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Your churn rate is arguably the most important metric for measuring growth. With the rise of single click sign ups and frictionless purchasing power, companies today are having a harder time keeping customers than they are acquiring them—meaning a focus on retention is more paramount than ever for any growth model. Behavior-based emails and in-product engagement through a marketing automation tool is a scalable way to automate retention initiatives, increase customer satisfaction, reduce time to close, and ultimately grow faster.
This is the presentation from our first London workshop featuring Martyn Davies (Programme Director at Ignite Accelerator), Guy Marion (CMO & Growth at Autopilot) and Dylan Damsma (Customer Enablement Manager at Autopilot).
You'll learn 5 proven approaches for retaining customers through automation, including how to:
-Onboard and reactivate new users through product and timed messages
-Enable inactive or struggling users
-Reactivate users who have not logged in for 30+ days (SaaS example)
-Reactivate past buyers who have not purchased for 90 days (E-commerce example)
-Educate customers through best practice content and training