China is quickly emerging as the global leader in gameplay. Today, worldwide, more than 500 million people play computer and videogames for at least an hour a day – and more than 100 million of those gamers are in China. By the year 2013, China is expected to overtake the United States as the world’s largest videogame market. Indeed, researchers predict that by 2014, China will account for more than 50% of the total world market for mobile and online games.
So what does the future hold in store for the new world capital of gaming? To engage consumers in the year 2020, it will be essential to understand how games work – and what gamers really want. In this talk, world-renowned futurist and New York Times best-selling author Jane McGonigal will provide surprising insight into how games provoke powerful positive emotions and build stronger social relationships. She will show you how games are changing the way gamers think, act and buy in real life. And she will help you plan your own “epic win” for the year 2020 – a positive future that you can prepare for today just by playing a game.