I’m CloudConfused<br />Demystifying Cloud Computing <br />
What the say:<br />“Biggest Paradigm Shift in 20 years”<br />“Game Changers”<br />“Just On”<br />“Pay As You Go”<br />“Tre...
Describe The Cloud To Me<br />The Cloud<br />21 experts are defining cloud computing http://bit.ly/C6jIm<br />*Picture tak...
Who Cares?<br />What is it for me? <br />
First, <br />What the heck is<br />Cloud Computing<br />First, what the heck is <br />Cloud Computing?<br />…in simple, pl...
Let’s use a simple analogy <br />Say you just moved to a city, and you’re looking for <br />a place to live<br />
You can either<br />Builda house or <br />Rentan apartment<br />
If you builda house, there are a few important decisions you have to make…<br />
Howbigis the house? <br />are you planning to grow a large family? <br />Remodel, addition  typically cost a lot more once...
But, you get a chance to customizeit<br />flooring<br />tile<br />windows<br />floor plan<br />Roof<br />lighting<br />lan...
Once the house is built, <br />you’re responsible for maintenance <br />Pay property tax<br />Hire Landscaper<br />Water<b...
How about renting?<br />
Consider a builder in your city builds <br />a massivenumber of apartment units <br />
A unit can easilybe converted <br />into a 2,3,4 or more units<br />
You make a fewer, simpler<br />decisions<br />You can start with one unit and grow later, or<br />downsize<br />
But…<br />You do nothave<br />a lot of options to <br />customize your unit <br />
triple pane windows<br />green materials<br />high capacity electricity<br />high speed Internet<br />However, builders pr...
No need to worryabout maintenance cost<br />No need to Hirelandscapers, electricians, plumbers<br />
Pay as You Go<br />Just pay your rent<br />and utilities <br />
Let’s translate to  <br />Cloud Computing?<br />
As an end-consumer, believe it or not <br />you’ve been using Cloudfor long times<br />
In return, you’re willing to give away<br />your informationfor ads and other purposes <br />
But you’ve been enjoying <br />High Reliability Service<br />(ok, ok, most of them are)<br />Unlimited Storage<br />Connec...
OK, Now tell that to the business owner<br />Give up your data, then<br />you can use this infrastructure for free <br />
This is how their CEO would feel<br />
My Business Needs…<br />Security<br />Privacy<br />Reliability<br />High Availability<br />
Building Enterprise<br />Software<br />is like…. <br />Building <br />Medieval Castle<br />Stone Wall<br />Fire-proof<br /...
Let’s Hire an Army of IT Engineers<br />Support<br />Software Upgrade<br />Backup/Restore<br />Service Pack<br />Developme...
Let’s Build<br />Huge Data Center<br />Capacity Planning<br />Cooling Management <br />Disaster Plan<br />Server Crashes<b...
In the mean time,… <br />Many things have changed  <br />
The enterprise world we live in <br />2010and beyond<br />Direct, Open CustomersCommunication<br />Global <br />(e.g. Soci...
2008-09<br />Economy is upside down<br />Layoffs<br />Bankruptcy <br />Excess Capacity<br />
Can we bridge the gap? <br />
Requires <br />aNew Way<br />ofThinking<br />
Cloud Computing <br />is not<br />answer<br />the<br />for all <br />
But it could simplifyour lives….<br />
Leave it the experts<br />who have a lot of money to spend to build <br />giantdatacenters across the globe<br />
Your data is replicated<br />3 or 4 times in their data center<br />High Availability <br />
High Traffic?<br />Adding “servers” is a click away. <br />Running in just minutes, not days<br />
It can even load balance <br />your server traffic<br />
Expect your Cloud<br />Network<br />is always up<br />
Yes, you can even pick <br />whereyour data <br />and “servers” reside <br />
Business Contraction?<br />Just reduce your <br />computing power,storage<br />
Wait, <br />What is the catch?<br />
Cloud Computing <br />is relatively newtechnology <br />
Growing Pains<br />We all learn from it<br />
Only a handful of major players<br />can build <br />this massive infrastructure<br />
Not many software written yet to takeadvantage of cloudinfrastructure<br />
Sensitive Data in the Cloud?<br />are there yet? <br />Encryption<br />Data at Rest<br />Data in Motion<br />
Yes, you’re loosing some controls <br />some configurations<br />physical security<br />only subset of APIs<br />
Let’s clear common confusions<br />about Cloud Computing<br />
Who is paying whom? <br />
Typical Scenarios<br />Software/Service<br />Providers<br />Cloud/Infrastructure<br />Provider<br />You<br />(Business, In...
Do I have to start over? <br />
In some cases, <br />you could redirectyour data to the cloud <br />Before<br />Migrate Data to the Cloud<br />
In some cases, <br />you could redirectyour data to the cloud <br />After<br />
However, to take advantage fully, migrate all or create new apps on the cloud<br />Employees<br />Suppliers<br />Customers...
Is this just Hosting 2.0?  <br />
No, they have different  architecturesand business model<br />Cloud Players<br />Hosting Players<br />Hundreds of them aro...
Your contracts<br />Cloud Players<br />Hosting Players<br />Pay As You Go<br />Often yearly<br />Pay only what you use <br />
Reliability, High Availability, <br />Capacity Elasticity<br />Cloud Players<br />Hosting Players<br />Bring your own or r...
The end of PC ? <br />
NO<br />Most cloud applications that will be built are <br />accessible from PC. <br />    Applications can be a browser b...
Even More Confused? <br />“Like” a Facebook Page <br />“I’m Cloud Confused”<br />http://bit.ly/7GItnb<br />
For more presentations like this, visit, <br />follow, subscribe to:  <br />Blog: http://www.andyharjanto.com<br />Twitter...
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Cloud confused

  1. 1. I’m CloudConfused<br />Demystifying Cloud Computing <br />
  2. 2. What the say:<br />“Biggest Paradigm Shift in 20 years”<br />“Game Changers”<br />“Just On”<br />“Pay As You Go”<br />“Tremendous Cost Cutting”<br />
  3. 3. Describe The Cloud To Me<br />The Cloud<br />21 experts are defining cloud computing http://bit.ly/C6jIm<br />*Picture taken under Creative Common license<br />
  4. 4. Who Cares?<br />What is it for me? <br />
  5. 5. First, <br />What the heck is<br />Cloud Computing<br />First, what the heck is <br />Cloud Computing?<br />…in simple, plain English please!<br />
  6. 6. Let’s use a simple analogy <br />Say you just moved to a city, and you’re looking for <br />a place to live<br />
  7. 7. You can either<br />Builda house or <br />Rentan apartment<br />
  8. 8. If you builda house, there are a few important decisions you have to make…<br />
  9. 9. Howbigis the house? <br />are you planning to grow a large family? <br />Remodel, addition typically cost a lot more once the house is built<br />
  10. 10. But, you get a chance to customizeit<br />flooring<br />tile<br />windows<br />floor plan<br />Roof<br />lighting<br />landscaping<br />
  11. 11. Once the house is built, <br />you’re responsible for maintenance <br />Pay property tax<br />Hire Landscaper<br />Water<br />Electrician<br />Electricity<br />Plumber<br />Heating and Cooling <br />Gutter Cleaning<br />House Keeping<br />
  12. 12. How about renting?<br />
  13. 13. Consider a builder in your city builds <br />a massivenumber of apartment units <br />
  14. 14. A unit can easilybe converted <br />into a 2,3,4 or more units<br />
  15. 15. You make a fewer, simpler<br />decisions<br />You can start with one unit and grow later, or<br />downsize<br />
  16. 16. But…<br />You do nothave<br />a lot of options to <br />customize your unit <br />
  17. 17. triple pane windows<br />green materials<br />high capacity electricity<br />high speed Internet<br />However, builders provide you with very high quality infrastructure <br />
  18. 18. No need to worryabout maintenance cost<br />No need to Hirelandscapers, electricians, plumbers<br />
  19. 19. Pay as You Go<br />Just pay your rent<br />and utilities <br />
  20. 20. Let’s translate to <br />Cloud Computing?<br />
  21. 21. As an end-consumer, believe it or not <br />you’ve been using Cloudfor long times<br />
  22. 22. In return, you’re willing to give away<br />your informationfor ads and other purposes <br />
  23. 23. But you’ve been enjoying <br />High Reliability Service<br />(ok, ok, most of them are)<br />Unlimited Storage<br />Connecting, Sharing<br />
  24. 24. OK, Now tell that to the business owner<br />Give up your data, then<br />you can use this infrastructure for free <br />
  25. 25. This is how their CEO would feel<br />
  26. 26. My Business Needs…<br />Security<br />Privacy<br />Reliability<br />High Availability<br />
  27. 27. Building Enterprise<br />Software<br />is like…. <br />Building <br />Medieval Castle<br />Stone Wall<br />Fire-proof<br />Moat<br />Army<br />Death Hole<br />
  28. 28. Let’s Hire an Army of IT Engineers<br />Support<br />Software Upgrade<br />Backup/Restore<br />Service Pack<br />Development<br />Network issues<br />
  29. 29. Let’s Build<br />Huge Data Center<br />Capacity Planning<br />Cooling Management <br />Disaster Plan<br />Server Crashes<br />
  30. 30. In the mean time,… <br />Many things have changed <br />
  31. 31. The enterprise world we live in <br />2010and beyond<br />Direct, Open CustomersCommunication<br />Global <br />(e.g. Social Media)<br />(Customers, Resources, IPs are acquired everywhere)<br />Digital Life Convergence<br />(Work and Personal lines are blurring)<br />Work Remotely<br />(Mobility Trend)<br />Transparency<br />Brief Collaboration<br />(Blogs, Social Computing)<br />(Assemble the best, Disassemble upon completion)<br />
  32. 32. 2008-09<br />Economy is upside down<br />Layoffs<br />Bankruptcy <br />Excess Capacity<br />
  33. 33. Can we bridge the gap? <br />
  34. 34. Requires <br />aNew Way<br />ofThinking<br />
  35. 35. Cloud Computing <br />is not<br />answer<br />the<br />for all <br />
  36. 36. But it could simplifyour lives….<br />
  37. 37. Leave it the experts<br />who have a lot of money to spend to build <br />giantdatacenters across the globe<br />
  38. 38. Your data is replicated<br />3 or 4 times in their data center<br />High Availability <br />
  39. 39. High Traffic?<br />Adding “servers” is a click away. <br />Running in just minutes, not days<br />
  40. 40. It can even load balance <br />your server traffic<br />
  41. 41. Expect your Cloud<br />Network<br />is always up<br />
  42. 42. Yes, you can even pick <br />whereyour data <br />and “servers” reside <br />
  43. 43. Business Contraction?<br />Just reduce your <br />computing power,storage<br />
  44. 44. Wait, <br />What is the catch?<br />
  45. 45. Cloud Computing <br />is relatively newtechnology <br />
  46. 46. Growing Pains<br />We all learn from it<br />
  47. 47. Only a handful of major players<br />can build <br />this massive infrastructure<br />
  48. 48. Not many software written yet to takeadvantage of cloudinfrastructure<br />
  49. 49. Sensitive Data in the Cloud?<br />are there yet? <br />Encryption<br />Data at Rest<br />Data in Motion<br />
  50. 50. Yes, you’re loosing some controls <br />some configurations<br />physical security<br />only subset of APIs<br />
  51. 51. Let’s clear common confusions<br />about Cloud Computing<br />
  52. 52. Who is paying whom? <br />
  53. 53. Typical Scenarios<br />Software/Service<br />Providers<br />Cloud/Infrastructure<br />Provider<br />You<br />(Business, Individual)<br />You may also build software<br />directly on the provider’s platform and<br />pay them directly <br />
  54. 54. Do I have to start over? <br />
  55. 55. In some cases, <br />you could redirectyour data to the cloud <br />Before<br />Migrate Data to the Cloud<br />
  56. 56. In some cases, <br />you could redirectyour data to the cloud <br />After<br />
  57. 57. However, to take advantage fully, migrate all or create new apps on the cloud<br />Employees<br />Suppliers<br />Customers<br />
  58. 58. Is this just Hosting 2.0? <br />
  59. 59. No, they have different architecturesand business model<br />Cloud Players<br />Hosting Players<br />Hundreds of them around<br />the world<br />Only few can afford billions dollar <br />investment on data centers <br />
  60. 60. Your contracts<br />Cloud Players<br />Hosting Players<br />Pay As You Go<br />Often yearly<br />Pay only what you use <br />
  61. 61. Reliability, High Availability, <br />Capacity Elasticity<br />Cloud Players<br />Hosting Players<br />Bring your own or rent<br />servers to increase capacity<br />Virtually unlimited storage, computing power<br />You have to manage <br />Reliability, fail over yourself<br />Built-in Redundancy<br />
  62. 62. The end of PC ? <br />
  63. 63. NO<br />Most cloud applications that will be built are <br />accessible from PC. <br /> Applications can be a browser base, application running on PC accessing data and services on the cloud<br />So will the mobile applications<br />
  64. 64. Even More Confused? <br />“Like” a Facebook Page <br />“I’m Cloud Confused”<br />http://bit.ly/7GItnb<br />
  65. 65. For more presentations like this, visit, <br />follow, subscribe to: <br />Blog: http://www.andyharjanto.com<br />Twitter: http://twitter.com/harjanto<br />Contact: andy@gestone.com<br />

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