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Azteca Mango

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IMPLEMENT A MEXICAN PRODUCT IN THE FRENCH MARKET: “AZTECA MANGO"
By Montserrat Tlalolini & Armando Ávila

Published in: Education
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Azteca Mango

  1. 1. IMPLEMENT A MEXICAN PRODUCT IN THE FRENCH MARKET: “AZTECA MANGO” Montserrat Tlalolini Armando Ávila Paris, June 2015.
  2. 2. 2
  3. 3. •  The tropical fruit market is expanding and we are one of the leading countries in production. •  There are new tendencies of the consumers where the time factor is limited.
  4. 4. Develop Marketing Plan Set goals Define transportation and storage suppliers Joint Venture – Carrefour Beginning of operations Measure results 6 month 2 week 3 week2 weeks 1 week 1 year

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