Social media cafe Concepts


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Social media cafe Concepts

  1. 1. Social Media Café<br />
  2. 2. Social Media Café Concept<br />
  3. 3. Social Media Café…cont<br />
  4. 4. Overview of Socially Facilitated M&S<br />
  5. 5. Mobile Landscape<br />
  6. 6. Mobile Marketing Strategy<br />
  7. 7. Social Landscape<br />
  8. 8. Social Media Tools<br />Location: make sure your restaurant can be searched and reviewed through local business guides <br />Yelp <br />Urbanspoon<br />TripAdvisor<br />Google Places.<br />
  9. 9. Social Media Tools…contd<br />LinkedIn: All your high profile executives are there and so are their professional assistants. Building a network in LinkedIn and advertising on LinkedIn will bring more corporate events to your restaurants.<br />
  10. 10. Social Media Tools…contd<br />Facebook: Setup a fan page to connect with your customers. Keep it fresh and get involved in the conversations on your wall.<br />
  11. 11. Social Media Tools…contd<br />YouTube: <br />Incorporate video into your social media strategy. Take customers behind the scenes and give them a pass to a parts that only insiders are allowed to go. <br />Show where you buy your produce. <br />YouTube will help you co-linking corporates and businesses that celebrate events like birthdays, big deals closures, promotions etc.<br />
  12. 12. Social Media Tools…contd<br />Twitter: <br />Publish your Twitter account on all documents. <br />Promote giveaways, special and announcements via Twitter. <br />Use it as a tool to listen and converse with your customers.<br />
  13. 13. Social Media Tools…contd<br />Blog: <br />Great way to bring customers into the kitchen. Sharing a recipe, employee profiles and kitchen tips. Break down the wall between the kitchen and the dinning room. <br />Customers want to be part of something more than just a meal – they want to feel like they belong!<br />
  14. 14. Social Media Tools…contd<br />Google Alerts: <br />This is a great tool to listen to what is being said about your business, website or even your chef. <br />Setting up Google Alerts with just the name of your restaurant can bring priceless insights to both positive and negative talk about what is being said online about your business.<br />
  15. 15. Social Media Tools…contd<br />Email: <br />Email monthly newsletter with latest happenings, new menu items, entertainment news, recipe of the month.<br />Run competitions using QR codes to build email database and mobile numbers – for future marketing opportunities.<br />Mobile: have customers provide their mobile numbers for coupons, specials and latest news via SMS.<br />
  16. 16. Social Media Tools…contd<br />Events: Host tweetups for your Twitter Community and Meetups for those that gather around topics via<br />Social Calendar: Use sites such as and to promote the latest happenings<br />
  17. 17. Social Media Tools…contd<br />Business Card: Provide a business card that maps out where customers can continue their dinning experience online.<br />Flickr: using photo sharing sites to show images of events, behind the scenes and market days.<br />
  18. 18. Offline/Online Integration<br />T-Shirts with a Like Button<br />Coupons and Specials – via FB &Twitter<br />Promotions - via FB & Twitter<br />Sales Integration – Train staff on how to make social media interactive with clients<br />Table QR Code & Advert <br />Poster Board at entrance <br />Free Style Video<br />
  19. 19. Sales Integration<br />
  20. 20. Online Reputation Management<br />
  21. 21. 5 Reasons Why Social Media is Crucial<br />
  22. 22. 5 Reasons Why Social Media is Crucial<br />
  23. 23. 5 Reasons Why Social Media is Crucial…contd<br />
  24. 24. What’s New on the Menu?<br />
  25. 25. Social Media Café<br />
  26. 26. What I Want from a Restaurant Website?<br />
  27. 27. Key Lessons<br />
  28. 28. Outcomes<br />
  29. 29. Questions?Vishay Singhvishay@avaxusa.com<br />