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Marketing Overview 1

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Marketing Overview 1

  1. 1. Marketing Overview Copyright © 2006 Carreker Corporation. All Rights Reserved.
  2. 2. Marketing Capabilities Marketing Planning and Budgeting Tradeshow Coordination PowerPoint Presentations • New opportunity research • Exhibit hall logistics • Templates • Budgeting • Attendee registrations • Graphics/Graphs • Line of Businesses marketing plans • Hotel reservations • Creation • Coordination with tradeshow host • Proofing Writing • Promotions/campaigns • Printing/Binding/Shipping • Literature • Distribution of materials Special Events Planning • Website content • Pre- and post-conference participation • Collateral material • Location research and cost analysis lists • Campaign themes • Meeting logistics • Meeting coordination • Branding/taglines • Contract negotiation Photography • Letters • Communications • Merchandise • Articles • Attendee registrations • Headshots • Proofing/editing • Hotel registrations (as needed) • Events • Translation • Menu selection Client Database Management • Transcript services • Meeting material production and packaging • Video/film scripts • Client database entry/maintenance Employee Portal Communications Research and Analysis • Client database queries • Distribution of marketing materials • Graphics/messaging of corporate • Industry stats and facts programs • Management of Digital Marketing Center • Analysis of reports and industry articles and announcements − Email campaign tracking • Distribution of industry news to interested groups • Marketing library − Video email creation • Corporate metrics − Research reports Website Management (Corporate, • Redirection of sales leads from the marketing − Employee photos mailbox/website Risk and EMEA) − Current bank logos Design • Content entry − Presentations • Graphics/production • HTML Code − Bios • Collateral material • Tracking − Corporate templates • Booth design • Branding − Graphic standards • Signage • Flash Video • Splash screens Company Branded Merchandise • Meetings • Product packaging • Logo merchandise • Case studies • Templates • Premiums on portal • Event events • Ads • Special purchases based on needs • Interviews • Branding • Merchandise shipping/billing • Editing • Flash • Article layout • Whitepaper layout/production • Websites 2
  3. 3. RevE Marketing Initiatives Fee Income Calendar Whitepaper Forbes Coverwrap Fee Income Study 3
  4. 4. CVE Marketing Initiatives ABA Webinar CD Whitepaper Discussion Placemat Forbes Coverwrap 4
  5. 5. GPC Marketing Initiatives Forbes Coverwrap Whitepaper Literature 5
  6. 6. GPC Float Marketing Initiatives Forbes Coverwrap (Back Cover) Literature Whitepaper 6
  7. 7. Payments Marketing Initiatives Literature Payments Forum Letter Payments Forum Agenda 7
  8. 8. Cash Marketing Initiatives Connect Forum Direct Mail Pieces Whitepaper 8
  9. 9. Risk Marketing Initiatives Webinars Syfact Materials Fraud Fitness Email Invitation RiskXchange.com Website 9
  10. 10. New Product Launch Invitation “Ask the Expert” Tags Giveaways Retractable Sign Retractable Sign 10
  11. 11. Carretek Marketing Initiatives Request for Proposal Website Whitepaper 11
  12. 12. Corporate Initiative — Employee Portal Homepage content and maintenance Employee news and anniversaries Marketing section content Helpful information to increase your industry knowledge, and to create RFPs, presentations, and communications Cyber Store — logo items for purchase 12
  13. 13. Corporate Initiative — Carreker Website Web design, content and maintenance Literature PDFs on LOB pages — always the most current version 13
  14. 14. Corporate Initiative — Opt-In Newsletter Email Campaign 14

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