Business Charateristic And Goal

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Business Charateristic And Goal

  1. 1. Suneel Gupta Associate Professor GHS-IMR,Kanpur
  2. 2. BUSINESS ENVIRONMENT ENVIRONMENT : Sum of all factor ( Eco+ pol+Soc + Cul +Int) Business Firms Macro contexts Micro Units LOCAL NATIONAL INTERNATIONAL
  3. 3. MICRO ENVIRONMENT Initially affect the environment Supplier Customers Competitor ; Desired +generic+Product+Brand (Rivals) Market intermediaries(Distribution channel members) Public
  4. 4. Macro economic Indicator GDP Money Supply Sectoral Shares Foreign Trade Agricultural Output Foreign Exchange Reserve Electricity Generation Exchange Rate Rate of Inflation Economic Infrastructure
  5. 5. BUSINESS : An important Institution of society Organized effort of enterprise to supply consumer good& services Complex field of commerce and Industry in which goods and services are created and distributed in the hope of profit within a framework of laws and regulation
  6. 6. Characteristic of Business 1 Change 4. Globalisation 7 Government Interference 2 Vastness 5. Science 8 Competition 3 Diversification 6. Information
  7. 7. Change Smart Product • The more you use knowledge offering the smatter they get. • Knowledge base product • Knowledge base product & service adjusted to changing environment • Knowledge base product & service that will have shorter life cycle • Knowledge base business enable customer to act in real time
  8. 8. Diversification • Concentric : adding related new product • Horizontal : Unrelated product or services • Conglomerate: adding new & unrelated product
  9. 9. QUALITY POWER OF PRODUCT AND PROFIT SERVICE BUSINESS CHALLANGE GROWTH GOALS JOY OF CREATION EMPLOYEE SATISFACTION MARKET SERVICE TO AND LEADERSHIP SOCITY DEVELOPMENT
  10. 10. Business Environment and Strategic Management • Corporate Manager who make policies and strategies must account for the nature and environment of the bloc where they propose to operate. • Risk Overview: Overall assessment + Security assessment • Political Risk stability: Government effectiveness risk + Legal and regulatory environment + Macroeconomic risk + Foreign trade and payment risk + tax policy risk + Labor market risk + Financial risk + Infrastructure risk + Country risk
  11. 11. Method of Assessing Environmental Risk/ Analysis • Expert opinion/ Scanning • Checklist / Assessment • Rating and ranking system • Economic methods/ Monitoring • Forecasting

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