We use empathy to understand and relate to users – helping us create appealing content interactions. Today, more organizations are focused on empathy as a tool to encourage user engagement with their brand. Imagery and videos play a significant role in this type of messaging. But a primary challenge remains: how do we tag this content to support this
communication across multiple channels? It’s one thing to tag content for a specific campaign, but what about entire websites, apps, mailings, etc.? This session will explore how tagging based on empathy can increase brand engagement. It will also discuss the importance of context in user experiences – regional, cultural and socioeconomic – and how that affects the act of tagging and the content we use.