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The Future of Games<br />Getting ready to win in 2020<br />INSTITUTE FOR THE FUTURE Jane McGonigal, PhD<br />

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EPIC WIN<br />a best-case scenario future<br />

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By 2020, China will invest4.5 billion hours a WEEKplaying online games<br />

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(Currently China spends 1.01 billion hours a weekplaying online and mobile games)<br />Institute for the Future research, May 2011<br />

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100 million hours to build Wikipedia<br />

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What’s YOUR Epic Win Future?<br />“In the year 2020….”<br />

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One of the best ways to achieve ANY epic win…<br />… is to spend more time playing games!<br />

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By 2020, Chinawill invest236 billion hours ANNUALLYplaying online games<br />

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China is the new world capital for gaming<br />

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Title Here 50pt Segoe<br />Currently there are 143 million gamers in China<br />Niko Research Report, April 2010<br />

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Title Here 50pt Segoe<br />39.8% ofthe gamers in China are WOMEN <br />China Internet Network Information Centre (CNNIC) report, October 2010<br />

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Title Here 50pt Segoe<br />There will be 230 million online gamers in China by the end of 2012<br />Beijing Research Firm Analysis International report, January 2010<br />

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Title Here 50pt Segoe<br />China’s social mobilegame market will reach ¥27 billion by 2015<br />Mirae Asset Securities Financial Forecast, June 2011<br />

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Title Here 50pt Segoe<br />China’s online game market will reach ¥72 billion by 2015<br />Mirae Asset Securities Financial Forecast, June 2011<br />

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Title Here 50pt Segoe<br />In late 2011 China will launch its firstvideogame console theiSec<br />Venture Beat, May 2011<br />

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Title Here 50pt Segoe<br />By2013 China will overtake the United States asthe world’s largest videogame market<br />Pearl Research Report, April 2011<br />

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China Joy Digital Entertainment Expo, August 2010<br />

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Title Here 50pt Segoe<br />By2014 China will accountfor more than 50% of the total world market for mobile and online games<br />Pearl Research Report, April 2011<br />

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10,000 hours <br />by the age of 21<br />

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Does 10,000 hours of playing computer and videogames have side effects?<br />

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Do games bring out the best in us?<br />

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Are games a gateway to real-life goals?<br />

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Do games change who we think we really are?<br />

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Are games protecting us from real harm?<br />

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Can games give us real-life superpowers?<br />

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YES.<br />Games do bring out the best in us.<br />Games are a gateway to real-life goals.<br />Games do change who we think we really are.<br />Games are protecting us from real harm.<br />Games can give us actual superpowers.<br />

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IMPORTANT CAVEATS<br />The science DOES NOT work if:<br />You play games for work (e.g. goldfarming)<br />You play games more than 20 hours/week<br />

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Games activate 10 powerful positive emotions. <br />5. Curiosity<br />4. Excitement<br />3. Awe & Wonder<br />2. Contentment<br />1. Creativity<br />10. Joy<br /> 9. Relief<br /> 8. Love (really!)<br /> 7. Surprise<br /> 6. Pride<br />

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DELIGHT!<br />

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CREATIVTY!<br />

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PRIDE!<br />

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SURPRISE!<br />

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CURIOSITY!<br />

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EXCITEMENT!<br />

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LOVE!<br />

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Awe and wonder!<br />

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EUSTRESS<br />positive stress<br />

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100x increase in volunteer participation for the gaming gardens<br />

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In 10 weeks, we enrolled 19,893 students in >130 countries<br />

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By 2020, China will invest4.5 billion hours a WEEKplaying online games<br />

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What’s YOUR Epic Win Future?<br />

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What can you do in…… the next YEAR?… in the next MONTH?… in the next WEEK?… in the next 24 HOURS?<br />

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What are 3 things you… do better, or know more about, or care more about, than anyone you know? <br />

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In a dream world, who would help you achieve your epic win? Pick 3 people, companies or groups of any kind who would make perfect allies.<br />

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In 2020, who are the superheroes in your epic win world?<br />

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China Joy Digital Entertainment Expo, August 2010<br />

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slides@avantgame.com<br />Getting ready to win in 2020<br />INSTITUTE FOR THE FUTURE Jane McGonigal, PhD<br />