Zenbev Sleep Seminar with Dr. Craig Hudson

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Zenbev Sleep Seminar with Dr. Craig Hudson

  1. 2. Restful Nights and Cheerful Days from Food Sourced Tryptophan
  2. 3. Southern USA 1915
  3. 4. Joseph Goldberger 1874 - 1929
  4. 5. Pellagra
  5. 6. Conrad A. Elvehjem 1901-1962
  6. 7. Tryptophan Metabolic Pathway
  7. 8. Tryptophan Isolated in 1901 Sir Frederick Hopkins
  8. 9. Tryptophan & Serotonin Tryptophan Step 1 + OH Step 2 -COOH Serotonin
  9. 10. Tryptophan Metabolism Is Light Dependent Tryptophan Serotonin Melatonin
  10. 11. Control Mechanisms in Melatonin Synthesis Pineal Gland <ul><li>Pineal Cells </li></ul><ul><li>Similar in structure to retinal cells </li></ul><ul><li>Secrete melatonin at night </li></ul><ul><li>Secrete serotonin in the day </li></ul>
  11. 12. Pineal Gland: Centre of Reason
  12. 13. Julius Axelrod
  13. 14. Melatonin-Serotonin & Light Serotonin Superiour Cervical Ganglion Melatonin Supra Chiasmatic Nucleus
  14. 15. Melatonin-Serotonin & Light Serotonin Superiour Cervical Ganglion Melatonin Supra Chiasmatic Nucleus
  15. 16. Melatonin: Pros & Cons Half-life of melatonin is short Too little = no effect Too much = hang-over
  16. 17. 5-HydroxyTryptophan 5-HTP Tryptophan Step 1 + OH Step 2 -COOH Serotonin
  17. 18. Tryptophan Usage/ 100,000 population (NEJM 1990) <ul><li>Prior to FDA ban 2% of American Households used tryptophan in a regular basis </li></ul><ul><li>The sales growth curve was exponential </li></ul>
  18. 19. Tryptophan Ban <ul><li>FDA based on cases of EMS </li></ul><ul><li>Before and after Showa Denka product </li></ul><ul><li>Genetics play a role? </li></ul><ul><li>Contamination plays a role? </li></ul><ul><li>Most likely some combination of genetics & contamination </li></ul>
  19. 20. Tryptophan Available From Natural Sources But... <ul><li>Protein Sources Rich in Tryptophan decrease brain tryptophan levels. </li></ul>
  20. 21. BBB (Blood Brain Barrier)
  21. 22. Transport Sites
  22. 23. Transport Sites
  23. 24. Transport Sites (Sites occupied)
  24. 25. <ul><li>In fact a high protein meal increases blood levels of tryptophan but lowers brain levels </li></ul>Tryptophan level Serotonin level
  25. 26. <ul><li>Carbohydrates prompt the pancreas to create insulin </li></ul><ul><li>Insulin reduces the blood level of all amino acids except for tryptophan </li></ul><ul><li>Tryptophan levels rise relative to other amino acids </li></ul>Carbohydrate
  26. 27. = Insulin
  27. 28. <ul><li>Carbohydrates reduce blood levels of all amino acids except for tryptophan </li></ul>
  28. 29. Finding the right protein
  29. 30. + =
  30. 31. <ul><ul><li>Zenbev increases the serotonin level in the brain </li></ul></ul><ul><ul><li>With Zenbev, brain levels of tryptophan go up as blood levels go up </li></ul></ul>Zenbev Tryptophan = Anxiety level Serotonin level
  31. 32. At night, serotonin turns into melatonin Increase in serotonin Melatonin =
  32. 33. Sleep Study Nutritional Neuroscience Chronic Insomnia Zenbev Tryptophan + Carbohydrate Carbohydrate
  33. 34. Anxiety Study Canadian Journal Of Physiology & Pharmacology Social Phobia Zenbev Carbohydrate
  34. 35. Mix 1 scoop with water ½ hour before bedtime. Try this for three nights and if required, increase the dosage by ½ scoop until the desired effect is achieved.
  35. 36. Ingredients: Finely Milled Deoiled Pumpkinseed Flour, Dextrose, Natural Lemon Flavor, Rice Starch & Guar Gum
  36. 37. FAQ’s <ul><li>What if I take Zenbev during the day, will I get sleepy? </li></ul><ul><li>Can’t I just eat some pumpkin seeds? </li></ul><ul><li>Why does this have Dextrose in it? </li></ul><ul><li>I took some Zenbev last night and I did not sleep any differently. Why? </li></ul><ul><li>What is the difference between this and l-tryptophan? </li></ul><ul><li>Is this different than the tryptophan that was banned a couple of years ago? </li></ul>
  37. 38. Amide Form Amine Form
  38. 39. Treatment of Insomnia & Stress: Biological + Psychological
  39. 40. Eight Steps To Better Sleep
  40. 41. 1 Unwind time before bed
  41. 42. 2 Pre-sleep ritual
  42. 43. 3 Go to bed only when sleepy
  43. 44. 4 Avoid “clock watching”
  44. 45. 5 Regular sleep & wake time
  45. 46. 6 Bed is sleep Avoid….
  46. 47. 7 Minimize Naps!
  47. 48. 8 Set the right environment
  48. 49. Zenbev Benefits <ul><li>Promotes Deep, Restful Sleep and Daytime Calm </li></ul><ul><li>No Hangover effect in the morning </li></ul><ul><li>Return to sleep easily after waking up in the night </li></ul><ul><li>No risk of dependence or tolerance </li></ul><ul><li>Replace Daytime Stress with a sense of calm control </li></ul><ul><li>USDA Certified ORGANIC </li></ul><ul><li>Clinically Proven effective </li></ul><ul><li>Patented product </li></ul>
  49. 50. For More Information Zenbev: http://www.aviva.ca/shop/products.asp?itemid=2362&catid=164 <ul><li>Contact Aviva Natural Health Solutions Website: www.aviva.ca </li></ul><ul><li>Phone Toll-Free: (866) 947-6789 </li></ul>

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