User Experience of Reality

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Game design for the real world is a leading-edge area of UX design. This talk is imagines the future of Reality UX!

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  • User Experience of Reality

    1. 1. User Experience of Reality JANE MCGONIGAL, PhD game director @ the Institute for the Future
    2. 2. <ul><li>Reality is broken. </li></ul>
    3. 6. <ul><li>Games work better. </li></ul><ul><ul><ul><li>Better instructions </li></ul></ul></ul><ul><ul><ul><li>Better feedback </li></ul></ul></ul><ul><ul><ul><li>Better emotions </li></ul></ul></ul><ul><ul><ul><li>Better community </li></ul></ul></ul>
    4. 8. <ul><li>“ We are witnessing what amounts to no less than a global mass exodus to virtual worlds and other online gaming environments.” </li></ul><ul><li>– economist Edward Castranova </li></ul>
    5. 9. <ul><li>It’s a quality of life problem. </li></ul><ul><li>And quality of life is just another way of saying “ user experience of reality .” </li></ul>
    6. 10. <ul><li>So what is the future of reality UX ? </li></ul>
    7. 13. What humans crave: 1. satisfying work to do 2. the experience of being good at something 3. time spent with people we like 4. the chance to be a part of something bigger
    8. 17. <ul><li>The Quality of Life Index </li></ul><ul><li>The Happy Planet Index </li></ul><ul><li>“ Gross National Happiness” </li></ul><ul><li>Subjective Life Satisfation </li></ul><ul><li>The Canadian Index of Well-Being </li></ul><ul><li>World’s Most Livable Cities </li></ul><ul><li>The Vanderford Riley Well Being Schedule </li></ul><ul><li>The Authentic Happiness Inventory </li></ul>
    9. 20. <ul><li>Are UX designers in the happiness business? </li></ul><ul><li>YES YOU ARE!!! </li></ul>
    10. 21. A future forecast ( 2013 ): the rise of the h appiness engineers
    11. 22. <ul><li>Quality of life becomes the primary metric for evaluating interactive brands, services, environments, and experiences.* </li></ul><ul><li>*see TARA HUNT – “Happiness is your new business model” </li></ul>
    12. 23. <ul><li>Positive psychology is increasingly a principal, explicit influence on interactive design and development. </li></ul>
    13. 24. <ul><li>Communities form around different visions of a real life worth living . </li></ul>
    14. 25. <ul><li>Good user experience is defined as a measurable increase in real happiness, or well-being – the new capital . </li></ul>
    15. 26. <ul><li>By 2013, Reality UX design is the leading-edge of happiness engineering . </li></ul>
    16. 28. <ul><li>Multiplayer games </li></ul><ul><li>are the </li></ul><ul><li>ultimate happiness engines . </li></ul>
    17. 29. What humans crave: 1. satisfying work to do 2. the experience of being good at something 3. time spent with people we like 4. the chance to be a part of something bigger
    18. 30. Alternate Reality Gaming
    19. 45. Happiness = participation in every possible moment. In other words, ENGAGEMENT .
    20. 46. WE WILL HARNESS OUR COGNITIVE SURPLUS . * <ul><li>100 million mental hours  WIKIPEDIA </li></ul><ul><li>5 days of World of Warcraft </li></ul><ul><li>4 episodes of American Idol </li></ul><ul><li>*read CLAY SHIRKY </li></ul>
    21. 47. WE WILL HARNESS OUR COGNITIVE SURPLUS . * <ul><li>100 million mental hours  WIKIPEDIA </li></ul><ul><li>5 days of World of Warcraft </li></ul><ul><li>OR, 1 season of American Idol votes </li></ul>
    22. 48. We will increasingly operate within an economy of of engagement.
    23. 50. the L O ST ring
    24. 61. the L O ST ring Improved Reality UX for the 2008 Olympics!
    25. 62. <ul><li>So wh at’s important? </li></ul><ul><li>Reality is broken. </li></ul><ul><li>Games work better. </li></ul><ul><li>You, the UX designers , are our best hope for fixing reality -- </li></ul><ul><li>IF you choose to harness the power of games . </li></ul>
    26. 63. What humans crave: 1. satisfying work to do 2. the experience of being good at something 3. time spent with people we like 4. the chance to be a part of something bigger
    27. 64. So what’s important?
    28. 65. STEAL THIS SLIDE! <ul><li>Nicole Lazzaro – www.xeodesign.com </li></ul><ul><li>Edward Castranova – Exodus from Reality </li></ul><ul><li>Tara Hunt – www.horsepigcow.com </li></ul><ul><li>BJ Fogg – www.bjfogg.com </li></ul><ul><li>Gamasutra - www.gamasutra.com </li></ul><ul><li>Alternate Reality Gaming Network - www.argn.com </li></ul><ul><li>Jane McGonigal - www.avantgame.com </li></ul>
    29. 66. www.SUPERSTRUCTGAME.org Sign up NOW , play Sept 22 – Nov 6 2008

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