Keynote presentation @ SMWF conference in March '10 in London by @awaldstein on how social video on Facebook is the next step for online communications.

1. Social VideoConversations on Facebook Get Real Arnold Waldstein Advisor Vpype / Blogger / Consultant

2. Making video easy…is hard!(But mass adoption is starting) One out of four Americans watched TV on their PC in 2009. Up 20%. 19% of Internet users use a video sharing site every day.

3. How social is video today?Three models in use on the social web Video Sharing Network Streaming Social Video

4. YouTube Video Sharing Video as a rich visual Static and closed format Easy to upload Easy to share and fun to VJ No real-time interaction
Short form videos only Socialization is minimal Facebook wall-like comments: “Great vacation” “Looking good”

5. Streaming NetworksLivestream, Ustream, JustinTV TV for the digital internet generation Static and closed video stream “I like to watch” model of Virtual “living room” and “concert” Similar to YouTube Simple chat room style Like Social TV

7. Live and unscripted

8. 100% native Facebook integration

9. Video and chat saved. Shareable. Reviewable.

11. Social Video& “The Star Connection” Social web connects people to brands in a personal way Fan Pages with social video deepen connections on Facebook Twitter and real-time chat connections with stars

12. Social VideoBeyond Tomorrow What's coming! Voice channels Split screen(Larry King-like environments) Mobile interactive chatting and broadcasting Built in commerce and fulfillment

13. Why Facebook?Defines “Social” on the Web Natural sandbox for social video (Growing by 500,000 each day!) 50% log on and post 60M status updates daily 3B photos/M and 5B piece of content daily

15. Fully integrated into Facebook Friend, Fan and Event engines
Designed to enhance community, communications and authenticityOpen Beta starts today!

16. Discovering Social VideoVpype Early Adopters Hollywood Film Industry Hollywood Screenwriter’s Pitch Contest Los Angeles, California A-List Hollywood movie producersscreen pitches Video submitted pitchesthrough Facebook Live, interactive pitch for 12 finalists Winner gets a chance to have a movie made

17. Discovering Social VideoVpype Early Adopters Public Corporation Magma Design Automation San Francisco, California Worldwide ‘Town Hall’ meeting with employees Product announcement to employees and customers Live video Q & A to answer questions

18. Discovering Social VideoVpype Early Adopters Small Business Owner Phil’s Tire & Auto Care Half Moon Bay, California Owner of local shop does not type or write well. Gives weekly broadcasts on auto and tire care to his rural area Closed four new customers during his first broadcast

19. Discovering Social VideoVpype Early Adopters Musician Fan Connection Mike Corrado Hawaii Singer/songwriter and U.S. Marine Opening act for Bon Jovi, Black Eyed Peas, John Mayer Viral hit "On My Watch Tonight" an anthem to service men and woman Social video as a way to connect with fans from anywhere

20. Discovering Social VideoVpype Early Adopters Distance Learning Holy Names University Oakland, California Dr. Helen Shoemaker, Chair of Counseling Psychology will use Vpype Live Broadcaster to open her program to remote students Facebook is a trusted, familiar ecosystem that eases the transition to video for instructors and students

21. Discovering Social VideoVpype Early Adopters Evangelical Non-Profit The Bridge Foursquare Church San Mateo, California Broadcasting weekly sermons via Facebook to connect with homebound congregation and past members living outside the area Recently broadcast a renewal of vows to share with distant family

22. Thank You Email arnold@waldstein.com Blog http://www.arnoldwaldstein.com Twitter http://www.twitter.com/awaldstein