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AutoSuccess Jan05


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AutoSuccess Jan05

  1. 1. A SPECIAL ISSUE NADA SPECIAL ISSUE NADA SPECIAL ISSUE NADA SPECIAL ISSUE NADA SPECIA .biz January 2005 756 South 1st Street PRSRT STD Suite 202 US POSTAGE Louisville, KY 40202 PAID LOUISVILLE KY PERMIT NO 879 a division of Systems Marketing, Inc.
  2. 2. • BZ Results 3124 BZ Results is a digital marketing & training company that has a great new system that helps dealers sell & service more vehicles proÞtably. TOP 10 BZ’s clients include United Auto Group, Group 1, Herb Chambers, Red McCombs, Sheehy, Paul Miller, Larry Miller, Courtesy Chevrolet, BEST OF THE BEST Tasca and others. BZ dealers are selling 100-700 incremental units a month from this revolutionary new system. To get a free 180 second NADA tour of this new system visit: 2005 • J&L Marketing 4731Established in 1991, J&L Marketing is without equal when comparing automotive direct marketing companies. Their philosophy is simple - there are only three ways togrow your dealership: 1) Increase your number of customers, 2) Increase your average gross per deal and 3) Increase the frequency of repurchase – get more residualvalue out of each customer. With a customer base of over 6,000 dealers and managers nationwide their ground-breaking J&L Marketing Growth Strategy™ is producingstaggering results and has eliminated the number one challenge for most dealerships - trafÞc. • Dealix 5415In 2005, Dealix is expanding their quality and service initiatives, continuing to help dealers sell more cars, more efÞciently. Their combined efforts with The Cobalt Group willbring an even more dynamic product to their customers to increase sales and help improve dealership efÞciencies. Dealix has been rated the number one lead provider instudies by J.D. Power and the Dotcominsider. Their goal is to continue to win over customers with high quality leads and superior service. The Dealix Quality Team enhancedtheir lead scrubbing and call veriÞcation technologies to ensure customers receive leads only from the most serious car buyers. Dealix is committed to provide even betterone-on-one service and has expanded it’s Lead Acquisition Network, adding hundreds more of the best auto sites on the web. • Autobase 4819Autobase, Inc. has provided the automotive retail market with premier customer relationship management (CRM) solutions since 1988. Autobase Sales Center™, the ßagshipof the Autobase suite, is now in its sixth generation of development, boasting 17 years of successful implementation in dealerships of every demographic. Over 15,000 autoprofessionals go to work every day and use Sales Center™ to sell more cars. Newly-released and already manufacturer-endorsed for it’s innovative approach to businessdevelopment, the Autobase Loyalty Center™ is the most recent addition to their suite of solutions. Their rich history, strong reputation, comprehensive industry knowledge,and pioneering work in feature-rich CRM and BDC technology have long impacted the bottom line for proactive dealers nationwide. • is the premier, on-line solution for service department appointment scheduling, allowing dealership customers to make a conÞrmed service appointment24 hours a day, seven days a week. BeneÞts to the dealership include: replacing telephone-based scheduling with Internet technology that enhances the effectivenessand customer satisfaction of the dealership, reduces in-bound telephone calls and drives trafÞc to the dealer’s website. Customers prefer the ease and convenience ofthe Internet to do their banking, shopping, make travel arrangements, etc. and now with, they can schedule their service appointments online, no morewaiting on hold to make an appointment. • The Joe Verde Group 931JOE VERDE • Your Training Partner Since 1985, the Joe Verde Group has been helping dealerships improve their sales and gross by providing the best sales and salesmanagement training in the automobile business. Joe Verde’s up-to-date sales training helps dealerships implement effective sales training that works to build a solid salesteam and long term, satisÞed customer base. Joe’s management training addresses today’s challenges and tomorrow’s needs by helping dealers build top performingmanagement teams. The bottom line… the Joe Verde Group provides a dealership with clear-cut solutions that boost their sales, proÞts and customer satisfaction. • ProResponse 3058ProResponse, Inc. CRM with proven results, represents nearly 300 dealers nationwide. Their services are geared toward total showroom control with ProScan® TouchScreen driver’s license reader, prospect tracking (phone, ßoor and Internet), and sold customer follow-up for Þve years. ProResponse is a service company assisting dealerseach day with database management, data cleansing, data mining, and effective target marketing. They are e-mail enabled and FTC compliant, running prospects andcustomers against the “Do Not Call” list daily. They provide on-site training and monthly service visits “In Your Dealership”. Their programs are also written in Spanish andFrench. They seamlessly integrate with Who’s Calling, Call Source, Call Bright, Call Command, EPencil and many others. • American Auto Exchange 5755Founded in 2001, American Auto Exchange is revolutionizing the way dealers conduct business by Þnally assembling all the pieces necessary to running a streamlined, hightech used car operation. Through the use of the aaXchange tools, dealers are dramatically improving the way they operate their used car departments.American Auto Exchange works with thousands of dealerships across the United States who have chosen to utilize the American Auto Exchange Real Time Vehicle TradingNetwork, the aaXchange proprietary Vehicle Management System (VMS) and a new integrated intelligent vehicle launch product with Ebay. • Ultimate Warranty Corp. 1411Ultimate Warranty Corp. provides leading-edge service contracts and ancillary F&I products. More than 7,000 dealers have recognized the advantages and have beneÞtedfrom selling Ultimate Warranty Corp. products. Ultimate’s package has proven that it can propel its client base to the front of the pack in terms of quality, proÞtability,compliance, customer retention, and CSI. Stop by the booth, and Ultimate Warranty Corp.can show you how they are making a great thing even better in 2005. UltimateWarranty Corp. has some great new things to offer to its clients at no additional cost. Ultimate Warranty can truly show you how to do more with less. • The WolÞngton Group 527The WolÞngton Group produces high performance sales events on behalf of new car dealerships across the country, with no outsourcing or subcontractors. The Þrm maintains longterm relationships with dealerships, providing marketing territories and strategies that help The WolÞngton Group dealers outperform their markets. A WolÞngton Group producedevent brings an atmosphere of fun and excitement to the dealership, creating a great buying experience for the consumer and a positive selling experience for the dealer’s sales team.Harry WolÞngton, President, provides his insight and experience to auto dealerships through his six sales teams. “Being a small company, we are more focused on each individualevent. Our dealers get an attention to detail from our staff paralleled by none.” It’s this philosophy that has earned The WolÞngton Group a spot in this year’s “Best of the Best”
  3. 3. NADA 2005 TOP 10 BEST OF THE BEST S N A E L R O W E N E ✴Ernest N. Morial Convention Center S BC D E F G H N W
  4. 4. 58 Cars Sold Last Month with Dealix LeadsMagnussen’s Dodge Chrysler JeepMagnussen’s Dodge Chrysler Jeep Quality Leads | Superior Service | Dealer Control Features “That’s why I get my leads from Dealix. When it comes to selling to Internet customers, my team goes beyond our immediate market area. In fact, we pull customers in from as far as San Francisco. With Dealix, we can get leads from a wide mile radius, or we can target specific Zip codes. The choice is ours. No other level of control and this many sales.” Steve Jackson, Internet Fleet Manager, Magnussen’s Dodge Chrysler, Jeep of Auburn, CA TOP 10 BEST OF THE BEST NADA 2005 Dealer Control Features Dealix AutoUSA Autobytel Territory ControlSM Standard N/S N/S Choose multiple Zip Codes for each franchise. Territory ControlSM Target your ideal sales territory – choose any Standard N/S N/S mile radius. Inventory-Driven Lead ControlSM Standard N/S N/S Choose leads for the models you want to sell. N/S = Not Standard July 2004 Sales Start selling more cars today! Call Dealix now. (866) 253-5125 or visit us online at
  5. 5. TOP 10 Secrets of BEST OF THE BEST NADA 2005 Dealership Overachievers – No One Else Will Tell You: • What the best “response generating” ads all have in common. • The three most important goals you will ever set for your dealership. • How to condition your current customers to buy from you more often. • How to create advertising that attracts quality customers who negotiate less. • How to out-market your competition and dominate your market. • What the ultimate goal of marketing should be today. • How to create advertising that actually increases your closing percentage.Special Free Offer: Call 866.856.6782 now and ask for Sarah to receive your free copy of the J&L MarketingUltimate Growth Strategy, featuring an actual case study of Johnson City Honda.You’ll discover the exact growth strategy and marketing plan created by J&L Marketing and used by Johnson CityHonda and read how, in just their first four months, they increased sales by 65 units per month and their gross averagesby over $1,300 per vehicle!Visit us at NADA in New Orleans at Booth 4731.866.856.6782www.jandlmarketing.commove the crowd. crush the competition. count the money.
  6. 6. TOP 10BEST OF THE BEST NADA 2005
  7. 7. MEET YOUR NEW E-PLOYEE...WORKS 24/7 WITHOUT A SICK DAY OR VACATION!TIMEHIGHWAY.COM replaces telephone-based scheduling with internet technology that enhances the effectivenessand customer satisfaction of your dealership. By scheduling appointments directly through your web site, your customersmake conÞrmed appointments instantly without call-backs. puts your service department’s scheduleon your web site, making it possible to schedule appointments 24 hours a day, 7 days a week, from anywhere. INCREASED CUSTOMER SATISFACTION WITH WEB-BASED APPOINTMENT SCHEDULING IS THE FUTURE! For More Information Contact Karen Dillon at (800) 901-3054 or 5633 Strand Blvd TOP 10 Suite 302BEST OF THE BEST Naples, Florida NADA (800) 901-3054 2005
  8. 8. Increase Sales by ✓ FREE Follow-up every phone call, ßoor up, be-back. Stay in contact with ALL ups! TOP 10 BEST OF THE BEST ✓ FREE Drive website trafÞc to your store and NADA track Internet prospects with Total E-mail Follow-up! 2005 ✓ FREE Direct Marketing. ✓ FREE DAILY Management Reports with REAL data you can use to manage your people, not your systems. ✓ FREE FTC “Do Not Call” daily Synchronization and Alerts to help you avoid receiving an $11,000 Fine! ✓ Follow-up every sold/leased customer for 5 years. Increase repeat sales, CSI, gain referrals and increase service trafÞc. Easy to own - On-Site Training - No huge up-front charges! Limited Exclusivity. Call us before your competition does!After seven years with ProResponse I can still say it is Going to thethe best investment we’ve ever made.-Larry Jones, Jones JunctionThe Koons Automotive Group sold over 44,000vehicles last year with the help of ProResponse. NADA Convention?-Alex Hafer General Manager Visit us at Booth 3058ProResponse is the only system I have ever used wherethe sales people are actually motivated to use it. Ournew car sales are up 21% in one year.-Jeffrey Abel President, Miller ToyotaOur closing ratio has improved 38% and our“be-backs” have nearly doubled. When we firstimplemented ProResponse we averaged 160 cars a RORESPONSE 866.596.6889month, an average month is now 350!-Kevin Cohan General Manager, Jim ColemanCadillac Infiniti ToyotaAvailable in Spanish
  9. 9. I N S I D E10 Chess Champion Has the Drive to Succeed Chula Schlesinger12 Are You an IMPACT Player Zig Ziglar13 10 Steps to CRM Success Bryan Anderson14 On Becoming a Servant Leader Adam DeGraide16 Almost $600,000 to the Bottom Line Bruce Thompson18 Silence is Golden Anthony Hall19 How to Identify and Sell to the Entrepreneur Personality Carol Martin20 Discover How to Eliminate Your Dealership’s ‘TrafÞc in The Door’ Challenges Scott Joseph22 2005 eDealers of the Year Patrick Luck26 Management Driven Dealerships Joe Verde28 Courtesy Chevrolet’s Four Keys to Selling 380 Additional Units Robert Revere30 The Importance and BeneÞts of a Credit Application Tony Dupaquier31 Across the Board Increase in Service and Parts Revenue Joseph Schmoke32 Huge Dividends in Happy, Loyal Customers Karen Dillon34 Sophisticated e-Newsletters Create Interest, Detect and Qualify Buy Signals David A. Fish35 The Value of a Professional T.O. Jim Adams36 Building Your Business Mark Tewart37 Human Nature: Taking the Path of Least Resistance Kirk Manzo38 I Think I’ll Have an Idea Michael York Psalms 23: 1 - 6 The Lord is my shepherd, I shall not want; he makes me Choose Freedom • Support Our Troops lie down in green pastures. He leads me beside still waters; he restores my soul. He leads me in paths of righteousness for his name’s sake. Even though I walk through the valley of the shadow of death, I fear no evil; for thou art with me;756 South 1st Street, Suite 202 Louisville, Kentucky 40202 thy rod and thy staff, they comfort me. ! Toll Free: 877.818.6620 " Facsimile: 502.588.3170 Thou preparest a table before me in the presence of myPatrick Luck, Editor & Publisher Courtney Hill enemies;• Sales-improvement Strategist thou anointest my head with oil, my cup overflows. • Surely goodness and mercy shall follow me all the days of mySusan Goodman, Vice President life;• Thomas Williams, Creative Director and I shall dwell in the house of the Lord for ever. • Success Driven SolutionsAutoSuccess Magazine is published monthly at 756 South First Street, Suite 202, Louisville, Kentucky, 40202; 502.588.3155, fax 502.588.3170. Direct all subscription and customer service inquiries to 877.818.6620$75peryear.AutoSuccesswelcomesunsolicitededitorialsandgraphics(notresponsiblefortheirreturn).Allsubmittededitorialsandgraphicsaresubjecttoeditingforgrammar,content,andpagelength.AutoSuccessprovides its contributing writers latitude in expressing advice and solutions; views expressed are not necessarily those ofAutoSuccess and by no means reflect any guarantees.Always confer with legal counsel before implementing changes in procedures.© All contents copyrighted by AutoSuccess Magazine, a Division of Systems Marketing, Inc. All rights reserved. Reproduction in whole or part is prohibited without express written consent from AutoSuccess. AutoSuccessmay occasionally make readers’ names available to other companies whose products and/or services may be of interest; readers may request that names be removed by calling 877.818.6620. Printed in the USA.Postmaster: Send address changes to AutoSuccess Magazine, 756 South First Street, Suite 202, Louisville, Kentucky 40202.
  10. 10. sf special feature ChulaSchlesinger Chess Champion Has the Drive to Succeed Thousands of young difference to ensure this type of violence men and women who stops in America in his lifetime. will be graduating high school or Orrin left behind his successful car college this spring dealership, which he had owned for 10 are looking forward years. He focused every personal asset, andto the ultimate graduation present. Mom all of his savings to launch his grassrootsand Dad have promised a trip to the local crime prevention program, Be Someonedealership to pick out their first automobile Inc. He targets crime where it begins, inupon graduation. the inner cities of our country disguised as poverty, sickness and hopelessness.There are, however, thousands more youngadults who will never realize that American Orrin has developed several mentoringdream. Their lives are starkly different from programs that teach children life masterymainstream America. Many at-risk children skills, using chess as a metaphor. Usingliving in the inner cities of our country his personal resources, dedication and CNN, Orrin and his life changing programshave no hope of ever finishing school, passion for his dream, he has touched the have been featured on Fox News, CNN,or attending college based on the current lives of more than 15,000 children and their TBS Superstation, as well as having beendeplorable circumstances in which they families. His programs have been taught in highlighted with a full-page article in USAfind themselves. more than 30 schools in five states. Today. He has been interviewed and his programs featured in countless media andOne man has vowed to change this grim Dramatic changes occur in the lives of news outlets.prediction by dedicating his life to the these children when someone who is asfulfillment of his personal dream. Orrin powerful a mentor as Orrin Hudson appears Although the recipient of numerousHudson, a leading nationally recognized in their lives. They immediately respond to community service and leadership awards,chess champion has turned his dream of his charismatic personality and energetic Orrin remains humble and thankful formentoring children through the game of teaching style. Upon completion of Orrin’s the opportunity to serve his community.chess into a life-long pursuit. classes, reported improvements include His personal reward is in the achievement extended concentration time, improved of the children throughout the countryIn 2001, Orrin was shocked, as was the rest grades, more positive social skills and currently enrolled in his programs. He hasof the country, to hear of the incident in concern for others. Students exhibit the recently received the 2004 Martin LutherQueens, New York in which a young black ability to think more clearly and apply King Jr. Community Service Award, 2004youth terrorized the patrons of Wendy’s problem solving skills. They develop a TBS Superstation Pathfinders AwardRestaurant. He ultimately herded several clearer understanding of consequences and for Education, and 2004 Atlanta Bravesof them into the cooler and shot them in the ability to recognize patterns to increase Leadership Award, among others. As athe head for a paltry sum of $2,000. As a forward thinking. testament to his selfless achievements, heformer U.S. Air Force and Alabama State is currently the subject of an upcomingTrooper veteran, Orrin vowed to make a Dubbed the “Piped Piper of Positivity” by screenplay expected to be released next year. 10
  11. 11. continuedWhat does Orrin Hudson have? Heart. His that results. If they can’t find a way to win and share with your employees and theirpassion for learning, and burning concern at life, we all lose,” Orrin Hudson said. families the powerful success masteryfor the students he mentors, keeps him skills that he has taught to thousands. He isworking long and hard even when his If Orrin and Be Someone, Inc can reach a dynamic personal coach.personal resources are depleted. He needs them before its too late ... we are allour support. winners. To learn more about Be Someone Inc. please visit the Web site at an author, trainer, coach, educator and “It is not just about the game of chess. It is To donate, sponsor children or sponsor amotivational speaker, Orrin has amassed about the game of life, and learning how to school in your hometown, please contactsome hefty accolades. win at every level.” Orrin Hudson Orrin. Be Someone Inc. is a non-profit organization.“I salute you on your quest to develop To thank you for your consideration and Orrin Hudson can be contactedyourself in order to make a difference in help with his programs, Orrin has agreed at 800.901.3057, or by e-mail atothers’ lives. We are kindred souls in that I, to appear at your dealership for no charge, have always had an insatiable hungerfor knowledge and excellence. Live withPassion!” Anthony Robbins, No. 1 best DEALERS MUST BEselling author, motivational speaker“I am extremely impressed with yourorganization, especially since our youthare desperately in need of leadership andguidance. I admire your zeal, and yourenthusiasm is contagious.” Brian TracyNo. 1 best selling author, motivationalspeaker ON TELEVISION!“Orrin C. Hudson is destined to inspire See why over 100 dealers nationwide haveour youth in a positive and extraordinary INCREASED SALES MORE THAN 30% INway. I like his tough-minded optimism andcharisma.” Mark Victor Hansen No. 1 LESS THAN 90 DAYS WITH TELEVISION!best selling author, motivational speaker We produce nearly 4,000 commercials“I enthusiastically endorse the work of a year from our studios. We give youOrrin C. Hudson, founder and presidentof Be Someone Inc. and all that he does unlimited, high quality television campaignsfor our children.” Jane Fonda, actress, and promotions FREE. With computerizeddirector media buying technology, we buy television as much as 30%-40% more effectively than any“Orrin, you amazed me with your abilityto get results!” Jack Canfield, author, media buyer in the nation and give youmotivational speaker UNLIMITED TV CAMPAIGNSYou can partner with Orrin and Be AND PROMOTIONS!Someone Inc. Through your tax-deductible Call for a FREE demo tape and information.donation you can sponsor a child or severalchildren today by offering scholarships tothe program. You will positively changethe life of a child forever. By partnering Larry John Wright, Inc. Automotive Advertisingwith Be Someone Inc., you will be fightingcrime, illiteracy and hopelessness forthousands of American children. “America’s Premier Automotive Advertising Agency”“The future of our country and our youth 1-800-821-5068depends on what we do today. If we ignorethis generation and allow them to continueto travel their current path through innercity poverty and despair, we are alsoresponsible for the crime and desperationjanuary 2005 11
  12. 12. sts ms ls fis lr ZigZiglar sales and training solution Are You an IMPACT Player How can we become P = Passion modeling and our passion and our actions. IMPACT players Passion is doing what makes us feel the We must enjoy our journey, not just the in our companies, most alive!!! We must develop a passion arrival. Along the way we must remind organizations, for what we do. This passion will get us out ourselves to have fun, loosen up and laugh c h u r c h e s , of bed in the morning when we don’t feel out loud. We shouldn’t take ourselves too communities, and like it. Passion sets fire to discouragement. seriously. Remember: Angels fly becausefamilies? Here are a few ideas: Passion creates excitement in those around they take themselves lightly. us. If you light yourself with passion,I = Intensity people will come from miles around to T = TrustWe must be focused on our goals and watch you burn. We must learn to trust ourselves. Too oftendedicated to put forth the effort necessary we are waiting for all the lights to turnto achieve those goals. Intensity doesn’t A = Action green before we leave home. There is anmean being so serious you aren’t enjoying By turning passion into action, we will adage that states: trust your gut. We shouldthe process. It does mean being serious surely make an impact! Oftentimes, this learn to trust our feelings.enough to overcome obstacles that stand in is the biggest challenge we face - puttingthe way. Remember: you are either intense our passion into action. There are times By becoming an IMPACT player, all those… or you are past tense! when we don’t feel like being impact around you will benefit. Go out there today players. Our passion is at a low level, and and knock’ em alive!M = Model the correct behavior the feelings have gone. The key is this: WeYogi Berra once said you could observe must “act” our way into feeling and nota lot by watching. We should observe wait to “feel” our way into acting. Zig Ziglar is the chairman of the board ofpositive role models and “steal” the Ziglar Training Systems in Dallas, TX. Heeffective aspects of them. We should then C = Comedy relief can be contacted at 866.873.0026, or bymodel that behavior on a consistent basis. We must enjoy our intensity and our e-mail at 12
  13. 13. sts ms ls fis lr BryanAnderson sales and training solution 10 Steps to CRM Success A successful CRM 4. Build value into every customer record through the cracks any longer. implementation will with processes produce a tremendous You want your CRM feature-rich, and 7. Execute a strategic plan of business return on investment. make sure those features work within every day. Let’s examine 10 the framework of the sales process. Your Aim at nothing and you’ll be sure to hit it fundamental steps to sales people will be able to take an up every time. CRM provides each sales personachieving CRM success. and move through the sales process with with a daily business plan based on clear, ease. Real-time Web-based services concise rules for every type of customer1. Present to your staff the beneÞts of (such as reverse lookup technology and (appointments, leads, prospects, owners,using CRM compliance with the Do Not Call Registry) renewals, etc.). It’s an automated list ofSales people will save time because will enhance customer records. In addition calls to be made plus letters and e-mails toworksheets, appraisals, credit apps and add to basic contact info, the customer record be sent. CRM ties into your phone systemons are automatically and professionally will show all prospect history, all sales to measure outbound call compliance andlaser-printed. They will be able to move history (including gross profit), all service to report on the calls your sales associatesthrough the sales process effectively and history, all after-sale history, a complete log. All of this data is analyzed in a reportwith greater ease. It provides a simple, customer profile, all credit information, format, allowing you to interactively viewbut powerful, first-pencil tool, credit complaint management (keep track of their each customer record.bureau processing, inventory look-up, and concerns), all e-mail history and the DMSappraisal management with Blackbook customer number (to create real-time data 8. Clearly identify customer types and sub-lookup. Sales people will enjoy automatic synchronization). Finally, the process will types within your CRMfollow up, as if each had his or her own conclude with a complete analysis of all Unsold customers cannot be groupedpersonal assistant who printed daily letters, data through interactive reporting. together. A customer who was unable tosent daily e-mails, and strategically built secure financing is different than the unsolda plan of business 365 days a year. It will 5. Seek the immediate beneÞts of a real- customer who told his or her sales personoffer real-time integration with your DMS, time environment that he or she bought elsewhere. A be-backInternet leads and phone leads. You’ll Reap the benefits of a real-time environment that is ready to buy in days is different thanget total buy-in of your sales staff. When in which people, process and data are a prospect that is ready to buy in months.sales people properly use CRM as a tool to managed. At any given time, your managers With a more detailed approach, you will sellsuccess, they all sell more cars, which will are able to see which customers (and sales more cars.increase their income. associates) are in the dealership. At a glance they are able to see today’s appointments, 9. Appreciate and acknowledge personal2. Attack your database on a daily basis ups, prospecting/owner calls, tomorrow’s lead production (PLP)Managers can easily create targeted appointments and sold units, both for today Your CRM can clearly categorize prospectsadvertising campaigns. They now engage and the month. Managers are able to tell found through a sales person’s personalin a daily review of the floor traffic as who is responsible for the numbers (who is networking. It tracks referrals receivedwell as those deals that can be saved. doing their job and who isn’t). First-pencil during calls to sold customers. TeachingSales people log in every day to find a figures are seen at the tower the moment your sales force to produce these prospectsplanner full of opportunities from today’s they are created. On any deal not closed, will increase revenue in all departments.appointments to prospecting for referrals a manager is prompted to follow up with Reward your sales staff for their ownand closing renewal business. Produce a call to save the deal. Now put this kind personal lead production.results every day. of power into the hands of your BDC, and you’ll see your call center, sales team, 10. Create a data collection process to3. Prepare and service team work together in ways capture 100 percent of customer informationYour CRM provider is able to efficiently you never could outside of a real-time Successful CRM has less to do with cutting-pull every DMS record possible, for both environment. edge features and more to do with howsales and service. If a customer’s name and those features are designed to fit your salesnumber has been recorded somewhere at 6. Implement a speciÞc process for pipeline process. Attention to process is the mainsome point, that customer will end up in management component a successful CRM incorporatesyour CRM. These records are scrubbed Every customer record has value. When and the main reason why many solutionsagainst the National Change of Address sales people reach a barrier with a succeed in dealerships.(NCOA) database to ensure that your data customer a trigger prompts a manager to Bryan Anderson is the founder andis accurate. Then each record is matched step in. When managed in a dynamic and president of Autobase Inc. He can bewith a current sales person and a plan for interactive process, dealerships save money contacted at 800.350.9683, or by e-mail atfollow-up. in a short amount of time. No one slips 2005 13
  14. 14. sts ms ls fis lr AdamDeGraide leadership solution On Becoming a Servant Leader How do you define servant leader is aiming to go beyond success in servant leadership depends on leadership? Ken success and social significance and how clearly values are defined, ordered and Blanchard, co-author approaches leadership as an act of service lived by the leader. Living out these values of “The One-Minute from the perspective of what we can give and core beliefs is where most leaders and Manager”, “Raving rather than what we can get. Sounds easy, dealerships can get into trouble. You cannot Fans” and now the but leadership for the purpose of serving just talk the talk, you must walk the walk.“The Servant Leader”, defines leadership others will fail if we fall prey to false pride Effective implementation requires turningas “an influence process – any time you are and fear. the traditional hierarchy of a dealershiptrying to influence the thoughts and actions upside down so that the customers andof others toward goal accomplishment in Close examination of failed leadership the folks on the front line are at the top ofeither their personal or professional life, efforts usually reveals a self-serving leader the organization with all of the tools andyou are engaging in leadership.” It makes who has been drawn by pride into taking too resources needed to do their job, while thesense to measure our success as a leader by much credit, showing off and demanding leaders serve the needs of the employees;our ability to shape what others think, do attention or by fear that compels a person helping them to accomplish the vision andand say as they try and find meaning and to protect him or herself, hide behind a direction of the dealership.their purpose in the world. It can also help title, intimidate others, discourage honestto ask if we are being selfless or selfish. feedback and ultimately become known as Putting it into actionThe answer to this question compels us to a control freak. In preparing your heart it Once you feel and understand the concepts,search our inner motivations and measure is important to treat others as if they are as are you really willing to change your heart,our actions and habits in light of the goal of important as we are. Why? We treat people your mind and your behavior to become abeing a better servant leader. In this article the way that we see them, and if we see better servant leader? Once you step out itare some ideas for preparing our hearts, them as inferior we will treat them that is important to step up and stay the course.bringing clarity to our minds and applying way. When we treat everyone as if he or Change is a given, it will happen. Yourand putting into action servant leader she were valuable and worthy of our time, organization will adapt or die, and you as aprinciples within our dealerships, families respect and attention, what do you think person will either grow or go. By becoming“and communities. would happen in our relationships? Do unto “other focused,” we can truly begin to lead others as you would have done unto you is the right way and others will want to follow the Golden Rule, and it works. out of faith and hope instead of fear and Prepare your Cleaning out the mind manipulation. It’s been said that if life is all about you, than you is all you’ll ever have. heart, clear Garbage in - garbage out. It’s time for us In order to work at taming an addiction to out your mind to take out the trash, wash out the cans. personal pride it helps to ask some hard When we allow our minds to be filled with questions: and put it into so much junk, we truly need to flush out the garbage and bring in the fresh air of • Do I think of myself more often action. As a balanced thinking. All great leaders have a than I think of others? servant leader, specific leadership point of view and belief • Have I developed a habit of giving? system that defines how they see their role • Can I participate in a group without you can and their relationships with those they seek taking charge? ” to influence. Our belief system is shaped • Can I enjoy the successes of others accomplish by our past experiences, our attitudes and or does everything have to be about anything. feelings, our perceptions, our capacity for me? critical thinking and our education. What • Do I use plain, honest speech, we think is impacted by what we feed our letting “yes” be yes and “no” be no? mind. To make a positive impact on what • Do I do what I ask others to do?Preparing the heart we think, it helps to surround ourselves withRegardless of your title and position in the positive people and positive experiences. Prepare your heart, clear out your mind anddealership, any one can be a leader. It has put it into action. As a servant leader, younothing to do with your job and everything You are who you hang with, never can accomplish do with your character and your forget that. As a result, it helps to find aintent. Whether you’re the title clerk, the role model who has the vision to do thereceptionist, a sales person, a desk manager right thing and, from an implementation Adam DeGraide is an owner ofor the dealer, people in the dealership can standpoint, has the ability to do things He can be contacted atfeel it when we have a mission and we’re right. Values are also important because 800.526.9804, or by e-mail atseeking to lead for a higher purpose. The they define what you stand for, and true 14
  15. 15. Our consultants will help your dealership achieve: • Industry Leading Gross Profits • Sustainable Sales Process • Maximum, Compliant F&I PVR • Professional Management Systems • Power Negotiation Techniques • Professional Sales Skills • Accountability and Objective Tracking Give Ziegler and his team a call! 800-726-0510You want warm and fuzzy? We got your warm and fuzzy right here. Ziegler Supersystems • • 800-726-0510 Call today to speak to a Ziegler Representative In-Store Consulting - Management Seminars - Video Sales Training - Support Products
  16. 16. sts ms ls fis lr BruceThompson marketing solution Almost $600,000 to the Bottom Line An effective inventory management and inventory wholesale time data from NADA, Kelley Blue Book, management system acquisition and liquidation. Black Book, MMR, CarFax, AutoCheck, coupled with real-time DealerBasics and other services, many times productivity tools, Most of the companies (vendors), who have within the same screen. based on accurate entered the industry of pre-owned vehicle market conditions management, aspire to meet the demand of A trade desk tool is utilized to assist thoseand real-time pricing, will benefit your those three areas with the ongoing feedback with multiple dealerships. This tool matchesorganization because it gives the dealership from dealerships. The goal in mind is to surpluses and needs between dealers inmanagement team and the sales management benefit multiple aspects of used vehicle a group that can be managed and tradedteam the knowledge needed to properly operations and encourage the repetitive by a single group manager. You needevaluate deals scientifically with little or no management processes for every used accountable key people operating theguesswork. vehicle. management system, working with dealer groups to customize backend fulfillmentSoftware systems have been coupled with A significant aspect of used vehicle processes, including title processing andthe correct level of training and support so operations involves customer appraisals and transport notifications, to make the tradethat these new productivity tools are simple trades. Trade-ins account for approximately process use, easy to implement and based on real- 60 percent of the pre-owned automobilestime data in an ever-changing market. retailed by a dealership. There is also a mechanism for dealers to send alerts out to other dealers for a vehicle theyManagement systems for auto parts are a When the dealership knows at the time of are appraising or have in inventory with astandard business practice at dealerships. the vehicle appraisal that this model tends requested buy-now price. Dealers receivingIt make sense to manage millions of dollars to retail for a strong profit, or that another these alerts can counter with a different pricein pre-owned vehicle inventory as well. dealership within his group could use that for the vehicle or request to purchase theWouldn’t you agree there is a need? vehicle, the dealer can offer the potential vehicle at the buy-now price. This is ideal customer a premium for their trade-in and for dealers to shop potential or recent tradesThere are sophisticated systems for managing subsequently make another car sale – at a to a network of dealers.pre-owned inventory. All systems have good profit.similar goals: eliminate wholesale loss and Some systems help to compile theunproductive inventory, achieve consistent Use of these systems and processes can dealership ideal inventory model and givesunder-30-day turns, real-time inventory improve a dealership’s ratio from trading ideal and actual inventory calculations,management control at the dealership level, for two out of 10 vehicles to almost five recommendations, aging reports, retail vs.maintain proper inventory mix, provide out of 10. For an average sized dealership, wholesale reports and a quick-glance at ainstantaneous buy/sell recommendations, this could mean almost 30 additional new or dealership’s sales history with all makes andprovide more scientific appraisal tools with used car sales in a month, or approximately models. This makes the selection processreal market values and increased trade $45,000 in additional front and back-end for trades and the appraisal process more ofopportunities. gross profit. a predictable, accountable process.The biggest challenge for the used car Vehicle inventory management systems will There are tools that provide a trading networkmanger can be adopting and embracing help the dealer and the used car manager that matches inventory needs betweenchange. Robert Kennedy said, “Progress is determine individual marketing strategies. dealers, thus creating a real-time channelgood but change is its motivator and change Some systems provide consistent inventory for dealers to shop vehicles over the networkhas enemies.” The improvements of a used recommendations for each vehicle being while a trade is being evaluated. This canvehicle management system will increase evaluated, as well as data that will help replace the system whereby the used carprofits in all departments. make better decisions for each car deal. manager calls other used car managers, one The consistent use of these tools will guide at a time, to see if they would purchase theA dealership that instituted one of these managers to stock what will sell best at that vehicle, call wholesalers or purchase thesystems experienced the following. particular dealership. Consistent compliance trade unit at a conservative amount andBefore implementation, retail pre-owned with the inventory recommendations will later take the vehicle to an auction. Used carvehicle volume was 97, after 116. Before result in increases of gross profit and an managers are able to identify and purchaseimplementation, the average retail pre- improvement in turn time of about 15 vehicles they know will retail well before aowned front end was $953, after $1,220. percent. vehicle ages, therefore reducing wholesaleBefore implementation, the retail pre-owned losses.turn time was 25 days, after 21.5. This These systems provide daily inventorytranslated into an average increase in front- management tools, such as book-out sheets,end profit of more than $49,000 – almost inventory recommendations, past history,$600,000 to the bottom line that was laying vehicle condition history, book values and Bruce Thompson is the chief executivedormant at the dealership. appraisal sheets. The appraisal portion ofÞcer and founder of American Auto provides tools for dealers to track appraisal Exchange. He can be contacted atThree main areas of pre-owned operations performance and trade rates and to work 800.901.3017, or by e-mail atare appraisals and trade-ins, inventory deals with customers. It incorporates real- 16
  17. 17. sts ms ls fis lr AnthonyHall sales and training solution Silence is Golden Sales people need test all accessories, i.e., windshield wipers, • How many miles on the current to bring out the true radio, heater, air conditioning, power seats, tires? condition of the all power windows, etc. Record all defects. • Is this car equipped with a spare tire customer’s trade- and a jack? in professionally Next, drive the car with the customer and • Does the car have an environmental because by not doing check for any mechanical problems. Helpful protection package?so, we are leaving gross profit on the table hint: Always ask the customer, “What is • Do you have both sets of keys anddue to over-allowing on trade-ins. that noise?” The customer will always the key fobs? respond with an explanation. Make oneThis can be corrected with a silent trade quick trip around the block. Once back at “And if you had to rate you car, Mr. orevaluation (condition, not value). The the dealership, park the trade-in as close as Ms. customer, on a scale of one to 10, withprocess starts after a quality demonstration possible to the vehicle they are buying. This 10 being absolutely perfect, showroomdrive and commitment to buy if all terms is a great opportunity to show the difference condition, how would you rate your car?” “are agreeable. between old and new. Most people respond between six and eight. Where would it rate on the scale?Once the commitment to buy has beenestablished, proceed to your trade This whole In consideration of this rating, the buyer has process takesevaluation. Ask the customer if there is three prices in mind for their trade-in:a vehicle they would like to sell to thedealership. “Help me, help you, sell yourvehicle to ABC Motors. Show me.” less than 15 to 1. Asking price. 2. Liking price.With clipboard in hand and a trade 20 minutes and 3. Taking price.evaluation form attached, start by having produces huge Through this process, the sales personthe customer read the mileage on his or hervehicle. Record it on the form. No words returns. It also has can bring the customer from an asking price, which always equates to a hugefrom you, but you may want to do the winceand flinch (a very effective tool). Also, ask a positive effect over-allowance based on actual cash value of the trade, all the way to a taking price. on yours and the ”him or her to activate the hood release while The difference can be as much as $1,000 dealership’s CSIthey’re in position. Proceed to the front to $2,000. This is the difference betweenof the vehicle and lift the hood. Record a little or no gross to a much more fair andany oil leaks, over spray, or worn belts(Silence, touch and feel). Proceed to the scores. reasonable gross. It has the ability to take a lot of the confrontation out of negotiationfront bumper, touch any scratches, dents, when it is time to present trade figures.cracked headlights, etc., and record them. Then, bring the customer inside and sit himMove to the passenger side, recording tire or her down in the negotiation area. This A customer’s perception can be summed upwear (at this point, you may want to use the is the point where we ask them some key this way: I’m going to pay this much for the“penny-tire wear gauge”). Hold a penny so questions: car I’m buying. I am going to get this muchyou can slip it between the tread. If you can for my trade-in; all I have got to do is paysee the top of Abe Lincoln’s head, the tire • Do you have the title? the difference.wear is beyond the point where it will pass • Is this a salvaged title?state inspection. Touch every dent, scratch, • Is the title free and clear? It is the sales person’s job to increase theor defect and record them. At this point, wait • Lien holder – pay off? perceived value of the car they are buying.for stories on how each dent happened. • Has the vehicle ever had any (Walk-around, November article) and collision damage? If yes, what type respectfully decrease the perceived value ofMove to the back of the car and at this of damage and what was the cost of their trade-in. This is where the gross andpoint, ask for the keys. Open the trunk, the repairs? your commission are.hatchback, etc. Check for the spare tire jack, • Has the vehicle had any mechanicallook for any fluid bottles, i.e., brake fluid, repairs? If yes, what type of repairs? This whole process takes less than 15 totransmission fluid, oil, etc. Pick up each • Was the vehicle purchased new? 20 minutes and produces huge returns. Itbottle, hold it close to your ear and shake it, • Has the vehicle ever been smoked also has a positive effect on yours and thelooking for half full containers. Move to the in? dealership’s CSI scores.driver’s side, also recording any defects, and • Has it been used for towing?get in and ask your customer to do the same. • What is the date of the last tune-up? Good Selling!Go over the interior thoroughly, checking • What was the date of the last oilfor wear and tear, cleanliness, etc. Record change?side glass and windshield condition. • Has the oil been changed every Anthony Hall is a training consultant 4,000 miles? at Ziegler Supersystems. He can beWhile in the driver’s seat, start the vehicle • Do you have all the required contacted at 800.610.9047, or by e-mail atand turn on every piece of equipment and maintenance history? 18 successful solutions at
  18. 18. sts ms ls fis lr CarolMartin sales and training solution How to Identify and Sell to the Entrepreneur Personality If you could connect take the upper hand in situations and have with your prospective an innate ability to convince others to see buyer, would it help things their way. Outwitting, outdoing, or get the sale? Would overpowering them can prove to be a tall you want to know task, as they usually have good answers for how to specifically everything and are not the least bit afraid tosell a customer who is outspoken and speak up. They are win-driven, competitivedemanding? What if you could create and and determined to stay in control ofpique genuine interest in a shopper who situations. They will probably relate wellseems unmotivated? Have you ever made to you if you seem equally enterprising anda sale when a prospect said he or she was self-assured; they respect and appreciatejust looking? your competitive drive.This article is the first in a three-part While all entrepreneur personalities shareseries dealing with how different buyer the same general characteristics andpersonalities respond to various sales display overall behavioral patterns that arepresentations. You’ll learn how to read your similar, it’s important to know that thereprospect, detect subtle buying cues, and are different levels of each defining trait.tailor your presentation to trigger a positive Some entrepreneurs have exceedinglyresponse from even your most challenging strong and determined personalities. Thesecustomers. entrepreneurs can be charming, but they can also be outwardly bold and impatient. Part 1: How to identify and sell to the If your customer seems highly aggressive Entrepreneur personality and antsy, be prepared to be a little less Part 2: How to identify and sell to the forceful when talking business, so as to Technician personality avoid bumping heads and thus triggering Part 3: Will the Accommodator an unwelcome and, perhaps, deal-breaking, personality ever, in your lifetime, confrontation. Consider these strategies actually buy a car? when working with an entrepreneur:Entrepreneur personalities will usually be • End your sales pitch with a sentencetalkative and fast-paced. They’ll also be like: “Of course, it’s up to you whetherfriendly. True entrepreneurs like to make you want to take advantage of thistheir own decisions, and they may seem special, because you have to make thatto have a very clear idea of which vehicles decision”they do, and do not, want to buy. In termsof dollars and cents, do not hesitate to • Make his or her ideas seem likenegotiate with them. your own. For example, point out an obviously positive feature about theSome entrepreneurs might seem a little vehicle, something with which thedemanding, but they can also soften those prospect is sure to agree. Once he ordemands when they want to, by putting she does, get him or her to elaborate ontheir excellent social skills to good use. it and then say something like: “You’reThey might make some small talk, establish exactly right! I never thought of it thateasy rapport, so their own business way.”objectives can be more readily attained.They are typically confident, assertive and Virtually all entrepreneurs can identify withfast-paced individuals. You will probably people who are driven to win. Talk aboutnot find an entrepreneur personality asking your own successes; if you met or exceededfor a lot of help, putting himself/herself your goal last month, work that into thedown or waiting long for an answer to a conversation.question. If you notice that your customerseems self-sufficient, confident, talkative,quick and very proactive, you are probably Carol Martin is a senior consultantdealing with an entrepreneur personality. with The Omnia Group. She can be contacted at 800.601.3216, or by e-mail atEntrepreneurs are leaders. They instinctively 2005 19
  19. 19. sts ms ls fis lr marketing solution ScottJoseph Discover How to Eliminate Your Dealership’s ‘TrafÞc in the Door’ Challenges I ask dealers and businesses, is one of the least understood training, which leads to better general managers and most underutilized facets of business customer education. all the time, “What today. • Track all advertisements and is your biggest measure the ROI. Know exactly challenge in selling In these competitive times, the importance what is working and, more cars today?” Almost of marketing is even greater than before. importantly, what is not.always their answer is “traffic.” The more Why? In this wildly unpredictable andI study the challenge of generating more changing marketplace, dealerships must 2. Increase customer retention by:traffic and staying ahead in competitive have an edge or they will not survive • Communicating frequently withtimes, the more I am convinced it boils – they’ll lose their share of market to their customers.down to one principle – marketing. As competitors. • Provide compelling reasons as towe start 2005, now’s the time for you to why they should come back intune up your marketing – to make sure The simple fundamentals of marketing – the and buy another vehicle withyou’re getting new customers coming in, obvious marketing techniques that make a special offers before they areold customers coming back and customers lot of money – are the most powerful. After announced to the general public.purchasing more often. all, you can do all sorts of advertising, but if you ignore the basics, the money just will 3. Increase closing rate by:Marketing is the main spring of every not come easily. • Increase the sales skills withbusiness. After all, marketing is the science training.of getting people to come in and test drive Does your dealership(s) have an actual • Develop an advertising strategyyour cars and have them try your parts and marketing plan? There are only three ways that allows your sales staff theservice departments. It persuades them to to grow your business; 1) sell to more opportunity to qualify the wantscome back again and again and induces customers, 2) increase your gross average and needs of customers up front.them to purchase at higher grosses when and 3) increase how often customers spend • Offer great deals for the customer.“they do come back. money with you. What is your growth • Educate customers by giving strategy to accomplish these goals? “reasons why” they should buy from you. Maximize A real marketing growth strategy incorporates advertising, sales and your To increase your gross averages, focus on: the potential corporate identity. Maximize the potential of the marketing plan by working backward • Use direct response ads that attract buyers who negotiate less (it of the – start from sales. For any marketing plan to work the advertising element must align can be done). • Increase the sales skills. marketing with the way your dealership sells cars. The class war between marketing and sales is a • Managers start every deal. • Use direct response ads that plan by primary reason for program failure. There are direct response advertising strategies increase the percentage of people who talk numbers (once again, it can working that can help support your sales team – even be done). make them better. backwards To increase how often customers spend To increase sales, focus on the following: money with you, focus on: ” – start from 1. Increasing your phone traffic, new • Use direct response techniques and used floor traffic, parts and service to create compelling reasons sales. business by: why customers should come in • Aggressively marketing products and buy another vehicle from you and services by using direct right now. response advertising rather than the • Run special events suchMarketing is not just advertising. normal institutional advertising. as “clearance and new modelIt incorporates sales, advertising, your • Run special sales events. introduction” events, and so identity and a host of other • Develop a unique selling • Special offers for sales.ingredients that are less obvious. Without proposition and a corporate • Monthly parts and servicemarketing, you lose customers. And identity. This identity must be offers to induce frequency.without customers, you lose business. recognizable in all communications and convey your unique selling Scott Joseph is the president of J&LMarketing can make the difference between proposition. Marketing Inc. He can be contactedthe life and death of your dealership. Yet, • Increase the perceived value of at 866.429.6846, or by e-mail atmarketing, which is the prime mover of the product through better sales 20
  20. 20. Service Manager Uncovers $10,500 of Hidden Net Profit per Month... (details on Þle)With the help of KEEPS, we increased our net proÞt after attending the Finding & Keeping Hiddenby $104,287 in one year. We did this with the samenumber of techs and less customer pay RO’s thanthe previous year.Sam Lilly, Fixed Operations DirectorRoyal Chevrolet, Lynchburg, VA Net ProÞts in Your ServicePrior to KEEPS, we barely made $100,000 net Department WORKSHOPproÞt combined with 6 Service Departments. Usingthe structured processes and highly motivationalpay plans of the KEEPS system our combined Discover powerful new tools for gettingnet proÞt should be over $1,000,000 for 2004. Ourcustomer retention and repeat business has neverbeen better. your Service Department to the next level.Rusty Holcomb, Service Director A small sample of what you will learn:Page Auto Group, Richmond, VA ! Eight speciÞc techniques to increase yourI have spent 10+ years working with Þxed operations customer pay effective labor rate by $4.50trainers out of Birmingham, AL. I learned more in to $6.50 per hour while improving CSIthis workshop than in those 10 years combined.Dan Folk, Service Director ! Six techniques to design and build highlyFriendly Ford, Monroe, MI proÞtable service menus ! “R.O.A.M.S.” the ultimate technology for achieving the next level of PROFITABILITYGo to our website Call Today for a FREE Servicefor complete workshop Department Finiancial Analysis Toolcontent details,dates and 800.901.2863 This one day workshop comes with a 100% money back guarantee
  21. 21. fs feature solution PatrickLuck 2005 eDealers of the YearOur January issue is dedicated to honoring the forefront of digital marketing, enabling to establish an Internet marketing strategy.the Top 10 eDealers of 2005. The them to sell 50 to 800 units every single This person typically winds up spendingbenchmark for consideration for winning month. Successful dealers recognize and a lot of time updating and maintaining athis year’s award is results as measured appreciate the fact that 70 percent to 80 nice-looking, information rich site that isby volume of Internet sales and by how percent of all customers who purchase a largely ineffective and when taken to thewell the dealers use the Internet and digital new or used vehicle use the Web at some extreme, these are the dealers who abandonmarketing to promote all of their profit point in the buying process. Some dealers the Internet entirely. In contrast, our Top 10centers: new, used, F&I, service, parts, etc. have even scrapped their conventional dealers tell us about personal involvementOur goal was to seek out the dealers who advertising budget and dropped their cost in selecting the right vendors and definingare the best at using this marketing medium per sale from $300+ to less than $150 an Internet sales strategy and vision withto generate huge increases in profit for their per sale. In recognition of these and other their entire leadership teams. Some of thedealerships. We considered the number of outstanding achievements, we devote this areas dealers consider when establishingrooftops, the size of the dealership or dealer article to recognizing the Top 10 eDealers their strategy and vision are: technology,group, their markets, the brands they carry of 2005 and we will share some of the best marketing, process, people, pricing andand their Internet profits as a percentage practices that have positioned them at the measurement.of their total profits. Here’s the detailed top in their field.criteria used to select the winners: Establishing Your Strategy & Vision by Internet Strategy & Vision: Seeking to Answer 10 Questions: • Profit generated as a result of We found that commitment starts with Technology: How do we separate the hype Internet marketing the dealer principle himself and cascades from what works? What vendors deliver • New and used vehicle sales volume throughout the rest of the organization a clear return on investment and what as a result of Internet marketing in direct proportion to dealer’s level of technology can successfully automate parts • F&I and subprime profits as a result commitment. For the award winners, of the process? of Internet marketing the vision doesn’t start with the General • Online service and parts business Manager or the Internet Director or Marketing: What are some best practices for using the Web and digital marketing to 2005 eDealers of the Winners! Congratulations, eDealer of the Year Award Year attract more customers to the dealership? What is the best use of my advertising budget and how much should be devoted to Dealership Location Website digital marketing? Paragon Honda & Acura New York, NY Dick Hannah New York, NY Process: How can a dealer fine-tune Ralph Schomp Automotive New York, NY his process to ensure that more of his Tasca Automotive Group Providence, RI opportunities are being transformed into Herb Chambers Boston, MA Red McCombs San Antonio, CA profitable sales? Earnhardt Auto Centers Tempe, AZ Courtesy Chevrolet Phoenix, AZ People: What are the secrets to lowering Dave Smith Motors Kellogg, ID employee turnover? What are some best Sheehy Virginia/DC practices for recruiting, hiring and training the right team?We learned a lot about what determines another member of the leadership team;a dealer’s success with using the Web to for the winners, commitment to an Internet Pricing: When, where and how do thegenerate increased sales and service profits. strategy and vision begins with the most successful dealers address pricingWe found some commonalities among dealer himself. A common mistake some on the Internet? What will work for mythe winners and some truly effective best dealerships make is to dedicate or hire a store and what are some best practices forpractices that have propelled the winners to technology person and leave it to him or her maintaining a fair profit? 22