Retrospective2

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Retrospective2

  1. 1. Web Metrics Review
  2. 2. Timeline Nov-04 Lyris ListManager Jun-12 May-07 JUF Redesign #1 Jul-12 SharePoint Boards and Committees OyChicago’s 36 Under 36 Apr-08 OyChicago Aug-12 Living Jewishly Mar-10 Uptown Café web application Aug-12 Mitzvah Mania web application Mar-10 Write On for Israel Aug-12 RJD microsite Events Database Sep-12 Annual Report microsite Aug-10 Social media Sep-12 Logisoft Mar-11 Turnaround web application Sep-12 Missions web application Mar-11 iDays Mobile Website Feb-13 About JUF iPad app Apr-11 YLD Feb-13 Canto Cumulus Jul-11 Illinois Refugee Social Services web application May-13 Missions microsite Jul-11 Memorials and Celebrations web application Jul-13 CFJE Jul-11 Redesign #2 Jul-13 Mobile donate Aug-11 Gilad Shalit microsite Jul-13 OyChicago’s 36 Under 36 Nov-11 Teens microsite Aug-13 Israel Education Center microsite Apr-12 UChicago Hillel Sep-13 Metro Chicago Hillel Jul-10
  3. 3. 8/1/2013 5/1/2013 2/1/2013 11/1/2012 8/1/2012 5/1/2012 2/1/2012 11/1/2011 8/1/2011 5/1/2011 Redesign #1 (May 2007) 2/1/2011 11/1/2010 8/1/2010 5/1/2010 2/1/2010 Tweens, EOY 11/1/2009 8/1/2009 5/1/2009 2/1/2009 11/1/2008 200,000 8/1/2008 5/1/2008 2/1/2008 11/1/2007 8/1/2007 Average Online Traffic per Month Redesign #2 (July 2011) 250,000 Israel Terror Relief EOY 150,000 Visits 100,000 Visitors Pageviews 50,000 0
  4. 4. JUF and JUF News Homepages Redesign #2 (July 2011) 35000 30000 25000 20000 15000 JUF News 10000 5000 0
  5. 5. 10/1/2013 8/1/2013 6/1/2013 4/1/2013 2/1/2013 12/1/2012 10/1/2012 8/1/2012 6/1/2012 4/1/2012 2/1/2012 12/1/2011 10/1/2011 8/1/2011 6/1/2011 4/1/2011 2/1/2011 12/1/2010 10/1/2010 8/1/2010 6/1/2010 4/1/2010 2/1/2010 12/1/2009 10/1/2009 8/1/2009 6/1/2009 4/1/2009 2/1/2009 12/1/2008 10/1/2008 8/1/2008 6/1/2008 4/1/2008 2/1/2008 12/1/2007 10/1/2007 8/1/2007 News Redesign #2 (July 2011) 25,000 20,000 15,000 10,000 5,000 0
  6. 6. 10/1/2013 8/1/2013 6/1/2013 4/1/2013 Mission Photos 2/1/2013 12/1/2012 10/1/2012 8/1/2012 6/1/2012 YLD Big Event 4/1/2012 2/1/2012 12/1/2011 10/1/2011 8/1/2011 6/1/2011 4/1/2011 2/1/2011 Big Event Photos 12/1/2010 10/1/2010 8/1/2010 6/1/2010 4/1/2010 YLD Big Event 2/1/2010 12/1/2009 10/1/2009 8/1/2009 6/1/2009 4/1/2009 2/1/2009 12/1/2008 10/1/2008 8/1/2008 6/1/2008 4/1/2008 15,000 2/1/2008 12/1/2007 10/1/2007 8/1/2007 YLD 25,000 YLD Redesign (April 2011) 20,000 YLD Big Event YLD Big Event YLD Big Event 10,000 5,000 0
  7. 7. Tweens / Teens 60,000 50,000 Teens Redesign (Nov. 2011) 40,000 30,000 Tweens Teens 20,000 10,000 0
  8. 8. 10/1/2013 8/1/2013 6/1/2013 4/1/2013 2/1/2013 12/1/2012 10/1/2012 8/1/2012 6/1/2012 4/1/2012 2/1/2012 12/1/2011 10/1/2011 8/1/2011 6/1/2011 4/1/2011 2/1/2011 12/1/2010 10/1/2010 8/1/2010 6/1/2010 4/1/2010 2/1/2010 12/1/2009 10/1/2009 8/1/2009 6/1/2009 4/1/2009 2/1/2009 12/1/2008 10/1/2008 8/1/2008 6/1/2008 4/1/2008 2/1/2008 12/1/2007 10/1/2007 8/1/2007 Professionals 12000 10000 Trade Dinners 8000 6000 4000 2000 0
  9. 9. 10/1/2013 8/1/2013 6/1/2013 4/1/2013 2/1/2013 12/1/2012 10/1/2012 8/1/2012 6/1/2012 4/1/2012 2/1/2012 12/1/2011 10/1/2011 8/1/2011 6/1/2011 4/1/2011 2/1/2011 12/1/2010 10/1/2010 8/1/2010 6/1/2010 4/1/2010 2/1/2010 12/1/2009 10/1/2009 8/1/2009 6/1/2009 4/1/2009 2/1/2009 12/1/2008 10/1/2008 8/1/2008 6/1/2008 4/1/2008 2/1/2008 12/1/2007 10/1/2007 8/1/2007 Refugee Services 14000 12000 10000 8000 6000 4000 2000 0
  10. 10. Referrers 2009 2010 2011 2012 2013 0% 10% 20% google / organic 30% (direct) / (none) 40% 50% facebook.com / referral 60% bing / organic 70% 80% yahoo / organic 90% Other 100%
  11. 11. 10/1/2013 8/1/2013 6/1/2013 4/1/2013 2/1/2013 12/1/2012 6000 10/1/2012 8/1/2012 6/1/2012 4/1/2012 2/1/2012 12/1/2011 10/1/2011 8/1/2011 6/1/2011 4/1/2011 2/1/2011 12/1/2010 10/1/2010 8/1/2010 6/1/2010 4/1/2010 2/1/2010 12/1/2009 10/1/2009 8/1/2009 6/1/2009 4/1/2009 2/1/2009 12/1/2008 10/1/2008 8/1/2008 6/1/2008 4/1/2008 2/1/2008 12/1/2007 10/1/2007 8/1/2007 Visits from Facebook Israel Terror Relief 5000 4000 3000 2000 1000 0
  12. 12. Amount of Online Annual Campaign Payments $3,500,000 $3,000,000 $2,500,000 $2,000,000 $1,500,000 $1,000,000 $500,000 $0 2001 2002 2003 2004 2005 2006 2007 2008 2009 2010 2011 2012
  13. 13. Mobile Desktop 2009 0.00% 0.29% 97.12% 2011 2013 Tablet 99.71% 2010 2012 Mobile 2.88% 0.00% 92.35% 83.92% 76.39% 7.33% 0.32% 11.27% 17.11% 4.81% 6.50%
  14. 14. Mobile Donate Number of Online Payments 250 Amount of Online Payments 350,000 300,000 200 250,000 150 200,000 150,000 100 100,000 50 50,000 0 Aug Sept Oct 2010 92 185 136 2011 107 166 2012 138 2013 139 0 Aug Sept Oct 2010 47,957 91,541 140,913 177 2011 58,208 75,763 293,694 226 164 2012 113,335 114,039 169,972 138 171 2013 189,715 80,839 188,799
  15. 15. Average Email Recipients per Month 250,000 200,000 150,000 100,000 50,000 0 2005 2006 2007 2008 2009 2010 2011 2012 2013
  16. 16. List Membership 20000 18000 16000 14000 12000 Ealert 10000 YLD TOV 8000 6000 4000 2000 0 2004 2005 2006 2007 2008 2009 2010 2011 2012 2013
  17. 17. 10/1/2013 7/1/2013 4/1/2013 1/1/2013 10/1/2012 7/1/2012 4/1/2012 1/1/2012 10/1/2011 7/1/2011 4/1/2011 1/1/2011 10/1/2010 7/1/2010 4/1/2010 1/1/2010 10/1/2009 7/1/2009 4/1/2009 1/1/2009 10/1/2008 7/1/2008 4/1/2008 OyChicago 160000 140000 120000 100000 80000 Visits 60000 Unique Visitors Pageviews 40000 20000 0

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