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Customers in the Cloud

                                                                                                                  Tom Moen
                                                                      Director of Strategy and Innovation
                                                                                             @Cloudmovr


Avtex Customer Conference 2012
The Intersection of Technology and Customer Experience
Hyatt Regency | Minneapolis |10.25.2012
Avtex Customer Conference 2012               The Intersection of Technology and Customer Experience   Hyatt Regency | Minneapolis |10.25.2012
Gartner (yesterday) Top 10 Trends
1.        Mobile Devices
2.        Shift from Native Apps to Web Apps
3.        Personal Cloud Replaces Personal Computer
4.        The Internet of Things
5. Cloud
6.        Strategic Big Data
7.        Actionable Analytics
8.        In-memory Computing
9.        Virtual Appliances Integrated Ecosystems
10.       Enterprise App Stores



Avtex Customer Conference 2012
The Intersection of Technology and Customer Experience
Hyatt Regency | Minneapolis |10.25.2012
Total Cloud Revenue Worldwide
Billions




$400
$350
$300
$250
$200
$150
$100
  $50
    $0
        2005                                             2010   2015   2020


Avtex Customer Conference 2012
The Intersection of Technology and Customer Experience
Hyatt Regency | Minneapolis |10.25.2012
Reasons Customers Move to Cloud
What Business is saying:                                 What IT is saying:
•    Email/Collab is Too Expensive                       •   We Hate Upgrading
•    CapEx to OpEx                                       •   We Lack Skills/Retention
•    Need Capability/Feature NOW!                        •   Projects Require High ROI
•    Consolidation of BUs                                •   Need Predictable Spend
•    Upgrades/Updates Kill Us                            •   Need Enhanced Reliability
•    New Sheriff in Town                                 •   Need Enhanced Security
•    Merger or Acquisition                               •   Deliver New Capabilities
•    Applications Too Costly                             •   We Like to Sleep
•    Scale/Performance/Capacity
•    Better Up-time
•    Regulatory/Compliance Issue


Avtex Customer Conference 2012
The Intersection of Technology and Customer Experience
Hyatt Regency | Minneapolis |10.25.2012
Why I Believe in Cloud




                 Cloud Helps Accelerate Your Journey




Avtex Customer Conference 2012
The Intersection of Technology and Customer Experience
Hyatt Regency | Minneapolis |10.25.2012
The Benefits of Cloud




Avtex Customer Conference 2012
The Intersection of Technology and Customer Experience
Hyatt Regency | Minneapolis |10.25.2012
It is GREAT to Have Options…
• On Premise – services on premise

• Hosted – services hosted by someone else

• Segmented – host some users/apps, keep some
  users/apps on premise

• Hybrid – some services, i.e., filtering, archive
  encryption, are hosted. Azure Appliance or Azure
  SQL
Avtex Customer Conference 2012
The Intersection of Technology and Customer Experience
Hyatt Regency | Minneapolis |10.25.2012
Plans - for All Your Employees




Avtex Customer Conference 2012
The Intersection of Technology and Customer Experience
Hyatt Regency | Minneapolis |10.25.2012
Others Believe in Cloud Productivity




Avtex Customer Conference 2012
The Intersection of Technology and Customer Experience
Hyatt Regency | Minneapolis |10.25.2012
State of Minnesota
• Modern Applications
  • Messaging
  • Collaboration
  • Communication
• Communicate in Real Time
• Cross Agency Collaboration and Communication
• Enhanced Information Sharing and Decision making
• Disaster Recovery - Across ALL Agencies
• Significantly More Secure
• Avoid Hardware Maintenance and Deployment Costs
•    Saved $800k Per Upgrade
•    New Releases Faster                Case Study Click Here

Avtex Customer Conference 2012
The Intersection of Technology and Customer Experience
Hyatt Regency | Minneapolis |10.25.2012
C&I Engineering

• SharePoint Online
         – Versioning – Always Up-To-Date
         – Access Anywhere
         – Always Available
         – Disaster Recovery
         – Secure – Classified Nuclear Material Management


                                                         Case Study Click Here

Avtex Customer Conference 2012
The Intersection of Technology and Customer Experience
Hyatt Regency | Minneapolis |10.25.2012
Allina

• Business
         –     Cut Deployment Time by 80%
         –     Reduced Collaboration Costs 44%
         –     Increased Reliability
         –     Enhanced Confidence – Ease of Use!
• IT
         – Significantly Better Than IBM Solution
         – Integrated
         – Larger EA so Better Spot to Negotiate with Microsoft


Avtex Customer Conference 2012
The Intersection of Technology and Customer Experience
Hyatt Regency | Minneapolis |10.25.2012
Workloads Ideal for Cloud
                                                             On and Off
   Compute


                          Inactivity                         On & off workloads (e.g. batch job)
                            Period
                                                             Over provisioned capacity is wasted
                                                         t   Time to market can be cumbersome


                                                                    Growing Fast
              Compute




                                                                    Successful services needs to grow/scale
                                                                    Keeping up w/ growth is big IT challenge
                                                                t   Cannot provision hardware fast enough



                                                                             Unpredictable Bursting
                        Comput
                           e




                                                                                  Unexpected/unplanned peak in demand
                                                                                  Sudden spike impacts performance
                                                                              t   Can’t over provision for extreme cases


                                                                                             Predictable Bursting
                                       Compute




                                                                                             Services with micro seasonality trends
                                                                                             Peaks due to periodic increased demand
                                                                                         t   IT complexity and wasted capacity

Avtex Customer Conference 2012
The Intersection of Technology and Customer Experience
Hyatt Regency | Minneapolis |10.25.2012
Twin Cities Marathon
Improving the Fan Experience




Avtex Customer Conference 2012
The Intersection of Technology and Customer Experience
Hyatt Regency | Minneapolis |10.25.2012
AthleteTracker
The Power of the Azure Cloud
                                                         Over 150,000 text
                                                         messages sent in 7 hours
                                                         to ~20,000 spectators
                                                         tracking ~12,000 runners

                                                          •   Virtual Machine
                                                          •   Blob Storage
                                                          •   Queues
                                                          •   Web Roles
                                                          •   Compute Roles
                                                          •   SQL Database

Avtex Customer Conference 2012
The Intersection of Technology and Customer Experience
Hyatt Regency | Minneapolis |10.25.2012
What Would You Like to Discuss?




Avtex Customer Conference 2012
The Intersection of Technology and Customer Experience
Hyatt Regency | Minneapolis |10.25.2012
Avtex Customer Conference 2012
The Intersection of Technology and Customer Experience
Hyatt Regency | Minneapolis |10.25.2012

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Charting your path to the cloud

  • 1. Customers in the Cloud Tom Moen Director of Strategy and Innovation @Cloudmovr Avtex Customer Conference 2012 The Intersection of Technology and Customer Experience Hyatt Regency | Minneapolis |10.25.2012 Avtex Customer Conference 2012 The Intersection of Technology and Customer Experience Hyatt Regency | Minneapolis |10.25.2012
  • 2. Gartner (yesterday) Top 10 Trends 1. Mobile Devices 2. Shift from Native Apps to Web Apps 3. Personal Cloud Replaces Personal Computer 4. The Internet of Things 5. Cloud 6. Strategic Big Data 7. Actionable Analytics 8. In-memory Computing 9. Virtual Appliances Integrated Ecosystems 10. Enterprise App Stores Avtex Customer Conference 2012 The Intersection of Technology and Customer Experience Hyatt Regency | Minneapolis |10.25.2012
  • 3. Total Cloud Revenue Worldwide Billions $400 $350 $300 $250 $200 $150 $100 $50 $0 2005 2010 2015 2020 Avtex Customer Conference 2012 The Intersection of Technology and Customer Experience Hyatt Regency | Minneapolis |10.25.2012
  • 4. Reasons Customers Move to Cloud What Business is saying: What IT is saying: • Email/Collab is Too Expensive • We Hate Upgrading • CapEx to OpEx • We Lack Skills/Retention • Need Capability/Feature NOW! • Projects Require High ROI • Consolidation of BUs • Need Predictable Spend • Upgrades/Updates Kill Us • Need Enhanced Reliability • New Sheriff in Town • Need Enhanced Security • Merger or Acquisition • Deliver New Capabilities • Applications Too Costly • We Like to Sleep • Scale/Performance/Capacity • Better Up-time • Regulatory/Compliance Issue Avtex Customer Conference 2012 The Intersection of Technology and Customer Experience Hyatt Regency | Minneapolis |10.25.2012
  • 5. Why I Believe in Cloud Cloud Helps Accelerate Your Journey Avtex Customer Conference 2012 The Intersection of Technology and Customer Experience Hyatt Regency | Minneapolis |10.25.2012
  • 6. The Benefits of Cloud Avtex Customer Conference 2012 The Intersection of Technology and Customer Experience Hyatt Regency | Minneapolis |10.25.2012
  • 7. It is GREAT to Have Options… • On Premise – services on premise • Hosted – services hosted by someone else • Segmented – host some users/apps, keep some users/apps on premise • Hybrid – some services, i.e., filtering, archive encryption, are hosted. Azure Appliance or Azure SQL Avtex Customer Conference 2012 The Intersection of Technology and Customer Experience Hyatt Regency | Minneapolis |10.25.2012
  • 8. Plans - for All Your Employees Avtex Customer Conference 2012 The Intersection of Technology and Customer Experience Hyatt Regency | Minneapolis |10.25.2012
  • 9. Others Believe in Cloud Productivity Avtex Customer Conference 2012 The Intersection of Technology and Customer Experience Hyatt Regency | Minneapolis |10.25.2012
  • 10. State of Minnesota • Modern Applications • Messaging • Collaboration • Communication • Communicate in Real Time • Cross Agency Collaboration and Communication • Enhanced Information Sharing and Decision making • Disaster Recovery - Across ALL Agencies • Significantly More Secure • Avoid Hardware Maintenance and Deployment Costs • Saved $800k Per Upgrade • New Releases Faster Case Study Click Here Avtex Customer Conference 2012 The Intersection of Technology and Customer Experience Hyatt Regency | Minneapolis |10.25.2012
  • 11. C&I Engineering • SharePoint Online – Versioning – Always Up-To-Date – Access Anywhere – Always Available – Disaster Recovery – Secure – Classified Nuclear Material Management Case Study Click Here Avtex Customer Conference 2012 The Intersection of Technology and Customer Experience Hyatt Regency | Minneapolis |10.25.2012
  • 12. Allina • Business – Cut Deployment Time by 80% – Reduced Collaboration Costs 44% – Increased Reliability – Enhanced Confidence – Ease of Use! • IT – Significantly Better Than IBM Solution – Integrated – Larger EA so Better Spot to Negotiate with Microsoft Avtex Customer Conference 2012 The Intersection of Technology and Customer Experience Hyatt Regency | Minneapolis |10.25.2012
  • 13. Workloads Ideal for Cloud On and Off Compute Inactivity On & off workloads (e.g. batch job) Period Over provisioned capacity is wasted t Time to market can be cumbersome Growing Fast Compute Successful services needs to grow/scale Keeping up w/ growth is big IT challenge t Cannot provision hardware fast enough Unpredictable Bursting Comput e Unexpected/unplanned peak in demand Sudden spike impacts performance t Can’t over provision for extreme cases Predictable Bursting Compute Services with micro seasonality trends Peaks due to periodic increased demand t IT complexity and wasted capacity Avtex Customer Conference 2012 The Intersection of Technology and Customer Experience Hyatt Regency | Minneapolis |10.25.2012
  • 14. Twin Cities Marathon Improving the Fan Experience Avtex Customer Conference 2012 The Intersection of Technology and Customer Experience Hyatt Regency | Minneapolis |10.25.2012
  • 15. AthleteTracker The Power of the Azure Cloud Over 150,000 text messages sent in 7 hours to ~20,000 spectators tracking ~12,000 runners • Virtual Machine • Blob Storage • Queues • Web Roles • Compute Roles • SQL Database Avtex Customer Conference 2012 The Intersection of Technology and Customer Experience Hyatt Regency | Minneapolis |10.25.2012
  • 16. What Would You Like to Discuss? Avtex Customer Conference 2012 The Intersection of Technology and Customer Experience Hyatt Regency | Minneapolis |10.25.2012
  • 17. Avtex Customer Conference 2012 The Intersection of Technology and Customer Experience Hyatt Regency | Minneapolis |10.25.2012

Editor's Notes

  1. Was trying to think how economics of Cloud help customer interactions but your customer may be somebody with a budget, the CFO, CEO, somebody you are trying to serve better, cheaper faster. In this vain, the content I am about to reveal to you makes perfect sense.So how many of you are looking at the Cloud as a means of saving hard and soft dollars? Show of hands please. How many of you have done some type of analysis of Cloud offering to see if it would save you money?How many of you have done some TCO/ROI analysis?How many of you are interested or looking at Cloud based solutions?How many of you are tired of me asking questions?
  2. One: Mobile devices.By next year, mobile phones will overtake PCs as the most common Web access device worldwide. Does this mean mobile devices will replace PCs? Yes and no, says Gartner. Some IT departments may only need to support mobile devices for specific workers whose jobs require them while the rest continue to use PCs. But, Gartner adds, the rise of mobile devices does signal the end of Windows as the single corporate platform.Two: A long-term shift from native apps to Web apps as HTML5 becomes more capable.Gartner did note that native apps won't disappear and "will always offer the best user experience and most sophisticated features."Three: The personal cloud replaces the notion of personal computer.The cloud will house all aspects of one's life, Gartner said.Because it's so vast, and capable of marshaling infinite resources, "no one platform, form factor, technology or vendor will dominate" it, Gartner says. It also means that IT will have to support almost everything.Four: The Internet of Things.Everything will connect to the Internet, including cameras, microphones, augmented reality, buildings and embedded sensors everywhere. In many cases, it's here already.The Internet of Things will lead to new products, such as usage-based insurance or tax policies. It will also raise new questions, such as whether a robot interacting with an ERP system is a named user for the purposes of software licenses."We are at a point where it is no longer a stretch to imagine that much of what and who we interact with will be connected to the Internet," said Cearley.Five: Cloud computing.As cloud adoption expands, IT departments will have to create "cloud services brokerages" to serve as a central focus for managing access to external services.Six: Strategic Big Data.It's becoming more economical, thanks in part to low cost servers and CPUs, for organizations to tackle big data projects. By strategic big data, Gartner believes that users will be moving beyond isolated projects and incorporating big data analysis in more and more of what they do.Seven: Actionable Analytics.Actionable Analytics is, in some respects, a distinct subset of its sixth trend, Strategic Big Data. Low cost processing is making it possible "to perform analytics and simulation for each and every action taken in a business." Most analytics today focus on looking at historical analysis; the next step is predicting what might happen.Eight: In-memory Computing.In-memory Computing, says Gartner, can be transformational. It allows hours-long batch processes to be squeezed into processes that only take minutes or seconds. In-memory Computing will become a mainstream platform over the next year or two, as users seek more real-time analytical queries.Nine: Virtual appliances integrated ecosystems.They won't kill off physical appliances and their security advantages, but virtual appliances will gain an increased place in IT operations.Ten: Enterprise App Stores.Enterprise App Stores will turn IT departments into market managers, providing governance and even support to "apptrepreneurs." App store markets will become the "anchor point" for users to get everything they need.
  3. With the shift to Office 365, the executive branch has opened new possibilities for cross-agency communications and collaboration to improve how it delivers citizen services. The newly consolidated State IT organization can manage the Office 365 services locally, but relies on Microsoft to administer the hardware and software remotely in its world-class data center facilities. This combination immediately enables the IT staff to provide a flexible, highly secure and reliable enterprise platform, while decreasing administration and costs. Valencia says, “Office 365 will provide tangible cost reductions through economies of scale. But we feel this shift to a cloud-based strategy is more about the benefits from an opportunity cost perspective. Being on an enterprise hosted platform means we no longer have to dedicate so much of our time and energy to keeping the system working, and instead we can focus our efforts on being more innovative with these tools and improving the effectiveness of communications and collaboration across state agencies.”Improves Cross-Agency Information Sharing and Decision MakingBy consolidating its systems on Office 365, OET has accomplished its goal for all 35,000 state employees to access a shared platform for communications and collaboration. In addition, employees will always have access to the latest capabilities in Office 365, because they will not have to wait for funding to be authorized and for OET to deploy the next major release on its on-premises servers every three to four years. The State also added functionality that can help agencies work together to make better decisions. Because employees can share documents and project team status through SharePoint Online and communicate in real-time through Lync Online, Parnell believes cross-agency efficiencies will improve greatly. Parnell says, “Whatever the focus—job creation, healthcare, law enforcement, or even our IT team’s recent consolidation, when we can collectively share information and accelerate communications across agencies, we put ourselves in a much better position to reform state government and better serve our state residents."For years, our IT staff has focused on ensuring that things work, not on how people use them. Because we are a consumer of Office 365, we can change the ratio of our services.Ed ValenciaDeputy Commissioner (OET) and Chief Technology Officer, State of MinnesotaParnell adds, "Before we deployed Office 365, if a natural disaster or other crisis occurred that required an interagency response and up-to-the-minute information, we found it challenging to coordinate duties and share information effectively among agencies. Now that we have migrated 100 percent of the employees to Office 365, the Governor has the capability to send a single email or post a message to the intranet to all state employees to alert them and tell them what steps to take. The value comes from everyone communicating on the same platform.”Provides Enterprise-Class Reliability and Security for Business ContinuityOET believes the highly secure architecture of Office 365 and the state-of-the-art physical security of data facilities at Microsoft helps to increase data security several fold, providing an instant upgrade to the State’s security profile.OET also understands that providing a reliable environment is critical. If the State experiences downtime on its communications and collaboration solutions, it affects everyone. With Office 365, the State takes advantage of premium antispam and antivirus protection, georedundant data centers, 24 hours a day, seven days a week IT-level phone support, and a financially backed, 99.9 percent uptime service level agreement.Tomes says, “The robust security and reliability that Microsoft was providing with Office 365 was essential—we would not have agreed to a hosted solution without making sure that the State’s data would be secure. The fact that Microsoft builds security into the service from the beginning, instead of adding it on later, and maintains security throughout the life cycle, allows our IT staff to focus on other security concerns that are our responsibility as a 24 by 7 operation.”Reduces IT AdministrationWith Office 365, OET has eliminated its need to staff major upgrade projects and build out future server environments. Microsoft now takes care of the servers and software administration, including common tasks like installations, patches, security updates, and server upgrades. With these time savings, OET will redirect the IT staff to projects that are more strategic for the State, such as helping agencies define new use cases for cross-agency collaboration. Valencia says, “For years, our IT staff has focused on ensuring that things work, not on how people use them. Because we are a consumer of Office 365, we can change the ratio of our services. Some of our top talent can reduce time they spend to keep systems running and focus more on innovation, efficiencies, and other core business processes of the State. This changes the value proposition of what we provide for the organization.”Avoids Hardware, Maintenance, and Deployment CostsOET expects to save millions of dollars related to avoiding future upgrade investments, repurposing hardware, and lowering ongoing maintenance of an on-premises infrastructure. OET plans to re-provision some of the 150 servers it deployed in its Exchange Server on-premises environment to other IT systems, and it will retire or resell the others. The team will avoid future server costs related to new hardware and time spent on maintenance. Tomes says, “We avoid significant costs simply by not having to maintain our on-premises, high-availability infrastructure.”For future upgrades of Exchange Online, SharePoint Online, and Lync Online, Microsoft will manage the migration. For example, using an industry average upgrade cost for Exchange Server, the State can avoid approximately US$800,000 per upgrade. In addition, the State can take advantage of new releases faster.Valencia says, “We looked at the costs of staying on-premises versus moving to Office 365. We found Office 365 to be the better deal when considering costs related to upgrades, updates, and other daily activities. We felt like there is also an opportunity cost associated with reducing the stress related to our IT staff that used to support these business-critical systems. We trust Microsoft will keep the services running.”Parnell concludes, “I am personally very proud of the State of Minnesota for making the shift to the cloud; and I am proud of OET for completing the migration quickly and with no interruptions to our services. We now have what we consider one of the most advanced communication and collaboration ecosystems in the public sector. It is this kind of innovation that is going to allow the State of Minnesota to deliver services more efficiently in the 21st century.”
  4. In my previous session today I was talking about the economics and why cloud is such a great economical investment.There are four workloads that are ideal for the Cloud. This next case study was ideal cause it actually experienced all four above. First, this application was used for the Twin Cities Marathon which is very on/off there is either a marathon or there isn’tIt grew very very fast and while there were predictable bursts associated with when participants would on-board there was also unpredictability of when fans would text or how frequently.
  5. The AthleteTracker solution leveraged numerous Azure components as part of its architecture.  Azure was a perfect fit for the solution … we were able to dynamically adjust the amount of horsepower for the solution during heavy load during registration and during the race.  During the marathon I was in the control tent near the finish line for a while and I caught up with the development team.  They were raving about Azure and what it brought to the table in terms of scalability.Here are a list of the Azure components we used in the solution.Virtual MachineBlob StorageQueuesWeb RolesCompute RolesSQL Database