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Presentation 1 - Prepared for Tour Bus Service


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This Presentation was prepared by me for presenting an Idea of a Tourism Bus Operation Service to the Managing Director of a Public Transport Company

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Presentation 1 - Prepared for Tour Bus Service

  1. 1. Karwa Tours (KaT)
  2. 2. Karwa Tours Experiences on Offer… Doha City Tour (KaT Hopper ) Doha Night Tour (KaT Rania) Educational Tours (KaT-a-log) Shopping Tour (KaT Walk) Desert Safari (Sand KaT) Airport Transfer +Tour Packages 2
  3. 3. Karwa Tours KaThopper- Open Top Bus Attractions: • Experience a totally different view of Doha on board our open top double decker KaT-HOPPER bus. There is no place in the city that you can not reach with KaT Hopper. • Hop On Hop Off (from 09:00 hrs - 17:00 hrs) • Adults – 140 Qar Children 3-11 yrs - 70 Qar • Children below 3 yrs ride for free. 3
  4. 4. The Circular Route Hop on Hop off double-decker tickets valid for 24 hours from the time you purchase the ticket and exchange your confirmation voucher for a boarding ticket. The single circular KaThopper tour includes 3- 4 hrs of double decker sightseeing, attractions, and time for shopping! The tour includes a welcome drink , a welcome kit , the Downtown Tour, free admission to the Qatar Islamic Museum, a visit to souq waqif (traditional market of Doha) and a tour of Pearl Qatar. 4
  5. 5. City Tour Attractions KATARA showcases not only Qatar’s, but diverse cultures from different countries of the world as well. It resembles the simplicity and sentiments of the past, at one fell swoop gives you a glimpse of what’s in-store for the future. Katara Dhow Harbor City Center Souq waqif Museum of Islamic Arts Pearl QATAR Corniche 5
  6. 6. Karwa Tours : Proposed Plans  A budget of 500,000 Qar has been allocated for the project.  Plan is to pilot the route with 1 Karwa open top double-decker sightseeing bus, another bus to be added post –pilot phase.  Costs associated with recruiting, training, and paying operational crews will be calculated during the Pilot run for 2 quarters.  Marketing, advertising, and public relations costs, including the cost of setting tour information booth and making sales and reservations, and related marketing, as well as conventional print and broadcast advertising, and public relations activities are included within budget.  Discussions with Qatar Tourism Authority for sponsorship / partnership are ongoing.  Two sight seeing tours have been conducted for mapping the route and feasibility study .  One of them being with an established sight-seeing tour operator running the sightseeing tour business in Qatar. 6
  7. 7. Karwa Tours : Proposed Plans Keys to Success: In descending order of importance, the five critical keys to success for Sight seeing Tour Bus service are:  Employing an experienced, highly professional management team that combines vision; realism; financial ability; solid knowledge of the Doha tour/sightseeing market; familiarity with, and belief in the utilization and benefits of the latest informational technologies.-Project Team  Intelligent, progressive, and aggressive marketing that identifies the company as a different kind of player, one that is sharper and smarter, with a higher level of professionalism and operational standards than any of the existing tour operators in Qatar. -SBD  Concentration on safety, with highly trained, dedicated, and professional personnel, caring for the customer and the customer's needs and straightforward, understandable fare pricing will form key pillars of the marketing strategy.- HR / SBD  Identification, through careful market research, of unserved or underserved routes in the city that may be of interest to our customers and enable high load factors and profitable operations. - SBD  Use of open top-style doubledecker buses that offer an unobstructed view of the city from the top deck and offer a high level of comfort, safety, and fuel and operational efficiency. – KSU  Use of information technology to reduce staffing and other operational cost; expand the potential market base; readily capture sales opportunities; and enhance customer convenience and satisfaction. -ITC 7
  8. 8. Karwa Tours : Proposed Plans Hours of Operation KARWA Tour Service will be operating seven days a week. During the Pilot Phase , service will begin at 8:30 am untill 6:00 pm during the winters Our night tour service , if deployed, can begin at 6:30 pm untill 09:00 pm during the pilot phase. Start up considerations :  In vehicle technology (PA System, LCD screens , Headsets, multilingual audiovisual system etc)  Cost of Brochures, pamphlets, fliers, Direct mail, advertisements and sales promotion literature etc  Pre-opening Promotion & Advertisement  Recruitment and Salaries (pre-opening) – Guide / Conductor  Uniforms  Paint Job, wrapping for Buses  Parking facility for buses at the starting point , souq etc.  Cost of on-board operational activities ( welcome drinks , welcome kit Stationery etc) Requirements for next steps : Operational Business Strategy and Implementation Plan – SBD Operational readiness of the Buses - Mass Transit / KSU Recruitment of Tour Guide /Conductor – HR Direct mail, advertisements and sales promotion literature – SBD Market Competition, analysis and segmentation – SBD Sales Incentives, Pricing Strategy and forecasts – SBD & Finance Projected Cash flow, P&L ,ROI and Breakeven analysis – Finance. 8
  9. 9. Karwa Tours AquaKaT - Amphibious Bus EXPERIENCE OUR UNIQUE AQUATIC BUS RIDE. SEE DOHA BY LAND AND FROM THE SEA. For the first time in DOHA. Karwa Tours has brought an exciting and unique ride . Aqua KAT is a fun filled exciting tour that will take you around the beautiful city sights and dreamy scenes of the past as well as the modern present of DOHA . Sitting from the vantage point of your Aqua KaT BUS seat, you get to see the scenes on land as well as the water. The Doha Cornice is a waterfront promenade extending for several kilometers along the Doha Bay in the capital city of Doha. AS KaT Splash Aqua Bus cruises into the Doha Cornice, beautiful architecture unfold before you very eyes of the Doha bay. There is a tour Guide inside the bus. 9
  10. 10. KaT-a-Log (School Educational / Social Tour)  Our educational tour itineraries go beyond just seeing the sights. Through professionally guided tours and insight into each destination, Karwa Tours, through KaT-a-Log, invites schools and school students to become actively engaged in the local culture.  Do you have an Event or Product Launch? We can give you unique travel programs which would leave an indelible mark on the participants. Karwa Tours has many options, especially with our Open top Party Bus.  Corporates and Social Organizations, clubs and associations can enjoy a special program for celebrations, networking or bonding. 10
  11. 11. Airport Transfer +Tour Packages  Ground Transport Desk The Ground Transport Desk is a 24-hour counter catered to handle all passengers’ transportation requests and queries. It is located in the Arrival Hall of Doha International Terminal.  The Airport TAXI Service serves all hotels in Doha. Please approach the Ground Transport Desk at the Arrival terminal Hall.  Buy our airport transfer service and get a 10% discount on a minimum booking of 4 persons for any of our tour packages.  Buy our airport transfer service and get a 10% discount on our limousine services for a minimum booking of 3 days. 11
  12. 12. Karwa Adventures Cultural Tour North of Qatar Tour Group Tours Desert Safari Water Sports Activities Shopping Tour Moon Dhow Trips Night Tours Overnight camping ORYX Farms, Camel Tracks Short Term Rollout Long Term Rollout 12
  13. 13. Karwa Tours KaTrania - Night Rider Tour FUTURE ATTRACTION: • • • Experience a totally different view of the Doha Skyline at night on board our open top double decker. Begin the evening with a stopover at the Night Souq (Souq Waqif ), where shopping is not just an experience but a celebration. Bring your Family along for leisurely night out of entertainment, dining, and of course, loads of traditional and cultural shopping. And just when you think you've seen it all, there's more. It's time for "Splashdown" in the waters of Doha Cornice watching the skylines from the sea, the kind of view you just won't get anywhere else. 13
  14. 14. Karwa Safari (SandKaT) Future Attraction: Desert Safari Join us for an unforgettable Desert Safari experience. We are Qatar’s best Desert Safari company with our experienced drivers and world-class desert camp. You will be collected from your hotel at 3pm by one of our professional English speaking tour guides and head towards our fully-equipped desert camp where you will be greeted by ‘welcome drinks’ and Arabian sweets. You’ll be given the chance to really feel a part of the exotic location by trying some Arabian costumes. 14
  15. 15. Karwa Tours KaT-Walk (Shopping Tour) Future attraction : Simply Shopping!!! First stop will be at the Souq Waqif (Traditional Market) for trinkets, handicrafts, souvenirs and more, then a visit to the sparkling world of the Gold Souq. The last stop will be at one of the famous Qatar’s Shopping Malls of your choice: City Center, Villagio, Land Mark and The Mall. 15
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  17. 17. THANK YOU Karwa Tours Business presentation compiled by Strategy & Business Development