Successfully reported this slideshow.
We use your LinkedIn profile and activity data to personalize ads and to show you more relevant ads. You can change your ad preferences anytime.
Integrated
Marketing Communication
How to increase the efficiency of sales in short and long perspectives?
Andrius Vaiceka...
Marketing Strategy
Problem
A push strategy focuses to create demand
through direct selling to customers.
● Phone calls;
● ...
Traditional Marketing Strategies Usualy Fails
Problem
PUSH STRATEGY DISADVANTAGES
● low efficiency of advertising;
● custo...
Changes in the Market
Problem
The typical B2B sales process is changing from sales dominated act, merely based on personal...
Integrated Marketing Strategy
INTEGRATED MARKETING COMMUNICATION
However! Human interaction is still important!
People buy...
Integrated Marketing Communication
Technology
As defined by the American Association of
Advertising Agencies, integrated m...
Integration of Sales & Marketing
Technology
MARKETING APPROACHSALES APPROACH
Marketing Technolgies
Technology
● Content Marketing;
● Lydership;
● Public Relations;
● Search Engine Marketing;
● Social...
WEBSITE – the place where technologies crosses
Infrastructure of Integrated Marketing
You’ve finished this document.
Download and read it offline.
Upcoming SlideShare
What to Upload to SlideShare
Next
Upcoming SlideShare
What to Upload to SlideShare
Next
Download to read offline and view in fullscreen.

Share

Integrated Marketing Communication for construction business

Download to read offline

Integrated Marketing Communication for construction business companies: how to increase the efficiency of sales in short and long perspectives?

Related Books

Free with a 30 day trial from Scribd

See all

Integrated Marketing Communication for construction business

  1. 1. Integrated Marketing Communication How to increase the efficiency of sales in short and long perspectives? Andrius Vaicekauskas Engineer of sales & marketing processes M: 8 616 83199 E: info@cmgbaltic.com
  2. 2. Marketing Strategy Problem A push strategy focuses to create demand through direct selling to customers. ● Phone calls; ● Emails; ● Events; ● Personal sales. A pull strategy uses marketing and PR to build up demand for a product or service. ● Content Marketing; ● Email Marketing; ● Video Marketing; ● Social Media Marketing; ● Search Engine Marketing etc. Push vs Pull
  3. 3. Traditional Marketing Strategies Usualy Fails Problem PUSH STRATEGY DISADVANTAGES ● low efficiency of advertising; ● customers negativeness to cold calls; ● low efficiency of sales process; ● long sales cycle. PULL STRATEGY DISADVANTAGES ● low level of cooperation of sales & marketing; ● technologies can not close deals; ● long sales cycle.
  4. 4. Changes in the Market Problem The typical B2B sales process is changing from sales dominated act, merely based on personal relationships to a marketing driven process. Customers favour genuine engagement over a hard sell. The best customer engagement will come from a result of sales and marketing joining forces. Thinking of sales engagement! Decision makers are leveraging social media and online research as opposed to working directly with sales person to influence their decision.
  5. 5. Integrated Marketing Strategy INTEGRATED MARKETING COMMUNICATION However! Human interaction is still important! People buy from people. We still need to develop trust. 70% of B2B sales still involves human interaction. We need combined strategy of push & pull activities !
  6. 6. Integrated Marketing Communication Technology As defined by the American Association of Advertising Agencies, integrated marketing communications " ... recognizes the value of a comprehensive plan that evaluates the strategic roles of a variety of communication disciplines advertising, public relations, personal selling, and sales promotion and combines them to provide clarity, consistency, and maximum communication impact."
  7. 7. Integration of Sales & Marketing Technology MARKETING APPROACHSALES APPROACH
  8. 8. Marketing Technolgies Technology ● Content Marketing; ● Lydership; ● Public Relations; ● Search Engine Marketing; ● Social Media Marketing; ● E-mail Marketing; ● Mobile Marketing; ● Video Marketing; ● Marketing Automation; ● Event Marketing; ● Publishing; ● Lead Conversion; ● Personal Selling etc.
  9. 9. WEBSITE – the place where technologies crosses Infrastructure of Integrated Marketing
  • 9427179470

    Sep. 2, 2017

Integrated Marketing Communication for construction business companies: how to increase the efficiency of sales in short and long perspectives?

Views

Total views

2,552

On Slideshare

0

From embeds

0

Number of embeds

1,679

Actions

Downloads

12

Shares

0

Comments

0

Likes

1

×