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How to Make Money from Your Mobile App: Development Aspects

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How to Make Money from Your Mobile App: Development Aspects

  1. 1. Making $$$ From your App Aviram Eisenberg – UAMobile 2014
  2. 2. Apologies… Yes, I know this is a developers conference… BUT I am going to talk with you business – not Tech Why??? Because technology drives business and not the other way around! Bottom Line: You are NOT a good developer until you understand your customer’s BUSINESS 2
  3. 3. More Apologies… AND I am going to talk with you about giving things for FREE Why??? Because YOU want to make MONEY If you love someone – set him free If u want to make money – give it for free 3
  4. 4. About Me Father of 3 wonderful children High-Tech Professional for the last 30 years - Computer geek in my teenage days - Platoon commander in the Army Intelligence (computer related) - Computer Science Graduate from the Technion - Chief Architect at Mind CTI - Founder and CEO Of Ignite – a global IT company - Chairman of the Israeli R&D Managers forum Lives in Kiev (Ukraine is my second home!) 4
  5. 5. What a Mobile Developer wants? Good Salary Interesting project New Technologies Get recognized as an expert Have fun! 5
  6. 6. What a Customer wants? Make Money 6
  7. 7. Problem… In order to have what I want as a developer – I need to satisfy my customer Will I satisfy him by using the best technology? No Will I satisfy him by creating the coolest UI? A little bit Will I satisfy him by making him money? Yes! 7
  8. 8. $$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$ OK, so how do I make Money for my customer? 8
  9. 9. The Secret Formula… Optimized Traffic X Optimized Acquisition X Optimized Monetization X Optimized Retention X Leverage Success = $$$$$$$ 9
  10. 10. Optimized Traffic App Promotion Email Lists Social Media Guerilla marketing Press coverage Incentivized Installs installs 10
  11. 11. Optimized Acquisition Turn clicks into downloads Turn downloads into registered users Turn registered users into paying users CONVERSION 11
  12. 12. Optimized Monetization The main business models: Just Free (marketing) Paid Apps In-App Advertisement - App-dvertisement The Fremium Model Premium + Free = Fremium Give it for free and make money on premium features More than 90% of all apps in 2013 used fremium model! And here comes the art: How to optimize your in-app purchases??? Other M-commerce Affiliate sales 12
  13. 13. Advertisement In app advertisement Banners Video Ads Rich Media Ads Geo-targeted Ads Cross promotion networks Use multiple Ad Networks There is life outside AdMob Millenial Media, Adfonic, Chartboost, Tapjoy, Aditic, Admoda… 13
  14. 14. Optimized Retention Analytics, Analytics, Analytics BI CRM and user personalized engagement Maximize your player value Keep’em hooked 14
  15. 15. Leverage Success Sponsored Partnerships App localization Funneling fremium users to paid apps Develop auxiliary apps White labeling Mechandising 15
  16. 16. 16 Thank you for attention! Follow me facebook.com/aviram.eisenberg linkedin.com/in/AviramEisenberg AviramEisenberg.com twitter.com/aviram

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