyour subscribers want
  6. 6. aweber.comGet the right contentto the right people
  7. 7. aweber.comGet more mileage outof your content
  8. 8. aweber.comMeasure and test yourcampaign to improve results
  9. 9. aweber.comPlus: live Q&A
  10. 10. aweber.comWhy do Email?Isn’t RSS enough?
  11. 11. aweber.com11%
  12. 12. aweber.com92%
  13. 13. aweber.comGoing RSS-only costs up to95% of your potential readers
  14. 14. aweber.comEmail gets people back to yourwebsite
  15. 15. aweber.comIsn’t it a marketing cure-all?What about social media?
  16. 16. aweber.com
  17. 17. aweber.com
  18. 18. aweber.comYour email list is YOURS
  19. 19. aweber.comKey list-building strategiesthat you need to master
  20. 20. aweber.comTo join your list, peopleneed 2 simple things...
  21. 21. aweber.com1. A way to join
  22. 22. aweber.com2. A reason to join
  23. 23. aweber.comWhy do people subscribe?
  24. 24. aweber.com1. They’re passionate aboutyour topic
  25. 25. aweber.com
  26. 26. aweber.com2. They want to beentertained
  27. 27. aweber.com3. They want to learn
  28. 28. aweber.com
  29. 29. aweber.com4. They want to connect
  30. 30. aweber.com
  31. 31. aweber.com5. They havesomething to gain
  32. 32. aweber.com
  33. 33. aweber.comPeople want to know whothey’re reading
  34. 34. aweber.com
  35. 35. aweber.com
  36. 36. aweber.comEach person’s path toyour site is unique
  37. 37. aweber.comDon’t make people look for yoursignup form
  38. 38. aweber.comEnd-of-Post forms:
  39. 39. aweber.comSubscribe while commenting
  40. 40. aweber.comWe made fun of social...
  41. 41. aweber.com... but it gets a lot of traffic...
  42. 42. aweber.com... and it’s still useful
  43. 43. aweber.comLink to subscribe page fromyour Twitter profile
  44. 44. aweber.comTest “greeter” forms...
  45. 45. aweber.com... they really do work.
  46. 46. aweber.com(Subtler options available)
  47. 47. aweber.comHow to get themost out ofyour content
  48. 48. aweber.comAsk readers for moreinfo at signup...
  49. 49. aweber.com... just don’t go overboard.
  50. 50. aweber.comWhich content is getting opensand clicks?
  51. 51. aweber.com
  52. 52. aweber.com“Here’s something else you mighlike...”
  53. 53. aweber.comSame info, new subjectOr, send something else
  54. 54. aweber.comTarget people visiting specificpages
  55. 55. aweber.comWhy did these people stopreading? Let’s ask...
  56. 56. aweber.com... heck, let’s ask everyone whatthey want
  57. 57. aweber.com3 easy tests that helpyou create better emails
  58. 58. aweber.com•Personalization (name, date)•LengthSubject lines:•Ask questions•Clear vs. clever•Classic copywriting structures
  59. 59. aweber.comFrequency
  60. 60. aweber.comSize (length and # articles)
  61. 61. aweber.comHow to automatically createloyal fans who love you
  62. 62. aweber.comWelcome emails: the glue thatbonds readers to you
  63. 63. aweber.com•Set expectations•Thank people for subscribingWelcome Emails Can...•Send people back to your site•Answer FAQs•Show off comments & testimonials
  64. 64. aweber.com
  65. 65. aweber.com
  66. 66. aweber.comMore emails to add to yourautomatic “welcome stream”
  67. 67. aweber.comEmails that teach...
  68. 68. aweber.comThe best “old” content fromyour past posts
  69. 69. aweber.com
  70. 70. aweber.com... encourage sharing...
  71. 71. aweber.com
  72. 72. aweber.com... and emails that offer help
  73. 73. aweber.com
  74. 74. aweber.comAbove all, remember...
  75. 75. aweber.com“People do not follow blogs;they follow other people.”- WritingHappiness.com
  76. 76. aweber.comOK, Question time!justinp@aweber.comabout.me/justinpremick

×