Podcast – How to Use Wordpress for Your Websites                    Autopilot Your Business Podcast TranscriptionAndrew Mc...
Podcast – How to Use Wordpress for Your Websites                    Autopilot Your Business Podcast Transcription         ...
Podcast – How to Use Wordpress for Your Websites                    Autopilot Your Business Podcast TranscriptionHeather P...
Podcast – How to Use Wordpress for Your Websites                    Autopilot Your Business Podcast Transcription         ...
Podcast – How to Use Wordpress for Your Websites                    Autopilot Your Business Podcast Transcription         ...
Podcast – How to Use Wordpress for Your Websites                    Autopilot Your Business Podcast Transcription         ...
Podcast – How to Use Wordpress for Your Websites                    Autopilot Your Business Podcast TranscriptionHeather P...
Podcast – How to Use Wordpress for Your Websites                    Autopilot Your Business Podcast TranscriptionHeather P...
Podcast – How to Use Wordpress for Your Websites                    Autopilot Your Business Podcast Transcription         ...
Podcast – How to Use Wordpress for Your Websites            Autopilot Your Business Podcast Transcription                 ...
Podcast – How to Use Wordpress for Your Websites                    Autopilot Your Business Podcast TranscriptionAndrew Mc...
Podcast – How to Use Wordpress for Your Websites                    Autopilot Your Business Podcast TranscriptionHeather P...
Podcast – How to Use Wordpress for Your Websites                    Autopilot Your Business Podcast Transcription         ...
Podcast – How to Use Wordpress for Your Websites                    Autopilot Your Business Podcast TranscriptionAndrew Mc...
Podcast – How to Use Wordpress for Your Websites                    Autopilot Your Business Podcast TranscriptionAndrew Mc...
Podcast – How to Use Wordpress for Your Websites                    Autopilot Your Business Podcast Transcription         ...
Podcast – How to Use Wordpress for Your Websites                    Autopilot Your Business Podcast TranscriptionAndrew Mc...
Podcast – How to Use Wordpress for Your Websites                    Autopilot Your Business Podcast Transcription         ...
Podcast – How to Use Wordpress for Your Websites                    Autopilot Your Business Podcast Transcription         ...
Podcast – How to Use Wordpress for Your Websites                    Autopilot Your Business Podcast TranscriptionAndrew Mc...
Podcast – How to Use Wordpress for Your Websites                    Autopilot Your Business Podcast Transcription         ...
Podcast – How to Use Wordpress for Your Websites                    Autopilot Your Business Podcast Transcription         ...
Podcast – How to Use Wordpress for Your Websites                    Autopilot Your Business Podcast Transcription         ...
Podcast – How to Use Wordpress for Your Websites                    Autopilot Your Business Podcast TranscriptionHeather P...
Podcast – How to Use Wordpress for Your Websites                    Autopilot Your Business Podcast Transcription         ...
Podcast – How to Use Wordpress for Your Websites                    Autopilot Your Business Podcast TranscriptionHeather P...
Podcast – How to Use Wordpress for Your Websites                    Autopilot Your Business Podcast Transcription         ...
Podcast – How to Use Wordpress for Your Websites                    Autopilot Your Business Podcast TranscriptionHeather P...
Podcast – How to Use Wordpress for Your Websites                    Autopilot Your Business Podcast TranscriptionAndrew Mc...
Podcast – How to Use Wordpress for Your Websites                    Autopilot Your Business Podcast Transcription         ...
Podcast – How to Use Wordpress for Your Websites                    Autopilot Your Business Podcast Transcription         ...
Podcast – How to Use Wordpress for Your Websites                    Autopilot Your Business Podcast TranscriptionAndrew Mc...
Podcast – How to Use Wordpress for Your Websites                    Autopilot Your Business Podcast TranscriptionAndrew Mc...
Podcast – How to Use Wordpress for Your Websites                    Autopilot Your Business Podcast Transcription         ...
Podcast – How to Use Wordpress for Your Websites                    Autopilot Your Business Podcast TranscriptionAndrew Mc...
Podcast – How to Use Wordpress for Your Websites                    Autopilot Your Business Podcast TranscriptionHeather P...
#3 How to Use WordPress for your Websites
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#3 How to Use WordPress for your Websites

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WordPress is one of the most powerful and easiest ways to build a website…and it is FREE!

In this episode we discuss:

1. What is WordPress

A CMS (content management system) you can install on your own site.
It now sits somewhere in between a full CMS and a blogging platform.



2. Pros of using WordPress:

It is open-source which means:

it is easy to find support to update it, fix it, etc. You can hire anyone anywhere instead of someone who is an expert in a particular CMS.
It has thousands of developers world wide working on it to make it better.
Notable brands using wordpress:

New York Times
Mashable
CNN
Forbes
Ebay
Sony and many more…
15% of the world are using WordPress

It is very easy to update – just like using Word.

It has thousands of plugins – some free and some not – which means you can customise your site to whatever you want it to be for you and do things like:

add shopping carts
sync with your social media
syndicate your blog posts to other sites for back-links and SEO
analyse your posts as you go to see if you are SEO optimised
protect your site with lock-out features and spam bot blocking
It can easily integrate with many other systems – shopping carts, email marketing, affiliate programs, etc.

And it is FREE! so after the set up it means that there is no ongoing cost.



3. What do you need to set up a WordPress site?

Hosting
Using wordpress v. your own domain and hosting
What is a theme and where to get them?


4. What are the basic settings to consider?

Change your Permalinks so they are friendly to users
Set your Privacy Settings to Public
Set up your site’s title
Add in the admin email


5. What are widgets and what should you use?

Facebook like box
Social media follow buttons
Opt-in form to build a list


6. What are plugins and which ones do you need?

SEO
- WordPress SEO (otherwise known as Yoast)

SOCIAL
- Twitter Facebook Social Share
- Subscribe2

COMMENTS
- Facebook Comments for WordPress
- Disqus Comment System

TRACK
- Google Analytics for WordPress

PROTECT
- Login LockDown
- WordPress Firewall 2

SPAM
- Akismet

Note: You can find the links to these plugins on our Resource Page.



7. Where can you list your site to promote it?

http://technorati.com/
http://www.networkedblogs.com/



8. Where can you go to get help with any of the above?

http://www.elance.com
http://www.odesk.com

http://autopilotyourbusiness.com/podcasts/3-how-to-get-and-use-wordpress-for-your-websites/

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#3 How to Use WordPress for your Websites

  1. 1. Podcast – How to Use Wordpress for Your Websites Autopilot Your Business Podcast TranscriptionAndrew McCauley: Okay, welcome back to another episode of Autopilot Your Business. My name is Andrew McCauley and on the line with me today, of course as usual, I have the lovely Heather Porter. Hello, Heather!Heather Porter: Hello, Andrew. Hello, everybody. Thanks for joining us for another episode.Andrew McCauley: Heather, what is today‟s episode all about?Heather Porter: Woo hoo! We are talking about WordPress.Andrew McCauley: WordPress. I am excited about WordPress. WordPress is one of my favorite tools on the net and I guess we are going to share with people today why that is the case. What are you feelings about WordPress?Heather Porter: Yes, definitely. Well, we are basically going to cover what it is first of all, why it‟s amazing, how to get the most out of it and why people are raving about it. We love it, our clients love it. It‟s a really, really easy and effective way to get a website on the internet. So, shall we get stuck in?Andrew McCauley: Let‟s get stuck in. I know you have had your head buried in WordPress for the last couple of years, much more than me. So, I am going to let you answer most Listen to the audio version of this document HERE Get your FREE Online Survival guide at www.autopilotyourbusiness.com © 2013 AutoPilot Your Business. All Rights Reserved. Note: We of course cant promise that all links mentioned in this document will be live, and if you stumble upon any that arent, we apologise!
  2. 2. Podcast – How to Use Wordpress for Your Websites Autopilot Your Business Podcast Transcription of the questions. I might just pose the questions and add bits and pieces and I will let you answer those questions. One thing I guess we want to be careful of is not getting too techie. So, anyone that‟s starting to freak out, I promise you we won‟t get too techie; otherwise, you can slap us around the face with a wet fish.Heather Porter: Andrew, you pretend like one of those people that are not techie and they have no idea what I am talking about, just in case.Andrew McCauley: I will do that, I will do that. Alright, so let‟s get started. I guess we want to cover what is WordPress. We hear this term often. Give us a rundown. What is it, what does it do and why would anybody want to use it?Heather Porter: Okay. So, just a quick one, basically a step backward – what is a website? A website is a domain – www.blahblahbah.com – and when you get a domain, you have to also have hosting which basically… consider the domain is like a property, like you buy a plot of land and then the hosting is where you start to build on that plot of land. So, you need a hosting company that will actually sort of be where your address is on the internet and then once you have that, you actually have to put a website up. There is a whole bunch of different options out there. You can do literally crazy custom things with something called HTML. You can do things like Joomla, Drupal, and here is all those techie crazy terms…Andrew McCauley: You are scaring me already. Listen to the audio version of this document HERE Get your FREE Online Survival guide at www.autopilotyourbusiness.com © 2013 AutoPilot Your Business. All Rights Reserved. Note: We of course cant promise that all links mentioned in this document will be live, and if you stumble upon any that arent, we apologise!
  3. 3. Podcast – How to Use Wordpress for Your Websites Autopilot Your Business Podcast TranscriptionHeather Porter: But what we love is something called WordPress.Andrew McCauley: Okay.Heather Porter: What WordPress is is… you guys may have heard a little term thrown out quite a bit called „CMS‟ or „Content Management System‟. In layman‟s terms basically what it is is it‟s something that you install onto your domain, on to your host or your server and it allows you to have a website that you can very easily update yourself. That‟s what CMS is, it‟s content management system that you as the user can update yourself.Andrew McCauley: So, in last episode we spoke about websites and the big picture overview of how they work. One of the biggest complaints that we get and I often hear a lot and I am sure you do too is the fact that people pay a lot of money for webmasters to look after, so to speak, their websites but in actual effect, they really can‟t change anything unless they pay a ridiculous amount of money for that webmaster to get off his back side and do something. Is that something that WordPress does as well?Heather Porter: Such a great question and what WordPress is great for is allowing you the freedom and flexibility to update it yourself. You see a lot of companies up until recently have developed their own CMSes and that means you are locked to that company for the lifetime of your website. As long as you have your website with them, you have to log into their tools. WordPress is not like that. It‟s free, anybody can install it and it meets you on your website and you can log in and change it whenever Listen to the audio version of this document HERE Get your FREE Online Survival guide at www.autopilotyourbusiness.com © 2013 AutoPilot Your Business. All Rights Reserved. Note: We of course cant promise that all links mentioned in this document will be live, and if you stumble upon any that arent, we apologise!
  4. 4. Podcast – How to Use Wordpress for Your Websites Autopilot Your Business Podcast Transcription you want; but with that said, Andrew, I mean, it‟s also important that you get sort of the fundamentals and everything set up for you but from there you can make little easy updates, tweaks yourself.Andrew McCauley: If we go back to the analogy that you started off with about domains and hosting and that sort of stuff, I guess having a webmaster who looks after your website and you keep paying them on an ongoing basis would be like renting a house where you really don‟t own the house, somebody else owns it, and then if you build it yourself on a WordPress site, it means you basically own the house and you can do what you want. Would that be a right analogy?Heather Porter: Exactly and it‟s so important you want to do this starting now and into the future of online because there is actually a whole new industry that‟s called domaining. I mean, literally people are considering domains and websites like Real-Estate on the internet so you want to own your property and you don‟t want to have another company owning your property and your systems as well. So, it should be all yours and so WordPress is so good.Andrew McCauley: Cool. What are the pros out there for using WordPress?Heather Porter: One of the things actually I would start out with quickly is a lot of people say “Isn‟t WordPress a blogging tool?” – It used to be a blogging tool, it still is. However, it‟s much more than that. I mean, when you have a WordPress site, it‟s like any other amazing looking website but you can also have a blog as part of your Listen to the audio version of this document HERE Get your FREE Online Survival guide at www.autopilotyourbusiness.com © 2013 AutoPilot Your Business. All Rights Reserved. Note: We of course cant promise that all links mentioned in this document will be live, and if you stumble upon any that arent, we apologise!
  5. 5. Podcast – How to Use Wordpress for Your Websites Autopilot Your Business Podcast Transcription website. So, don‟t get confused that we are talking about a blog here. We are actually talking about a platform that you can do a whole bunch of amazing things with the website where blog is only a part of it.Andrew McCauley: I think we covered that in the last webinar, didn‟t we?Heather Porter: Yeah, yeah, we did it a little bit. That‟s right. We were going over the fundamentals of websites sort of, what you need to look at and the layout and we did cover the blog. You are correct. Well done! Alright, let‟s talk about pros. So, there are so many pros of WordPress. First of all – and here is another little jargonistic term but it‟s kind of a cool little term to learn – it‟s called „open source‟. So, WordPress is open source. What that actually means is that it‟s free. It‟s a platform that is not owned by anybody in particular but owned by everybody that works with it. So, it has thousands of developers always working on it worldwide to make it better. There are always updates and fixes and you can hire anybody at any price anywhere in the world to do all sorts of different things for you and it‟s very flexible, very easy to use and you always know you are going to get really good updates as it grows.Andrew McCauley: So, I guess, talking about open source and third party developers, I know Facebook employ that methodology where they open up their backend, if you like, so that people can create Farmville and all those crazy games and can create all those applications and that‟s part of the reason why internet over the last eight years has exploded through the roof. Apple did it with their iPhone Listen to the audio version of this document HERE Get your FREE Online Survival guide at www.autopilotyourbusiness.com © 2013 AutoPilot Your Business. All Rights Reserved. Note: We of course cant promise that all links mentioned in this document will be live, and if you stumble upon any that arent, we apologise!
  6. 6. Podcast – How to Use Wordpress for Your Websites Autopilot Your Business Podcast Transcription and all of the apps. Any app you see on an iPhone wasn‟t developed by an Apple developer; it was developed by somebody like you and me just sitting at home and deciding to come up with an app and Google did it with Android, Twitter has done it with a whole bunch of applications and Facebook has done it too. So, it‟s basically opened the world up to crazy creative content, if you like.Heather Porter: Yeah, it‟s set a new standard.Andrew McCauley: Yeah and WordPress is no different. It has opened its doors up to anybody and everybody to come up with what they want to come up with and I guess that‟s why so many people are finding it hard to keep up with technology because everybody is now creating technology rather than those big companies that used to rule the roost back in the 80‟s and 90‟s.Heather Porter: So true but also a state of overwhelm you as well because everybody is creating technology, that means you have access to so much more. Anything that you can think of in your mind that you want your website to do, you can do it already and we will go into this in a little bit, but these things called plug-ins that you can add on to your WordPress site. Anything you can possibly imagine, they are out there. There are hundreds and thousands of these things that exist.Andrew McCauley: So, if this is one of those platforms that every day mom and pop operators, home-based businesses can use, is that really who they are targeting or is it bigger companies out there that are using it? Listen to the audio version of this document HERE Get your FREE Online Survival guide at www.autopilotyourbusiness.com © 2013 AutoPilot Your Business. All Rights Reserved. Note: We of course cant promise that all links mentioned in this document will be live, and if you stumble upon any that arent, we apologise!
  7. 7. Podcast – How to Use Wordpress for Your Websites Autopilot Your Business Podcast TranscriptionHeather Porter: It‟s now so much more about the big companies as well. I mean, there is really, really notable brands already using WordPress and it grows daily. So, to just name a few, there is New York Times, there is Mashable – we love Mashable for our techie news – there is CNN, there is Forbes, eBay, Sony – the list goes on and on and on and on and we are talking huge corporations building their websites using WordPress. 15% actually, Andrew, 15% of the world – and this probably has grown since I got this stat – are currently using WordPress.Andrew McCauley: Really? Wow! That‟s a pretty big stat and I guess it‟s growing and growing because I know WordPress is getting rave reviews and continuously growing at a rapid rate right now. So, that‟s good. Cool. And so, how hard is it to update? If we are talking about going and updating it ourselves, what‟s the learning curve like for that?Heather Porter: It literally looks like a Word document. In Word you have that little button at the top that says Bold or Italic or sort of different text formatting, colors for your text; it looks and acts like Word. So, you are going into a page, it‟s almost like you have opened Word. You can insert photos, you can change your font and then you just hit „publish‟ basically. It‟s really super easy to us.Andrew McCauley: Right. So, when you buy WordPress – you buy WordPress? How much is the cost? Listen to the audio version of this document HERE Get your FREE Online Survival guide at www.autopilotyourbusiness.com © 2013 AutoPilot Your Business. All Rights Reserved. Note: We of course cant promise that all links mentioned in this document will be live, and if you stumble upon any that arent, we apologise!
  8. 8. Podcast – How to Use Wordpress for Your Websites Autopilot Your Business Podcast TranscriptionHeather Porter: WordPress is free. It‟s literally like this little thing that you download and then put up on to your server to create a website. So, it‟s completely free. It‟s the development of WordPress or I should say making WordPress into a site that suits your business that can cost money or not… I mean, there is a whole bunch of other little free things that you could do but we will go into that too actually coming up in the next step, I will talk about themes and actually because right now we are just talking really about WordPress as a platform but not what it is to make site.Andrew McCauley: Okay. So, if you are talking about – let‟s go back to real estate analogy; you buy a house, let‟s say you buy a brand new house all for playing or however you buy it, just getting built and you have a choice of what light fixtures you want to put in there, what taps, what toilets, shelving, what mirrors, what doors, door handles, all that sort of stuff, what kitchen appliances, I guess they would be like the plug-ins for your house when you have a WordPress. Would that be right?Heather Porter: Yeah, this is very good analogy actually of what a plug- in is, yes. So, WordPress, it‟s just a platform where you could make website but there is a whole bunch of things that you want to do on your website, maybe in addition to that, like shopping carts, you can sell stuff, you want to sync it with your social media accounts so you might have your tweets and your Facebook posts on there, you might want to have you blog post go out to other places online automatically which is great for marketing of your business, you might want to analyze your posts to see if they are going to be found easily using keywords, protect your site – the list goes on and on and on. All these are little, what you would call, plug-ins that you add on to your WordPress once you have installed your Listen to the audio version of this document HERE Get your FREE Online Survival guide at www.autopilotyourbusiness.com © 2013 AutoPilot Your Business. All Rights Reserved. Note: We of course cant promise that all links mentioned in this document will be live, and if you stumble upon any that arent, we apologise!
  9. 9. Podcast – How to Use Wordpress for Your Websites Autopilot Your Business Podcast Transcription WordPress to do all these amazing things for your website.Andrew McCauley: So, it‟s almost like going down to Home Depot or something like that and going shopping for a new site. Would that be right? So, do you buy plug-ins? What‟s the general cost of a plug-in and what sort of support do they have?Heather Porter: Well, your trolley or your shopping cart would be your WordPress and you would start chucking in all the little things like the door handles and stuff and those will be the plug-ins, most of them are free. They are actually free, just install it and it‟s so cool about this. After you have WordPress installed on your domain, when you are actually in the backend or your area, we can update your site, you can just go “shopping” for your plug-ins and you just search. You can search for Facebook comments or shopping carts or whatever and they will appear, there is a library of these things that are free.Andrew McCauley: Wow! Okay, that‟s pretty cool. Now, I know WordPress is also a bunch of other bits and pieces that you may need to have a website and property like e-mails and e- mail marketing and affiliate programs and things like that. How do they work? Would you buy one plug-in and it does it all or what‟s the deal with that?Heather Porter: That‟s a really good point actually. I think that what that point reminds me of is maybe let‟s kind of take a step back and talk about… we have talked about when you put into your trolley but how is your trolley or your shopping cart going to look? Let‟s take a step back with Listen to the audio version of this document HERE Get your FREE Online Survival guide at www.autopilotyourbusiness.com © 2013 AutoPilot Your Business. All Rights Reserved. Note: We of course cant promise that all links mentioned in this document will be live, and if you stumble upon any that arent, we apologise!
  10. 10. Podcast – How to Use Wordpress for Your Websites Autopilot Your Business Podcast Transcription that and then we can start to talk about visually, like what you are saying, the opt-ins and what all these little extra bells and whistles, what do they actually look like. We are talking about jamming them in the backend but where do they sit, what do they do on your site, how do you get all to come together. So, really, I mean with WordPress… so, we have already talked about you need a domain that you can go buy at www.godaddy.com or www.cheapdomains.com – there is so many – but you go buy www.yourbusiness.com; you need hosting, again, www.godaddy.com offers hosting, www.hostgator.com offers hosting and it‟s cheap; you can get hosting for like 10 dollars a month. Then you are going to need WordPress which is installed into your domain as we said earlier. Then, as you are looking at all these plug-ins, you also need to dress your site up. So, right now, we haven‟t even talked about what the site looks like. I mean, we have the backend and the tools behind the scenes cranking and making it work but there is something that is called WordPress theme that you need to actually make your site yours and make it look fabulous, have your logo and your colors and everything on that. So, think of the theme as the outfit. So, really, there are a lot of free themes. So, once you actually install WordPress, you can go theme shopping and you can find free ones or you can get some really amazing ones quite expensively. We like themes… gosh! There is Studio75, there are so many really amazing companies and you can buy themes for like 30 dollars and change the colors and do your logo on that as well. I hope that makes sense. Is that kind of making you sense? Listen to the audio version of this document HERE Get your FREE Online Survival guide at www.autopilotyourbusiness.com © 2013 AutoPilot Your Business. All Rights Reserved. Note: We of course cant promise that all links mentioned in this document will be live, and if you stumble upon any that arent, we apologise!
  11. 11. Podcast – How to Use Wordpress for Your Websites Autopilot Your Business Podcast TranscriptionAndrew McCauley: Yeah, I guess the themes… I don‟t know why I am sticking to real estate analogies today but I am going to. When you are like painting your house and changing the color, every house… I am here in the States at the moment and you go down the street and every house looks the same – they are built the same, they have the same shape. It looks like Lego Land really in some places and they all look the same and I guess that‟s what you have when you first start off with WordPress website that they all look the same and you can quickly tell when you go to a WordPress site that it‟s brand new because they all look the same. So, I guess themes are like putting a nice different garden at the front, changing the colors of the house, maybe moving some awnings and that sort of thing around so that it looks different than the house next door. Would you say that‟s what themes are?Heather Porter: I absolutely love that you said that. Yeah, that‟s a great way of looking at what the theme is, exactly. So, to get a theme again, you can get one free in the admin area of WordPress, you can go into an area called „appearances‟ and then there is an area called „themes‟ and then you can do search for themes there or you can just go out and find other companies like I was saying for themes or you can just go look for WordPress specialist or developer and just tell them the type of things that you want in your site, what do you want it to look like, and then they can go and actually get the theme for you and customize it and do that all for you.Andrew McCauley: Cool. Okay. So, what‟s the next thing we should cover in WordPress? I guess, what do you need to set up? Now, I know that there are a couple of different types of WordPress sites. What are the differences between those? Listen to the audio version of this document HERE Get your FREE Online Survival guide at www.autopilotyourbusiness.com © 2013 AutoPilot Your Business. All Rights Reserved. Note: We of course cant promise that all links mentioned in this document will be live, and if you stumble upon any that arent, we apologise!
  12. 12. Podcast – How to Use Wordpress for Your Websites Autopilot Your Business Podcast TranscriptionHeather Porter: Well, different types of WordPress sites, I guess, really if you are looking at some that are more focused on being a blog, some that are more normal websites with blogs that are part of them, there is a lot of membership websites that exist that are using WordPress.Andrew McCauley: If I don‟t want to pay for hosting, if I don‟t want to pay for hosting, I can still use WordPress though. Is that right?Heather Porter: You can. Again, this is not recommended. We were talking earlier about you want to own your domain and you want to own your plot of land, your space on the internet. You can have WordPress hosted for you. If you go to www.wordpress.com and sign up there, they can actually host it and I think it will be www.theusernameyouchoose.wordpress.com and that‟s where your website will actually sit. You cannot have the freedom and flexibility of a lot of the things that we are going to about on this podcast and again, we don‟t recommend it because WordPress owns that site. What happens if something happens to the WordPress as a whole? It will just disappear overnight. And a couple of other really important things to consider too when setting up your website and again, I am going big picture here because what my intention is is that anybody listening to this will take these show notes or the transcript and give this to WordPress developer and say “Here, you do it” but the important things to consider here are in the backend of your website – I say backend admin, it‟s the area where you go, where you log in to do things on your website. There is a couple of Listen to the audio version of this document HERE Get your FREE Online Survival guide at www.autopilotyourbusiness.com © 2013 AutoPilot Your Business. All Rights Reserved. Note: We of course cant promise that all links mentioned in this document will be live, and if you stumble upon any that arent, we apologise!
  13. 13. Podcast – How to Use Wordpress for Your Websites Autopilot Your Business Podcast Transcription things that are very important that you want to consider, one being right when you are setting up your website, there is something called permalinks – it‟s actually a cool little thing to learn. Andrew, you know you go to your website and it has www.YourName.com/freeprize/october11blablabla and the URL keeps going longer and longer. Those are permalinks. So, when you get WordPress installed, it actually names the pages in that URL. It names them with weird numbers. So, it might be www.YourName.com/1QRS=blahblahblah...Andrew McCauley: Stuff you can‟t remember.Heather Porter: Exactly. This is not friendly to search engines or users. So, you want to change this immediately when you go in. You want to change your permalinks so they are friendly to users and in the notes for this, we will tell you exactly what to change them to but just know that that‟s an important thing that you want to do when you are setting up your site.Andrew McCauley: Let‟s just clarify. So, when you create a new page or a new blog post, it automatically has its own URL, doesn‟t it?Heather Porter: That‟s correct, yeah, and it‟s assigned by WordPress automatically with the permalink. If you alter the permalinks to be custom like how I am saying here, then you can actually go in and change the name of the permalink if you do some settings in the back. Listen to the audio version of this document HERE Get your FREE Online Survival guide at www.autopilotyourbusiness.com © 2013 AutoPilot Your Business. All Rights Reserved. Note: We of course cant promise that all links mentioned in this document will be live, and if you stumble upon any that arent, we apologise!
  14. 14. Podcast – How to Use Wordpress for Your Websites Autopilot Your Business Podcast TranscriptionAndrew McCauley: And make it meaningful for you and for your followers.Heather Porter: So, it would be www.YourName.com/MyFreeBonus, for instance. So, that‟s the power of a permalink.Andrew McCauley: The power of a permalink – I love it. Okay.Heather Porter: Okay, privacy. Now, there is a privacy setting in there as well. Most of the time WordPress, when it‟s installed, will automatically have this set to private. That means that search engines will never be able to find your website. So, you want to make sure it‟s set to „public‟. Once your site is ready and you are happy with it, then you want to make sure it‟s set to „public‟. Then it can be found. Then you officially exist online.Andrew McCauley: Cool. Okay, privacy. What else is there that‟s important?Heather Porter: Blog title. So, here is another important thing. So, when your WordPress is installed, it will actually just kind of throw a title up there that‟s your user name and then the subtitle would be “Just Another WordPress Site” or “WordPress Blog”. You don‟t change that. Here is another way of knowing if it‟s a new site or it‟s a newbie that‟s doing this site – it will actually say up in the top of their browser their user name and “just another WordPress site”. Listen to the audio version of this document HERE Get your FREE Online Survival guide at www.autopilotyourbusiness.com © 2013 AutoPilot Your Business. All Rights Reserved. Note: We of course cant promise that all links mentioned in this document will be live, and if you stumble upon any that arent, we apologise!
  15. 15. Podcast – How to Use Wordpress for Your Websites Autopilot Your Business Podcast TranscriptionAndrew McCauley: Okay, right. So, it‟s a good giveaway. It might look good but if it says that, you know they have missed a very vital step.Heather Porter: Exactly, exactly. So, it‟s an important thing.Andrew McCauley: Right. Are there any other basic settings that we need to consider when we are setting up our WordPress site?Heather Porter: One more and this is probably one of the most important – the admin e-mail, the administration e-mail. That‟s in the settings as well in the admin area. This e-mail address is important because any time there is new comments that appear on your site, then this is the person it‟s going to be e-mailed to approve or moderate those comments. It‟s also the e-mail that‟s going to be used if there are any problems on the site. So, you either want it to be yours or you want it to be your WordPress developer but just make sure that you have delegated this to the right person that‟s going to look after your comments on your website.Andrew McCauley: Okay, cool. So, we were talking about plug-ins, we were talking a little bit about plug-ins and themes. There is another word that keeps popping up all the time and that is „widgets‟. What is a widget? What does a widget do and why would I want a widget?Heather Porter: The widget – yeah, in WordPress you always hear the words „widget‟ and „plug-in‟ thrown around loosely. Listen to the audio version of this document HERE Get your FREE Online Survival guide at www.autopilotyourbusiness.com © 2013 AutoPilot Your Business. All Rights Reserved. Note: We of course cant promise that all links mentioned in this document will be live, and if you stumble upon any that arent, we apologise!
  16. 16. Podcast – How to Use Wordpress for Your Websites Autopilot Your Business Podcast Transcription So, a widget – if you go to website, down on the right hand side, you will generally find a column of smaller content – sometimes, two columns but nowadays it‟s turned in to be one, it‟s standard.Andrew McCauley: Sometimes pictures as well?Heather Porter: Yeah, pictures. You might have a little form that you could fill out with your name and your e-mail address as in the last podcast we called it an opt-in form, it has maybe your Facebook comments, your twitter, all that. So, the widgets are where you put this information. It‟s in the right hand side of your WordPress site most of the time. So, how you get stuff in your little widget? And what do we recommend as well? First one is a Facebook „like‟ box and that‟s the box, when you go to website you can see their Facebook account, you can see what they are posting, you can see the actual people that like it…Andrew McCauley: No, is this the people that own the website or you as a viewer?Heather Porter: This is the people that own the website. So, this is where they would put their Facebook. So, when people come on to their website, they can very easily „like‟ their Facebook account from their website without even leaving their website which is really cool. Listen to the audio version of this document HERE Get your FREE Online Survival guide at www.autopilotyourbusiness.com © 2013 AutoPilot Your Business. All Rights Reserved. Note: We of course cant promise that all links mentioned in this document will be live, and if you stumble upon any that arent, we apologise!
  17. 17. Podcast – How to Use Wordpress for Your Websites Autopilot Your Business Podcast TranscriptionAndrew McCauley: Okay, this is cool,Heather Porter: Very cool. Facebook has a page where you can actually go and get code that you just copy out of Facebook and then you paste into the widget and then it automatically shows up very quickly and very easily on your website.Andrew McCauley: If you are looking for that information, I think it‟s the developer web page on Facebook. So, developer.facebook.com and I think you will find that information there.Heather Porter: Exactly. Yeah, you can get it from there.Andrew McCauley: Carry on.Heather Porter: Well done! Well done! The other thing too is what a lot of people use and we always recommend is to add your social media buttons there, your little icons where people can actually click on them to go and check out what you are doing on your YouTube, on your LinkedIn, on your Twitter. So, I call them „the follow buttons‟ and it‟s just nice cute little icons and then you place them in your side widget and link them to your various social media accounts.Andrew McCauley: I strongly suggest that you do that to make sure that you have gotten yourself connected to all of the social Listen to the audio version of this document HERE Get your FREE Online Survival guide at www.autopilotyourbusiness.com © 2013 AutoPilot Your Business. All Rights Reserved. Note: We of course cant promise that all links mentioned in this document will be live, and if you stumble upon any that arent, we apologise!
  18. 18. Podcast – How to Use Wordpress for Your Websites Autopilot Your Business Podcast Transcription sites and anybody landing on your page has access to any of those sites because you want as much attraction as you can for all of the websites. So, I strongly recommend doing that.Heather Porter: As you would be the social media bloke.Andrew McCauley: Yes, yes, yes, yes.Heather Porter: It‟s really important because as we always say over and over again, doing business online is not about having a website anymore. The website is just the foundation and the social media and all the interactivity is what brings you the business. So, any chance you can link your social media accounts and other things that you are doing externally of your website on to your website is a good move.Andrew McCauley: Totally, totally. What else?Heather Porter: What else? Ah, opt-in form, what I was just saying. So, this is where you would put, right up top. You would put “Get Our Free Report”, “Get Our Free Video Series”, “Opt In To Check Out Our Video”, whatever you are going to give away for free; this is where you put that code and this code that I mentioned will come your e-mail platform. So, it might be Aweber or Mailchimp or Salesforce or Officeautopilot – there are so many of Listen to the audio version of this document HERE Get your FREE Online Survival guide at www.autopilotyourbusiness.com © 2013 AutoPilot Your Business. All Rights Reserved. Note: We of course cant promise that all links mentioned in this document will be live, and if you stumble upon any that arent, we apologise!
  19. 19. Podcast – How to Use Wordpress for Your Websites Autopilot Your Business Podcast Transcription them – but this is where you would paste your code to actually allow people to opt-in directly into your website.Andrew McCauley: And why would they do that?Heather Porter: Because that builds your list, that builds your client list and that‟s the initial point where you take your clients on a journey with you. This is where you get to give them value over time via e-mails, little freebies or bonuses, talk to them about discounts or sales. It‟s the point of engagement. It‟s the initial “Hello! Join me on this ride.”Andrew McCauley: I think we have a whole entire podcast coming up on that particular topic.Heather Porter: Yes.Andrew McCauley: So, stay tuned for that coming up because we are going to speak about opt-ins and building a list and how to build it and the best ways to build it and one of the best things to be given away and how you can monetize that activity as well.Heather Porter: Yes, we love that part. That‟s exciting because that‟s when you really get to hang out with your clients to get to know them. Listen to the audio version of this document HERE Get your FREE Online Survival guide at www.autopilotyourbusiness.com © 2013 AutoPilot Your Business. All Rights Reserved. Note: We of course cant promise that all links mentioned in this document will be live, and if you stumble upon any that arent, we apologise!
  20. 20. Podcast – How to Use Wordpress for Your Websites Autopilot Your Business Podcast TranscriptionAndrew McCauley: Yes, totally. I know that‟s widgets, they are widgets and they are the main ones we should use. What specific plug-ins would you recommend for anyone starting up a new site because you can get lost, you can get overwhelmed with the amount of widgets that are there. It‟s like walking into a shop and you don‟t know what you want to buy and then you are presented with hundred thousand different items, where do you start? So, as an expert in this area, what would you suggest would be the main ones that people start with?Heather Porter: First of all, less is more. Keep it simple, please, because you don‟t need a lot of plug-ins. If you start to put a lot of plug-ins in there, then some of them can actually not work well or play well together, they can give you problems. So, there are really only a few key areas you want to focus on. Again, plug-ins, they are little things that you install into your WordPress to make it do amazing things. So, you want to focus on getting plug-ins that do search engine optimization so you can be found easy online in the search engines. You want to have your social plug-ins. You want to have your comments, tracking, protection, and anti-spam.Andrew McCauley: So, tell me what‟s comment? What does that mean?Heather Porter: Cool. Okay, so when you go on to a website, nowadays what you really want to enable is to allow people that visit to leave comments and they can leave a comment at the bottom of the page underneath your article. Often times you will see that people are probably more Listen to the audio version of this document HERE Get your FREE Online Survival guide at www.autopilotyourbusiness.com © 2013 AutoPilot Your Business. All Rights Reserved. Note: We of course cant promise that all links mentioned in this document will be live, and if you stumble upon any that arent, we apologise!
  21. 21. Podcast – How to Use Wordpress for Your Websites Autopilot Your Business Podcast Transcription accustomed to it from blogs where people are writing articles and you can write comments below the articles. So, you want to make it really, really easy for people to leave comments and nowadays there are two key commenting systems that we recommend. First being Facebook, it‟s the Facebook comment system and that allows people to actually leave comment using their Facebook account. That‟s cool because it‟s easy for them but also because it can go viral. So, they say “Wow! Great article, really loved this!”, it will show up on their wall and then with the link to your website and then people will actually go “Wow! What‟s my friend looking at over here?” and then it will help to generate traffic into your website.Andrew McCauley: Great, I love it.Heather Porter: Love it too. And the name of that plug-in is Facebook Comments For WordPress. So, if you are in your plug-in area, you can do search, you can give this to your WordPress person. Again, we will have the actual links to these plug-ins for you as well on our page.Andrew McCauley: Great.Heather Porter: Yes. The next one is called Disqus Comment System and this is actually becoming quite a worldwide phenomenon. It‟s huge. It‟s basically a very nice looking commenting system where you can keep track as a user of all your comments across the internet on various blogs and it‟s also a way, if you don‟t want to use your Facebook comments, then you could be more Listen to the audio version of this document HERE Get your FREE Online Survival guide at www.autopilotyourbusiness.com © 2013 AutoPilot Your Business. All Rights Reserved. Note: We of course cant promise that all links mentioned in this document will be live, and if you stumble upon any that arent, we apologise!
  22. 22. Podcast – How to Use Wordpress for Your Websites Autopilot Your Business Podcast Transcription private about your comments and use the Disqus commenting system. So, have both on the pages where you want comments actually turned on. I recommend putting Facebook up top because that‟s preferable and then Disqus below.Andrew McCauley: Great, okay. And you spoke about tracking, Google Analytics and tracking. Why would that be important for someone starting out?Heather Porter: Okay. I cannot tell you how many times we have gone in and then taken on new websites and new clients and we said to them “Well, how is your website performing? How many people are coming to your website every day, where are they coming from, what sort of analytics or tracking software do you have?” and they say “I don‟t know.” The whole purpose of having a website is to know is it growing and what people are actually doing on your website. So, the big one that everyone uses is called Google Analytics and there is a little plug-in that you can installed called Google Analytics For WordPress and it‟s really easy – you set up a Google account and you put the code in there and then you can actually log into your Google account at any time and see how many people are going to your website, what pages they like, what are they doing on your website.Andrew McCauley: I guess it‟s like a business having no idea whether they are selling enough money to keep open or not. If you are spending a lot of time on your website, you are spending money on somebody like a webmaster to keep your website up-to-date and you don‟t have any idea of Listen to the audio version of this document HERE Get your FREE Online Survival guide at www.autopilotyourbusiness.com © 2013 AutoPilot Your Business. All Rights Reserved. Note: We of course cant promise that all links mentioned in this document will be live, and if you stumble upon any that arent, we apologise!
  23. 23. Podcast – How to Use Wordpress for Your Websites Autopilot Your Business Podcast Transcription how that‟s working for you, then you got to ask yourself “Why am I spending this money?” if you don‟t know how it‟s working for you, really.Heather Porter: So important to be able to tract. Google Analytics – Wow! That‟s a whole other episode, that‟s a deep subject but just know that you need to have it. You can learn about it later.Andrew McCauley: Yes, yes. Just get it. At least get it in there and then you can work it out later. It‟s a lot easier to work it out later when it‟s been running for a while rather than leave it along and not put it in there and then add it six months later because you‟ll lose valuable information.Heather Porter: Exactly. Well said!Andrew McCauley: The other thing is „protection‟. You were talking about „protection‟. What do you mean by that?Heather Porter: Okay. So, more and more frequently websites are getting hacked and this has happened actually the other day to our server. There was a hacker that got in and dropped some code or some software on it to send out 250,000 Viagra e-mails from our server.Andrew McCauley: From your server, great. Listen to the audio version of this document HERE Get your FREE Online Survival guide at www.autopilotyourbusiness.com © 2013 AutoPilot Your Business. All Rights Reserved. Note: We of course cant promise that all links mentioned in this document will be live, and if you stumble upon any that arent, we apologise!
  24. 24. Podcast – How to Use Wordpress for Your Websites Autopilot Your Business Podcast TranscriptionHeather Porter: And the reason why they did that is because one of our client‟s websites didn‟t have enough protection on it. So, a hacker was able to get in and do naughty things. So, really, there is a couple of things you want to consider for protecting your WordPress website. The first one – and again, we are still at plug-ins, these are plug-ins that you get for free – the first one is called Login Lockdown. So, that allows basically… it puts a special little lock in your admin page. So, when you actually go and log in to make changes to your website, it only gives you five chances or it locks you out and you probably are accustomed to this with bank sites and a whole bunch of other high-security sites. This is the same for your website. So, then a little robot comes along, tries to hack into your site and will get shut out after 5 attempts. So, it‟s very important to have this.Andrew McCauley: Right.Heather Porter: Another one – WordPress Firewall 2. Now, here is another really good one to have because what it does is it actually e-mails you as the administrator – remember we talked about where you set up the administrator e- mail – it e-mails you and says “You are getting hacked. Watch out! Check out your website. Make sure it‟s secure.” So, it actually is telling you when hackers or robots from around the internet are coming into your site and repeatedly trying to break into it. So, it‟s a really cool little tool that protects your site and just lets you or your developer be aware that your site is vulnerable right now and you want to make sure it‟s protected and nothing fishy going on behind the scenes.Andrew McCauley: Now, is that the same as spamming? What‟s the spamming? We get a lot of problems where people are Listen to the audio version of this document HERE Get your FREE Online Survival guide at www.autopilotyourbusiness.com © 2013 AutoPilot Your Business. All Rights Reserved. Note: We of course cant promise that all links mentioned in this document will be live, and if you stumble upon any that arent, we apologise!
  25. 25. Podcast – How to Use Wordpress for Your Websites Autopilot Your Business Podcast Transcription saying “Spammers keep spamming me on my comments.” What can you do about that? What‟s a good plug-in for spam?Heather Porter: Similar sort of concept where you have robots going in and doing crazy things on your website but this is more geared at the comments field. So, you might find if you don‟t have this protected over time as your site grows, there will be little spam bots that go in, spam robots, and they are trying to build links for other people‟s websites and they just repeatedly make stupid comments that make no sense in your site. So, there is one that actually comes installed already with WordPress and it‟s called AKISMET and you just have to enable it. It‟s a cool too. It‟s really cool. It‟s amazing. If you haven‟t used it before, when you turn it on, you will notice that you rarely get a spam robot coming in and all the comments you get are from users, like real people from that point on.Andrew McCauley: Wow! It is that good that WordPress decided to install it by default and I think they install two plug-ins by default when you load up your WordPress site and AKISMET is one of those.Heather Porter: Yeah and Hello Dolly for whatever reason.Andrew McCauley: Hello Dolly is just a gimmicky one but they decided to keep it there but AKISMET is the other one. So, it‟s definitely a good one. You have already got it, you don‟t have to look for it. Just make sure that you follow instructions on how to set it up because it‟s quite easy. Listen to the audio version of this document HERE Get your FREE Online Survival guide at www.autopilotyourbusiness.com © 2013 AutoPilot Your Business. All Rights Reserved. Note: We of course cant promise that all links mentioned in this document will be live, and if you stumble upon any that arent, we apologise!
  26. 26. Podcast – How to Use Wordpress for Your Websites Autopilot Your Business Podcast TranscriptionHeather Porter: It‟s really easy.Andrew McCauley: But as I just said, once you got that, it will save your life and save your e-mail inbox a ton of times.Heather Porter: Yeah. The next one though I want to talk about too is the social plug-ins because I know you appreciate this. So, social plug-ins – the big one that I just recently discovered that I am loving is called Twitter Facebook Social Share and what it is on every single page, right up at the top or the bottom, you get to choose, it has a whole bunch of buttons there to allow people to socially share your particular page. So, it has Google+, it has Twitter, it has Facebook, LinkedIn and a couple of others there as well that you can put in. So, with one plug-in, you can have all those really cool buttons on your particular site or on your page for people to actually share across the internet. And Andrew, I mean, let‟s have a quick talk about why is that important. When you see those buttons on your website, what does it actually mean?Andrew McCauley: Well, one of the keys things about that is that you want as many people in the world to find out about your content, find out about your website and if you don‟t put those buttons on there, somebody will come along, they will read a blog post or an article you put on your website, and it will be great. They will say “That‟s pretty cool. I will tell people about this” but they may forget what the URL is, what your website address is. We have Listen to the audio version of this document HERE Get your FREE Online Survival guide at www.autopilotyourbusiness.com © 2013 AutoPilot Your Business. All Rights Reserved. Note: We of course cant promise that all links mentioned in this document will be live, and if you stumble upon any that arent, we apologise!
  27. 27. Podcast – How to Use Wordpress for Your Websites Autopilot Your Business Podcast Transcription all got busy lives and they may just disappear and go “You know what, I will come back to it later” and they never do. So, that great blog post, that great blog article will only stick with that person; they won‟t go and share it or tell their friends about it because they simply can‟t remember. So, by putting „share‟ buttons on there, like the social „share‟ buttons, what it does is it prompts people to say “Hey, while you are here, you might just click on this button” and by clicking on whether it‟s the Google+ button or Facebook or Twitter or LinkedIn or any of those, by clicking on that, what it does is it automatically grabs the URL from your website, from your blog post and it posts it out to those people‟s followers. Now, let‟s say for instance, the average follower right now has around about 174 Facebook friends and if someone reads your blog post and you click on the Facebook share button and they share it out to their Facebook followers, you are going to have a chance of 174 more people reading that blog post and coming to your site where you may sell some items or your products or your services or just get to know who you are a little bit better. So, by giving them the opportunity to do that, you are enhancing your readership dramatically. Now, that‟s 174 people of the average person. There are people that have lot more friends than that. So, you want to make sure that you have got the ability to let people share it as soon as they read it.Heather Porter: It‟s powerful. It‟s incredibly powerful.Andrew McCauley: Very. Listen to the audio version of this document HERE Get your FREE Online Survival guide at www.autopilotyourbusiness.com © 2013 AutoPilot Your Business. All Rights Reserved. Note: We of course cant promise that all links mentioned in this document will be live, and if you stumble upon any that arent, we apologise!
  28. 28. Podcast – How to Use Wordpress for Your Websites Autopilot Your Business Podcast TranscriptionHeather Porter: So, yeah, you definitely want to stick this on your site the second you are listening to this. If you already have a WordPress site and you do not yet have these social buttons, go get it now and put it up there.Andrew McCauley: Totally, totally. Great!Heather Porter: Here is an easy little social tool – I stuck it as social but it‟s kind of more generalized, I guess – is if you don‟t have an opt-in box or an opt-in form to put on your website right now because you just do not know what to give away, this is one of these really important ones to get out there just right now straight away. It‟s called Subscribe2. What it is basically is it automatically puts a little opt-in box on your site in your widget on your right side bar to allow people to subscribe to your updates. So, whenever you do a new post or article on your website, they will automatically be sent an e-mail and it‟s incredibly easy and you can actually customize the e- mail a little bit. So, at least you are building a little bit of a list immediately from the start.Andrew McCauley: Yeah and that‟s a great point. You want to start building that list as soon as you can. As soon as you get your website up and running, get people in there, get people in that list so that you can interact with those people who are going to attract.Heather Porter: Exactly. Even if you are not 100% sure right now about what to do with it, we will teach you later. So, make sure you get it up and running. Listen to the audio version of this document HERE Get your FREE Online Survival guide at www.autopilotyourbusiness.com © 2013 AutoPilot Your Business. All Rights Reserved. Note: We of course cant promise that all links mentioned in this document will be live, and if you stumble upon any that arent, we apologise!
  29. 29. Podcast – How to Use Wordpress for Your Websites Autopilot Your Business Podcast TranscriptionAndrew McCauley: Get it up and running. So, we have covered plug-ins and widgets and…Heather Porter: We haven‟t covered SEO yet actually.Andrew McCauley: Oh, I am sorry. I bet your pardon. Tell me about SEO.Heather Porter: Last but not least, SEO is kind of one of those things that I think people get scared of and they are like “Ooo! SEO. I don‟t …”Andrew McCauley: Yeah, it gets really geeky and techie.Heather Porter: Geeky and techie but why I love this plug-in is because it makes it so, so simple. It‟s called WordPress SEO. It‟s otherwise the nickname known by Yoast but the actual name when you go searching for the plug-in, it‟s called WordPress SEO and what it does – you don‟t need any other SEO plug-ins other than this. There is a whole bunch of other ones floating around. Just do this, it does everything you need. So, when you are writing your articles, it allows you or your SEO expert or your WordPress developer to actually analyze the page as you go and you can hit a little button and say “Analyze” and it will actually say “Okay, well, I can see that these are your keywords or the words that people are going to find this article from using Google and Yahoo! and Bing. However, because Listen to the audio version of this document HERE Get your FREE Online Survival guide at www.autopilotyourbusiness.com © 2013 AutoPilot Your Business. All Rights Reserved. Note: We of course cant promise that all links mentioned in this document will be live, and if you stumble upon any that arent, we apologise!
  30. 30. Podcast – How to Use Wordpress for Your Websites Autopilot Your Business Podcast Transcription you have not used enough of words in your post, we recommend you also put it in your title, you put a few more words in your post.” It‟s a cool little tool that actually holds your hand and sort of leads you along the way you are supposed to do as you are writing your post, so you can be found more on the internet.Andrew McCauley: Doesn‟t it make life so much easier?Heather Porter: So much easier.Andrew McCauley: I have got a couple of clients that have used this and within merely days they were the No. 1 search results out of millions and millions of other searches. So, just by utilizing what Yoast tells them to do, they shoot to the top of the rankings. Now, if somebody is searching for you in your industry, they are going to find you. No one‟s going to look on page 93 or 97 or even page 4 or 5 to be honest with you. You got to be on #1 and Yoast will help you do that. I can‟t guarantee that it‟s going to do that every time depending on how much demand there is for your services, like if you are in the real estate game, you may find it a little bit challenging but if you are in a niche something that‟s not as popular as property then you might find yourself quickly on page 1 by using what Yoast tells you to do.Heather Porter: Andrew, it‟s a good point because when I put that out on my personal bog, I had some articles in there that were not getting any people coming to them or just a few, handful, and I just did a few tweaks using what this plug-in told me to do and within three days, there were three articles that I had on my blog forever that Listen to the audio version of this document HERE Get your FREE Online Survival guide at www.autopilotyourbusiness.com © 2013 AutoPilot Your Business. All Rights Reserved. Note: We of course cant promise that all links mentioned in this document will be live, and if you stumble upon any that arent, we apologise!
  31. 31. Podcast – How to Use Wordpress for Your Websites Autopilot Your Business Podcast Transcription suddenly are now getting hits. I mean, it‟s powerful. It‟s a really cool little thing to use. So, highly recommend that one as well, a little toolkit of plug-ins.Andrew McCauley: Alright, any other plug-ins that we have missed out? Before I jump the gun, is there any other that we missed?Heather Porter: Look, that‟s it. Those are the ones that I recommend to get started and as your site grows you can look at other ones later.Andrew McCauley: Before we wrap this call up, there is a couple of pressing questions that we often get. One of them is “Where can I list my website so that I can promote it? We hear a lot about putting your website out there for people to find it. Is there any places that I can actively promote it?”Heather Porter: Yeah and that‟s a whole big thing of “If you build it, they will come” – no, that‟s not the case online. You need to actively constantly be putting your website out there all over the internet and there are two directories that you can actually list your WordPress site which are great, the first one being called Technorati, it‟s a blog directory. So, it‟s www.technorati.com and you basically choose your industry, you set up an account, and you list your blog in that directory and people actually go there to look for resources in particular industry. So, you definitely want to be listed there at Technorati. The other one. Andrew, do you know about Networked Blogs, that‟s a Facebook tool? Listen to the audio version of this document HERE Get your FREE Online Survival guide at www.autopilotyourbusiness.com © 2013 AutoPilot Your Business. All Rights Reserved. Note: We of course cant promise that all links mentioned in this document will be live, and if you stumble upon any that arent, we apologise!
  32. 32. Podcast – How to Use Wordpress for Your Websites Autopilot Your Business Podcast TranscriptionAndrew McCauley: I certainly do. It‟s a Facebook tool. Networked Blogs, do you want me to speak about that? I don‟t know if you would like to talk about that one.Heather Porter: Yeah, you speak.Andrew McCauley: Okay. So, Networked Blogs is a great tool that I use on Facebook and essentially what it does is it connects Facebook to your website, to your blog, and every time you write a new post, it automatically goes out and let‟s Facebook know that you have written a new post and as soon as that post is written, Facebook will send it out to all of the followers that are following your page or your personal profile so that people get to know that you have written a blog post without them having to go to your website. Now, there is a link there that you can read more or there is a link there you can actually go to the website itself and read the entire post. Networked Blogs is a great little viral application that lets people know that you have got more information coming out of your website. Does that cover it?Heather Porter: That covers it, yeah. And again, you can go to www.networkedblogs.com or you can even find it from within your Facebook; I think it‟s www.Facebook.com/networkedblogs. Listen to the audio version of this document HERE Get your FREE Online Survival guide at www.autopilotyourbusiness.com © 2013 AutoPilot Your Business. All Rights Reserved. Note: We of course cant promise that all links mentioned in this document will be live, and if you stumble upon any that arent, we apologise!
  33. 33. Podcast – How to Use Wordpress for Your Websites Autopilot Your Business Podcast TranscriptionAndrew McCauley: Yeah, just type in „networked blogs‟ in your Facebook in your search bar.Heather Porter: This is another really just cool tool just to use both of these actually to do some market research about what‟s going on in your space as well. So, even though you are listed on them, I would recommend having a little browse around and actually seeing what your competitors are doing to get ideas of what you could do on your site as well.Andrew McCauley: Totally, totally. So, we have covered a whole bunch of different things about WordPress today and WordPress is definitely one of the most easiest to use options out there. If you are looking at some of those other website tools that create websites, you will find that they are a massive learning curve and you will almost need a degree; and for most people, they don‟t really want to learn all that sort of stuff, they just want to get their business up and running and hit it on the web like they should so people can start finding them online. So, we have covered a whole bunch of stuff. Now, if people do want more help, Heather, or some assistance or want to find that more, firstly, where can they go, how can they find the information about these podcasts that we have spoken about like the website links and that sort of stuff? Where can they go for that?Heather Porter: Sure. Okay, first of all, to get this list and everything that we talked about today and actual links to the plug- ins and everything that you need to give to your developer or to give to a person to do for you or to do Listen to the audio version of this document HERE Get your FREE Online Survival guide at www.autopilotyourbusiness.com © 2013 AutoPilot Your Business. All Rights Reserved. Note: We of course cant promise that all links mentioned in this document will be live, and if you stumble upon any that arent, we apologise!
  34. 34. Podcast – How to Use Wordpress for Your Websites Autopilot Your Business Podcast Transcription yourself, you head on over to www.AutopilotYourBusiness.com/podcast and we also have our transcripts, they are available for you as well.Andrew McCauley: Yeah.Heather Porter: But the biggest thing, Andrew… I mean, with this session, I just don‟t want people to get overwhelmed. I really want you to understand that this is more of an education so you understand what is all this fuss about WordPress, what are plug-ins, what are widgets, how does it work, how can it help me? Really, I don‟t really recommend that you do this yourself. I mean, it‟s taken me 3 years to learn what I have learned and I am an expert at it; and for you, just use the experts to get the knowledge and then give to somebody else to do. So, there is a whole bunch of different resources for your out there that you can actually get other people to do this stuff for you. There is www.elance.com. There is www.odesk.com. There is even www.fiverr.com, in Fiverr actually you could go for 5 dollars and get somebody to actually install WordPress and a basic template or a theme on your site for you.Andrew McCauley: I think we will do a special podcast on outsourcing.Heather Porter: I think we should. I think we should. Listen to the audio version of this document HERE Get your FREE Online Survival guide at www.autopilotyourbusiness.com © 2013 AutoPilot Your Business. All Rights Reserved. Note: We of course cant promise that all links mentioned in this document will be live, and if you stumble upon any that arent, we apologise!
  35. 35. Podcast – How to Use Wordpress for Your Websites Autopilot Your Business Podcast TranscriptionAndrew McCauley: There is a lot of talent in the outsourcing world. We know it pretty well. So, we are going to do a podcast on outsourcing tips and tricks and what to do and what to look for and where to find the best people for various different roles because it‟s funny, just to let you know, certain countries have better skills than others at certain things. So, graphic designs maybe better done in India or computer programming maybe better coming out of Belarus or Israel or something like that. We know where all of those are. We will let you know in a podcast when that comes up. What are we doing next call, Heather?Heather Porter: Well, I think we should move on to landing pages and the reason why is because we have basically almost covered all the website stuff that people need to know about except for landing pages which is another really important thing and a landing page is a one-page mini- site that has one outcome and one outcome only and that is to get the client to do something, to take action, whether that‟s to opt in to your list, whether that‟s to buy something from you. So, there is a whole art to do in a landing page and what you want to consider when you are actually building these pages and they are separate from your website.Andrew McCauley: Can a landing page be put up on WordPress?Heather Porter: Yes, we love WordPress for landing pages.Andrew McCauley: Alright, just tied into wordpress it‟s cool. Listen to the audio version of this document HERE Get your FREE Online Survival guide at www.autopilotyourbusiness.com © 2013 AutoPilot Your Business. All Rights Reserved. Note: We of course cant promise that all links mentioned in this document will be live, and if you stumble upon any that arent, we apologise!
  36. 36. Podcast – How to Use Wordpress for Your Websites Autopilot Your Business Podcast TranscriptionHeather Porter: Really, really easy but as we come to a close, look for other people that can do this for you. Please action of the stuff straight away because this is important to the user tracking things on your site. You can even just Google WordPress developers, WordPress specialists. There are so many people out there that can help you with this and we will list all this in our show notes as well.Andrew McCauley: If you have got any other questions, you can also visit us on our Facebook page, the Autopilot Your Business fan page, we‟re there answering questions and that sort of stuff. So, if you got any questions or you want to share some great results, if you want to ask for any advice, then shoot us through a message on Facebook. We would love to hear from you. Show us some love from there.Heather Porter: Yes and we would love to answer your questions as well and let us know what you want to learn more about your business and how can we help you automate your business online.Andrew McCauley: Totally. Alright, Heather Porter, thank you very much. It‟s been very enlightening. I have learned a few things actually myself on some of those plug-ins. So, thank you very much. I always learn stuff when I am talking to you.Heather Porter: Same. Listen to the audio version of this document HERE Get your FREE Online Survival guide at www.autopilotyourbusiness.com © 2013 AutoPilot Your Business. All Rights Reserved. Note: We of course cant promise that all links mentioned in this document will be live, and if you stumble upon any that arent, we apologise!

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