Conversations get real on Facebook


Published on

Keynote presentation @ SMWF conference in March '10 in London by @awaldstein on how social video on Facebook is the next step for online communications.

Published in: Business, Technology
  • Be the first to comment

No Downloads
Total views
On SlideShare
From Embeds
Number of Embeds
Embeds 0
No embeds

No notes for slide
  • One out of four Americans watched TV on their PC in 2009. Up 20%.19% of Internet users use a video sharing site every day
  • -
  • Native cloud-based app on Facebook, integrated into Friending and Event enginesMilestones:Closed Beta last Fall; open Beta for 45 daysApp for messaging (video posts) and full social video conversationsAnnounced Beta today of Fan Page embedding and profiling2000+ users broadcasting, sharing and storing content (private and public
  • Conversations get real on Facebook

    1. 1. Social VideoConversations on Facebook Get Real<br />Arnold Waldstein<br />Advisor Vpype / Blogger / Consultant <br />
    2. 2. Making video easy…is hard!(But mass adoption is starting)<br />One out of four Americans watched TV on their PC in 2009. Up 20%.<br />19% of Internet users use a video sharing site every day. <br />
    3. 3. How social is video today?Three models in use on the social web<br />Video Sharing<br />Network Streaming<br />Social Video<br />
    4. 4. YouTube Video Sharing<br />Video as a rich visual<br />Static and closed format<br /> <br />Easy to upload<br />Easy to share and fun to VJ<br />No real-time interaction Short form videos only<br />Socialization is minimal<br />Facebook wall-like comments:<br />“Great vacation”<br />“Looking good”<br />
    5. 5. Streaming NetworksLivestream, Ustream, JustinTV<br />TV for the digital internet generation<br />Static and closed video stream<br />“I like to watch” model of Virtual “living room” and “concert”<br />Similar to YouTube<br />Simple chat room style<br />Like Social TV<br />
    6. 6. Social Video on FacebookLive, shared video conversation<br />Vpype: Video is the “conversation” itself<br /><ul><li>Real names and photos
    7. 7. Live and unscripted
    8. 8. 100% native Facebook integration
    9. 9. Video and chat saved. Shareable. Reviewable.
    10. 10. Content is sum of all interactions</li></li></ul><li>Social VideoA 2-way conversation between brands & fans<br />Where real life and real conversations online merge<br />AuthenticBroadcaster & viewers see each other<br />Real Live & interactive<br /> Compelling Personal & intimate<br />
    11. 11. Social Video& “The Star Connection”<br />Social web connects people to brands in a personal way<br />Fan Pages with social video deepen<br />connections on Facebook<br />Twitter and real-time chat<br />connections with stars<br />
    12. 12. Social VideoBeyond Tomorrow<br />What's coming!<br />Voice channels<br />Split screen(Larry King-like environments)<br />Mobile interactive chatting and broadcasting<br />Built in commerce and fulfillment<br />
    13. 13. Why Facebook?Defines “Social” on the Web<br />Natural sandbox for social video (Growing by 500,000 each day!)<br />50% log on and post 60M status updates daily<br />3B photos/M and 5B piece of content daily<br />
    14. 14. Vpype Live Broadcasteron Facebook<br />Video 3.0 = Social + Integrated<br /><ul><li>Cloud based application,no download
    15. 15. Fully integrated into Facebook Friend, Fan and Event engines Designed to enhance community, communications and authenticity</li></ul>Open Beta starts today!<br />
    16. 16. Discovering Social VideoVpype Early Adopters<br />Hollywood Film Industry<br />Hollywood Screenwriter’s<br />Pitch Contest<br />Los Angeles, California<br />A-List Hollywood movie producersscreen pitches<br />Video submitted pitchesthrough Facebook<br />Live, interactive pitch for 12 finalists<br />Winner gets a chance to have a movie made <br />
    17. 17. Discovering Social VideoVpype Early Adopters<br />Public Corporation<br />Magma Design Automation<br />San Francisco, California<br />Worldwide ‘Town Hall’ meeting with employees<br />Product announcement to employees and customers<br />Live video Q & A to answer questions<br />
    18. 18. Discovering Social VideoVpype Early Adopters<br />Small Business Owner<br />Phil’s Tire & Auto Care<br />Half Moon Bay, California<br />Owner of local shop does not type or write well. Gives weekly broadcasts on auto and tire care to his rural area<br />Closed four new customers during his first broadcast<br />
    19. 19. Discovering Social VideoVpype Early Adopters<br />Musician Fan Connection<br />Mike Corrado<br />Hawaii<br />Singer/songwriter and U.S. Marine<br />Opening act for Bon Jovi, Black Eyed Peas, John Mayer<br />Viral hit "On My Watch Tonight" an anthem to service men and woman<br />Social video as a way to connect with fans from anywhere<br />
    20. 20. Discovering Social VideoVpype Early Adopters<br />Distance Learning<br />Holy Names University<br />Oakland, California<br />Dr. Helen Shoemaker, Chair of Counseling Psychology will use Vpype Live Broadcaster to open her program to remote students<br />Facebook is a trusted, familiar ecosystem that eases the transition to video for instructors and students<br />
    21. 21. Discovering Social VideoVpype Early Adopters<br />Evangelical Non-Profit<br />The Bridge Foursquare Church<br />San Mateo, California<br />Broadcasting weekly sermons via Facebook to connect with homebound congregation and past members living outside the area<br />Recently broadcast a renewal of vows to share with distant family<br />
    22. 22. Thank You<br />Email<br /><br />Blog<br /><br />Twitter<br /><br />