How to Make Money from Your Mobile App: Development Aspects
Making $$$ From your App
Aviram Eisenberg – UAMobile 2014
Yes, I know this is a developers conference…
I am going to talk with you business – not Tech
Because technology drives business and not the other way
You are NOT a good developer until you understand your
I am going to talk with you about giving things for FREE
Because YOU want to make MONEY
If you love someone – set him free
If u want to make money – give it for free
Father of 3 wonderful children
High-Tech Professional for the last 30 years
- Computer geek in my teenage days
- Platoon commander in the Army Intelligence (computer related)
- Computer Science Graduate from the Technion
- Chief Architect at Mind CTI
- Founder and CEO Of Ignite – a global IT company
- Chairman of the Israeli R&D Managers forum
Lives in Kiev (Ukraine is my second home!)
What a Mobile Developer wants?
Get recognized as an expert
In order to have what I want as a developer – I need to satisfy my
Will I satisfy him by using the best technology?
Will I satisfy him by creating the coolest UI?
A little bit
Will I satisfy him by making him money?
OK, so how do I make
Money for my customer?
The Secret Formula…
Optimized Traffic X
Optimized Acquisition X
Optimized Monetization X
Optimized Retention X
Incentivized Installs installs
Turn clicks into downloads
Turn downloads into registered users
Turn registered users into paying users
The main business models:
Just Free (marketing)
In-App Advertisement - App-dvertisement
The Fremium Model
Premium + Free = Fremium
Give it for free and make money on premium features
More than 90% of all apps in 2013 used fremium model!
And here comes the art:
How to optimize your in-app purchases???
In app advertisement
Rich Media Ads
Cross promotion networks
Use multiple Ad Networks
There is life outside AdMob
Millenial Media, Adfonic, Chartboost, Tapjoy, Aditic, Admoda…
Analytics, Analytics, Analytics
CRM and user personalized engagement
Maximize your player value
Funneling fremium users to paid apps
Develop auxiliary apps
Thank you for attention!