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Podcast – An Introduction to Social Media for Business                           Autopilot Your Business Podcast Transcrip...
Podcast – An Introduction to Social Media for Business                           Autopilot Your Business Podcast Transcrip...
Podcast – An Introduction to Social Media for Business                           Autopilot Your Business Podcast Transcrip...
Podcast – An Introduction to Social Media for Business                           Autopilot Your Business Podcast Transcrip...
Podcast – An Introduction to Social Media for Business                           Autopilot Your Business Podcast Transcrip...
Podcast – An Introduction to Social Media for Business                           Autopilot Your Business Podcast Transcrip...
Podcast – An Introduction to Social Media for Business                           Autopilot Your Business Podcast Transcrip...
Podcast – An Introduction to Social Media for Business                           Autopilot Your Business Podcast Transcrip...
Podcast – An Introduction to Social Media for Business                           Autopilot Your Business Podcast Transcrip...
Podcast – An Introduction to Social Media for Business                           Autopilot Your Business Podcast Transcrip...
Podcast – An Introduction to Social Media for Business                           Autopilot Your Business Podcast Transcrip...
Podcast – An Introduction to Social Media for Business                           Autopilot Your Business Podcast Transcrip...
Podcast – An Introduction to Social Media for Business                           Autopilot Your Business Podcast Transcrip...
Podcast – An Introduction to Social Media for Business                           Autopilot Your Business Podcast Transcrip...
Podcast – An Introduction to Social Media for Business                           Autopilot Your Business Podcast Transcrip...
Podcast – An Introduction to Social Media for Business                           Autopilot Your Business Podcast Transcrip...
Podcast – An Introduction to Social Media for Business                           Autopilot Your Business Podcast Transcrip...
Podcast – An Introduction to Social Media for Business                           Autopilot Your Business Podcast Transcrip...
Podcast – An Introduction to Social Media for Business                           Autopilot Your Business Podcast Transcrip...
Podcast – An Introduction to Social Media for Business                           Autopilot Your Business Podcast Transcrip...
Podcast – An Introduction to Social Media for Business                           Autopilot Your Business Podcast Transcrip...
Podcast – An Introduction to Social Media for Business                           Autopilot Your Business Podcast Transcrip...
Podcast – An Introduction to Social Media for Business                           Autopilot Your Business Podcast Transcrip...
Podcast – An Introduction to Social Media for Business                           Autopilot Your Business Podcast Transcrip...
Podcast – An Introduction to Social Media for Business                           Autopilot Your Business Podcast Transcrip...
Podcast – An Introduction to Social Media for Business                           Autopilot Your Business Podcast Transcrip...
Podcast – An Introduction to Social Media for Business                           Autopilot Your Business Podcast Transcrip...
Podcast – An Introduction to Social Media for Business                           Autopilot Your Business Podcast Transcrip...
Podcast – An Introduction to Social Media for Business                           Autopilot Your Business Podcast Transcrip...
Podcast – An Introduction to Social Media for Business                           Autopilot Your Business Podcast Transcrip...
Podcast – An Introduction to Social Media for Business                           Autopilot Your Business Podcast Transcrip...
Podcast – An Introduction to Social Media for Business                           Autopilot Your Business Podcast Transcrip...
Podcast – An Introduction to Social Media for Business                           Autopilot Your Business Podcast Transcrip...
Podcast – An Introduction to Social Media for Business                           Autopilot Your Business Podcast Transcrip...
#5 An Introduction to Social Media for Business
#5 An Introduction to Social Media for Business
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#5 An Introduction to Social Media for Business

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In this introduction to Social Media for Business we cover how to get started.

What is the Future of Social Media?

What are the benefits of using:

Facebook
Twitter
LinkedIn
Youtube
Google +
Pinterest
What are the latest Social Media trends and how should you best manage your time?

http://autopilotyourbusiness.com/podcasts/introduction-to-social-media-for-business/

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#5 An Introduction to Social Media for Business

  1. 1. Podcast – An Introduction to Social Media for Business Autopilot Your Business Podcast TranscriptionAndrew McCauley: Okay. Welcome to another edition of Autopilot Your Business. My name is Andrew McCauley and I am excited to be on this particular session and of course joining me today is the lovely Heather Porter. Hello, Heather!Heather Porter: Hello, hello, Andrew. Hello, everybody. Thanks for joining listening us again and we are both very, very excited about this episode because we are going to do something we love and that is social media.Andrew McCauley: Social media is everywhere in the news, it‟s in the movies, it‟s in the bus ride to work, it‟s everywhere you go. So, why not dive into social media and let‟s talk about how we can use social media and how we can make it work for your business because, let‟s face it, if you are not using social media these days, you are sort of being left on the shelf.Heather Porter: I pretty much say you don‟t exist. I mean, really, let‟s first face it with YouTube as search engine no. 2 as far as how many people go there and Facebook is the what, the second largest or third largest country in the world by population or people that use it?Andrew McCauley: Currently at 850 million people as we go to air and they are due to hit a billion people sometime this year in 2012.Heather Porter: Love it. Huge. So, let‟s just kind of debunk the myths about social media, talk about it in a really easy-to- understand way today and just… like literally everybody, you guys need it, you really do need this for your business. Listen to the audio version of this document HERE Get your FREE Online Survival guide at www.autopilotyourbusiness.com © 2013 AutoPilot Your Business. All Rights Reserved. Note: We of course cant promise that all links mentioned in this document will be live, and if you stumble upon any that arent, we apologize! 1
  2. 2. Podcast – An Introduction to Social Media for Business Autopilot Your Business Podcast Transcription So, our intention today is to make it easy so you leave this podcast and you say “Yep, I know what I am going to do and why I am going to do it.” And Andrew, you are the social media bloke, are you not?Andrew McCauley: Well, that‟s what they call me, that‟s what they call me.Heather Porter: So, I propose that we sort of turn the tables for this podcast and I become more of the interviewer today. What do you think?Andrew McCauley: Alright, you got it, you got it.Heather Porter: Cool, alright.Andrew McCauley: We got to play.Heather Porter: Alright. So, Mr. Andrew McCauley, here is your first question. Actually, let‟s just talk basically about social media as a whole. Tell me a little bit more about what is social media and where is it going as a general understanding. What is it, what is social media?Andrew McCauley: I guess the term social media can be a little bit deceiving for some people. We look at the word „social‟. Okay, „social‟ is interacting with people and that‟s what we do; we have been brought up to interact with people and deal with people, build relationships but the word „media‟ I think Listen to the audio version of this document HERE Get your FREE Online Survival guide at www.autopilotyourbusiness.com © 2013 AutoPilot Your Business. All Rights Reserved. Note: We of course cant promise that all links mentioned in this document will be live, and if you stumble upon any that arent, we apologize! 2
  3. 3. Podcast – An Introduction to Social Media for Business Autopilot Your Business Podcast Transcription confuses a lot of people. The word „media‟ traditionally, as we know it, is the media, whether it‟s TV media, whether it‟s newspaper media, whether it‟s radio media and most of those medias, up until early 200, most of those medias weren‟t telling you what to do. It wasn‟t a conversation at all. People were saying that you watch TV and it would be a one-way conversation, it would be someone on TV giving you information without you interacting at all back to the TV. And then you have got radio where you are listening to a radio DJ and you are listening to the music because there is no interaction apart from when we call in on a talk-back show. Most of the time it was one way traffic. Same with newspapers and magazines, they are all one-way traffic. There is no interaction going on. And then come along in early 2000s when Facebook and MySpace and some of those early social media sites popped up. That‟s when it started seeing people having a voice and they could say “Hey, I am here, I can listen, I can respond to what you are saying and if I don‟t like you, you are going to know about it.”Heather Porter: Sure. So, it‟s two ways, basically a two-way conversation.Andrew McCauley: Totally two-way and I don‟t know if the word „media‟ should be in that whole thing when we are talking about social media because it‟s probably stifling a lot of people. It should be something like „social connection‟ or „social relationship‟ more than „social media‟.Heather Porter: Sure.Andrew McCauley: Just so people can get their head around what it is because what is also happening today – and we will go into this a little bit deeper probably in another show but – people Listen to the audio version of this document HERE Get your FREE Online Survival guide at www.autopilotyourbusiness.com © 2013 AutoPilot Your Business. All Rights Reserved. Note: We of course cant promise that all links mentioned in this document will be live, and if you stumble upon any that arent, we apologize! 3
  4. 4. Podcast – An Introduction to Social Media for Business Autopilot Your Business Podcast Transcription getting that idea that as media we have to tell people what to do, we have to tell them one-way conversation, we have to sell them something and we see so many people on social media platforms whether it‟s Facebook or Twitter or any of those that all they are doing is telling people “Buy my stuff, go here, do this” and they are losing that connection with people because they are not doing it the right way.Heather Porter: You brought up a really interesting distinction, actually. They are kind of hard wired into the old thinking of tell, tell, tell people to buy, buy, buy where actually social media, from what I understand it to be, is literally a place to hang out with your friends, family, client and just be a little bit more of who you are and give a little bit more value back into the world.Andrew McCauley: And that‟s exactly why I say it should be called „social connection‟ or „social relationships‟ or something like that because that‟s what it is – it‟s hanging out and communicating two-way backwards and forwards about what it is that you need to talk about, adding value to the conversation. You hear this a lot of time – you don‟t go to a pub, you don‟t go to a coffee shop with a friend and all you do is tell them what they should be doing and buying your stuff.Heather Porter: Yeah.Andrew McCauley: You build a relationship because it‟s a communication tool and this is exactly what social media is all about. Everything you have learned in business – now, the business rules have never changed; it‟s just the way the Listen to the audio version of this document HERE Get your FREE Online Survival guide at www.autopilotyourbusiness.com © 2013 AutoPilot Your Business. All Rights Reserved. Note: We of course cant promise that all links mentioned in this document will be live, and if you stumble upon any that arent, we apologize! 4
  5. 5. Podcast – An Introduction to Social Media for Business Autopilot Your Business Podcast Transcription delivery platform has changed that people are not picking up on.Heather Porter: I have some of our clients and they say to me “So, what am I supposed to say on Facebook, for example? What do I actually say?” and I say “Basically, pretend like you have walked into a networking event and whatever you would say in that event is appropriate to say on your Facebook page. So, you wouldn‟t actually go up to somebody you have never met face to face and just say “Hi, have a free report. Sign up now for it” or “Hey, 50% off. Go get it now.” You have to build a relationship so they actually understand who you are at first. So, tell me a little bit more about the platforms that exist. So, the big picture – what social media platforms are actually out there right now?Andrew McCauley: Okay. Well, there are probably around about… actually, I don‟t even know the numbers but I am talking in the hundreds… there are social media platforms in the hundreds although most people think “Hey, what are you talking about? I thought there are only two or three.” In actual fact, there are hundreds of different platforms out there and some of them are more directed for certain individuals or certain groups of people but most of them are accessible to everybody. It‟s just some do different things over and above all this and then of course there are at least probably the top five which I call the Big Five and I will give you a quick rundown of what each of those top five are because everyone‟s pretty much heard of them but the top five at the moment, in no particular order, are Facebook, obviously no. 1. If you are not on Facebook then, as you said, you don‟t exist. Listen to the audio version of this document HERE Get your FREE Online Survival guide at www.autopilotyourbusiness.com © 2013 AutoPilot Your Business. All Rights Reserved. Note: We of course cant promise that all links mentioned in this document will be live, and if you stumble upon any that arent, we apologize! 5
  6. 6. Podcast – An Introduction to Social Media for Business Autopilot Your Business Podcast TranscriptionHeather Porter: Yeah.Andrew McCauley: A lot of people are still scared to be on Facebook too, by the way, and I have gone through a couple of training sessions with some people recently about that. They are not sure what to do and how to interact and their biggest fear is looking silly in front of other people but the one thing I will say about these platforms is that you can‟t break them, you can get on Facebook and you can get on Twitter and LinkedIn and YouTube and all of these, you will not be able to break them, let‟s face it. Facebook pay people to try and break it. They are paying tens of people to try and break it because they want to make it as safe as possible. So, if you are worried about breaking things, you will not be breaking anything, I can guarantee that. The other thing that people are worried about is the fact that “How do I use it if I am not very technically minded?” and let me tell you 850 million out there are not all internet gurus.Heather Porter: Really?Andrew McCauley: So, they design these things, they design these platforms for people that have very low internet usability. They have to make it as friendly as possible because if they don‟t, they wouldn‟t have 850 million or a billion people using it. So, they are generally pretty user friendly and it‟s not that hard to get on board.Heather Porter: You talked about Facebook. So, what are some of these other ones, the big ones. You have just said “Well, there are hundreds of them” and I am thinking “Oh my gosh! Listen to the audio version of this document HERE Get your FREE Online Survival guide at www.autopilotyourbusiness.com © 2013 AutoPilot Your Business. All Rights Reserved. Note: We of course cant promise that all links mentioned in this document will be live, and if you stumble upon any that arent, we apologize! 6
  7. 7. Podcast – An Introduction to Social Media for Business Autopilot Your Business Podcast Transcription Really?” I am not even using maybe a few of these right. So, what are the ones I should focus on, I guess. So, there is Facebook but what else?Andrew McCauley: Facebook is the first one. Just a quick general review of Facebook is on Facebook you find a lot of old friends, you can connect with people, you can do all sorts of things like post videos, post photos, put all sorts of links there and that sort of stuff. So, it‟s a great platform just to share your life, just to connect with people. You don‟t have to share what you had for breakfast, you don‟t have to do all that sort of stuff. Just share what you find interesting and valuable and something that‟s going to add value to other people as well.Heather Porter: Yep.Andrew McCauley: So, that‟s Facebook. The nest one is Twitter. Now, Twitter confuses a lot of people and the main point of confusion is that you have only got 140 characters to convey your message. Now, 140 characters is a not a lot and many people think “Well, what can you say in 140 characters.” Well, what we need to do is jump on Twitter and you will see millions of results every minute of what people can say in 140 characters or less.Heather Porter: And that brings me actually to another question, another point. A lot of people say “Well, isn‟t it just incessant ramblings? What‟s so valuable about just little ramblings all the time that they are having on Twitter? Why do you need it? What is it for?” Listen to the audio version of this document HERE Get your FREE Online Survival guide at www.autopilotyourbusiness.com © 2013 AutoPilot Your Business. All Rights Reserved. Note: We of course cant promise that all links mentioned in this document will be live, and if you stumble upon any that arent, we apologize! 7
  8. 8. Podcast – An Introduction to Social Media for Business Autopilot Your Business Podcast TranscriptionAndrew McCauley: Totally. One of the greatest things I like about Twitter is that it has one of the best real-time search engines. Now, by that I mean if I am looking for… let‟s say we all heard about Whitney Houston dying on the weekend. Now, if I was to go to Google on Sunday morning, US time, and type in “Whitney Houston”, I would have got a whole range of different results from Google and we would have got her history, her background. I might not have gotten much about her death because it wasn‟t hitting the websites so that Google could index those particular articles.Heather Porter: Okay.Andrew McCauley: Right? So, Google would have information about her songs, her Grammy awards and all that sort of stuff and where she grew up and fan pages and all that sort of stuff but the current news, unless I have clicked on the news and found some relevant sites, the current news actually didn‟t report her death 27 minutes after Twitter started doing it and I saw this today, this article today. If I was to go and find current news about Whitney Houston‟s death, I would find everything I needed to know within minutes of her dying essentially because that‟s what people do – they are sending the information that‟s current. The good thing about Twitter is it grabs that information and gives it to you within seconds. So, the search engine is accessing the data within seconds of people posting it.Heather Porter: Just like an amazing news source.Andrew McCauley: It‟s phenomenal. Now, you can talk about a news source and say “Well, that‟s good if I wanted to know the news but I really don‟t care.” Listen to the audio version of this document HERE Get your FREE Online Survival guide at www.autopilotyourbusiness.com © 2013 AutoPilot Your Business. All Rights Reserved. Note: We of course cant promise that all links mentioned in this document will be live, and if you stumble upon any that arent, we apologize! 8
  9. 9. Podcast – An Introduction to Social Media for Business Autopilot Your Business Podcast Transcription Okay, great. So, here is way that I use Twitter just for business and business purposes. Let‟s say that you are a business coach, for instance, and you might do a search on the term „business coach‟ or „business advice‟ or „need business advice‟. Now, if I was to type in that term and somebody just in an hour or two beforehand had written a tweet that‟s saying something like “Hey, help, I need some business advice, my business is going down” and I was a business coach, I could easy contact that person within minutes of them actually posting that tweet and say “Hey, guess what, I am a business coach. I know you need some business advice. How about we get together and I can give you some advice?”Heather Porter: I love it. So, basically, from more of a layman‟s perspective, you are kind of looking at Facebook as a place to almost develop your personality and your relationship and what you can give and help people out with whereas Twitter is more, what you say, for research and very timely information of what‟s going on in your space and how to find clients well.Andrew McCauley: Exactly. And I think it‟s created a very good timely group information source. So, as soon as someone says “Oh, I need some business advice”, you are not missing the bus by looking at a Google search that‟s maybe a couple of days old. You are over there within minutes or hours saying “Hey, I have got the answer for you” and all of a sudden, that person says “Wow! Somebody‟s coming to my rescue.” So, you can find all sorts of great information. If you are looking for an answer to something you can‟t find anywhere on the net, post it on Twitter and you will see some great results. Listen to the audio version of this document HERE Get your FREE Online Survival guide at www.autopilotyourbusiness.com © 2013 AutoPilot Your Business. All Rights Reserved. Note: We of course cant promise that all links mentioned in this document will be live, and if you stumble upon any that arent, we apologize! 9
  10. 10. Podcast – An Introduction to Social Media for Business Autopilot Your Business Podcast TranscriptionHeather Porter: Love it. That‟s a very great distinction on the value of Twitter because it is so much more than what people just think it is – “Oh, it‟s a quick little tweet here and there” – but it‟s an incredible market research tool, it‟s incredible timeliness tool, finding clients. Actually, another quick question on that before we move on to the next platform. So, we have talked about researching and finding people that are asking questions and maybe potential new clients but I am still a little bit confused as to what I as a user would post. What would I actually say on it?Andrew McCauley: Well, you can do similar sort of things as you would on Facebook. The whole idea is adding value to the people that are following you. So, if you have got a whole range of followers, they are following you for a reason. Now, most of the time, they are following you for a specific reason because they have come to your profile through something whether you posted in your bio that you are a business coach with knowledge or something like that, whatever happens to be in your bio, branding expert, people are saying “Well, if you are a branding expert, I want to hear what you have got to say.” So, I might find you on Twitter and I will say “Okay, you are a branding expert. Cool! Let me see what you have got to say.” So, you may post out some tips like “First tip of the day” and you put a tip on branding. So, I am looking at you to add value to what my knowledge base already is. Give me a branding tip, just give me a quick little tip, give me a branding tip.Heather Porter: How to ask the question what you do. Listen to the audio version of this document HERE Get your FREE Online Survival guide at www.autopilotyourbusiness.com © 2013 AutoPilot Your Business. All Rights Reserved. Note: We of course cant promise that all links mentioned in this document will be live, and if you stumble upon any that arent, we apologize! 10
  11. 11. Podcast – An Introduction to Social Media for Business Autopilot Your Business Podcast TranscriptionAndrew McCauley: Okay. So, you may have a blog post, for instance. Let‟s say you have written a blog post because it‟s much more than 140 characters long.Heather Porter: Yes.Andrew McCauley: So, you have written a blog post or you have done a video or something like that on how to answer the question “What do you do?” So, you may go to twitter and say “Just written a post on how to answer “what do you do?”” and you put a link in there to your blog.Heather Porter: Got it. Okay, go it.Andrew McCauley: Right. So, there you are putting links. So, what you can with Twitter is not just answering in 140 characters but you are putting links inside your tweets so that people can get more information. It‟s almost like a teaser. It‟s almost like “Hey, here is the headline. Now, come and read the full story.”Heather Porter: That‟s what I was going to say. Yeah, Twitter is more of a headlines whereas Facebook is more about personality, isn‟t it, because you obviously have so much more space to talk about things. So, you kind of cut it down to quick, short and sweet on Twitter and then you elaborate more on Facebook.Andrew McCauley: Exactly, exactly. Again, that‟s a good point. It‟s the quick version, the headline version of the news and if you want to Listen to the audio version of this document HERE Get your FREE Online Survival guide at www.autopilotyourbusiness.com © 2013 AutoPilot Your Business. All Rights Reserved. Note: We of course cant promise that all links mentioned in this document will be live, and if you stumble upon any that arent, we apologize! 11
  12. 12. Podcast – An Introduction to Social Media for Business Autopilot Your Business Podcast Transcription read more about the headlines, click on the links that are often in the tweets to find out more.Heather Porter: Love it, great. Okay, I am clear, I am clear, Andrew. So, what else? What else do we have to use in our social media tool belt.Andrew McCauley: Well, let‟s talk about YouTube, I guess it‟s the next one.Heather Porter: Okay.Andrew McCauley: YouTube is video sharing website just recently YouTube announced that they now upload 60 hours of video to its servers every minute.Heather Porter: That‟s insane! Wow, wow, wow! Yeah.Andrew McCauley: 60 hours of video every minute to YouTube. Now, why is it so much video going on? Because, I will tell you why, mobile phones or cell phones these days are getting better and better with better quality videos that people are taking videos of everything. Every single thing you see is being videotaped now because everyone has a video camera in their pocket and it‟s only going to get more prolific.Heather Porter: Yeah.Andrew McCauley: So, the uptake of that is that video… I mean, a year or two ago, you had a think called Flip camera and Flip went out of Listen to the audio version of this document HERE Get your FREE Online Survival guide at www.autopilotyourbusiness.com © 2013 AutoPilot Your Business. All Rights Reserved. Note: We of course cant promise that all links mentioned in this document will be live, and if you stumble upon any that arent, we apologize! 12
  13. 13. Podcast – An Introduction to Social Media for Business Autopilot Your Business Podcast Transcription business. Then they had the Kodak Zi8 which was a great little camera. Kodak‟s going out of business now too. These cameras aren‟t selling anymore because everything that you need is inside your phone and the phones are only getting better, as I said. So, there are more videos being uploaded as we go through YouTube. So, why should you be on YouTube? Because that‟s what people are watching now. People are spending nights at a time on YouTube rather than TV or videos.Heather Porter: You know what else too? I was just teaching a group the other day because I read something really interesting about YouTube that people go to YouTube to find out how to learn things, to get tutorials. So, they will go to YouTube as their search engine like Google to type in “how to” and then fill in the blank.Andrew McCauley: Real time.Heather Porter: That‟s the place… Yes, same, same. So, that‟s the place if you are positioning yourself as an expert or your business or your services. That‟s where you want to be to actually show what your services can do for people, isn‟t it?Andrew McCauley: Oh, totally, totally. And it‟s the best place to do it because people know where to go now. They know that YouTube is a „how to‟ place. It‟s a site full of funny cat videos and „how-to‟s. So, you can do anything you want, you can learn anything you want on YouTube pretty much and it‟s an amazing amount of information for free. So, you want to start using it. Now, YouTube has just changed a whole range of their backend and their dashboard stuff and it‟s Listen to the audio version of this document HERE Get your FREE Online Survival guide at www.autopilotyourbusiness.com © 2013 AutoPilot Your Business. All Rights Reserved. Note: We of course cant promise that all links mentioned in this document will be live, and if you stumble upon any that arent, we apologize! 13
  14. 14. Podcast – An Introduction to Social Media for Business Autopilot Your Business Podcast Transcription becoming more and more social now. So, when you log into YouTube, there are people recommending other videos for you. There are connections being made similar to what Twitter and Facebook are doing. So, you can post updates and things like that. We are in the middle of doing an entirely new product on YouTube right now because there are so many changes to YouTube, so many cool features of YouTube that people just don‟t know it because they are not used to it just yet.Heather Porter: Love it, love it. You know what else? I have to tell a quick little story off in a little tangent. You know how in YouTube you are watching videos in your space, the things that you want to learn more about and then suddenly down the right hand side you see a scary face or a scary clown video, like a funny cat video and you start to kind of go down the wormhole and you are clicking on all these videos. The other day I went down a very freaky wormhole where there were kind of deformed people videos and the one thing I absolutely love to know and would always stay with me is that one of the comments right up at the top underneath the video was “Ooh! So, I have gone to that site of YouTube, have I?” I just thought I should share that because that story proves a point is that the way it‟s designed is to have you click around and hang out there for a while. So, there are all these great little tools that you can have your videos showing up on the right hand side that says “Suggested Videos” and all that.Andrew McCauley: I think we will do an entire podcast about YouTube tricks and tips because I have just come away from a place where I have learned a whole range of new cool ones which I am testing right now and getting some amazing results. So, I think we will have to share them on a separate podcast. Listen to the audio version of this document HERE Get your FREE Online Survival guide at www.autopilotyourbusiness.com © 2013 AutoPilot Your Business. All Rights Reserved. Note: We of course cant promise that all links mentioned in this document will be live, and if you stumble upon any that arent, we apologize! 14
  15. 15. Podcast – An Introduction to Social Media for Business Autopilot Your Business Podcast TranscriptionHeather Porter: Definitely. Actually, I am already feeling that there has to be a separate podcast for each of these tools because there is so much on each thing.Andrew McCauley: I think we will do that too.Heather Porter: Yes.Andrew McCauley: Just for the listeners, I will give you a quick tip about wormholes and how to avoid them or how to get go down the safety road back to where you were. I often find myself looking at those wormholes and if you are not sure what I am talking about, a wormhole is essentially where you think you are going to look at one video and somebody else grabs your attention and you go and click on that and then something else will grab your attention and, as you said, the next thing you know you are down a really weird place.Heather Porter: Yup.Andrew McCauley: Often I open those videos with a right click of my mouse and I open in a new tab. So, the original video that I am watching, I keep it open in that tab and then I will open the wormholes in separate tabs. So, I can easily step out of those tabs and close them down as I go. So, I still remember exactly what the original video was and why I was there in the first place.Heather Porter: It‟s a good little tip, Andrew. I like that. Listen to the audio version of this document HERE Get your FREE Online Survival guide at www.autopilotyourbusiness.com © 2013 AutoPilot Your Business. All Rights Reserved. Note: We of course cant promise that all links mentioned in this document will be live, and if you stumble upon any that arent, we apologize! 15
  16. 16. Podcast – An Introduction to Social Media for Business Autopilot Your Business Podcast TranscriptionAndrew McCauley: So, it saves me hours of time.Heather Porter: So, I guess, on that note let‟s into another little more serious social media tool and this one is LinkedIn and I will just preface this with saying that most of the clients that come us say “No, I don‟t do anything on LinkedIn. I don‟t really understand why I need to. Isn‟t that where you just put your CV or your resume. Isn‟t that just for professionals? Blah, blah, blah.” So, what is LinkedIn really and why is it such a great tool?Andrew McCauley: I think LinkedIn is probably the best tool – I have got more work out of LinkedIn than pretty much anything else and I don‟t do enough on there and I am still getting more work than anything else. So, LinkedIn is almost like a Facebook for professional people. It‟s sparing the gamy apps. There is no Farmville or that sort of stuff. There are people selling those sort of things on there and that‟s going to happen anywhere you go but it‟s not selling like ridiculous amounts of selling. It‟s more of professional people connecting with each other and sharing ideas and common knowledge.Heather Porter: Okay.Andrew McCauley: Your profile information will house a lot of information in it than a profile on Twitter or a profile on say Facebook. So, the great thing about LinkedIn is that you can pretty easily become an expert in your area quite easily and all you need to do is have a great profile filled out but there are others things like joining groups – there is a whole range of groups on LinkedIn that you can share common knowledge with people from those groups. You can answer questions. Listen to the audio version of this document HERE Get your FREE Online Survival guide at www.autopilotyourbusiness.com © 2013 AutoPilot Your Business. All Rights Reserved. Note: We of course cant promise that all links mentioned in this document will be live, and if you stumble upon any that arent, we apologize! 16
  17. 17. Podcast – An Introduction to Social Media for Business Autopilot Your Business Podcast Transcription People will pose questions all day and you can answer them. In fact, they often have 15, 20, 30 different people answering the same question and what it does is it lets you become the expert and people see “Wow! He has answered another question or he has answered this question. I am going to go and find out more about that person.” And just by answering questions, I get people coming to me saying “Hey, that‟s a great answer. I have never thought of doing that” and because I have given them something or something different or something even, dare I say, a little bit secret of what I do, people want to find out more about me and who I am. I just got one today even from LinkedIn saying “Wow! I never knew that you could do that on that particular topic. That‟s amazing. I never heard of anyone doing that before. Hey, let‟s connect even more.” Now, is that making you any money? No, probably not at this stage but could it? Definitely, it could. It could be something that leads to something else.Heather Porter: Definitely. Then a question on that. So, I will be clear on how to use both Facebook and LinkedIn. Do you post the same sorts of things on both those platforms and if so, why or if not, why not? So, what‟s the difference of really positioning yourself on an expert of both of those?Andrew McCauley: Once again, it‟s a platform for more professional people. So, if you are on Facebook and you are posting some great photos of a barbecue on the weekend, it‟s not going to really cut it too much on LinkedIn. People want to know professional information rather than trivial. But at the same time you still should appear as a person rather than a robot or a logo. So, if you want to give information about a topic, what you are doing on LinkedIn just remember that you are representing your brand in itself. So, you want to Listen to the audio version of this document HERE Get your FREE Online Survival guide at www.autopilotyourbusiness.com © 2013 AutoPilot Your Business. All Rights Reserved. Note: We of course cant promise that all links mentioned in this document will be live, and if you stumble upon any that arent, we apologize! 17
  18. 18. Podcast – An Introduction to Social Media for Business Autopilot Your Business Podcast Transcription keep it professional but also have a human element to it as well.Heather Porter: Okay. So, I am going to recap so far as how I understand these platforms based on what you have said.Andrew McCauley: Okay, good.Heather Porter: Okay. So, Facebook is your holistic brand – you as a person, your personality coming forward. It‟s bits of photos, it‟s funny little facts, it‟s questions, it‟s conversations. Then you have Twitter which is your headlines. It‟s a quick way of entering into new markets, doing research, and also getting new blood into your business or into your funnel. Then you have LinkedIn. This is where you get to kind of show off your expertise. This is where you get to position yourself as the expert. Although you may do that slightly in other places like Facebook and Twitter, this is where you really get to build your credibility and authority in your space. Then you have YouTube. That‟s where you get to teach people what you do in videos, right? You actually get to explain and show what you do. Did I get that right? Listen to the audio version of this document HERE Get your FREE Online Survival guide at www.autopilotyourbusiness.com © 2013 AutoPilot Your Business. All Rights Reserved. Note: We of course cant promise that all links mentioned in this document will be live, and if you stumble upon any that arent, we apologize! 18
  19. 19. Podcast – An Introduction to Social Media for Business Autopilot Your Business Podcast TranscriptionAndrew McCauley: Yeah, spot on. On YouTube, it‟s not just what you do but it‟s also what you have done for people too, like you can show some results, show videos of testimonials. You can show videos of how other people use your product or service.Heather Porter: So, very quickly, what we are learning here is that the reason why you need all of this and all of it working together because each thing does a very important thing for your brand but left alone, if you are just using one of these little pieces of the puzzle, it‟s not going to give the whole picture of who you are and what you can do for somebody.Andrew McCauley: Totally, totally.Heather Porter: Okay.Andrew McCauley: That‟s exactly right. It‟s all about using all of these stuff together so that your brand is being completed, so you are not missing anybody. Now, people will say “What if I have got friends on Twitter and they are also friends on Facebook, won‟t they get sick of saying the same thing?” Well, the simple fact is that you are not likely to have any friends have Facebook and Twitter open at the same time looking at that sort of information. And don‟t worry about if someone says it‟s the same post twice. It‟s not a big deal.Heather Porter: And it might actually just convince somebody because we are all so busy sometimes, even if you see something twice, Listen to the audio version of this document HERE Get your FREE Online Survival guide at www.autopilotyourbusiness.com © 2013 AutoPilot Your Business. All Rights Reserved. Note: We of course cant promise that all links mentioned in this document will be live, and if you stumble upon any that arent, we apologize! 19
  20. 20. Podcast – An Introduction to Social Media for Business Autopilot Your Business Podcast Transcription you are actually going to click on to it on the second time, maybe.Andrew McCauley: Yeah. And the other thing I says is “If you have ever been on the radio or watch TV when news comes on” and let‟s say the 7 a.m. news and you are listening to a radio report about a news item and then at 8 o‟clock you listen to the news again and it‟s not an original item; it‟s exactly the same as the 7 o‟clock news. They repeat it, they have been repeating it forever. It doesn‟t matter if you hear the same thing over and over again. I mean, don‟t go overboard and post the same tweet every 10 minutes but if you post it one or two or three or four times, it‟s not going to ruin your reputation. That‟s for sure.Heather Porter: Very, very good point. Very good point. And there is a lot of noise and a lot of information constantly surrounding all of us nowadays. So, chances are like you said that somebody‟s not going to be sitting in YouTube, Google… no, we haven‟t got into Google yet, we are hitting that next… YouTube, Facebook, Twitter, they are not going to be hanging on all those at the same time. So, exactly right. So, you don‟t really have a risk of overwhelming or giving too much information to people.Andrew McCauley: Totally, totally.Heather Porter: Which brings me to Google which I just kind of slid in there very quickly – the coveted Google+ which is all on everybody‟s lips right now although no one really, really understands what it is and do they need it and if they need it, how much do they actually need of it right now. Listen to the audio version of this document HERE Get your FREE Online Survival guide at www.autopilotyourbusiness.com © 2013 AutoPilot Your Business. All Rights Reserved. Note: We of course cant promise that all links mentioned in this document will be live, and if you stumble upon any that arent, we apologize! 20
  21. 21. Podcast – An Introduction to Social Media for Business Autopilot Your Business Podcast Transcription So, what‟s Google+?Andrew McCauley: Google+ or g+ as it‟s known is the new kid on the block and the new kid on the block is growing really, really fast. And why do you want to use it? Well, it‟s Google‟s third or fourth attempt at social media and this time I think they are on a winner and it‟s growing rapidly. Now, the reason it‟s growing rapidly is it‟s letting people connect in a different format. I mean, this is not the only thing that it‟s good for. It does a lot of things that Facebook does already. So, you can share videos, you can share information but the power of Google is that it‟s linking all of its information, its social information to Google search results now and this is going to be one of the biggest things because when you are doing a search for something on Google, you will find that if somebody in your circles – they call them „circles‟ rather than „friends‟ or „groups‟, they are called „circles‟ – if somebody in your group has recommended or what they call „+1‟ – It‟s the same as what the „like‟ button is to Facebook; so, you +1 somebody, so, if you go to a website, let‟s say I go to your blog site, Heather, and you have written a blog about branding and I click on the „+1‟ button, that means I have publicly told the world that I like that post. So, all of my friends and all of the people that are connected with me in my circles know that I have actually endorsed that blog post.Heather Porter: So… Go ahead. Listen to the audio version of this document HERE Get your FREE Online Survival guide at www.autopilotyourbusiness.com © 2013 AutoPilot Your Business. All Rights Reserved. Note: We of course cant promise that all links mentioned in this document will be live, and if you stumble upon any that arent, we apologize! 21
  22. 22. Podcast – An Introduction to Social Media for Business Autopilot Your Business Podcast TranscriptionAndrew McCauley: Now, let‟s say your blog post is on branding for women. Okay, the blog post is about branding for women and I have given it a „+1‟. Now, let‟s say another friend of mine on my Google circles goes to their computer and they type in “branding for women” in Google. The very first result that they are going to see is anything that‟s based on essentially like word of mouth which means if any of their friends in their Google circles, which I would be one of them, has +1ed something that‟s relevant to their search term, that is going to be their no. 1 result in the Google search.Heather Porter: Just because it was +1ed by one of their friends.Andrew McCauley: Just because it has been +1ed by one of their friends.Heather Porter: Wow!Andrew McCauley: So, this is how powerful it‟s going to be. It‟s going to be amazing. Here is a little tip: The more you +1 things out in Google world, the more your face will show up in all of your friends‟ results because you are out there telling the world you have endorsed certain bits and pieces – certain blog posts, certain sites.Heather Porter: What an amazing way to position yourself as an expert, right? It‟s somebody… the place to go. Listen to the audio version of this document HERE Get your FREE Online Survival guide at www.autopilotyourbusiness.com © 2013 AutoPilot Your Business. All Rights Reserved. Note: We of course cant promise that all links mentioned in this document will be live, and if you stumble upon any that arent, we apologize! 22
  23. 23. Podcast – An Introduction to Social Media for Business Autopilot Your Business Podcast TranscriptionAndrew McCauley: Totally. Every time you see something, go and +1 it if it‟s in your industry because those search results are going to start showing up and your face is going to be next to them saying “Hey, remember me? I am the person who +1 this.”Heather Porter: What an amazing tool. Okay, so the + stuff… but is it like Facebook? I mean, do you have a profile and a photo and…?Andrew McCauley: Certainly, you do have a profile, you have a photo, you have a section. We didn‟t talk about pages on Facebook but Google also has their own business page as well now. So, you can create a business page for your business which I recommend you do. And just today, just today – this is the first time I ever saw this and I am trying to see if I can find another repeat of this and you probably haven‟t seen this either – but when I did a Google search this morning for something… Let me see if I can just replicate it as we are speaking right now… when I did a Google search for a particular topic… yep, there it is… the very first… So, I just searched on Google „social media‟. Now, not only does the „+1s‟ and that sort of things come up on the top of the search results but on the right hand side where ads would normally go, it‟s now giving me people and pages on Google+.Heather Porter: Oh my Gosh!Andrew McCauley: Yeah – I have to send you a copy of this too – but now it‟s coming on the pages on Google+ related to social media and it‟s got the first person is Byron Smith, the second one is somebody else and somebody else and it tells me what circles they are in for me, how I am connected to them and what is the information about this person. This is their Listen to the audio version of this document HERE Get your FREE Online Survival guide at www.autopilotyourbusiness.com © 2013 AutoPilot Your Business. All Rights Reserved. Note: We of course cant promise that all links mentioned in this document will be live, and if you stumble upon any that arent, we apologize! 23
  24. 24. Podcast – An Introduction to Social Media for Business Autopilot Your Business Podcast Transcription business pages popping up. It‟s not their websites, it‟s their business pages… So, that‟s new today, brand new, hot off the press, we are doing a podcast as it rolls out today.Heather Porter: So, imagine – and I love that because that‟s how fast the stuff moves – but imagine getting in on this right now, guys, with you listening to this right now and imagine going out there and being one of the first people in your industry to actually create these business pages and get out there and suddenly you are quite easily being able to position yourself as authority in that space because I have a feeling that people are a little bit overwhelmed and a little bit kind of “I don‟t know about this Google+ thing”. So, for those of us who want to move quick and get in there first, there will be big benefits for that.Andrew McCauley: Totally, totally. So, I am not going to scare you too much with Goggle+. All I am going to say is get on there and have a play with it. Don‟t feel like you are going to break it. Just go in and just what it‟s about. There are plenty of places like YouTube where you can go and find out exactly what‟s going on but go and check it out and see for yourself how these things are working.Heather Porter: And on the next episodes too we will actually walk you guys through exactly how to do that. So, when Andrew says go and have a play and get set up, we will show you where to go, where to log in, how to create your account and all the things that you need to keep in mind when you are doing.Andrew McCauley: Exactly, exactly. So, yes, that‟s Google+ in a nutshell. Listen to the audio version of this document HERE Get your FREE Online Survival guide at www.autopilotyourbusiness.com © 2013 AutoPilot Your Business. All Rights Reserved. Note: We of course cant promise that all links mentioned in this document will be live, and if you stumble upon any that arent, we apologize! 24
  25. 25. Podcast – An Introduction to Social Media for Business Autopilot Your Business Podcast TranscriptionHeather Porter: So, there is something else that‟s kind of come up recently that also seems to be like it‟s going to be quite big and I am just curious and your thoughts on that as well. It‟s called – and let me know if I pronounce this correct but is it „Pinterest‟?Andrew McCauley: Aha, Pinterest. Actually, Pinterest is like a rocket out of the gates. In the last three weeks, Pinterest has gone from zero to the fasting growing social site ever, ever.Heather Porter: So, it only makes sense that we are going to talk about it and we have got to talk about it if that‟s happening.Andrew McCauley: I am going to give you a quick rundown on Pinterest. I am going to put on the concept of Pinterest and how it got so big so fast but here is what it‟s essentially about. Here is my take on it because there is not much written out there about it, so I am going to give you my take on it.Heather Porter: Okay.Andrew McCauley: Pinterest is like… it‟s like Twitter but with pictures. You create pinboards, what they call pinboards or boards, and you pin things to the board and often it‟s a picture, it will be an image or something like that. So, you might have a photo, some photos that you have taken for a party, and you might want to create a board that‟s called „Family Board‟ and you pin your photos to the board and you share it with other people. Now, the reason Pinterest has taken off so fast is that you can link up with your Twitter friends and you can link up with your Facebook friends and that Listen to the audio version of this document HERE Get your FREE Online Survival guide at www.autopilotyourbusiness.com © 2013 AutoPilot Your Business. All Rights Reserved. Note: We of course cant promise that all links mentioned in this document will be live, and if you stumble upon any that arent, we apologize! 25
  26. 26. Podcast – An Introduction to Social Media for Business Autopilot Your Business Podcast Transcription sort of things. So, people in your circles can get know pretty quickly that you are a part of Pinterest.Heather Porter: Do you know, my sister actually used this the other day and from my understanding, it sort of started out for women, didn‟t it? Because women would post their wedding dress ideas or recipes and because of how women work, we all like to gossip and have a chat and share ideas. So, I think that‟s probably why it‟s spread so quickly but what I loved is she said she put up a photo of Gerard Butler, the actor, and she said to me “I created an account, I stuck up a photo of Gerard Butler and it got re-pinned about a hundred times in less than an hour” and I said “What?” and she said “Just because he is hot of course” but that is interesting in and of itself that you can go in and create an account, put your first photo up and have re-spread within an hour.Andrew McCauley: Re-pinned, yeah, that‟s re-pinned real quick. The other thing about this is there is a whole bunch of smart marketers that are thinking about this and going “Well, how can we do that?” So, they are putting product pictures up. They are putting images of their logos and that sort of stuff or things that have worked for them. I am going to start using it for keynotes. When I am doing some keynotes, all my PowerPoint slides, I am going to pin those up as an image, each one of those PowerPoints will be an image.Heather Porter: Ah, can‟t wait to hear the results of that.Andrew McCauley: Yeah. So, Pinterest – the word „interest‟ with the letter „P‟. It‟s on fire, you will hear about it every way. It‟s going crazy. There are some really cool stuff in there. The good thing about Pinterest is people can pin something from your website. Listen to the audio version of this document HERE Get your FREE Online Survival guide at www.autopilotyourbusiness.com © 2013 AutoPilot Your Business. All Rights Reserved. Note: We of course cant promise that all links mentioned in this document will be live, and if you stumble upon any that arent, we apologize! 26
  27. 27. Podcast – An Introduction to Social Media for Business Autopilot Your Business Podcast Transcription Let‟s say you have got a picture of your item. Somebody comes on to your website and they want to pin the picture to their pinboard. They can pin it but Pinterest will still give you credit for your website.Heather Porter: Wow!Andrew McCauley: They will give you credit. So, you know people aren‟t ripping your pictures off and claiming as their own. They say “Hey, this is where the original came from”. So, if people are putting your pictures on their boards and they are getting re-pinned, then it‟s all of a sudden turning viral for the people to see what‟s out there.Heather Porter: So, right now, I am feeling two things. I am feeling very, very excited about all this now that we have collectively talked about what‟s available but I am also feeling overwhelmed and I know that if I am feeling a little bit overwhelmed that anybody listening to this that‟s kind of new in this space is probably… their heads are about ready to pop off or some might say they are feeling a little lopsided. By the way, guys, that was a joke that Andrew and I have. When we are very busy, we say “My head feels lopsided”. So, it‟s okay if you are feeling that right now but the question is what can you do about it? How do you use these tools in a way where you are not spending 18 hours a day just using these tools?Andrew McCauley: Yeah, that‟s a great question and that comes up all the time and it‟s like “You know what, how much do I have to learn? Do I have to go and learn each one of these? Is it going to take me hours and hours and hours to learn? And then when I do learn, how am I going to even think about Listen to the audio version of this document HERE Get your FREE Online Survival guide at www.autopilotyourbusiness.com © 2013 AutoPilot Your Business. All Rights Reserved. Note: We of course cant promise that all links mentioned in this document will be live, and if you stumble upon any that arent, we apologize! 27
  28. 28. Podcast – An Introduction to Social Media for Business Autopilot Your Business Podcast Transcription spending all the time posting my information to all these different sites? So, one of the great things about all these is that there are some tools out there which let you do a lot of it at once. So, if you connect several different platforms together, so you can post a similar subject out or you can use a dashboard or things like Tweetdeck or Hootsuite – that‟s Tweetdeck, we are going to stick that in the resource section of the podcast – it lets you manage that sort of stuff. So, if you find something you want to post, you can post it out to one of the platforms or you can post it out to all of the platforms that are connected. So, it lets you control that sort of stuff easily without having to spend hours and hours and hours in doing that sort of thing.Heather Porter: And what about rating people or staying in touch with people across all of your platforms? Does it also sort of allow you to do that? How do you…?Andrew McCauley: Yeah, totally, like with Hootsuite and Tweetdeck you can set some alerts. So, if you have got… let‟s say you have got some favorite people that are posting regularly and you don‟t want to miss a tweet or a post because you find their information is relevant and beneficial for you, you can create a little alert for them so that you get a stream if you like, what they call a stream of information, just from that person. So, it‟s not being lost in the other noise that‟s going on there.Heather Porter: Wow! Okay. So, there is some good tools. Do they take a long time to learn? Are they overwhelming? Listen to the audio version of this document HERE Get your FREE Online Survival guide at www.autopilotyourbusiness.com © 2013 AutoPilot Your Business. All Rights Reserved. Note: We of course cant promise that all links mentioned in this document will be live, and if you stumble upon any that arent, we apologize! 28
  29. 29. Podcast – An Introduction to Social Media for Business Autopilot Your Business Podcast TranscriptionAndrew McCauley: They are quite simple and the reason they are simple is because a lot of people want to be users and a lot of people don‟t have the best technical skills to go and learn something complicated. So, they want to make sure that it‟s easy for everybody to use.Heather Porter: Got it. Okay, okay. We have talked about the big five and maybe big six with Pinterest in there, we talked about the tools that you can potentially use to automate and save yourself some time. One question as we start to kind of come closer to closing on this podcast episode is the best practices. There are people spamming, there are people that are adding forcefully or just without asking you first, people add you into groups in Facebook. There are all sorts of little things going around right now on social media that I guess people are not very happy with, they feel like their privacy is not protected as well. So, I guess as a fundamentals rule, what are some rules that we can all follow to use social media the best way?Andrew McCauley: I guess the first one is don‟t spam people. So, don‟t go out and just blast your list with something that‟s not valuable. Go and give them information, make sure that the information that you are giving them is going to add value to your relationship with that person. After five or six pieces of valuable information, then give them something to go and look at on their own maybe your blog post or maybe sales page or maybe video of yours but make sure that the information you are giving people is not really pissing people off. So, that‟s one of the first things. The second one is just have a conversation with, just chat as if you are talking at a coffee shop or a bar or something like that. Listen to the audio version of this document HERE Get your FREE Online Survival guide at www.autopilotyourbusiness.com © 2013 AutoPilot Your Business. All Rights Reserved. Note: We of course cant promise that all links mentioned in this document will be live, and if you stumble upon any that arent, we apologize! 29
  30. 30. Podcast – An Introduction to Social Media for Business Autopilot Your Business Podcast Transcription As far as privacy goes, you want to make sure that your own privacy settings, you should review those regularly so that you are not getting a whole range because you will get inundated with information from these sites. By default, they will set your information so you get an e-mail every time somebody does something on your sites. Go and check the privacy settings and your account settings so that people aren‟t bombarding you with irrelevant information.Heather Porter: Yeah.Andrew McCauley: That‟s one of the first things I would do on those sites, just check your social settings and account settings on those sites as well. Other best practices are if people ask you a question, answer them back. Don‟t be rude. There is no point being rude or obnoxious on any of these sites because it will only go around and come back and bite you on the bum. So, just be pleasant. If somebody is being nasty to you, just walk away – de-friend them, leave them but don‟t just into a slugging match. I have seen that all that often and I have seen it regularly and lately of a slugging match and it‟s just ugly. It‟s not good for anybody, it doesn‟t matter who is right or wrong. At the end of the day, people are going to look at you and go “Why is stooping down to that particular level?”Heather Porter: Good point.Andrew McCauley: Yeah. Listen to the audio version of this document HERE Get your FREE Online Survival guide at www.autopilotyourbusiness.com © 2013 AutoPilot Your Business. All Rights Reserved. Note: We of course cant promise that all links mentioned in this document will be live, and if you stumble upon any that arent, we apologize! 30
  31. 31. Podcast – An Introduction to Social Media for Business Autopilot Your Business Podcast TranscriptionHeather Porter: Good point.Andrew McCauley: And common sense is another one – just use common sense.Heather Porter: Yeah. And like we were saying before, just be yourself. I mean, if you are quirky, be quirky; if you are funny, be funny. Whatever you are, be that way online because people love to do business with people… you build trust slowly online and if you are trying to be something that you are not, it does come out and it does look like you are being wooden or trying something on. So, just be yourself.Andrew McCauley: Yeah. Don‟t be someone else you are not.Heather Porter: Exactly, exactly.Andrew McCauley: Exactly.Heather Porter: So, I guess the next question on this would be what is the best place to get started? What should I do next after listening to this podcast and I know now that I want all of these accounts, what do I do next to not overwhelm myself but to actually take some baby steps to move forward?Andrew McCauley: Not overwhelming yourself is the first step. Don‟t get overwhelmed with it. If you are not on all of them by the weekend, then that‟s okay as well. Just take it at one step at a time. Just say “One week, I am getting a look at Facebook” and then check it out if you haven‟t looked at Listen to the audio version of this document HERE Get your FREE Online Survival guide at www.autopilotyourbusiness.com © 2013 AutoPilot Your Business. All Rights Reserved. Note: We of course cant promise that all links mentioned in this document will be live, and if you stumble upon any that arent, we apologize! 31
  32. 32. Podcast – An Introduction to Social Media for Business Autopilot Your Business Podcast Transcription Facebook. If you haven‟t looked at YouTube, go and see what YouTube is about, have a play with it. Go and let yourself run in some rabbit warrens and just find out where it takes you. Have a look at what people are doing. You will be amazed at the quality of stuff that‟s out there and I am talking not on the good end, I am talking on the low end. We are talking about people that have got thousands and hundreds of thousands of hits on their channels with THE WORST videos ever on how-to but they are getting hits, they are amazingly popular. So, don‟t let perfection stop you. Whatever it is, don‟t stop there and go “I haven‟t got the right qualities” or “I haven‟t got the right camera or microphone or computer”. Don‟t let that stop you. Just get out there and make something. Upload a video to YouTube and see how it works and then rip it down, just delete it.Heather Porter: Exactly and that‟s the key about perfection in the internet – you can never be perfect online because online moves too fast to let you to have practice enough to be perfect.Andrew McCauley: Exactly. And let‟s face it, when you are starting out, you are not going to have six billion people looking at your website the first minute when you launch it. Unfortunately, that‟s not the case. So, we are going to talk about how you can get not six billion people but more than one person looking at your website down the track when we talk about some traffic strategies but get out there and just do it. No one‟s going to find you, no one‟s going to see it, give an attempt, make it as bad as you can so you can learn from your mistakes.Heather Porter: And another thing too that I think is great is to get started easily on Facebook or Twitter is to go and find 10 people on each of those, ten people or pages and just look at them in the morning each day, spend 15 minutes just having a look to see what they are doing – 10 people or businesses that Listen to the audio version of this document HERE Get your FREE Online Survival guide at www.autopilotyourbusiness.com © 2013 AutoPilot Your Business. All Rights Reserved. Note: We of course cant promise that all links mentioned in this document will be live, and if you stumble upon any that arent, we apologize! 32
  33. 33. Podcast – An Introduction to Social Media for Business Autopilot Your Business Podcast Transcription you like – and then you can kind of get an idea just by watching people on what you would want to do when you actually start to grow your presence using these tools.Andrew McCauley: Yeah, take notes. Use this smart file and take notes and that sort of thing.Heather Porter: Exactly.Andrew McCauley: So, get started, just get on and have a play with them, look for people that you know, connect with them, ask people that you don‟t even know “Hey, how did you get started or what was your best tip for getting started on this particular item?”Heather Porter: Or go to Twitter search and type in “how do I get started?”Andrew McCauley: There you go, on YouTube search.Heather Porter: Yeah, YouTube search.Andrew McCauley: All of those.Heather Porter: Another thing too then I guess would be, because we do want to dive deep into each of these five and maybe even Pinterest because there is a lot of movement there in the future in our future episodes, so guys, when you are listening to this and as you start to have a play with all these different tools, write down your questions please and Listen to the audio version of this document HERE Get your FREE Online Survival guide at www.autopilotyourbusiness.com © 2013 AutoPilot Your Business. All Rights Reserved. Note: We of course cant promise that all links mentioned in this document will be live, and if you stumble upon any that arent, we apologize! 33
  34. 34. Podcast – An Introduction to Social Media for Business Autopilot Your Business Podcast Transcription visit us, go to www.AutopilotYourBusiness.com/Podcast and our will see the episode – this is episode #5 – go on and enter episode #5, we have a commenting space there, leave us your questions please on anything – Facebook, Twitter, LinkedIn, YouTube, Google+ and even Pinterest – and what we would love to do is actually compile your questions and as we go into each of these topics further, we will actually answer these questions for our future episodes.Andrew McCauley: Yes, totally, totally. Definitely.Heather Porter: Anything else, Andrew „The Social Media Bloke‟ McCauley, to add to the end of this generalized Social Media And Why You Need It In Your Business And Life podcast?Andrew McCauley: You know what, for now, I think we have fried enough people‟s brains to go and do much more and we can keep going and I do have other courses and stuff but for now, the biggest takeaway is go have a play, go and get started, start having a look around, you will have heaps of questions. In fact, get those questions getting ready because when we do our particular podcast on each of these different platforms, we are going to be able to answer them before you even get to the end of it. So, send those questions in while you are having a play right now and we will answer those while we are on the podcast.Heather Porter: www.AutopilotYourBusiness.com/Podcast and just go to episode #5 and leave your questions there. Right now, while you are listening to us, go do it now and then we can get back to you and let you know. Listen to the audio version of this document HERE Get your FREE Online Survival guide at www.autopilotyourbusiness.com © 2013 AutoPilot Your Business. All Rights Reserved. Note: We of course cant promise that all links mentioned in this document will be live, and if you stumble upon any that arent, we apologize! 34

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