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How to Manage IT Business in Turbulent Times Based on Israeli Experience


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How can Israel's experience help you manage Ukrainian IT company in turbulent times? Learn from #‎IT-Spring Dnepropetrovsk presentation by Aviram Aisenberg, CEO @ #Ignite and find new useful tips from a country of a never-stopping war inside and outside the borders.

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How to Manage IT Business in Turbulent Times Based on Israeli Experience

  1. 1. Aviram Eisenberg, Ignite Ltd Tips for managing your business in stressful times based on Israel's experience IT Spring, Dnipropetrovsk 2015
  2. 2. Are you Crazy? “A lot of people ask me if I am crazy?“ “You are living in Ukraine? In these times???” Well, I live in Israel, we are kinda used to state of war… I am just replacing this: With this: 2
  3. 3. About Me Father of 3 wonderful children High-Tech professional for the last 30 years - computer geek in my teenage days - platoon commander in the Army Intelligence (computer related) - computer Science Graduate from the Technion - chief Architect at Mind CTI - founder and CEO Of Ignite – a global IT company - chairman of the Israeli R&D Managers forum Lives in Kiev (Ukraine is my second home!), 8 Years ago I came to Ukraine for the first time… 3
  4. 4. 4 Where is Putin? Where is Putin? A … B … C … D … We can’t lose him – how can we have a decent war without him??? Just like in Hollywood movies, the world need a good villain and Putin is just perfect!
  5. 5. 5 Israel & Ukraine are young states Wars 10 wars (every 5-10 years) 1947-1949, 1956, 1967, 1967-1970, 1973, 1982-2000, 2008-2009, 2010, 2012, 2014 Daily living under possible terrorist attacks 2014 - now WarsWars Back in 1948 all Israel had was - brave people with no weapons - 5 Arab state armies around - and a desert to live in… 5 67 years old 24 years old How do I manage the company and risk?
  6. 6. 6 War Factors Low psychological threshold to risks of business failure Boy, you are alive! And someone is not… Strong desire to control your own fate No fate but what we make (Terminator 2) War creates opportunities… For those who are in the right mood to take advantage of it War creates new circumstances and force you to reivent yourself The cycle of nature
  7. 7. 7 The benefits of WAR It’s an employer market again!!! No one leaves you (unless they go abroad) Better control of labor costs increase During the crisis a lot of good people are moving around Ability to reduce overhead expenses
  8. 8. 8 The opportunities of WAR Tighten the connection between employer and employee The USD-UAH exchange rate Credit shift Invest! Reinvent yourself
  9. 9. 9 The Risks of WAR The brain drain Uncertain future There will be tax scheme changes – I don’t think they will be good to the industry Canceled projects + low credit = financial crisis Ukraine will join EU It’s a very good thing to Ukraine but not so good it its IT industry…
  10. 10. 10 10 War Tips for IT companies Create a safe and peaceful environment within your offices Show that you are a rock solid against the storm Help your employees Mobilization support Loans Protect their salary value Look for new available talent Large American corporates hate wars - A lot of good people are moving around…
  11. 11. 11 10 War Tips for IT companies Reduce your expenses A lot of things get cheaper and your $ is the king! Raise cheap credit and use it wisely Increase your investments the Time to invest is when the blood is on the streets Don’t avoid talks with your customers about risks Find back-up solutions to minimize possible risks together. Stress that Ukraine is huge and despite the war in 2014, Israel made a record $15b. in high-tech exits that year
  12. 12. 12 10 War Tips for IT companies Focus on mid-range customers they are more tolerant to the risks in Ukraine Promote Ukraine as a place of change and opportunities Be active in media: comment and share your opinion, write articles. Not as fast as we desire but positive changes do take place Prepare fallback plans for changes in tax scheme From IT to High-Tech – reinvent yourself!
  13. 13. 13 Questions? Follow me