Distribution Strategy for Suitecart.com By Aaron Uyehara for Fullsail University
Distribution ChannelsDistribution Channels Social Media Channels Pitchengine.com Facebook PRweb.com Twitter Corporate Blog Google + Corporate Newsroom
Pitchengine.com• Create - has a builder that allows sales ﬂyer, press release or announcement will ooze class. It’s like sexy, stylish business attire for the modern communicator.• Publish - PitchEngine makes publishing to your media empire fun and easy with tons of options. Share your Pitch™ with friends, customers or even key journalists and online inﬂuencers.You’ve worked hard to build your brand’s reputation and guess what – people are listening. It’s time to Get the Word Out™.• Engage - With PitchEngine, you’re content is the centerpiece for unprecedented interaction. From direct-message capability to Facebook comment integration, we’ve dialed-in the social to help you connect.• Follow - With PitchEngine, you’re content is the centerpiece for unprecedented interaction. From direct-message capability to Facebook comment integration, we’ve dialed-in the social to help you connect.• Manage - PitchEngine provides enterprise level software to ALL of our users that is said to be easy to use and manage.
PRweb.com• Generate Publicity• Increase your awareness• Drive Business• Suitecart will use Prweb to create it’s news• PRweb will distribute news• PRweb allows Suitecart to track the news.
suitecart.com/blog• With a corporate blog, Suitecart.com will be able release news on the ﬂy and mainly to their target audience.• Clients will be able to make comments, suggestions and get feedback straight from “the horses mouth”• This will help Suitecart.com optimize their content for the web and increase trafﬁc through creative link building strategies.• News will be fed through the blog, on a weekly basis.
newsroom.suitecart.com• Suitecart.com will create a corporate newsroom for it’s news and Publice Realtion’s matters.• This will be at www.newsroom.suitecart.com• It will include Public Relations and news about Suitecart’s products, services and newsworthy happenings.• It will include Social Media, such as twitter feeds and buttons that will allow for easy social media sharing.
Social Media Distribution• Social media allows others to join in the conversation regarding Suitecart.• It helps the company create users generate content by answering questions, recommending and supporting products.• It can help not only the target audience to be reached but the target audiences, audience also.
Facebook• Facebook has 800 million active Facebook users.• Users tend to inﬂuence others Facebook will be used to interact with customers. Facebook allows for instant messaging, pictures and video uploading that may come in handy, when communicating with the target audience.• Suitecarts fans will create genuine original content for the company at no extra cost.
Twitter• Twitter will allow Suitecart.com to post news, links pictures all in real-time.• Suitecart can answer and questions to it’s target audience.• This allows customers and followers to be interactive and create buzz and content that will surround Suitecart.
Google +• Allows Suitecart to create a business page.• Like Facebook, it helps to interact with it’s target audience on a more humanistic level.• Suitecart.com can host a hangout where people from all over the world can come and be really interactive with the company and it’s employees.