Social Media Plans and Programs – Using these Tools with Intention

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Learn how State Farm is engaging the public with its message to “Join the
Conversation.” With established social media initiatives using Facebook,
Twitter, YouTube and Flickr, State Farm is encouraging the public to read, hear and participate in its latest conversations with customers and communities. Attendees will hear about some of State Farm’s best practices in social media and lessons learned throughout the process.

Matt Edwards is the Social Media Analyst in Public Affairs in charge of State Farm’s Twitter account where he monitors communications for reputation and customer issues. He works with State Farm’s marketing teams to look for opportunities to leverage social media to gain more exposure for events and open up dialog with customers and potential customers.

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Social Media Plans and Programs – Using these Tools with Intention

  1. 1. The Customer Experience & Engagement in Social Media Matt Edwards Public Affairs Social Media
  2. 3. Unique Monthly Visitors
  3. 4. Today’s Topics <ul><li>Our social media philosophy & properties </li></ul><ul><li>Online conversations </li></ul><ul><li>Employee social media guidelines </li></ul><ul><li>Agents on Facebook/Twitter </li></ul>
  4. 5. <ul><li>Started November 2007 </li></ul><ul><li>Around 100 videos at any given time </li></ul>
  5. 6. <ul><li>Started June 2008 </li></ul><ul><li>9,300 Followers </li></ul>
  6. 7. #StateFarmWasntThere
  7. 8. <ul><li>Started May 2009 </li></ul><ul><li>58,900 Likes </li></ul>
  8. 9. <ul><li>Started August 2009 </li></ul><ul><li>175 Photos </li></ul>
  9. 10. Today’s Topics <ul><li>Our social media philosophy & properties </li></ul><ul><li>Online conversations </li></ul><ul><li>Employee social media guidelines </li></ul><ul><li>Agents on Facebook/Twitter </li></ul>
  10. 11. Find Us <ul><li>Twitter.com/statefarm </li></ul><ul><li>Facebook.com/statefarm </li></ul><ul><li>Flickr.com/statefarm </li></ul><ul><li>Youtube.com/statefarm </li></ul><ul><li>State Farm Nation </li></ul><ul><li>Facebook.com/statefarmnation </li></ul><ul><li>Twitter.com/statefarmnation </li></ul>
  11. 12. Questions? Contact Matt Edwards State Farm – Public Affairs 309-766-4902 [email_address]

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