Using video to connect with
customers and employees.
Scott Jansen
Principal Architect
Mike Kasal
Solutions Architect
Psychology of Collaboration
Psychology of Collaboration
55%
of
communication
is non verbal
Tone
38%
Is done by our
tone of voice.
7%
Related to the
wo...
Polling Question
Do you use video in your daily life?
(Work or Home)
• No, we do not have any plans to do so
• Yes, but we...
Importance of User Experience
“The customer experience should be a reflection of
everything that makes up your brand – not...
Importance of User Experience
“86% of consumers will pay more for a better
customer experience. ”
- RightNow Customer Expe...
Key Collaborative Productivity Platforms
1 Billion
300 Million
30 – 50 Million
100 Million
500 Million
20 Million
1 Billion
Key Collaborative Productivity Platforms
YouTube
1 Billion unique users/month
100 hours/minute6 Billion hours
watched/mont...
Social Media and the User Experience
1 Share = 6 views
45% Increase in
Conversion
Polling Question
Will Video impact how your company reaches
it’s customers?
• No, will continue down with our current
meth...
Who is using social networking sites?
% of Internet Users within each group who use social network sites
70% White, non Hi...
Social Media Consumption
http://www.edelmandigital.com/2011/05/16/social-media-mapping-apac-%E2%80%93-facebook-marches-on/
How web video powers global innovation
 Rise of web video is driving a worldwide
phenomenon
 Called ‘Crowd Accelerated I...
Polycom CloudAXIS
Microsoft
The Home Media
Hub with more
than 28 Mil users
Video & Voice for
280M Loyal UsersLync Room System
WebRTC
Vidyo
WebRTC is an open source project focused on embedding real-time
voice, text and video communications capabilities wi...
Connecting
“According to research group Internet World
Stats, about 16 percent of Africa's population is
online, compared ...
Project Loon
http://www.wired.com/gadgetlab/2013/08/googlex-project-loon/all/#!
“While 2.7 billion
people are already
onli...
Polling Question
Is there hesitation with using video in your
company?
• No, we love it
• Yes, but there is an appetite fo...
Video ATM
http://www.digitaltrends.com/gadgets/banks-launch-atms-with-human-tellers/
Real World Application
Video is Now
Thank You!
Engage 2013 - Using video to connect with customers and employees
Engage 2013 - Using video to connect with customers and employees
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Engage 2013 - Using video to connect with customers and employees

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This session will show how contemporary video technologies are changing the game both in the office and beyond.

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Engage 2013 - Using video to connect with customers and employees

  1. 1. Using video to connect with customers and employees. Scott Jansen Principal Architect Mike Kasal Solutions Architect
  2. 2. Psychology of Collaboration
  3. 3. Psychology of Collaboration 55% of communication is non verbal Tone 38% Is done by our tone of voice. 7% Related to the words and content Visual Content Barbour and Koneya (1976)
  4. 4. Polling Question Do you use video in your daily life? (Work or Home) • No, we do not have any plans to do so • Yes, but we need some help on how to get started View Result www.avtex.com/engage
  5. 5. Importance of User Experience “The customer experience should be a reflection of everything that makes up your brand – not just the products or services, but its attitudes, values and key differentiation….” - Harley Manning, Vice President, Research Director for Customer Experience at Forrester Research
  6. 6. Importance of User Experience “86% of consumers will pay more for a better customer experience. ” - RightNow Customer Experience Impact Report 2011 “89% of consumers began doing business with a competitor following a poor customer experience.” - RightNow Customer Experience Impact Report 2011
  7. 7. Key Collaborative Productivity Platforms 1 Billion 300 Million 30 – 50 Million 100 Million 500 Million 20 Million 1 Billion
  8. 8. Key Collaborative Productivity Platforms YouTube 1 Billion unique users/month 100 hours/minute6 Billion hours watched/month 70% outside of US Reaches more US Adults (18-34) than Cable
  9. 9. Social Media and the User Experience 1 Share = 6 views 45% Increase in Conversion
  10. 10. Polling Question Will Video impact how your company reaches it’s customers? • No, will continue down with our current methods • Yes, but we need some help on how to get started View Result www.avtex.com/engage
  11. 11. Who is using social networking sites? % of Internet Users within each group who use social network sites 70% White, non Hispanic 75% Black, non Hispanic 80% Hispanic Pew’s Research Center’s Internet & American Life Project Spring Tracking Survey, April 17th – May 19th, 2013 Margin of Error +/- 2.5% 89% 18 – 29 78% 30 – 49 60% 50 – 64 43% 65+ 67% No High School Diploma 72% High School Grad 73% Some College 72% College+ 75% Less than $30,000 / yr 72% $30,000 – $49,000 74% $50,000 - $74,999 71% $75,000+ 74% Urban 71% Suburban 69% Rural 70% Men 74% Women 72% Internet Users
  12. 12. Social Media Consumption http://www.edelmandigital.com/2011/05/16/social-media-mapping-apac-%E2%80%93-facebook-marches-on/
  13. 13. How web video powers global innovation  Rise of web video is driving a worldwide phenomenon  Called ‘Crowd Accelerated Innovation’  A self-fueling cycle of learning that could be as significant as the invention of print.  However, to tap into its power, organizations will need to embrace radical openness. http://www.ted.com/talks/chris_anderson_how_web_video_powers_global_innovation.html TED • Nonprofit devoted to Ideas Worth Spreading. • Goal: Bring together people from three worlds: Technology, Entertainment, Design. • TED conferences bring together the world's most fascinating thinkers and doers, who are challenged to give the talk of their lives (in 18 minutes or less).
  14. 14. Polycom CloudAXIS
  15. 15. Microsoft The Home Media Hub with more than 28 Mil users Video & Voice for 280M Loyal UsersLync Room System
  16. 16. WebRTC
  17. 17. Vidyo WebRTC is an open source project focused on embedding real-time voice, text and video communications capabilities within Web browsers. A web page that uses WebRTC can replace an installed application for two way video communication. Visit www.webrtc.org to learn more. - http://www.vidyo.com/
  18. 18. Connecting “According to research group Internet World Stats, about 16 percent of Africa's population is online, compared with 28 percent in Asia, 43 percent in Latin America and the Caribbean and 79 percent in North America.” - www.mailtribune.com
  19. 19. Project Loon http://www.wired.com/gadgetlab/2013/08/googlex-project-loon/all/#! “While 2.7 billion people are already online, the number is increasing by less than 9 percent annually, a rate that Zuckerberg said was too slow. Two-thirds of the world's population still has no Internet access.” - Reuters.com
  20. 20. Polling Question Is there hesitation with using video in your company? • No, we love it • Yes, but there is an appetite for it Result www.avtex.com/engage
  21. 21. Video ATM http://www.digitaltrends.com/gadgets/banks-launch-atms-with-human-tellers/
  22. 22. Real World Application
  23. 23. Video is Now
  24. 24. Thank You!

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