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5 Ways to Grow Faster Through User Retention

Autopilot
Autopilot

Try Autopilot free for 30 days: https://autopilothq.com/free-trial.html Your churn rate is arguably the most important metric for measuring growth. With the rise of single click sign ups and frictionless purchasing power, companies today are having a harder time keeping customers than they are acquiring them—meaning a focus on retention is more paramount than ever for any growth model. Behavior-based emails and in-product engagement through a marketing automation tool is a scalable way to automate retention initiatives, increase customer satisfaction, reduce time to close, and ultimately grow faster. This is the presentation from our first London workshop featuring Martyn Davies (Programme Director at Ignite Accelerator), Guy Marion (CMO & Growth at Autopilot) and Dylan Damsma (Customer Enablement Manager at Autopilot). You'll learn 5 proven approaches for retaining customers through automation, including how to: -Onboard and reactivate new users through product and timed messages -Enable inactive or struggling users -Reactivate users who have not logged in for 30+ days (SaaS example) -Reactivate past buyers who have not purchased for 90 days (E-commerce example) -Educate customers through best practice content and training

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5 Ways to Grow Faster
Through User Retention
2
Guy Marion
CMO & Growth, Autopilot
@guy_marion
Dylan Damsma
Customer Enablement Manager
@dylandamsma
Martyn Davies
Community, Ignite.io
@martynd
#Retention
Meet the Speakers
3
4:30 PM
Welcome
4:40 PM
Autopilot for Startups
(Martyn Davies)
5:10 PM
Growth through Retention
(Guy Marion)
5:40 PM
Demo Time - Autopilot Growth
Dylan Damsma and Guy Marion
6:30 PM
Drinks & Networking
#Retention
Agenda
CUSTOMER RETENTION AT IGNITE
(WITH AUTOPILOT… AND MORE)
Martyn Davies  @martynd
Ignite Accelerator  @ignite100
@martynd  @ignite100
What is Ignite?
UK’s #1 network of angel-backed accelerators
London / Manchester / Newcastle / Edinburgh (2017)
14 week, mentor driven, full time programme
Investing £32k for 8% equity
‘Team First’ approach to startup selection
Next programme is London, applications open now
@martynd  @ignite100
Who am I?
Programme Director @ Ignite
Creative Developer by trade
Serial startup mentor and Non-Exec
Formerly EMEA boss at SendGrid

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