Web Team Retreat


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Redesign agenda

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Web Team Retreat

  1. 1. Web Redesign Retreat<br />Aug. 19, 2010<br />
  2. 2. Agenda<br />Discussion of redesign project goals – why are we talking about this? <br />Competitive analysis – how have websites changed since 2004?<br />Potential features<br />Preview of Ektron version 8<br />Logins / personalization<br />JUF News<br />Advertising on juf.org or juf.org/news<br />Private JUF Board microsite<br />DMS integration<br />Next steps<br />
  3. 3. Discussion of redesign project goals<br />
  4. 4. Strategic objectives of the JUF/JF website<br />Advance JUF brand recognition and enhance the image of JUF in the community.<br />Promote the JUF Campaign and encourage new and/or increased giving.<br />Provide a means of increased interactions between key audiences and JUF, including volunteerism for the Federation and all of its affiliate and beneficiary agencies.<br />Provide easy access to information for Chicago-area Jewish families and individuals who might be in need of service, or are searching for opportunities to participate, including Jewish learning.<br />Provide a centralized place for up-to-date local, national and international Jewish news, action alerts, and Jewish information.<br />
  5. 5. Website as Part (not all) of eCommunicationsMix<br />
  6. 6. Website as Part (not all) of eCommunicationsMix<br />
  7. 7. Our ideas<br />Simplified layout with a clear focus<br />Small number of prominent calls to action<br />Streamlined navigation<br />Some updated content<br />Multimedia and Flash<br />Social media<br />Logins<br />
  8. 8. Simplified layout with clear focus<br />
  9. 9. Simplified layout with clear focus<br />
  10. 10. Simplified layout with clear focus<br />
  11. 11. Prominent calls to action<br />
  12. 12. Prominent calls to action<br />
  13. 13. Prominent calls to action<br />
  14. 14. Prominent calls to action<br />
  15. 15. Streamlined Navigation<br />
  16. 16. Some updated content<br />Annual report<br />Listings of Board and Key Staff<br />Audited Financials<br />Mission/goals, plan for achieving them, progress to date<br />
  17. 17. Some updated content<br />
  18. 18. Some updated content<br />
  19. 19. Multimedia<br />
  20. 20. Multimedia<br />
  21. 21. Flash<br />
  22. 22. Flash<br />
  23. 23. Social Media<br />
  24. 24. Social Media<br />
  25. 25. Logins<br />
  26. 26. Logins<br />
  27. 27. Other ideas<br />Mobile <br />Improved performance<br />Better treatment of upcoming events<br />More autonomy for microsites<br />Incorporation of JFNA content<br />High Holidays<br />Chanukah<br />Annual Campaign<br />iPhone app? <br />The Web Is Dead. Long Live the Internet<br />
  28. 28. Preview of Ektron 8<br />Calendar<br />Blog, Forums<br />Member profile, Community Groups, Directory<br />MessageBoard Comments<br />Facebook login<br />Workarea is Javascriptinstead of ActiveX<br />PageBuilder. Widgets and Exchange (Ektron code community)<br />
  29. 29. JUF News<br />
  30. 30. Advertising<br />
  31. 31. Private JUF Board microsite<br />Security considerations<br />Password policy<br />Other private microsites<br />Chicago Board of Rabbis<br />Write On<br />Jewish Women’s Foundation<br />
  32. 32. DMS Integration<br />User logins<br />DMS ID as custom field<br />Pre-populate registration forms?<br />Personalized content?<br />Post facto matching<br />
  33. 33. Next steps<br />Summarize meeting<br />Clarify objectives and project scope<br />More thorough Ektron v8.01 feature/widget review<br />Prepare project plan and timeline<br />Front-end<br />Paper prototype of homepage and navigation<br />Approval by Web Team and Staff Cabinet?<br />Translation to HTML and implementation in Ektron<br />Back-end<br />Install Ektron v8.01, SQL Server 2008, Visual Studio 2010, etc.<br />Failover solution<br />Upgrade current website from Ektron v7.5 to Ektron v8.01 and test<br />DMS integration?<br />Launch<br />Communications plan<br />Internal training<br />