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Exploring juf's web pages allstaff

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Exploring juf's web pages allstaff

  1. 1. JUF.org 3.0 10/06/2011
  2. 2. Project Goals • Simplified homepage with clearer focus and prominent calls to action • Streamlined navigation • Improved process for updating homepage content • More flexibility for unique microsite design while maintaining overall JUF brand • my.juf.org
  3. 3. JUF Homepage Current Proposed
  4. 4. JUF Microsite Current Proposed
  5. 5. JUF News
  6. 6. Social
  7. 7. Digital Communications Mix 2004 Website E-mail
  8. 8. Digital Communications Mix 2011 Multiple Websites ~50 E-mail Lists Social Media Neodigm (JUF.org, JUFNews.org, YLDChicago.org, OyChicago.com, WOFIChicago.org, ChicagoRabbis.org, easylearngenetics.net)
  9. 9. Multimedia
  10. 10. Photos
  11. 11. Web Applications
  12. 12. Emails • Newsletters • Standalones – If there is a print component, start with Design Dept. – Otherwise, start with Web Team • Acknowledgement cards • Post-event follow-ups (thank you, photos, video)
  13. 13. Mobile
  14. 14. Next steps • Review analytics, user feedback, and user testing for navigation • Microsite redesign • Updates to confirmation emails, incl. social media links and “Add to Outlook” • Facebook, Twitter and YouTube channel design • Mobile app for iPhone and Android • my.JUF.org
  15. 15. Contact • Stefanie: To get the word out about your program or initiative on www.juf.org, www.jufnews.org, JUF News Express, the screens downstairs, social media or www.oychicago.com. • Avi: New website content, functionality, online registration forms, emails
  16. 16. Questions?
  17. 17. May 8, 1999
  18. 18. May 8, 1999
  19. 19. May 2007
  20. 20. Feb. 2008
  21. 21. Feb. 2009
  22. 22. Backup
  23. 23. Strategic objectives of the JUF/JF website 1. Advance JUF brand recognition and enhance the image of JUF in the community. 2. Promote the JUF Campaign and encourage new and/or increased giving. 3. Provide a means of increased interactions between key audiences and JUF, including volunteerism for the Federation and all of its affiliate and beneficiary agencies. 4. Provide easy access to information for Chicago-area Jewish families and individuals who might be in need of service, or are searching for opportunities to participate, including Jewish learning. 5. Provide a centralized place for up-to-date local, national and international Jewish news, action alerts, and Jewish information.
  24. 24. Ektron 8.02
  25. 25. Ektron 8.02
  26. 26. Ektron 8.02
  27. 27. Emails Cumulative E-mail Messages Sent 3,000,000 2,500,000 2,000,000 2008 1,500,000 2009 2010 2011 1,000,000 500,000 0 Jan Feb Mar Apr May Jun Jul Aug Sept Oct Nov Dec

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