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Adsense optimierung

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Meine Präsentation über Adsense Optimierung die ich als Vortrag auf dem Hamburger Online Marketing Camp gehalten habe.

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Adsense optimierung

  1. 1. Adsense Optimierung Weniger Arbeit - Mehr GeldDonnerstag, 25. November 2010
  2. 2. Das Adwords System Adwords Anzeigen werden zu einer Suche eingeblendetDonnerstag, 25. November 2010
  3. 3. Das Adsense System Seitenbetreiber können themenrelevante Anzeigen auf ihrer Webseite einblendenDonnerstag, 25. November 2010
  4. 4. Adsense Beispiel Größe und Gestaltung lassen sich ändern Automatische Anpassung an den InhaltDonnerstag, 25. November 2010
  5. 5. Weitere Adsense FormateDonnerstag, 25. November 2010
  6. 6. Adsense Display und Video AnzeigenDonnerstag, 25. November 2010
  7. 7. Adsense Link-BlocksDonnerstag, 25. November 2010
  8. 8. Das Adsense ReportingDonnerstag, 25. November 2010
  9. 9. Die Adsense Produkte Adsense For Content AFC (68% Rev. Share) Adsense For Search AFS (51% Rev. Share) Special Features für große PublisherDonnerstag, 25. November 2010
  10. 10. Optimierung: 2 Wege Glaubenssätze FaktenDonnerstag, 25. November 2010
  11. 11. Meinungen zur Optimierung Später Ungenau Glaubenssätze Fakten Erstmal den Relaunch machen Lohnt sich das? Daten an Google?Donnerstag, 25. November 2010
  12. 12. Meinungen zur Optimierung Glaube ich nicht Später Ungenau Glaubenssätze Fakten Erstmal den Relaunch machen Lohnt sich das? Daten an Google?Donnerstag, 25. November 2010
  13. 13. Meinungen zur Optimierung eCPM Klickrate Glaubenssätze Fakten Einnahmen Inventar Zahlungsfristen AuslastungDonnerstag, 25. November 2010
  14. 14. Adsense Heatmap http://bit.ly/adsense-heatmapDonnerstag, 25. November 2010
  15. 15. Foren Heatmap http://bit.ly/foren-heatmapDonnerstag, 25. November 2010
  16. 16. Blog Heatmap http://bit.ly/blog-heatmapDonnerstag, 25. November 2010
  17. 17. Basic Optimierung Anzeige mit der höchsten Klickrate an erster Stelle im HTML Quellcode einbauen Text UND Display Anzeigen aktivieren Große Formate wählen z.B. 336x280 Pixel Anzeigen im Sichtbarem platzieren Link Block einsetzen Anzeigen nah an der Navigation einbauenDonnerstag, 25. November 2010
  18. 18. Fortgeschrittene Optimierung Webseite im Google AdPlaner freigeben Adsense Anzeigen als placements freigeben Analytics Daten freigeben Adsense für Suchergebnisseiten einsetzen (AFC)Donnerstag, 25. November 2010
  19. 19. Adsense + Analytics Adsense Konto mit Analytics Konto verbindenDonnerstag, 25. November 2010
  20. 20. A/B Testing Welche Anzeige bringt mehr Umsatz? Welche Farben, Größen und Platzierungen werden am meisten geklickt? Welche Inhalte bringen das meiste Geld?Donnerstag, 25. November 2010
  21. 21. Selfmade A/B Testing <script type="text/javascript">     var random_number = Math.random();     if (random_number < .5){         // Code fuer die erste Anzeige A - z.B. ContentAd 300x250 Pixel     } else {         // Code fuer die zweite Anzeige B - z.B. Large Rectangle 336x280 Pixel     } </script> <script type="text/javascript" src="http://pagead2.googlesyndication.com/pagead/show_ads.js"> </script> http://autoschieber.net/adsense-optimierungDonnerstag, 25. November 2010
  22. 22. A/B Testing BeispielDonnerstag, 25. November 2010
  23. 23. A/B Testing AuswertungDonnerstag, 25. November 2010
  24. 24. A/B Testing Maßnahmen Channels anlegen Ad-Units anlegen Code Einbauen Auswerten Erneutes A/B TestingDonnerstag, 25. November 2010
  25. 25. Fazit - Meine Empfehlungen: Speed not quality Viel lesen Viel ausprobierenDonnerstag, 25. November 2010
  26. 26. Links, die weiterführen adsense-de.blogspot.com youtube.com/user/InsideAdSenseDE google.de/support/forum/p/adsense gettingreal.37signals.com/ autoschieber.net/adsense-optimierungDonnerstag, 25. November 2010
  27. 27. Bücher, die mich weitergebracht haben REWORK Die 4-Stunden WocheDonnerstag, 25. November 2010
  28. 28. Axel Jack Metayer Portal: http://www.kfz.net Blog: http://autoschieber.net @autoschieber DerAutoschieber Xing.com slideshare.net/autoschieberDonnerstag, 25. November 2010

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