Mobile Twitter Training

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A document to teach you how to use Twitter from a mobile device/smartphone.

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Mobile Twitter Training

  1. 1. Blog & Twitter Training 2012 Rolling Pride Tour May 29, 2012Slide 1
  2. 2. Training Agenda The Rolling Pride Blog » Objectives » Content Ideas » Writing Recommendations » Process Twitter » Objectives » What is Twitter? » Definitions » Frequently Asked Questions » Content Ideas & Samples » Workshop Content Distribution Strategy
  3. 3. The Rolling Pride BlogSlide 3
  4. 4. The Rolling Pride Blog Featured on The ABG Neighborhood Objectives: » Keep employees updated and engaged with the bus tour » Build employee excitement about the bus tour Content Ideas » Unique and special moments or interactions with employees and/or customers » Employee awards/recognition » Other event highlightsSlide 4
  5. 5. The Rolling Pride Blog (cont’d) Writing Recommendations » New posts should be written at least weekly » Posts should be at least 3 paragraphs long Process » Authors should write posts in a word document and then email them to Ashley.Cheretes@avisbudget.com with all related media (photos and/or video) » Posts will be vetted and uploaded within 24 hours » The new post will be announced in the weekly Human Resources emails » Blog comments will be disabled, but readers will be encouraged to tweet the bus tour team (@RollingPride)Slide 5
  6. 6. TwitterSlide 6
  7. 7. ObjectivesTell the story of the Rolling Pride Tour by capturing and sharing authentic and captivating experiences » To allow employees to easily follow our journey and engage with us » To humanize and build affinity for our brands » To potentially create earned media opportunitiesSlide 7
  8. 8. What is Twitter?What is Twitter? Twitter is an online social networking and microblogging service that enables its users to send and read posts of up to 140 characters, known as "tweets".Who sees my tweets? All posts made on Twitter are searchable unless your account is private. However, only your followers are subscribed to receive your updates immediately.How do retweets (RTs) work? Retweets or RT(s) as they are known in the Twitter world, share another user’s tweet. If one of your tweets is retweeted, it is shared with all of the user’s followers Delete and the process continues.Can I delete a tweet? Yes. Just visit your Twitter application on your phone, select your user profile (usually labeled as “me”) and select your profile. Then select the tweet you want to delete and select the trashcan at the bottom of the tweet you would like to remove.
  9. 9. What is Twitter? (cont’d) Tweet: a post that usually expresses a complete thought in 140- characters or less Mention: Often used include others in conversation – You can mention a Twitter account by adding a @ symbol in front of another users Twitter handle (@username) Followers: Other Twitter users who have subscribed to your updates Hashtag: a way of categorizing a set of tweets. Always contains a # that precedes a word or set of words that are joined together. (Ex: #Travel #CarRental #SocialMedia)  The hashtag for the tour is #RollingPride Retweet (RT): used for sharing another user’s tweet Direct Message (DM): a private message sent between two usersSlide 9  Two users must follow one another to send a DM
  10. 10. Content Ideas/Samples Scenic photos of current location » Good Morning San Francisco! [insert image of the city landscape] #RollingPride Employee recognition » John Smith, ABG Healthworks Wellness Captain in Orlando was honored for his outstanding commitment to the program #RollingPride Behind the scenes images (event set up, the bus, etc.) » Check out our transportation for the next 13 weeks, what do you think? [insert image of bus exterior] #RollingPride Video interviews with employees and customers » Requires releases that will be delivered to the location beforehand and distributed by managers Surprise and delight elementsSlide 10
  11. 11. Content Ideas/Samples (cont’d) Special guest appearance photos and video (Wendie Malick, Steve Stricker, etc.) Teasers for upcoming guest appearances » Thanks for a great day, Kansas City! Guess where we’re off to next?! Hint: it’s known as the “Sunshine State.” Event happenings (giveaways, awards, employee reactions, customer reactions, etc.)Slide 11
  12. 12. Workshop – Sending A Tweet The #RollingPride tour kicks off in Toronto, Canada on June 11. We look forward to seeing you! 1 2 3&4 STEPS: » Step 1: Open Twitter App on your smartphone » Step 2: Log in to @RollingPride • User name: RollingPride • Password: abg6sylvan » Step 3: Create your first tweet • The #RollingPride tour kicks off in Toronto, Canada on June 11. We look forward to seeing you! » Step 4: Select “Tweet”
  13. 13. Workshop – Retweeting Why should we retweet (RT)? Our Pleasure! RT @ABG_Ashley Thanks for the great day today! We really enjoyed having you!  #RollingPride 1 2 3&4 5 STEPS: » Step 1: Select the @ button in the Twitter App » Step 2: Select a Tweet on the screen » Step 3: Press the retweet button » Step 4: Select “Retweet” to simply share the original comment OR » Step 5: Select “Quote Retweet” to add in an additional comment and then select “Tweet”
  14. 14. Workshop – Photos and Video 1 2 3  STEPS: » Step 1: Take your photo with your smartphone » Step 2: Open Twitter » Step 3: Compose a new Tweet » Step 4: Select the camera icon » Step 5: Select “Choose from Library” » Step 6: Select “Tweet” 4&5 6Slide 14
  15. 15. Workshop – Replying A Tweet looking forward to seeing you, Bill! 2 3 4 1 STEPS: » Step 1: Select “Connect” (the area where you can see all mentions and interactions from other people) » Step 2: Select the tweet you would like to reply to » Step 3: Select the “reply” arrow (looks like this ) Slide 15 » Step 4: Leave the @wbrogers64 there, type your response to him and select the “tweet” button
  16. 16. Workshop – Selecting Your Video Provider 6 2 1 3 4 5 Step 1: Open your Twitter application on your smartphone and select the “Me” section at the bottom Step 2: Scroll all the way to the bottom of that screen and select “Settings” Step 3: Then, scroll all the way down on the following screen and select “Advanced” Step 4: To select a new video provider, select “Video Service” from the menu Slide 16 Step 5: Select “TwitVid” as your provider (You do not have to save this setting, as soon as you select it, it becomes live) Step 6: To go back to the home menu, you can select the back arrows in the upper right corner of the app
  17. 17. Content Distribution Strategy External » Listen for customer comments in social media and highlight them through our brand accounts • A weekly or bi-monthly report will be created and distributed with all social media comments about the tour » Use content created from @RollingPride and frame it for the consumer landscape Internal » Weekly Human Resources emails » A link added to the homepage of The NeighborhoodSlide 17

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