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Pl Publisher Presentation


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Peanut Labs monetization engine for online games. Monetize the 85% of users who won't pay directly.

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Pl Publisher Presentation

  1. 1. Open a new lane for revenue: Let in the Free Users
  2. 2. *Conduit Labs Problem: Peanut Labs provides an average increase of 16.87% in overall revenue for over 50 game companies Peanut Labs monetizes the other 85% free users “ Only 5-15% of users on online games pay”*
  3. 3. Quotes from our Partners: “ By offering Peanut Labs' surveys to our community, we can provide our players an alternative to using money in order to get the coveted in-game items. Many of our members, especially the younger ones, do not always have access to credit cards to purchase items. We see a significant increase in revenue using Peanut Labs.” “ As a popular online internet gaming destination,'s collaboration with Peanut Labs has enabled us to play an integral role in the evolution of how market research accesses the sought after teen sample, particularly for growing industries like gaming, while at the same time, providing us with a substantial new revenue stream. Our experience with Peanut Labs has proven to be a win-win .” Howard Marks, CEO Acclaim Games Whon Namkoong, CEO NHN-USA
  4. 4. Network of 120+ Partners. 80+ million users.
  5. 5. Great Minds Silver Award for Innovation Fast Company Top 50 2008 Awards 2009 Awards OnHollywood Top 100 winner
  6. 6. Market Research Surveys CPA Offers How we do it: Incentivize your users with Virtual Currency Users receive currency for surveys and offers You get paid $3-8 for each complete.
  7. 7. Example: Powerful Incentive on <ul><li>Meez Users: </li></ul><ul><li>Build their own 3D avatar, play games, and chat with friends </li></ul><ul><li>Earn Coinz through Peanut Labs surveys and offers </li></ul><ul><li>Spend Coinz on cool upgrades to their avatars: clothing, accessories, and animations. </li></ul><ul><li>Peer pressure drives users to keep up with fashion, just like the real world. </li></ul>
  8. 8. Example: Monetizing the Young Audience at <ul><li>WeeWorld Users: </li></ul><ul><li>Younger audience, most without credit cards or cell phones </li></ul><ul><li>Users can still take free Peanut Labs surveys </li></ul><ul><li>Free surveys offer a better experience than CPA offers for younger users: </li></ul><ul><ul><li>No Spam </li></ul></ul><ul><ul><li>No identifiable information </li></ul></ul>
  9. 9. Example: Easy for Facebook, MySpace, Bebo Apps <ul><li>Our platform will work wherever you can put an IFRAME </li></ul><ul><li>Add our IFRAME code </li></ul><ul><li>Implement our postback script </li></ul><ul><li>Full integration/optimization support for each of our partners </li></ul><ul><li>We handle customer support/fulfillment so you can focus on making engaging apps </li></ul>
  10. 10. High Performing Segments Stats per 1000 unique users based on Peanut Labs network Feb 2009 – Mar 2009 MMOs F8 / MySpace Avatars Gifting Unique Users 1000 1000 1000 1000 Engaged Users 759 288 663 334 Clicks 3723 1466 1915 640 Revenue $600 $308 $260 $130