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Presentation on Amazon

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Presentation on Amazon

  1. 1. Assignment on “AMAZON.COM” Prepared by – Avinandan Karmakar JSB (2014-16)
  2. 2. About Amazon:  Electronic commerce company launched in 1995 Deals in various commodities and services –
  3. 3. Services - online shopping, Web hosting, Content Distribution Employees - 132,600 (June 2014) Written in - C++ and Java Advertising - Web banners, videos, News paper, TV commercials Available in - English, French, German, Spanish, Italian, Japanese, Chinese, Brazilian Portuguese
  4. 4. Business model of ‘Amazon’
  5. 5. Different modes of business:
  6. 6. Business model Canvas of Amazon
  7. 7. Business Strategy:
  8. 8. Strategy of promotion”:
  9. 9. Operational marketing of ‘Amazon’: Search Engine Optimization Search Engine Marketing Email Marketing Content Marketing Affiliate Marketing Social Apps Development
  10. 10. Operational marketing of ‘Amazon’: PRODUCT MERCHANDISING MARKETPLACE MANAGEMENT ANALYTICS & REPORTING CREATIVE & TECHNICAL SERVICES
  11. 11. Back end process of ‘Amazon’: Four software development centers worldwide Developing the technology Amazon running is entirely Linux-based Amazon has the world's three largest Linux databases, with a total capacity of 7.8 terabytes (TB), 18.5 TB and 24.7 TB respectively The central Amazon data warehouse is made up of 28 Hewlett Packard (HP)servers
  12. 12. Back end process of ‘Amazon’:
  13. 13. Revenue and Profit margin:  Revenue US$ 74.45 billion (2013)  Operating income US$ 745.0 million (2013)  Net income US$ 274.0 million (2013)  Total assets US$ 40.15 billion (2013)  Total equity US$ 9.74 billion (2013)
  14. 14. Revenue and profit margin:

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